Analyzing The Cultural Diversity Of Consumers In The Global Marketplace

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Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Alcántara-Pilar, Juan Miguel
Analyzing the Cultural Diversity of Consumers in the Global Marketplace Book PDF

Author : Alcántara-Pilar, Juan Miguel
Publisher : IGI Global
Page : 404 pages
File Size : 47,7 Mb
Release : 2015-04-30
Category : Business & Economics
ISBN : 9781466682634

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Analyzing the Cultural Diversity of Consumers in the Global Marketplace by Alcántara-Pilar, Juan Miguel Pdf

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Anonim
Analyzing the Cultural Diversity of Consumers in the Global Marketplace Book PDF

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 43,5 Mb
Release : 2015
Category : Consumer behavior
ISBN : 1466682647

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Analyzing the Cultural Diversity of Consumers in the Global Marketplace by Anonim Pdf

"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"--

Consumer Behavior and Culture

Marieke K. de Mooij
Consumer Behavior and Culture Book PDF

Author : Marieke K. de Mooij
Publisher : SAGE
Page : 361 pages
File Size : 54,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780761926696

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Consumer Behavior and Culture by Marieke K. de Mooij Pdf

De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

Cross Cultural Issues in Consumer Science and Consumer Psychology

Hester van Herk,Carlos J. Torelli
Cross Cultural Issues in Consumer Science and Consumer Psychology Book PDF

Author : Hester van Herk,Carlos J. Torelli
Publisher : Springer
Page : 218 pages
File Size : 44,8 Mb
Release : 2017-10-17
Category : Psychology
ISBN : 9783319650913

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Cross Cultural Issues in Consumer Science and Consumer Psychology by Hester van Herk,Carlos J. Torelli Pdf

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.

Global Marketing and Advertising

Marieke de Mooij
Global Marketing and Advertising Book PDF

Author : Marieke de Mooij
Publisher : SAGE
Page : 603 pages
File Size : 42,9 Mb
Release : 2018-10-27
Category : Business & Economics
ISBN : 9781526453518

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Global Marketing and Advertising by Marieke de Mooij Pdf

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.

Global Marketing and Advertising

Marieke K. de Mooij
Global Marketing and Advertising Book PDF

Author : Marieke K. de Mooij
Publisher : SAGE
Page : 289 pages
File Size : 41,5 Mb
Release : 2005-03-08
Category : Business & Economics
ISBN : 9781412914765

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Global Marketing and Advertising by Marieke K. de Mooij Pdf

Praise for the First Edition `Marieke de Mooij′s insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ... Numerous examples abound throughout the text′ - Choice The Second Edition of this bestselling textbook explores cultural differences and similarities and shows how to apply this knowledge to the management of global branding and marketing communications. New to this edition: - Topics including culture and the media, the internet and global public relations - Consumer behavior is more extensively covered - Consideration of culture′s consequences for various strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications - Twice as many illustrations -both recent and classic advertising examples have been added.

Transcultural Marketing

Marye Tharp
Transcultural Marketing Book PDF

Author : Marye Tharp
Publisher : Routledge
Page : 402 pages
File Size : 50,8 Mb
Release : 2014-12-17
Category : Business & Economics
ISBN : 9781317507499

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Transcultural Marketing by Marye Tharp Pdf

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

Consumer Behavior and Culture

Marieke de Mooij
Consumer Behavior and Culture Book PDF

Author : Marieke de Mooij
Publisher : SAGE
Page : 425 pages
File Size : 43,5 Mb
Release : 2010-09-29
Category : Business & Economics
ISBN : 9781452236230

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Consumer Behavior and Culture by Marieke de Mooij Pdf

The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition's discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.

Consumer Behavior and Culture

Marieke de Mooij
Consumer Behavior and Culture Book PDF

Author : Marieke de Mooij
Publisher : SAGE
Page : 473 pages
File Size : 51,7 Mb
Release : 2019-06-10
Category : Business & Economics
ISBN : 9781526471598

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Consumer Behavior and Culture by Marieke de Mooij Pdf

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.

Global Observations of the Influence of Culture on Consumer Buying Behavior

Sarma, Sarmistha
Global Observations of the Influence of Culture on Consumer Buying Behavior Book PDF

Author : Sarma, Sarmistha
Publisher : IGI Global
Page : 375 pages
File Size : 44,8 Mb
Release : 2017-07-13
Category : Business & Economics
ISBN : 9781522527282

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Global Observations of the Influence of Culture on Consumer Buying Behavior by Sarma, Sarmistha Pdf

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Multicultural Perspectives in Customer Behaviour

Maria Piacentini,Charles Cui
Multicultural Perspectives in Customer Behaviour Book PDF

Author : Maria Piacentini,Charles Cui
Publisher : Routledge
Page : 184 pages
File Size : 50,5 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781135744083

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Multicultural Perspectives in Customer Behaviour by Maria Piacentini,Charles Cui Pdf

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management.

Handbook of Research on Global Fashion Management and Merchandising

Vecchi, Alessandra
Handbook of Research on Global Fashion Management and Merchandising Book PDF

Author : Vecchi, Alessandra
Publisher : IGI Global
Page : 862 pages
File Size : 51,7 Mb
Release : 2016-05-03
Category : Business & Economics
ISBN : 9781522501114

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Handbook of Research on Global Fashion Management and Merchandising by Vecchi, Alessandra Pdf

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Cultural Perspectives in a Global Marketplace

Dheeraj Sharma
Cultural Perspectives in a Global Marketplace Book PDF

Author : Dheeraj Sharma
Publisher : Springer
Page : 145 pages
File Size : 55,8 Mb
Release : 2015-05-29
Category : Business & Economics
ISBN : 9783319186962

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Cultural Perspectives in a Global Marketplace by Dheeraj Sharma Pdf

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry

Vasant, Pandian,M., Kalaivanthan
Handbook of Research on Holistic Optimization Techniques in the Hospitality Tourism and Travel Industry Book PDF

Author : Vasant, Pandian,M., Kalaivanthan
Publisher : IGI Global
Page : 515 pages
File Size : 45,7 Mb
Release : 2016-10-31
Category : Business & Economics
ISBN : 9781522510550

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Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry by Vasant, Pandian,M., Kalaivanthan Pdf

The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. By utilizing new technologies and optimization techniques, it is becoming easier to troubleshoot problematic areas within the travel industry. The Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry features innovative technologies being utilized in the management of hotels and tourist attractions. Highlighting empirical research on the optimization of the travel and hospitality industry through the use of algorithms and information technology, this book is a critical reference source for managers, decision makers, executives, tourists, agents, researchers, economists, and hotel staff members.

Marketing and Multicultural Diversity

Professor C P Rao
Marketing and Multicultural Diversity Book PDF

Author : Professor C P Rao
Publisher : Gower Publishing, Ltd.
Page : 464 pages
File Size : 55,9 Mb
Release : 2012-08-28
Category : Business & Economics
ISBN : 9781409459828

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Marketing and Multicultural Diversity by Professor C P Rao Pdf

As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.