Global Observations Of The Influence Of Culture On Consumer Buying Behavior

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Global Observations of the Influence of Culture on Consumer Buying Behavior

Sarma, Sarmistha
Global Observations of the Influence of Culture on Consumer Buying Behavior Book PDF

Author : Sarma, Sarmistha
Publisher : IGI Global
Page : 375 pages
File Size : 46,8 Mb
Release : 2017-07-13
Category : Business & Economics
ISBN : 9781522527282

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Global Observations of the Influence of Culture on Consumer Buying Behavior by Sarma, Sarmistha Pdf

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Handbook of Culture and Consumer Behavior

Sharon Ng,Angela Y. Lee
Handbook of Culture and Consumer Behavior Book PDF

Author : Sharon Ng,Angela Y. Lee
Publisher : Oxford University Press
Page : 288 pages
File Size : 51,6 Mb
Release : 2015-03-10
Category : Psychology
ISBN : 9780199388530

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Handbook of Culture and Consumer Behavior by Sharon Ng,Angela Y. Lee Pdf

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

Handbook of Research on Multicultural Perspectives on Gender and Aging

Pande, Rekha,van der Weide, Theo
Handbook of Research on Multicultural Perspectives on Gender and Aging Book PDF

Author : Pande, Rekha,van der Weide, Theo
Publisher : IGI Global
Page : 361 pages
File Size : 46,7 Mb
Release : 2018-04-27
Category : Psychology
ISBN : 9781522547730

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Handbook of Research on Multicultural Perspectives on Gender and Aging by Pande, Rekha,van der Weide, Theo Pdf

As people grow older, cultural issues arise. Recognizing how social influences guide and restrict people leads to a better understanding of one’s self and helps people as they age. The Handbook of Research on Multicultural Perspectives on Gender and Aging provides emerging research on midlife issues, physical aspects of aging, and the emotional value in the context of the culture in which people are living. While highlighting topics such as elderly disabilities, quality of life, and gender dimensions, this publication explores self-esteem in older members of society. This book is an important resource for academicians, healthcare professionals, professionals, researchers, and students seeking current research on the social and cultural characteristics of growing old.

Understanding Gender in the African Context

Kurebwa, Jeffrey
Understanding Gender in the African Context Book PDF

Author : Kurebwa, Jeffrey
Publisher : IGI Global
Page : 250 pages
File Size : 49,6 Mb
Release : 2020-04-10
Category : Social Science
ISBN : 9781799828174

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Understanding Gender in the African Context by Kurebwa, Jeffrey Pdf

One of the most significant dimensions of gender studies is that it is political. It raises questions about power in society and how and why power is differentially distributed between different genders. It asks questions about who has power over whom, in which situations, how power is exercised, and how it is, and can be, challenged. Different theories and perspectives within gender studies have different approaches to these questions and look for answers in different social processes. Many debates are on-going, as new data is revealed and new theories are put forth. Understanding Gender in the African Context is a scholarly reference that explores the complexities of the ideologies and social patterns that contribute to the field of gender studies. Featuring a range of topics such as human rights, feminism, and social media, this book is ideal for policymakers, sociologists, social scientists, civil society organizations, government officials, academicians, researchers, and students.

African American Suburbanization and the Consequential Loss of Identity

Hoffman-Miller, Patricia H.,James, Marlon,Hermond, Douglas
African American Suburbanization and the Consequential Loss of Identity Book PDF

Author : Hoffman-Miller, Patricia H.,James, Marlon,Hermond, Douglas
Publisher : IGI Global
Page : 258 pages
File Size : 44,6 Mb
Release : 2019-06-28
Category : Social Science
ISBN : 9781522578369

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African American Suburbanization and the Consequential Loss of Identity by Hoffman-Miller, Patricia H.,James, Marlon,Hermond, Douglas Pdf

African Americans migrated from southern regions of the United States, the Caribbean, and Africa during the early 20th century, settling in large urban communities in the Midwestern, Northern, and Western regions of the United States. During the early 21st century, African Americans continued their post-industrialized transition from their initial urban locations to suburban and exurban locations, with class, income, and education being the predominant factors in determining locations of choice. However, the result of this 21st century exodus gave rise to an increased sense of isolation, loss of identify, and the gradual erosion of political power unique to urban communities in the late 20th century. African American Suburbanization and the Consequential Loss of Identity is a critical scholarly resource that examines the experiences of African Americans and the development of African American identities. It represents an important opportunity for an examination of the implications of this 21st century exodus, giving voice to all aspects of African American-lived experiences in suburban communities. Featuring a wide range of topics such as higher education, criminal justice, and social media, this book is ideal for professionals, educators, social scientists, political leaders, law enforcement, students, and researchers.

Country-of-Origin Effect in International Business

Anna Grudecka,Marzanna K. Witek-Hajduk
Country of Origin Effect in International Business Book PDF

Author : Anna Grudecka,Marzanna K. Witek-Hajduk
Publisher : Taylor & Francis
Page : 283 pages
File Size : 51,8 Mb
Release : 2023-10-20
Category : Business & Economics
ISBN : 9781000988598

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Country-of-Origin Effect in International Business by Anna Grudecka,Marzanna K. Witek-Hajduk Pdf

Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. This edited book offers a multifaceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO, its implications for international business, further theoretical developments within this phenomenon and empirical evidence delivered by scholars representing different fields of science. This book is addressed predominantly to the academic community – academics, scholars and upper-level students – in international marketing, international business and consumer behaviour.

History and Educational Philosophy for Social Justice and Human Rights

Chowdhury, Jahid Siraz,Vadevelu, Kumarashwaran,Zakaria, A.F.M.,Al-Mamun, Abdullah,Ahmed, Sajib
History and Educational Philosophy for Social Justice and Human Rights Book PDF

Author : Chowdhury, Jahid Siraz,Vadevelu, Kumarashwaran,Zakaria, A.F.M.,Al-Mamun, Abdullah,Ahmed, Sajib
Publisher : IGI Global
Page : 311 pages
File Size : 43,9 Mb
Release : 2024-03-22
Category : Education
ISBN : 9781668499542

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History and Educational Philosophy for Social Justice and Human Rights by Chowdhury, Jahid Siraz,Vadevelu, Kumarashwaran,Zakaria, A.F.M.,Al-Mamun, Abdullah,Ahmed, Sajib Pdf

In the complex landscape of educational philosophy and policy, a difficult challenge arises — the entwined issues of racism and other demographic differences, and evolving education policies. Traditional historical accounts fall short of addressing the broader historical patterns that underscore these challenges, particularly their colonial legacy. The need for a fresh perspective becomes evident, one that transcends chronology and delves into the intricate dynamics shaping contemporary educational thought. History and Educational Philosophy for Social Justice and Human Rights emerges as a groundbreaking solution to this conundrum. Through a broad developmental and historical lens, the book provides a fresh perspective on the role of differences as the core, content, and subject of education. It advocates for cultural resistance and a permanent political struggle by political-cultural minorities and social movements, while also challenging public institutions, especially schools, to actively embrace and utilize differences in their foundational work. By engaging with the tensions and struggles around differences, the book contends that institutions can transform, becoming agents of positive change, and contributing to the foundation of an inclusive and participatory democracy. This book invites scholars and educators to not only understand the challenges but to actively participate in shaping a future where differences are not merely acknowledged but celebrated within the realms of education and society at large.

Perspectives on Critical Race Theory and Elite Media

Lehner, E. Thomas
Perspectives on Critical Race Theory and Elite Media Book PDF

Author : Lehner, E. Thomas
Publisher : IGI Global
Page : 218 pages
File Size : 42,5 Mb
Release : 2023-04-07
Category : Social Science
ISBN : 9781668452226

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Perspectives on Critical Race Theory and Elite Media by Lehner, E. Thomas Pdf

In the modern world, ideology is prominent in elite educational journalism. Because of this, for many audiences, it is not apparent what is a myth and what is fact. For time immemorial, journalism has striven to reconcile these challenges. Perspectives on Critical Race Theory and Elite Media uses the tools of critical theory and critical race theory to critique how journalism now resides in something other than reporting facts and considers how elite media instantiates a new understanding of a complicated world. Covering key topics such as segregation, equity, media dissemination, and religious language, this premier reference source is ideal for sociologists, industry professionals, researchers, academicians, scholars, instructors, and students.

Impacts of Political Instability on Economics in the MENA Region

Zgheib, Philippe W.
Impacts of Political Instability on Economics in the MENA Region Book PDF

Author : Zgheib, Philippe W.
Publisher : IGI Global
Page : 300 pages
File Size : 49,9 Mb
Release : 2019-05-15
Category : Business & Economics
ISBN : 9781522582489

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Impacts of Political Instability on Economics in the MENA Region by Zgheib, Philippe W. Pdf

Political instability can harm economic performance and is likely to shorten policymakers’ horizons, leading to sub-optimal short-term macroeconomic policies. This instability can also lead to a more frequent switch of policies, creating volatility and negatively affecting macroeconomic performance. Impacts of Political Instability on Economics in the MENA Region explores the results of financing challenges and strategies surrounding political unrest that center around the MENA region, as well as opportunities these challenges create for businesses and governments. Featuring research on topics such as debt, macroeconomics, and economic reform, this book is ideally designed for economists, investors, managers, multinational companies, policymakers, government officials, academicians, researchers, and advanced-level students furthering their research exposure to economic instability in the world today.

Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations

Chandan, Harish Chandra
Strategies for Cultural Assimilation of Immigrants and Their Children Social Economic and Political Considerations Book PDF

Author : Chandan, Harish Chandra
Publisher : IGI Global
Page : 294 pages
File Size : 43,8 Mb
Release : 2023-07-28
Category : Social Science
ISBN : 9781668448410

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Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations by Chandan, Harish Chandra Pdf

When immigrants leave their home country to live in a host country that has a different culture, the acculturation process begins. There is subtle cultural, social, and political pressure on immigrants to adopt the cultural values of the host nation. The acculturation process occurs over time. Exposure to a new culture is often stressful, as one is exposed to new values, beliefs, and behaviors that may be different from their home culture. Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations increases awareness of the cultural assimilation process among parents, children, employers, and educators. This book discusses internal conflicts and promotes harmony and understanding. Covering topics such as civic literacy, mental health, and identity formations, this premier reference source is an excellent resource for sociologists, psychologists, government officials, educators and administrators of both K-12 and higher education, students of higher education, librarians, researchers, and academicians.

Cultural Factors and Performance in 21st Century Businesses

Christiansen, Bryan,Branch, John David,Karmowska, Joanna
Cultural Factors and Performance in 21st Century Businesses Book PDF

Author : Christiansen, Bryan,Branch, John David,Karmowska, Joanna
Publisher : IGI Global
Page : 284 pages
File Size : 49,9 Mb
Release : 2020-06-05
Category : Business & Economics
ISBN : 9781799837466

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Cultural Factors and Performance in 21st Century Businesses by Christiansen, Bryan,Branch, John David,Karmowska, Joanna Pdf

Businesses rely heavily on their culture to ensure sustainable success, and company culture is invariably influenced by national values. In an era of global hypercompetition, knowing the overall values that guide one’s business ventures is crucial, as it allows for the greater understanding of other businesses and how they operate. Cultural Factors and Performance in 21st Century Businesses is a pivotal reference source that examines the relationship between culture and trade. Covering a broad range of topics including ethics, economic geography, and socialization theory, this book examines cultures around the world and their intersection with trade. This publication is ideally designed for executives, managers, entrepreneurs, social scientists, policymakers, academicians, researchers, and students.

Investigating the Impact of AI on Ethics and Spirituality

Chakraborty, Swati
Investigating the Impact of AI on Ethics and Spirituality Book PDF

Author : Chakraborty, Swati
Publisher : IGI Global
Page : 257 pages
File Size : 42,5 Mb
Release : 2023-10-04
Category : Computers
ISBN : 9781668491980

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Investigating the Impact of AI on Ethics and Spirituality by Chakraborty, Swati Pdf

Artificial intelligence (AI) is beginning to appear in everything from writing, social media, and business to wartime or intelligence strategy. With so many applications in our everyday lives and in the systems that run them, many are demanding that ethical implications are considered before any one application of AI goes too far and causes irreparable damage to the personal data or operations of individuals, governments, and organizations. For instance, AI that is fed data sets that are influenced by human data collection method biases may be perpetuating societal biases with implicit bias that can create serious consequences. Applications of AI with implicit bias on recidivism prediction models as well as medical algorithms have shown biases against certain racial or ethnic groups, leading to actual discrimination in treatment by the legal system and the medical systems. Regulatory groups may identify the bias in AI but not the source of the bias, making it difficult to determine who to hold accountable. Lack of dataset and programming transparency can be problematic when AI systems are used to make significant decisions, and as AI systems become more advanced, questions arise regarding responsibility for the results of their implementation and the regulation thereof. Research on how these applications of AI are affecting interpersonal and societal relationships is important for informing much-needed regulatory policies. Investigating the Impact of AI on Ethics and Spirituality focuses on the spiritual implications of AI and its increasing presence in society. As AI technology advances, it raises fundamental questions about our spiritual relationship with technology. This study emphasizes the need to examine the ethical considerations of AI through a spiritual lens and to consider how spiritual principles can inform its development and use. This book covers topics such as data collection, ethical issues, and AI and is ideal for educators, teacher trainees, policymakers, academicians, researchers, curriculum developers, higher-level students, social activists, and government officials.

Asian Women in Corporate America: Emerging Research and Opportunities

Lakshminarayanan, Sambhavi
Asian Women in Corporate America Emerging Research and Opportunities Book PDF

Author : Lakshminarayanan, Sambhavi
Publisher : IGI Global
Page : 263 pages
File Size : 48,7 Mb
Release : 2021-02-19
Category : Social Science
ISBN : 9781799843856

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Asian Women in Corporate America: Emerging Research and Opportunities by Lakshminarayanan, Sambhavi Pdf

By necessity, understanding of leadership has been based on who used to be business leaders, namely men. In the last few years, Asian women have been making their mark in corporate America. Although Asian women have become part of the American workforce, and some have achieved spectacular success, there is little discussion about them. Many of these women could be first general immigrants, still balancing the strong pull of two cultures. Even for second or third generation immigrants, Asian cultures can often exert immense pressures. Thus, the achievement of these women deserves far more attention than it has received, and comprehensive research on these advances should be presented. Asian Women in Corporate America: Emerging Research and Opportunities traces the history of Asian women’s presence as executives of major American corporations, presents biographical sketches of a select few, draws upon factors (individual, corporate, and societal) that influenced their journeys, and links to past theories on business leadership. The chapters serve to bring attention to a minority group in leadership and extricates factors that helped in the success of Asian American women in these prominent roles. While highlighting topics such as existing leadership theories, gender and ethnicity in leadership, models of theories regarding Asian women, and their involvement in major corporations, this book is a valuable reference tool for managers, executives, researchers, practitioners, academicians, and students working in fields that include women’s studies/gender studies, business and management, human resources management, management science, and leadership.

The Value of Luxury

Beata Stępień
The Value of Luxury Book PDF

Author : Beata Stępień
Publisher : Springer Nature
Page : 431 pages
File Size : 53,9 Mb
Release : 2020-10-12
Category : Business & Economics
ISBN : 9783030512187

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The Value of Luxury by Beata Stępień Pdf

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

Teaching Humanities With Cultural Responsiveness at HBCUs and HSIs

Frazier, DuEwa M.
Teaching Humanities With Cultural Responsiveness at HBCUs and HSIs Book PDF

Author : Frazier, DuEwa M.
Publisher : IGI Global
Page : 287 pages
File Size : 49,8 Mb
Release : 2023-11-08
Category : Education
ISBN : 9781668497838

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Teaching Humanities With Cultural Responsiveness at HBCUs and HSIs by Frazier, DuEwa M. Pdf

In the realm of higher education, a persistent challenge exists in empowering Black and brown students within Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs) to transcend societal limitations. Often labeled as "at risk" or lagging within the achievement gap, these students possess untapped potential hindered by traditional teaching methods. The impact of COVID-19 and racial injustice has exacerbated disparities, underscoring the need for innovative teaching approaches that connect academic subjects with the real experiences of these learners. Educators navigating evolving technology and diverse classrooms strive to bridge this gap while fostering cultural inclusivity. Addressing this challenge is the book Culturally Responsive Pedagogies in the Humanities at HBCUs and HSIs, curated by DuEwa M. Frazier. Representing a groundbreaking collective effort, the book offers transformative educational practices that bridge the gap between conventional teaching and the diverse realities of HBCU and HSI classrooms. Covering topics like teaching ESL and EFL students, accommodating disabilities, integrating hip-hop pedagogies, and promoting social justice education, the anthology provides research-driven solutions that empower educators to revolutionize their teaching methods. To foster academic excellence and equity, the book resonates with scholars, administrators, and educators, guiding them on a journey of innovation that harmonizes cultural responsiveness and academic achievement, ushering in a new era of education.