Applications Of Neuromarketing In The Metaverse

Author : Monika Gupta,Kumar Shalender,Babita Singla,Nripendra Singh
Publisher : Business Science Reference
Page : 0 pages
File Size : 50,8 Mb
Release : 2023
Category : Consumer behavior
ISBN : 1668481502

Get Book

Applications of Neuromarketing in the Metaverse by Monika Gupta,Kumar Shalender,Babita Singla,Nripendra Singh Pdf

"Metaverse is opening new avenues of opportunities for product manufacturers as well as service providers, and with this focus in mind, our book proposes the scope and challenges that the application of Neuromarketing in virtual worlds face across the different disciplines and business segments. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. This book will strengthen the research in the following fields: 1. Establishing and Strengthening Brand Positioning among the target market in the virtual world through the application of neuromarketing principles and techniques 2. Boosting the creator's economy with a specific focus on establishing a direct channel of communication and interaction between different stakeholders in the ecosystem with the help of merging disciplines of metaverse and neuromarketing 3. Exploring consumer behavior and decoding their physiological and psychological responses in Metaverse Domain with the help of tools and technologies used in Neuromarketing"--

Author : Gupta, Monika,Shalender, Kumar,Singla, Babita,Singh, Nripendra
Publisher : IGI Global
Page : 365 pages
File Size : 50,8 Mb
Release : 2023-05-22
Category : Business & Economics
ISBN : 9781668481523

Get Book

Applications of Neuromarketing in the Metaverse by Gupta, Monika,Shalender, Kumar,Singla, Babita,Singh, Nripendra Pdf

The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Author : Inder, Shivani,Dawra, Shuchi,Tennin, Kyla Latrice,Sharma, Sandhir
Publisher : IGI Global
Page : 317 pages
File Size : 41,9 Mb
Release : 2024-05-13
Category : Business & Economics
ISBN : 9798369324233

Get Book

New Business Frontiers in the Metaverse by Inder, Shivani,Dawra, Shuchi,Tennin, Kyla Latrice,Sharma, Sandhir Pdf

The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.

Author : El Kacimi, Younes,Alaoui, Khaoula
Publisher : IGI Global
Page : 453 pages
File Size : 51,9 Mb
Release : 2024-05-06
Category : Science
ISBN : 9798369313367

Get Book

Emerging Engineering Technologies and Industrial Applications by El Kacimi, Younes,Alaoui, Khaoula Pdf

Engineers have long been architects of progress, erecting massive buildings that touch the skies and designing technologies that redefine realms of known possibility. In this era of rapid change, keeping pace with innovation is the main challenge. Emerging Engineering Technologies and Industrial Applications is a comprehensive research book that delves deep into the heart of a relentless technological revolution within modern industry. From the limitless potential of the Internet of Things (IoT) to the cognitive wonders of Artificial Intelligence (AI), from the microscopic marvels of Nanotechnology to the precision and agility of Robotics, and from the revolutionary advancements in 3D Printing to the transformative capabilities of blockchain, this book explores emerging technologies. This book is an indispensable resource for professionals and researchers working in the field of emerging engineering technologies and their industrial applications. It caters to a diverse range of disciplines, including computer science and information technology, environmental, agricultural, and physical sciences, medical, healthcare, and life sciences, as well as science and engineering, and anyone seeking to navigate the current technological progress in the 21st century.

Author : Kumar, Jeetesh,Arora, Manpreet,Erkol Bayram, Gül
Publisher : IGI Global
Page : 351 pages
File Size : 48,7 Mb
Release : 2024-04-05
Category : Computers
ISBN : 9798369358702

Get Book

Exploring the Use of Metaverse in Business and Education by Kumar, Jeetesh,Arora, Manpreet,Erkol Bayram, Gül Pdf

Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to engage customers in virtual environments and educators explore new avenues for immersive learning experiences, having a comprehensive understanding and guidance is immeasurably valuable. However, the need for more literature addressing these emerging fields leaves a gap in knowledge and practice. Exploring the Use of Metaverse in Business and Education fills this void by providing a structured framework for studying the multifaceted dimensions of the metaverse. Edited by experts in their respective fields, each chapter of the book offers insights into foundational technologies, cutting-edge academic research, practical applications, and challenges ahead. This comprehensive approach equips readers with the knowledge and tools to navigate the metaverse confidently. By addressing the metaverse's current state and future potential, the book enables businesses to leverage this transformative technology for marketing, branding, and e-commerce. It also provides educators with strategies for creating immersive virtual learning environments and enhancing student engagement.

Author : Rim El Khoury
Publisher : Springer Nature
Page : 950 pages
File Size : 40,7 Mb
Release : 2024-06-07
Category : Electronic
ISBN : 9783031368950

Get Book

Intelligent Systems, Business, and Innovation Research by Rim El Khoury Pdf

Author : Srivastava, Prateek,Ramteke, Durgaprasad,Bedyal, Ankush Kumar,Gupta, Monika,Sandhu, Jasminder Kaur
Publisher : IGI Global
Page : 444 pages
File Size : 48,5 Mb
Release : 2023-07-14
Category : Technology & Engineering
ISBN : 9781668481196

Get Book

Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment by Srivastava, Prateek,Ramteke, Durgaprasad,Bedyal, Ankush Kumar,Gupta, Monika,Sandhu, Jasminder Kaur Pdf

Managing solid waste is one of the biggest challenges in urban areas around the world. Technologically advanced economies generate vast amounts of organic waste materials, many of which are disposed of in landfills. In the future, efficient use of carbon-containing waste and all other waste materials must be increased to reduce the need for virgin raw materials acquisition, including biomass, and reduce carbon emissions to the atmosphere, mitigating climate change. Moreover, expeditious development in information and communications technology (ICT) has made the machines more powerful and efficient, but at the same time, there is a simultaneous decrease in product life leading to an extensive rise in the annual production of e-waste, or electronic waste. Considering the health hazards and environmental implications of e-waste, it has become a global problem that needs serious attention. The Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment covers waste management principles and strategies in different fields and corresponding applications. The book also focuses on the waste management strategies for a sustainable environment that have emerged. Covering key topics such as waste, energy, and recycling, this premier reference source is an excellent resource for environmentalists, government officials, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Pandey, Digvijay,Pandey, Binay Kumar,Kanike, Uday Kumar,George, A. Shaji,Kaur, Prabjot
Publisher : IGI Global
Page : 358 pages
File Size : 44,5 Mb
Release : 2024-03-01
Category : Business & Economics
ISBN : 9798369335949

Get Book

Utilization of AI Technology in Supply Chain Management by Pandey, Digvijay,Pandey, Binay Kumar,Kanike, Uday Kumar,George, A. Shaji,Kaur, Prabjot Pdf

The surge in digital transformation and the integration of innovative technologies into manufacturing processes have given rise to a pressing issue in supply chain management. Businesses are in dire need of solutions to navigate this complexity and harness the true potential of intelligent supply chains. Utilization of AI Technology in Supply Chain Management is a comprehensive guide tailored for academic scholars seeking to unravel the mysteries of artificial intelligence (AI) and machine learning (ML) in the context of supply chain management. Amid the hype surrounding AI and ML, there exists a critical need to bridge the gap between human expertise and technological advancements. Utilization of AI Technology in Supply Chain Management addresses this necessity by delving into real-world instances where teams have successfully employed these innovative technologies to enhance supply chain performance, reduce inventory, and optimize routes. The adoption of AI and ML is not just a trend; it is the cornerstone of digital acceleration initiatives, making it imperative for scholars to understand and leverage these technologies effectively.

Author : Pires, Paulo Botelho,Santos, José Duarte,Pereira, Inês Veiga,Torres, Ana Isabel
Publisher : IGI Global
Page : 412 pages
File Size : 45,7 Mb
Release : 2023-07-10
Category : Business & Economics
ISBN : 9781668489604

Get Book

Confronting Security and Privacy Challenges in Digital Marketing by Pires, Paulo Botelho,Santos, José Duarte,Pereira, Inês Veiga,Torres, Ana Isabel Pdf

Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Author : Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella
Publisher : IGI Global
Page : 478 pages
File Size : 47,9 Mb
Release : 2023-06-26
Category : Business & Economics
ISBN : 9781668486832

Get Book

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella Pdf

The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today’s context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Author : Suresh Kumar, Arumugam,Kose, Utku,Sharma, Sachin,Jerald Nirmal Kumar, S.
Publisher : IGI Global
Page : 412 pages
File Size : 43,9 Mb
Release : 2023-07-10
Category : Computers
ISBN : 9781668468951

Get Book

Dynamics of Swarm Intelligence Health Analysis for the Next Generation by Suresh Kumar, Arumugam,Kose, Utku,Sharma, Sachin,Jerald Nirmal Kumar, S. Pdf

In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.

Author : Nair, Arjun J.,Manohar, Sridhar,Mittal, Amit,Ahmed, Wasim
Publisher : IGI Global
Page : 348 pages
File Size : 48,7 Mb
Release : 2024-04-05
Category : Business & Economics
ISBN : 9798369322772

Get Book

Balancing Automation and Human Interaction in Modern Marketing by Nair, Arjun J.,Manohar, Sridhar,Mittal, Amit,Ahmed, Wasim Pdf

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Author : Oskounejad, Mohammad Mehdi,Nozari, Hamed
Publisher : IGI Global
Page : 297 pages
File Size : 44,5 Mb
Release : 2024-04-29
Category : Business & Economics
ISBN : 9798369331095

Get Book

Advanced Businesses in Industry 6.0 by Oskounejad, Mohammad Mehdi,Nozari, Hamed Pdf

In an era dominated by technology, our world is experiencing a radical transformation through the relentless expansion of industrial generations. The advent of the fourth industrial generation unleashed transformative technologies that revolutionized businesses, enabling access to unprecedented data and analytical capabilities. As we transition into the fifth industrial generation, concepts like sustainability, resilience, and value take center stage, laying the foundation for what is now known as Industry 6.0. In this landscape, processes are intelligently managed without human intervention, and artificial intelligence burgeons, promising a future where calculations and analyses occur at unprecedented speeds through quantum computing. Advanced Businesses in Industry 6.0 emerges as a comprehensive guide to decipher the intricacies of Industry 6.0. With a focus on ultra-advanced concepts, we aim to provide a roadmap for scholars and professionals, offering insights into the opportunities and challenges within this ultra-smart environment. Tailored for students and professionals alike, this book delves into essential topics such as super smart businesses, supply chain advancements, smart factories, production, procurement, information logistics, distribution, interactions, marketing, finance, agriculture, and health systems in Industry 6.0.

Author : Darwish, Dina
Publisher : IGI Global
Page : 494 pages
File Size : 49,6 Mb
Release : 2024-01-25
Category : Computers
ISBN : 9798369309018

Get Book

Emerging Trends in Cloud Computing Analytics, Scalability, and Service Models by Darwish, Dina Pdf

Academic scholars and industry professionals alike face the formidable challenge of staying informed about emerging trends and innovations in cloud computing. The expansive realm of cloud technology has been the catalyst for several transformative changes across industries, offering unparalleled opportunities for optimization and innovation. However, even seasoned experts may find themselves daunted by the intricate web of new technologies, including green cloud computing, edge computing, cryptography in the cloud, load balancing strategies, and cloud analytics insights. Emerging Trends in Cloud Computing: Analytics, Scalability, and Service Models provides academic scholars and industry professionals with a comprehensive exploration of these critical cloud computing topics and more. This invaluable resource provides clarity and insight, serving as a guiding beacon in the ever-evolving world of cloud technology. Whether you're seeking to understand the intricacies of cloud security solutions, the nuances of scalability in cloud computing, or the various service models in the cloud, this book empowers you to navigate this dynamic field with confidence and expertise.

Author : Verma, Balraj,Singla, Babita,Mittal, Amit
Publisher : IGI Global
Page : 383 pages
File Size : 42,8 Mb
Release : 2024-02-08
Category : Computers
ISBN : 9798369317631

Get Book

Digital Technologies, Ethics, and Decentralization in the Digital Era by Verma, Balraj,Singla, Babita,Mittal, Amit Pdf

Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and decentralized marketplaces has also led to some market destabilization, and the discussion on data sovereignty and privacy challenges raises concerns surrounding business in the digital age. Digital Technologies, Ethics, and Decentralization in the Digital Era is a research-based book which boldly tackles a myriad of ethical dilemmas, including bias, privacy, and inclusivity, and advocates for a future where digital access is fair and equitable. Academic scholars and industry professionals will embark on an enlightening journey through the digital revolution's transformative power. This book delves into the very core of digital technologies, shedding light on their role as catalysts for decentralization and de-globalization. Readers will gain invaluable insights into how these technologies disrupt established systems, paving the way for innovative alternatives. The exploration of blockchain and decentralized finance shines a light on how individuals and communities can harness technology to empower themselves, reshaping the dynamics of power in an increasingly interconnected world.