Applied Social Marketing And Quality Of Life

Author : M. Mercedes Galan-Ladero,Reynaldo G. Rivera
Publisher : Springer Nature
Page : 424 pages
File Size : 41,6 Mb
Release : 2021-12-02
Category : Social Science
ISBN : 9783030832865

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Applied Social Marketing and Quality of Life by M. Mercedes Galan-Ladero,Reynaldo G. Rivera Pdf

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.

Author : Walter Wymer
Publisher : Springer
Page : 389 pages
File Size : 48,8 Mb
Release : 2015-10-06
Category : Social Science
ISBN : 9783319198699

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Innovations in Social Marketing and Public Health Communication by Walter Wymer Pdf

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

Author : Nancy R. Lee,Philip A. Kotler
Publisher : Sage Publications, Incorporated
Page : 584 pages
File Size : 48,6 Mb
Release : 2015-01-13
Category : Business & Economics
ISBN : 1452292140

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Social Marketing by Nancy R. Lee,Philip A. Kotler Pdf

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term "social marketing" in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Author : M. Mercedes Galan-Ladero,Helena M. Alves
Publisher : Springer Nature
Page : 377 pages
File Size : 54,8 Mb
Release : 2023-05-24
Category : Business & Economics
ISBN : 9783031273773

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Social Marketing and Sustainable Development Goals (SDGs) by M. Mercedes Galan-Ladero,Helena M. Alves Pdf

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

Author : Helena Alves,José Luis Vázquez
Publisher : Springer Science & Business Media
Page : 267 pages
File Size : 46,9 Mb
Release : 2013-06-04
Category : Social Science
ISBN : 9789400758780

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Best Practices in Marketing and their Impact on Quality of Life by Helena Alves,José Luis Vázquez Pdf

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.

Author : Hong Cheng,Philip Kotler,Nancy Lee
Publisher : Jones & Bartlett Learning
Page : 451 pages
File Size : 54,7 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780763757977

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Social Marketing for Public Health by Hong Cheng,Philip Kotler,Nancy Lee Pdf

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Author : Enrique Carlos Bianchi,Jose Luis Vazquez Burguete,M. Mercedes Galan-Ladero,Ana Lanero Carrizo
Publisher : Springer Nature
Page : 302 pages
File Size : 42,8 Mb
Release : 2023-07-11
Category : Business & Economics
ISBN : 9783031307423

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Responsible Consumption and Sustainability by Enrique Carlos Bianchi,Jose Luis Vazquez Burguete,M. Mercedes Galan-Ladero,Ana Lanero Carrizo Pdf

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.

Author : R. Craig Lefebvre
Publisher : John Wiley & Sons
Page : 592 pages
File Size : 55,5 Mb
Release : 2013-02-18
Category : Medical
ISBN : 9780470936849

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Social Marketing and Social Change by R. Craig Lefebvre Pdf

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

Author : Rob Donovan,Nadine Henley
Publisher : Cambridge University Press
Page : 525 pages
File Size : 41,8 Mb
Release : 2010-10-28
Category : Business & Economics
ISBN : 9781139492263

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Principles and Practice of Social Marketing by Rob Donovan,Nadine Henley Pdf

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

Author : Xiaofei Zhang,Feng Guo,Paul H. Lee
Publisher : Frontiers Media SA
Page : 124 pages
File Size : 46,9 Mb
Release : 2023-06-29
Category : Medical
ISBN : 9782832526712

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Digital Information for Patient Education by Xiaofei Zhang,Feng Guo,Paul H. Lee Pdf

Author : M. Joseph Sirgy
Publisher : Springer Science & Business Media
Page : 463 pages
File Size : 45,5 Mb
Release : 2013-04-18
Category : Social Science
ISBN : 9789401598378

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Handbook of Quality-of-Life Research by M. Joseph Sirgy Pdf

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

Author : Jeff French,Rowena Merritt,Lucy Reynolds
Publisher : SAGE
Page : 282 pages
File Size : 49,6 Mb
Release : 2011-10-03
Category : Business & Economics
ISBN : 9781446291986

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Social Marketing Casebook by Jeff French,Rowena Merritt,Lucy Reynolds Pdf

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.

Author : Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte
Publisher : IGI Global
Page : 347 pages
File Size : 48,7 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781668489864

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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte Pdf

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

Author : Jeff French,Clive Blair-Stevens,Dominic McVey,Rowena Merritt
Publisher : Oxford University Press
Page : 366 pages
File Size : 49,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780199550692

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Social Marketing and Public Health by Jeff French,Clive Blair-Stevens,Dominic McVey,Rowena Merritt Pdf

Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing.

Author : Jishnu Bhattacharyya
Publisher : Springer Nature
Page : 587 pages
File Size : 48,7 Mb
Release : 2023-01-01
Category : Business & Economics
ISBN : 9789811944574

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Dealing with Socially Responsible Consumers by Jishnu Bhattacharyya Pdf

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.