Best Practices In Marketing And Their Impact On Quality Of Life

Author : Helena Alves,José Luis Vázquez
Publisher : Springer Science & Business Media
Page : 267 pages
File Size : 52,5 Mb
Release : 2013-06-04
Category : Social Science
ISBN : 9789400758780

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Best Practices in Marketing and their Impact on Quality of Life by Helena Alves,José Luis Vázquez Pdf

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.

Author : M. Mercedes Galan-Ladero,Reynaldo G. Rivera
Publisher : Springer Nature
Page : 424 pages
File Size : 47,9 Mb
Release : 2021-12-02
Category : Social Science
ISBN : 9783030832865

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Applied Social Marketing and Quality of Life by M. Mercedes Galan-Ladero,Reynaldo G. Rivera Pdf

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.

Author : Ana María Campón-Cerro,José Manuel Hernández-Mogollón,José Antonio Folgado-Fernández
Publisher : Springer
Page : 369 pages
File Size : 44,8 Mb
Release : 2018-07-30
Category : Social Science
ISBN : 9783319916927

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Best Practices in Hospitality and Tourism Marketing and Management by Ana María Campón-Cerro,José Manuel Hernández-Mogollón,José Antonio Folgado-Fernández Pdf

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.

Author : María Isabel Sánchez-Hernández,Luísa Carvalho,Conceição Rego,Maria Raquel Lucas,Adriana Noronha
Publisher : Springer Nature
Page : 324 pages
File Size : 51,9 Mb
Release : 2021-08-06
Category : Business & Economics
ISBN : 9783030757144

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Social Innovation and Entrepreneurship in the Fourth Sector by María Isabel Sánchez-Hernández,Luísa Carvalho,Conceição Rego,Maria Raquel Lucas,Adriana Noronha Pdf

“The fourth sector” consists of for-benefit organizations that combine market-based approaches of the private sector with the social and environmental aims of the public and non-profit sectors. This book examines successful experiences around the world in entrepreneurship in the fourth sector in recent times. The chapters also reveal the pivotal role of the public sector collaboration with private entities in solving the problems of humanity.

Author : Enrique Carlos Bianchi,Jose Luis Vazquez Burguete,M. Mercedes Galan-Ladero,Ana Lanero Carrizo
Publisher : Springer Nature
Page : 302 pages
File Size : 46,6 Mb
Release : 2023-07-11
Category : Business & Economics
ISBN : 9783031307423

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Responsible Consumption and Sustainability by Enrique Carlos Bianchi,Jose Luis Vazquez Burguete,M. Mercedes Galan-Ladero,Ana Lanero Carrizo Pdf

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.

Author : Adam Jabłoński
Publisher : MDPI
Page : 515 pages
File Size : 51,9 Mb
Release : 2019-01-25
Category : Business
ISBN : 9783038975601

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Sustainable Business Models by Adam Jabłoński Pdf

This book is a printed edition of the Special Issue "Sustainable Business Models" that was published in Sustainability

Author : Muzaffer Uysal,M. Joseph Sirgy
Publisher : Springer Nature
Page : 590 pages
File Size : 47,5 Mb
Release : 2023-09-23
Category : Social Science
ISBN : 9783031315138

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Handbook of Tourism and Quality-of-Life Research II by Muzaffer Uysal,M. Joseph Sirgy Pdf

The second volume of this handbook develops on and extends the discussion in the successful first volume, published in 2012. This is a timely addition to the literature, drawing on the momentum that quality of life (QOL) research in tourism has gained in the 21st century and on the boom in the tourism industry itself. It focuses on four areas of growth in QOL research in the recent past: (1) travelers/tourists, (2) host communities, (3) service providers, and (4) the role of technology. The handbook helps management of tourism firms and policy makers develop specific policies and programs to ensure the most positive impact of tourism on tourists, host communities, and service providers. The comprehensive coverage of topics in this handbook makes it a state-of-the-art reference. Academics interested in QOL research in travel and tourism, tourism practitioners interested in applying the science of QOL in the tourism industry, as well as policy makers involved in regulating the industry will view the handbook as indispensable source of recent research.

Author : Gerald Bast,Elias G. Carayannis,David F. J. Campbell
Publisher : Springer
Page : 152 pages
File Size : 43,8 Mb
Release : 2018-10-01
Category : Business & Economics
ISBN : 9783319939551

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The Future of Museums by Gerald Bast,Elias G. Carayannis,David F. J. Campbell Pdf

This book explores―at the macro, meso and micro levels and in terms of qualitative as well as quantitative studies―the current and future role of museums for art and society. Given the dynamic developments in art and society, museums need to change in order to remain (and in some ways, regain) relevance. This relevance is in the sense of a power to influence. Additionally museums have challenges that arise in the production of art through the use of permanent and rapidly changing technologies. This book examines how museums deal with the increasing importance of performance art and social interactive art, artistic disciplines which refuse to use classical or digital artistic media in their artistic processes. The book also observes how museums are adapting in the digital age. It addresses such questions as, “How to keep museums in contact with recipients of art in a world in which the patterns of communication and perception have changed dramatically,” and also “Can the art museum, as a real place, be a counterpart in a virtualized and digitalized society or will museums need to virtualize and even globalize themselves virtually?” Chapters also cover topics such as the merits of digital technologies in museums and how visitors perceive these changes and innovations. When you go back to the etymological origin, the Mouseion of Alexandria, it was a place where – supported by the knowledge stored there – art and science were developed: a place of interdisciplinary research and networking, as you would call it today. The word from the Ancient Hellenic language for museum (ΜΟΥΣΕΙΟΝ) means the “house of the muses”: where the arts and sciences find their berth and cradle. With the “Wunderkammer,” the museum was re-invented as a place for amazing for purpose of representation of dynastic power, followed by the establishment of museums as a demonstration of bourgeois self-consciousness. In the twentieth century, the ideal of the museum as an institution for education received a strong boost, before the museum as a tourism infrastructure became more and more the institutional, economic and political role-model. This book is interested in discovering what is next for museums and how these developments will affect art and society. Each of the chapters are written by academics in the field, but also by curators and directors of major museums and art institutions.

Author : Chip Conley,Eric Friedenwald-Fishman
Publisher : Berrett-Koehler Publishers
Page : 180 pages
File Size : 45,7 Mb
Release : 2006-10-01
Category : Business & Economics
ISBN : 1576759644

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Marketing That Matters by Chip Conley,Eric Friedenwald-Fishman Pdf

A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples.

Author : Vicky Katsoni
Publisher : Springer Nature
Page : 746 pages
File Size : 45,5 Mb
Release : 2023-05-29
Category : Business & Economics
ISBN : 9783031268298

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Tourism, Travel, and Hospitality in a Smart and Sustainable World by Vicky Katsoni Pdf

This book features the second volume of the proceedings of the 9th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held at the Syros Island in Greece in September 2022, the conference's lead theme was ‘Tourism, Travel, and Hospitality in a Smart and Sustainable World’. With a full appreciation of the contributions made by numerous writers toward the progress in tourism research, this book presents a critical academic discourse on sustainable practices in a smart tourism context, stimulating future debates and advancing knowledge and understanding in this critical area of knowledge. It also puts emphasis on the knowledge economy and smart destinations notion. It enacts new modes of tourism management and development and presents chapters on emerging technologies, such as location-based services, Internet of Things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality

Author : Fred D. Reynolds,Hiram C. Barksdale
Publisher : Unknown
Page : 108 pages
File Size : 51,6 Mb
Release : 1978
Category : Marketing
ISBN : UCAL:$B630653

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Marketing and the Quality of Life by Fred D. Reynolds,Hiram C. Barksdale Pdf

Author : Jeff Wilks,Donna Pendergast,Peter A. Leggat,Damian Morgan
Publisher : Springer Nature
Page : 553 pages
File Size : 52,7 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9789811654152

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Tourist Health, Safety and Wellbeing in the New Normal by Jeff Wilks,Donna Pendergast,Peter A. Leggat,Damian Morgan Pdf

The COVID-19 pandemic has changed the face of international and domestic tourism and sharply focused attention on the importance of tourist health, safety and wellbeing like never before. This book offers a unique perspective on the challenges facing the world’s largest service industry to protect and care for customers in a rapidly evolving environment where borders have closed, social distancing rules apply and personal hygiene has become a key focus in everyday life. Yet tourism is a very resilient industry and history shows there is always an immediate surge toward recovery after a crisis has passed. Humans want to travel and see the world. While we appreciate that the pandemic is far from over, already there are reports of pent-up demand for travel as restrictions ease at some destinations and borders begin to open. As we move hopefully toward the recovery phase and people begin to move around for business and pleasure, this book presents the reader with key information and insights in both traditional and emerging areas of tourist health, safety and wellbeing, recognising that the world is now shaped by this pandemic, bringing change, potentially enduring benefits and lasting legacies.

Author : Muzaffer Uysal,M Joseph Sirgy,Stefan Kruger
Publisher : CABI
Page : 183 pages
File Size : 41,8 Mb
Release : 2018-10-29
Category : Business & Economics
ISBN : 9781786390455

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Managing Quality of Life in Tourism and Hospitality by Muzaffer Uysal,M Joseph Sirgy,Stefan Kruger Pdf

Quality-of-life research in tourism and hospitality has gained much momentum in the past two decades. This line of research covers three main areas of focus: (i) the impacts of specific tourism and hospitality programmes on the overall quality of life of tourists/guests; (ii) the providers of goods and services; (iii) tourist communities, including the impact of different programmes and events on the quality of life of residents in these communities. Focusing on these key subjects, Managing Quality of Life in Tourism and Hospitality provides a portfolio of selected cases showing best practice and delivering them to the forefront of knowledge application, with examples in tourism and hospitality settings. Best practice case studies are included throughout, providing practical implications and lessons learned. These lessons can be applied by tourism and hospitality practitioners and community leaders, and be used to further research by academics working within tourism and hospitality. The book offers an exciting and refreshing approach to quality-of-life research in tourism and hospitality. Key features include: - Best practice and evidence-based case studies. - Broad coverage that includes tourists, industry and local communities. - International application, with material from various countries across the world.

Author : M. Mercedes Galan-Ladero,Helena M. Alves
Publisher : Springer Nature
Page : 377 pages
File Size : 40,6 Mb
Release : 2023-05-24
Category : Business & Economics
ISBN : 9783031273773

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Social Marketing and Sustainable Development Goals (SDGs) by M. Mercedes Galan-Ladero,Helena M. Alves Pdf

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

Author : Walter Wymer
Publisher : Springer
Page : 389 pages
File Size : 49,7 Mb
Release : 2015-10-06
Category : Social Science
ISBN : 9783319198699

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Innovations in Social Marketing and Public Health Communication by Walter Wymer Pdf

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.