Applied Strategic Marketing

Author : Karel Jan Alsem
Publisher : Routledge
Page : 424 pages
File Size : 41,6 Mb
Release : 2019-03-08
Category : Business & Economics
ISBN : 9780429446993

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Applied Strategic Marketing by Karel Jan Alsem Pdf

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.

Author : Johan Wilhelm Strydom
Publisher : Unknown
Page : 472 pages
File Size : 44,6 Mb
Release : 2008
Category : Marketing
ISBN : 079622479X

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Applied Strategic Marketing by Johan Wilhelm Strydom Pdf

Author : P. J. Du Plessis,Christiaan Johannes Jooste,Johan Wilhelm Strydom
Publisher : Unknown
Page : 380 pages
File Size : 42,5 Mb
Release : 2003-12-01
Category : Sales management
ISBN : 0796201528

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Applied Strategic Marketing by P. J. Du Plessis,Christiaan Johannes Jooste,Johan Wilhelm Strydom Pdf

Author : A Berndt
Publisher : Unknown
Page : 406 pages
File Size : 40,7 Mb
Release : 2021
Category : Marketing
ISBN : 1485707129

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Applied Strategic Marketing by A Berndt Pdf

Applied strategic marketing 5 edition discusses the strategic role of marketing management in organisations. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise in order to build brand value and customer relationships in the dynamic marketing environment of present-day South Africa

Author : David Lane
Publisher : Unknown
Page : 464 pages
File Size : 47,5 Mb
Release : 2004
Category : Marketing
ISBN : 0199263019

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Applied Strategic Marketing by David Lane Pdf

Covering all the main concepts of strategic marketing, this text also looks at topics such as forecasting, customer relations management, alliances and branding.

Author : Karel Jan Alsem,Dick R. Wittink
Publisher : McGraw-Hill/Irwin
Page : 0 pages
File Size : 45,9 Mb
Release : 2007
Category : Business & Economics
ISBN : 0073025860

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Strategic Marketing by Karel Jan Alsem,Dick R. Wittink Pdf

"Karel Jan Alsem creates a clear and understandable process for exploring each step of strategic marketing. This is done through a four part organization: evaluation, analysis, planning, and implementation. This flexible, yet thorough presentation allows strategic marketing to be understood and applied, while it builds confidence by explaining strategies with clarity and relevant background."--BOOK JACKET.

Author : Karel Jan Alsem
Publisher : Routledge
Page : 550 pages
File Size : 46,8 Mb
Release : 2019-03-08
Category : Business & Economics
ISBN : 9780429823367

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Applied Strategic Marketing by Karel Jan Alsem Pdf

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.

Author : Christiaan Johannes Jooste
Publisher : Unknown
Page : 544 pages
File Size : 49,6 Mb
Release : 2012
Category : Marketing
ISBN : 1775781275

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Applied Strategic Marketing by Christiaan Johannes Jooste Pdf

Author : Todd A. Mooradian,Kurt Matzler,Lawrence J. Ring,Larry Ring
Publisher : Unknown
Page : 434 pages
File Size : 42,6 Mb
Release : 2013
Category : Marketing
ISBN : 1292020563

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Strategic Marketing by Todd A. Mooradian,Kurt Matzler,Lawrence J. Ring,Larry Ring Pdf

For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

Author : Karel Jan Alsem
Publisher : Taylor & Francis
Page : 478 pages
File Size : 54,7 Mb
Release : 2023-11-01
Category : Business & Economics
ISBN : 9781000984491

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Strategic Marketing Planning by Karel Jan Alsem Pdf

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. Support materials include PowerPoint slides.

Author : Dorothé Gerritsen,Ronald van Olderen
Publisher : CABI
Page : 258 pages
File Size : 53,8 Mb
Release : 2020-03-19
Category : Business & Economics
ISBN : 9781789242300

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Events as a Strategic Marketing Tool, 2nd Edition by Dorothé Gerritsen,Ronald van Olderen Pdf

Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.

Author : K. J. Alsem
Publisher : McGraw-Hill Higher Education
Page : 416 pages
File Size : 51,5 Mb
Release : 2007
Category : Marketing
ISBN : 0071244174

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Strategic Marketing by K. J. Alsem Pdf

"Karel Jan Alsem creates a clear and understandable process for exploring each step of strategic marketing. This is done through a four part organization: evaluation, analysis, planning, and implementation. This flexible, yet thorough presentation allows strategic marketing to be understood and applied, while it builds confidence by explaining strategies with clarity and relevant background."--BOOK JACKET.

Author : Russell Abratt,Michael Bendixen
Publisher : Routledge
Page : 148 pages
File Size : 41,5 Mb
Release : 2018-07-04
Category : Business & Economics
ISBN : 9780429951558

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Strategic Marketing by Russell Abratt,Michael Bendixen Pdf

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

Author : Babu John Mariadoss,Raj Echambadi
Publisher : Unknown
Page : 0 pages
File Size : 48,5 Mb
Release : 2019
Category : Marketing
ISBN : 1536161667

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Future-focused Strategic Marketing by Babu John Mariadoss,Raj Echambadi Pdf

The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable work to be separated from time and space. Technologies have also made certain occupations obsolete while creating new ones. In this changing landscape marked by hyper-competition, firms are looking for new ways to operate and manage their strategies in order to remain extremely agile, nimble, and customer-centric. Inherently, strategic marketing fuses theoretical rigor with relevance to the real world. Marketing strategies informed through insights based on quality academic research help firms develop relevant organization-wide initiatives for both enhanced value creation and subsequent value capture thereby providing bottom-line impact. The goal of 'Future-Focused Strategic Marketing' is to bring together academic and practitioner audiences in order to highlight key strategic choices for firms operating in the changed landscape. So the focus is not only on the specific marketing activities performed by the firm utilizing their capabilities, but also relevant organizational adjustments and shifts that need to be performed in order to ensure success of firm strategies in a wide variety of contexts.'Future-Focused Strategic Marketing' is positioned as an introductory use-inspired primer in Strategic Marketing for a variety of audiences. We intend this book to stimulate novel ideas in marketing strategy scholars including doctoral students to help create cutting-edge research agendas that help shape both firm strategies and public policies. Marketing practitioners will find the relevance of the book appealing as it helps firms to both execute and sustain value in the longer-term. This focus on rigorous and relevant research has inspired the themes for the various book chapters including (i) transforming the organization, (ii) examining structure, culture, and identity issues, and (iii) specifying the relationship between capabilities and performance.

Author : Babu John Mariadoss,Raj Echambadi
Publisher : Nova Science Publishers
Page : 350 pages
File Size : 42,7 Mb
Release : 2019
Category : Business & Economics
ISBN : 1536161675

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Future-Focused Strategic Marketing by Babu John Mariadoss,Raj Echambadi Pdf

"The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable work to be separated from time and space. Technologies have also made certain occupations obsolete while creating new ones. In this changing landscape marked by hyper-competition, firms are looking for new ways to operate and manage their strategies in order to remain extremely agile, nimble, and customer-centric. Inherently, strategic marketing fuses theoretical rigor with relevance to the real world. Marketing strategies informed through insights based on quality academic research help firms develop relevant organization-wide initiatives for both enhanced value creation and subsequent value capture thereby providing bottom-line impact. The goal of 'Future-Focused Strategic Marketing' is to bring together academic and practitioner audiences in order to highlight key strategic choices for firms operating in the changed landscape. So the focus is not only on the specific marketing activities performed by the firm utilizing their capabilities, but also relevant organizational adjustments and shifts that need to be performed in order to ensure success of firm strategies in a wide variety of contexts. 'Future-Focused Strategic Marketing' is positioned as an introductory use-inspired primer in Strategic Marketing for a variety of audiences. We intend this book to stimulate novel ideas in marketing strategy scholars including doctoral students to help create cutting-edge research agendas that help shape both firm strategies and public policies. Marketing practitioners will find the relevance of the book appealing as it helps firms to both execute and sustain value in the longer-term. This focus on rigorous and relevant research has inspired the themes for the various book chapters including (i) transforming the organization, (ii) examining structure, culture, and identity issues, and (iii) specifying the relationship between capabilities and performance"--