Artificial Intelligence In Daily Life

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Artificial Intelligence in Daily Life

Author : Raymond S. T. Lee
Publisher : Springer Nature
Page : 394 pages
File Size : 46,5 Mb
Release : 2020-08-22
Category : Computers
ISBN : 9789811576959

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Artificial Intelligence in Daily Life by Raymond S. T. Lee Pdf

Given the exponential growth of Artificial Intelligence (AI) over the past few decades, AI and its related applications have become part of daily life in ways that we could never have dreamt of only a century ago. Our routines have been changed beyond measure by robotics and AI, which are now used in a vast array of services. Though AI is still in its infancy, we have already benefited immensely. This book introduces readers to basic Artificial Intelligence concepts, and helps them understand the relationship between AI and daily life. In the interest of clarity, the content is divided into four major parts. Part I (AI Concepts) presents fundamental concepts of and information on AI; while Part II (AI Technology) introduces readers to the five core AI Technologies that provide the building blocks for various AI applications, namely: Machine Learning (ML), Data Mining (DM), Computer Vision (CV), Natural Languages Processing (NLP), and Ontology-based Search Engine (OSE). In turn, Part III (AI Applications) reviews major contemporary applications that are impacting our ways of life, working styles and environment, ranging from intelligent agents and robotics to smart campus and smart city projects. Lastly, Part IV (Beyond AI) addresses related topics that are vital to the future development of AI. It also discusses a number of critical issues, such as AI ethics and privacy, the development of a conscious mind, and autonomous robotics in our daily lives.

Artificial Intelligence in Practice

Author : Bernard Marr
Publisher : John Wiley & Sons
Page : 232 pages
File Size : 41,6 Mb
Release : 2019-04-15
Category : Business & Economics
ISBN : 9781119548980

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Artificial Intelligence in Practice by Bernard Marr Pdf

Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Architects of Intelligence

Author : Martin Ford
Publisher : Packt Publishing Ltd
Page : 540 pages
File Size : 52,9 Mb
Release : 2018-11-23
Category : Computers
ISBN : 9781789131260

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Architects of Intelligence by Martin Ford Pdf

Financial Times Best Books of the Year 2018 TechRepublic Top Books Every Techie Should Read Book Description How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level machine intelligence? What should we be concerned about as artificial intelligence advances? Architects of Intelligence contains a series of in-depth, one-to-one interviews where New York Times bestselling author, Martin Ford, uncovers the truth behind these questions from some of the brightest minds in the Artificial Intelligence community. Martin has wide-ranging conversations with twenty-three of the world's foremost researchers and entrepreneurs working in AI and robotics: Demis Hassabis (DeepMind), Ray Kurzweil (Google), Geoffrey Hinton (Univ. of Toronto and Google), Rodney Brooks (Rethink Robotics), Yann LeCun (Facebook) , Fei-Fei Li (Stanford and Google), Yoshua Bengio (Univ. of Montreal), Andrew Ng (AI Fund), Daphne Koller (Stanford), Stuart Russell (UC Berkeley), Nick Bostrom (Univ. of Oxford), Barbara Grosz (Harvard), David Ferrucci (Elemental Cognition), James Manyika (McKinsey), Judea Pearl (UCLA), Josh Tenenbaum (MIT), Rana el Kaliouby (Affectiva), Daniela Rus (MIT), Jeff Dean (Google), Cynthia Breazeal (MIT), Oren Etzioni (Allen Institute for AI), Gary Marcus (NYU), and Bryan Johnson (Kernel). Martin Ford is a prominent futurist, and author of Financial Times Business Book of the Year, Rise of the Robots. He speaks at conferences and companies around the world on what AI and automation might mean for the future. Meet the minds behind the AI superpowers as they discuss the science, business and ethics of modern artificial intelligence. Read James Manyika’s thoughts on AI analytics, Geoffrey Hinton’s breakthroughs in AI programming and development, and Rana el Kaliouby’s insights into AI marketing. This AI book collects the opinions of the luminaries of the AI business, such as Stuart Russell (coauthor of the leading AI textbook), Rodney Brooks (a leader in AI robotics), Demis Hassabis (chess prodigy and mind behind AlphaGo), and Yoshua Bengio (leader in deep learning) to complete your AI education and give you an AI advantage in 2019 and the future.

The Culture of AI

Author : Anthony Elliott
Publisher : Routledge
Page : 258 pages
File Size : 46,9 Mb
Release : 2019-01-15
Category : Social Science
ISBN : 9781315387161

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The Culture of AI by Anthony Elliott Pdf

In this ground-breaking book, Cambridge-trained sociologist Anthony Elliott argues that much of what passes for conventional wisdom about artificial intelligence is either ill-considered or plain wrong. The reason? The AI revolution is not so much about cyborgs and super-robots in the future, but rather massive changes in the here-and-now of everyday life. In The Culture of AI, Elliott explores how intelligent machines, advanced robotics, accelerating automation, big data and the Internet of Everything impact upon day-to-day life and contemporary societies. With remarkable clarity and insight, Elliott’s examination of the reordering of everyday life highlights the centrality of AI to everything we do – from receiving Amazon recommendations to requesting Uber, and from getting information from virtual personal assistants to talking with chatbots. The rise of intelligent machines transforms the global economy and threatens jobs, but equally there are other major challenges to contemporary societies – although these challenges are unfolding in complex and uneven ways across the globe. The Culture of AI explores technological innovations from industrial robots to softbots, and from self-driving cars to military drones – and along the way provides detailed treatments of: The history of AI and the advent of the digital universe; automated technology, jobs and employment; the self and private life in times of accelerating machine intelligence; AI and new forms of social interaction; automated vehicles and new warfare; and, the future of AI. Written by one of the world’s foremost social theorists, The Culture of AI is a major contribution to the field and a provocative reflection on one of the most urgent issues of our time. It will be essential reading to those working in a wide variety of disciplines including sociology, science and technology studies, politics, and cultural studies.

Artificial Intelligence in Society

Author : OECD
Publisher : OECD Publishing
Page : 139 pages
File Size : 47,8 Mb
Release : 2019-06-11
Category : Electronic
ISBN : 9789264545199

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Artificial Intelligence in Society by OECD Pdf

The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.

Everyday AI: How to Enhance Your Life and Job with Artificial Intelligence

Author : ChatStick Team
Publisher : ChatStick Team
Page : 85 pages
File Size : 50,5 Mb
Release : 2024-03-20
Category : Computers
ISBN : 8210379456XXX

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Everyday AI: How to Enhance Your Life and Job with Artificial Intelligence by ChatStick Team Pdf

Dive into the world of AI with "Everyday AI: How to Enhance Your Life and Job with Artificial Intelligence" and unlock the transformative power of artificial intelligence in your daily life and work. Whether you're a complete beginner or someone curious about how AI can offer practical benefits, this book demystifies the technology that's reshaping our world. Why You Need This Book: Understand AI: Learn what AI is, how it works, and its impact on various aspects of life and work. Practical Applications: Discover how AI is already enhancing our homes, health, shopping, and job productivity. Ethical Considerations: Navigate the complex ethical landscape of AI with informed insights. Personal and Professional Growth: Find out how AI can be leveraged for learning new skills, improving career prospects, and achieving personal goals. Future Ready: Prepare yourself for the future of work and daily life with a forward-thinking approach to AI. "Everyday AI" is written in accessible language to bring the power of artificial intelligence to everyone. Through real-world examples, actionable advice, and easy-to-understand explanations, this book is your comprehensive guide to integrating AI into your life and work in meaningful ways. Who Should Read This Book? Technology enthusiasts looking to understand AI and its practical applications. Professionals aiming to leverage AI for career advancement. Individuals interested in optimizing their daily lives with smart technology. Educators and students seeking a foundational understanding of artificial intelligence. Anyone curious about the ethical and societal impacts of AI.

Artificial Intelligence for All

Author : Utpal Chakraborty
Publisher : BPB Publications
Page : 174 pages
File Size : 49,5 Mb
Release : 2020-02-18
Category : Computers
ISBN : 9789389328509

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Artificial Intelligence for All by Utpal Chakraborty Pdf

Artificial Intelligence, the Revolutionary Transformation that no one can escapeÊ DESCRIPTIONÊÊ The book ÔArtificial Intelligence for AllÕ is a snapshot of AI applications in different industries, society, and everyday life. The book is written considering possibilities AI can bring in the Indian context and considering Indian industries and economy at the center stage.Ê The book starts with describing the race for the supremacy of different countries in the field of Artificial Intelligence that has already taken a great momentum and how AI has managed to influence even mainstream politics and the world leaders.Ê In the subsequent chapters, the book brings in AI applications primarily in the Banking and Finance sectors like Financial Crime detection using AI, Credit Risk Assessment, AI-powered conversational banking, Predictive Analytics, and recommendations in Banking and Finance.Ê In few of the chapters, it goes deep into Machine Learning, Deep Learning, Neural Network and analogy with the human brain for readers who wants to go deeper into the subject, at the same time the content and explanations remain very simple for non-technical readers. How AI is powering the self-driving autonomous vehicles and its implication in the society, job, and the world economy, and itÕs transforming the world of home automation, will be another area of interest in the book.Ê A full chapter is dedicated for CIOs and CTOs to consider AI top in their priority list.Ê Applications of AI in Sports are going to be interesting for sports lovers as well as professionals working in the Sports and Computer Games domain. The book also gives special emphasis on Conversational AI like Virtual Assistances and ChatBots and their utility in different sectors. A chapter dedicated for healthcare and medicine provides a complete overview of AI applications in the field and how itÕs transforming clinical imaging, personalized medicines, drug discovery, and predictions and forecasting health-related events and many more. Cognitive Cyber Security using AI and Machine Learning would be an area of interest for the readers in the field of Cyber Security. The chapter talks about various modern cognitive cybersecurity tools and techniques to fight with the ever-evolving cybercrime space. ÔJourney of a Digital TravelerÕ describes how AI is transforming the travel and tourism industry. The book also includes top 100 business use cases which illustrate possible applications in various fields. KEY FEATURESÊ Provides perfect ÔplaygroundÕ for enterprises and institutions globally to develop Artificial Intelligence solutions The world has achieved an enormous amount of technological advancement and skyrocketing progress in mass Digitization, Data Science, and FinTech The gist of the golden era of AI and FinTech AI-powered autonomous vehicles are undoubtedly the future. Autonomous vehicles are the dawn of a whole new lifestyle Using Artificial Intelligence to redefine their products, processes and strategiesÊ Providing banking and financial services to the customers through a variety of digital channels A preliminary guide for enterprises and businesses to revisit their AI strategyÊ Ê WHAT WILL YOU LEARNÊ This book is for both technical and non-technical readers, a cutting edge technology like Artificial Intelligence is simplified for all and a genuine effort has been made to democratize it as much as possible. The book will provide insights into the real applications of AI in different industries like health care and medicine, banking and finance, manufacturing, retail, sports, and many more, including how itÕs transforming our life which probably many of us are not even aware of. And most importantly how a country like India can be benefited by embracing this groundbreaking technology and the huge opportunities and economic impact that AI can bring. Also, you will get to know how different countries like USA, CHINA, UK, EUROPE, RUSSIA, including INDIA is already in the race of being AI Superpower; because AI is the future and whoever becomes the leader in AI will become the ruler of the world.Ê WHO THIS BOOK IS FORÊÊ This book is useful for AI Professionals, Data Scientists...... The content of the book is for both Technical and Non Technical readers who wants to know the applications of AI in different industries. No prior technical or programming experience is required to understand this book. This book can be used as a hand book for Data Scientist and Business SMEs who are in the process of identifying different use cases of Artificial Intelligence in their respective domains. Ê TABLE OF CONTENTS 1. Super Powers of AI Ð The Leaders and the ContendersÊ 2. AI Ð The Core Fabric for NextGen BankingÊ 3. How an AI Framework can be a Game-Changer in Your AI JourneyÊÊ 4. Artificial Neural NetworksÊ 5. The Next Wave of Automation will Transform our Living ExperienceÊ 6. Self-Driving Cars Ð Socio Economic Impact of Autonomous VehiclesÊ 7. How Artificial Intelligence is Transforming the BFSI Sector 43 8. AI Now is a Race Among Startups and Tech GiantsÊÊ 9. AI in the top of priorities for CIOs and CTOs 10. AI in Sports 11. How a Country can be Transformed Using Artificial Intelligence 12. DonÕt Underestimate the Power of an AI ChatbotÊ 13. Industry Adoption of Cognitive and Artificial IntelligenceÊ 14. Artificial Intelligence Ð The Biggest Disruptor in the BFSI Industry 15. AI in Healthcare 16. AI in Cyber Security Ð Cognitive Cyber Defense 17. Be Aware of Cyber ThreatÊ 18. AI Revolution in India Ð National Strategy for AI 19. AI in Tour and Travels Ð Journey of a Digital TravelerÊ 20. Top 100 Business Use Cases of Artificial Intelligence 21. T Impact of Modern Automation on Employment

Artificial Intelligence Revolution

Author : Robin Li
Publisher : Simon and Schuster
Page : 308 pages
File Size : 55,6 Mb
Release : 2020-09-22
Category : Technology & Engineering
ISBN : 9781510753006

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Artificial Intelligence Revolution by Robin Li Pdf

The co-founder of Baidu explains how AI will transform human livelihood, from our economy and financial systems down to our daily lives. Written by Baidu cofounder Robin Li and prefaced by award-winning sci-fi writer Cixin Liu (author of The Three-Body Problem), Artificial Intelligence Revolution introduces Baidu’s teams of top scientists and management as pioneers of movement toward AI. The book covers many of the latest AI-related ideas and technological developments, such as: Computational ability Big data resources Setting the basic standards of AI in research and development An introduction to the “super brain” Intelligent manufacturing Deep learning L4 automated vehicles Smart finance The book describes the emergence of a “smart” society powered by technology and reflects on the challenges humanity is about to face. Li covers the most pressing AI-related ideas and technological developments, including: Will artificial intelligence replace human workers, and in what sectors of the economy? How will it affect healthcare and finance? How will daily human life change? Robin Li’s Artificial Intelligence Revolution addresses these questions and more from the perspective of a pioneer of AI development. It's a must-read for anyone concerned about the emergence of a “smart” society powered by technology and the challenges humanity is about to face.

Artificial Intelligence and Daily Life

Author : Kari A. Cornell
Publisher : Brightpoint Press
Page : 0 pages
File Size : 42,5 Mb
Release : 2024-08
Category : Artificial intelligence
ISBN : 1678209465

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Artificial Intelligence and Daily Life by Kari A. Cornell Pdf

Hi-Lo YA nonfiction. Artificial intelligence is quickly changing the way people work, interact, and live. This book explores how AI is impacting what people do every day, including household tasks, schoolwork, and entertainment. A description of what AI is and how it works is included along with experts' predictions of how the technology will continue to evolve.

Artificial Intelligence in Healthcare

Author : Adam Bohr,Kaveh Memarzadeh
Publisher : Academic Press
Page : 385 pages
File Size : 50,6 Mb
Release : 2020-06-21
Category : Computers
ISBN : 9780128184394

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Artificial Intelligence in Healthcare by Adam Bohr,Kaveh Memarzadeh Pdf

Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. Highlights different data techniques in healthcare data analysis, including machine learning and data mining Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks Includes applications and case studies across all areas of AI in healthcare data

AI 2041

Author : Kai-Fu Lee,Chen Qiufan
Publisher : Crown Currency
Page : 497 pages
File Size : 43,9 Mb
Release : 2024-03-05
Category : Social Science
ISBN : 9780593238318

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AI 2041 by Kai-Fu Lee,Chen Qiufan Pdf

How will AI change our world within twenty years? A pioneering technologist and acclaimed writer team up for a “dazzling” (The New York Times) look at the future that “brims with intriguing insights” (Financial Times). This edition includes a new foreword by Kai-Fu Lee. A BEST BOOK OF THE YEAR: The Wall Street Journal, The Washington Post, Financial Times Long before the advent of ChatGPT, Kai-Fu Lee and Chen Qiufan understood the enormous potential of artificial intelligence to transform our daily lives. But even as the world wakes up to the power of AI, many of us still fail to grasp the big picture. Chatbots and large language models are only the beginning. In this “inspired collaboration” (The Wall Street Journal), Lee and Chen join forces to imagine our world in 2041 and how it will be shaped by AI. In ten gripping, globe-spanning short stories and accompanying commentary, their book introduces readers to an array of eye-opening settings and characters grappling with the new abundance and potential harms of AI technologies like deep learning, mixed reality, robotics, artificial general intelligence, and autonomous weapons.

Artificial Intelligence Basics

Author : Tom Taulli
Publisher : Apress
Page : 195 pages
File Size : 44,8 Mb
Release : 2019-08-01
Category : Computers
ISBN : 9781484250280

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Artificial Intelligence Basics by Tom Taulli Pdf

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact. Author Tom Taulli provides an engaging, non-technical introduction to important concepts such as machine learning, deep learning, natural language processing (NLP), robotics, and more. In addition to guiding you through real-world case studies and practical implementation steps, Taulli uses his expertise to expand on the bigger questions that surround AI. These include societal trends, ethics, and future impact AI will have on world governments, company structures, and daily life. Google, Amazon, Facebook, and similar tech giants are far from the only organizations on which artificial intelligence has had—and will continue to have—an incredibly significant result. AI is the present and the future of your business as well as your home life. Strengthening your prowess on the subject will prove invaluable to your preparation for the future of tech, and Artificial Intelligence Basics is the indispensable guide that you’ve been seeking. What You Will Learn Study the core principles for AI approaches such as machine learning, deep learning, and NLP (Natural Language Processing)Discover the best practices to successfully implement AI by examining case studies including Uber, Facebook, Waymo, UiPath, and Stitch FixUnderstand how AI capabilities for robots can improve businessDeploy chatbots and Robotic Processing Automation (RPA) to save costs and improve customer serviceAvoid costly gotchasRecognize ethical concerns and other risk factors of using artificial intelligenceExamine the secular trends and how they may impact your business Who This Book Is For Readers without a technical background, such as managers, looking to understand AI to evaluate solutions.

Quantum Finance

Author : Raymond S. T. Lee
Publisher : Springer Nature
Page : 433 pages
File Size : 50,6 Mb
Release : 2019-11-15
Category : Computers
ISBN : 9789813297968

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Quantum Finance by Raymond S. T. Lee Pdf

With the exponential growth of program trading in the global financial industry, quantum finance and its underlying technologies have become one of the hottest topics in the fintech community. Numerous financial institutions and fund houses around the world require computer professionals with a basic understanding of quantum finance to develop intelligent financial systems. This book presents a selection of the author’s past 15 years’ R&D work and practical implementation of the Quantum Finance Forecast System – which integrates quantum field theory and related AI technologies to design and develop intelligent global financial forecast and quantum trading systems. The book consists of two parts: Part I discusses the basic concepts and theories of quantum finance and related AI technologies, including quantum field theory, quantum price fields, quantum price level modelling and quantum entanglement to predict major financial events. Part II then examines the current, ongoing R&D projects on the application of quantum finance technologies in intelligent real-time financial prediction and quantum trading systems. This book is both a textbook for undergraduate & masters level quantum finance, AI and fintech courses and a valuable resource for researchers and data scientists working in the field of quantum finance and intelligent financial systems. It is also of interest to professional traders/ quants & independent investors who would like to grasp the basic concepts and theory of quantum finance, and more importantly how to adopt this fascinating technology to implement intelligent financial forecast and quantum trading systems. For system implementation, the interactive quantum finance programming labs listed on the Quantum Finance Forecast Centre official site (QFFC.org) enable readers to learn how to use quantum finance technologies presented in the book.

Artificial intelligence in every day social life

Author : Mohan Kumar Katta
Publisher : GRIN Verlag
Page : 21 pages
File Size : 53,8 Mb
Release : 2016-06-29
Category : Computers
ISBN : 9783668250123

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Artificial intelligence in every day social life by Mohan Kumar Katta Pdf

Seminar paper from the year 2014 in the subject Computer Science - Internet, New Technologies, grade: A, Cardiff Metropolitan University (Cardiff Metropolitan University), course: MSc Technology Project Management, language: English, abstract: Importance of technology has been accepted in every industry; it is being used by different professionals in different forms in order to make their work simple, accurate and also to understand their work. There are a large number of softwares, customized, non customized, sophisticated to meet professional requirements and help them in delivering accurate work. Now most of the data driven decisions of the business are being taken with the help of technology, it has made work more simplified and data analysis systems better. Apart from this, the modern legal system has also accepted the importance of technology in the industry. Though there are certain basic softwares such as MS office, emails etc which are being used for the purpose of data retrieval; there are other sophisticated systems as well which help in improving organizational culture, better decision making, knowledge sharing etc in the business. One such software is artificial intelligence which is being widely used in the industry. This paper has been written with the objective of understanding the importance of artificial intelligence in the social life of people. This paper will include a comprehensive analysis on the topic, include advantages and disadvantages of artificial intelligence, its determinant and legal dimension of the subject; it also includes the social and ethical implication of the topic. This paper will facilitate the reader in understanding the topic and legal dimension attached to it.

Artificial Intelligence

Author : Harvard Business Review
Publisher : HBR Insights
Page : 160 pages
File Size : 45,5 Mb
Release : 2019
Category : Business & Economics
ISBN : 1633697894

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Artificial Intelligence by Harvard Business Review Pdf

Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.