B Y O B Building Your Own Brand

Author : Karan Gupta
Publisher : Independently Published
Page : 130 pages
File Size : 49,7 Mb
Release : 2021-01-29
Category : Electronic
ISBN : 9798701892239

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B.Y.O.B. Building Your Own Brand by Karan Gupta Pdf

Who is this book for? This book is tailored for professionals in the fields of graphic design, branding design, visual design, ui/ux, business administration, brand management, public relations, architecture, interior design, content marketing and communication design. It is also an informative read for young design and business graduates or students who wish to explore the world of branding. Lastly, this book is also crafted in a simple non-design language for people from all scores of life to explore the world of branding and how brands are established over time. How to read this book?You can skim through the entire book to find your exact interest and read it separately. You can also read the book in a continuous flow to start by understanding the need for branding and then to creating brand assets. What value will this book bring you?You'll realise branding is not just the brand logo, some business cards or your letterhead. You'll realise the amount of time and effort that goes into building a powerful brand that creates a legacy. You'll realize that branding for products is totally different from service or design. Lastly, you'll come across some definitive actionable steps to build your own brand. What's in part 2 of this book?This book ends at a cliffhanger note by creating brand logos but we will explore how to curate brand colors, typography, tone of voice, imagery, illustrations, iconography, patterns and a lot more in the next part. We will also understand how brand attributes should be reflected in all the brand assets such as packaging, marketing collaterals, website, social media and more. We shall also go through a case study of establishing the brand of an architecture studio through dialogues and discussions.

Author : Omar Abedin
Publisher : Trafford Publishing
Page : 96 pages
File Size : 43,8 Mb
Release : 2015-07-07
Category : Self-Help
ISBN : 9781490761503

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Building Brand You! by Omar Abedin Pdf

The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.

Author : David McNally
Publisher : Berrett-Koehler Publishers
Page : 161 pages
File Size : 43,5 Mb
Release : 2002
Category : Brand name products
ISBN : 9781605096131

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Be Your Own Brand by David McNally Pdf

This thin book elaborates on the interesting premise that you can achieve deeper, truer personal relationships by managing your life as if it was a marketing campaign and you were a brand. The idea is shocking on the face of it, since the general stereotype of marketing, advertising and branding is not a parallel for deep truth and conviction. On the contrary. It is hard to think of yourself as a marketing object, akin to a bottle of beer or a box of laundry detergent, even if you are clearly out in the world selling yourself. But the initial shock creates enough interest to compel the reader to keep reading. This lightweight, somewhat meandering book offers one fresh idea: you can assess and adjust your impact on others by seeing yourself as a quantifiable branded entity. Otherwise, it ultimately offers little that is particularly new or deep, but - and this is a worthy caveat - getAbstract.com finds that it does provide an amusing, intriguing new perspective on some fundamental and enduring truths about behavior and self-awareness. And, if it proves to be just one more mechanism for understanding and presenting yourself, careers have depended on less.

Author : Karan Gupta
Publisher : Unknown
Page : 88 pages
File Size : 44,7 Mb
Release : 2021-04-18
Category : Electronic
ISBN : 9798740317878

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Building Your Brand Assets by Karan Gupta Pdf

Your brand is and should be unique. It should stand out from others in a similar business or service. What makes your brand so different? It's your unique promise and value that you provide to your customers and clients. But how do you communicate this to your potential network? Through branding. Like humans, brands have a character. Like us, they need to have a style, a dressing sense, and a style of communication to grab people's attention. In this book, we'll get into the depth of each of the brand assets from brand name, story, logo, colors, typography, tone of voice, imagery, iconography, illustrations to compiling them in a holy brand style guide. It'll be an exciting journey. If you're a brand strategist, marketer, brand agency team member, at a manager post, a business owner, or an entrepreneur looking to establish your business as a brand, this is for you. If you're a young design or business graduate struggling to understand the practical applications of your theory classes in Branding and Marketing, this is for you. If you're a 9-5 stuck employee at a stressful job and willing to set up your own business or brand but don't have the capital to invest in building your brand, this will help you construct it. In the last book, 'BYOB Building Your Own Brand', we talked about the first steps towards creating a brand strategy, value proposition statement, brand character, and the various types of brand logos. This book is a continuation of where we left in the last book. Although you can read it without going through the previous book, I would recommend you to read it too if you wish to gain a better foundation in brand building. Here we will understand what a particular brand asset is used for, how it needs to be created, where it should be used, and how to make it a successful brand asset that evokes a strong brand recall in the minds of your audience. All the chapters are supported by examples from brands all over the world. The last chapter focuses on compiling the valuable brand assets in the form of a style guide with guidelines, descriptions, information, standards, best practices, do's and don'ts, and instructions for anyone who will be involved in brand building exercises. A strong visual identity is the need for a modern brand to evolve in this digital era and a necessity for a legacy brand to continue growing business. Over 90% of businesses around the world today depend on highly aesthetical and meaningful visual communication. How do we achieve this? With all the visual and emotional clutter filling the digital space and no one really looking at your advertisements anymore? How do we attract people and hook them to your brand? We do it by providing them value. Value through an exclusive visual means of communication. Obviously, there's something particular about how your brand dresses up to perform in front of your audience. These accessories it wears are your brand's assets and, in this book, you'll discover how to make them.

Author : Nancy Evans
Publisher : Unknown
Page : 0 pages
File Size : 53,8 Mb
Release : 2022
Category : Electronic
ISBN : 1088066828

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How to Build Your Personal Brand on Social Media by Nancy Evans Pdf

Author : Doug Dvorak
Publisher : Pelican Publishing
Page : 161 pages
File Size : 51,6 Mb
Release : 2010-09-23
Category : Business & Economics
ISBN : 9781455601646

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Build Your Own Brand by Doug Dvorak Pdf

The names Oprah, Michael Jordan, Donald Trump, and Bill Gates are great personal brands, and yours can be a personal brand too. This insightful book guides professionals and businesspeople to harness the power of their personal brands to build their client base. Readers will be able to carve a niche in the market in an inexpensive and productive way.

Author : Amy Will
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 53,6 Mb
Release : 2022-01-06
Category : Business & Economics
ISBN : 9781119748038

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Launching & Building a Brand For Dummies by Amy Will Pdf

Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

Author : Karl D. Speak,David Mcnally
Publisher : ReadHowYouWant.com
Page : 210 pages
File Size : 50,8 Mb
Release : 2011-08-17
Category : Business & Economics
ISBN : 9781459625914

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Be Your Own Brand by Karl D. Speak,David Mcnally Pdf

In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and...

Author : Robin Landa
Publisher : Simon and Schuster
Page : 240 pages
File Size : 46,8 Mb
Release : 2013-08-06
Category : Design
ISBN : 9781440324574

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Build Your Own Brand by Robin Landa Pdf

What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

Author : Michelle Mocha Thomas
Publisher : Lulu.com
Page : 48 pages
File Size : 41,6 Mb
Release : 2019-05-21
Category : Self-Help
ISBN : 9780359216512

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Give A Little Gain A Lot by Michelle Mocha Thomas Pdf

Gain limitless possibilities to being YOU. This book is intended to open your mind to self-love, self-acceptance, self-awareness, self-discovery and FAITH through personal essays.

Author : Jules Marcoux
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 52,5 Mb
Release : 2016-09-21
Category : Branding (Marketing)
ISBN : 1537799517

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Be the Brand by Jules Marcoux Pdf

If you want to learn how you can leverage and grow your personal brand, pick up this book. This book is a collection of short lessons - because I've learned that simplicity is key and - on ways to build the foundations of your personal brand, methods to growing your tribe, tips on monetizing your personal brand, and how to reinvent yourself constantly to be more in tune with your mission and your vision. The more you market yourself and treat yourself like a brand, the more successful you will be. Personal branding means building your reputation, growing your following, and constructing your name. Be the brand.

Author : Tim Miles
Publisher : Table 49 Press
Page : 434 pages
File Size : 54,5 Mb
Release : 2017-10-20
Category : Electronic
ISBN : 0692939156

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The Brand Your Own Business Workbook by Tim Miles Pdf

Small business branding questions? You're not alone! There are nearly eight million family businesses in the U.S. and Canada and nearly that many marketing options to choose from. Good companies don¿t know which direction to turn. Good people are drowning in noise, choice, and the droning voice of self-appointed thought leaders on every virtual street corner. When you BYOB: ¿ You will know how to translate your deepest values into daily actions. ¿ You will know how to get your team on the same page with the same purpose... YOUR purpose. ¿ You will know how to consistently deliver a more delightful experience than you promise. ¿ You will know how to tell the right, true story about your business, so that people know, like, and trust you. Create a marketing plan from the inside out in an intuitive, step-by-step way that will make sense and feel good to you and your team. You¿ll have a strong foundation to weather any storm, because you¿ll always be able to Brand Your Own Business.

Author : Trevor Young
Publisher : John Wiley & Sons
Page : 246 pages
File Size : 40,6 Mb
Release : 2013-02-12
Category : Business & Economics
ISBN : 9781118505656

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microDomination by Trevor Young Pdf

How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer. This new book from entrepreneur and communications guru Trevor Young, shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you're knowledgeable in, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home. In the first part of the book, Young uses real-life examples to introduce you to the businesspeople—or "micro mavens"—who are living their dreams and earning money doing what they love. The second part of the book reveals the nuts-and-bolts strategies and tactics you can use to emulate their success and achieve your goal of "microdominating." Includes inspirational case studies and practical advice on starting a micro-business based on your talent or expertise Features actionable guidance on using content marketing and social media to grow your brand and business Written by a leading thinker in the fields of public relations, marketing, and communications If you're stuck in a dead-end job or just dream of turning your hobby into a business, microDomination gives you a proven plan for turning your passion into prosperity.

Author : Dr. Yasser Mattar
Publisher : Marshall Cavendish International Asia Pte Ltd
Page : 180 pages
File Size : 54,9 Mb
Release : 2022-11-15
Category : Self-Help
ISBN : 9789815084788

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Rebrand Yourself, Retell Your Story by Dr. Yasser Mattar Pdf

Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles. But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding? (Re)brand Yourself, (Re)tell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise – but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes. A personal brand is the best investment you can make for your career. If you do it right, you’ll find that you’re never just an employee of a company anymore – you’re a brand in your own right.

Author : Steven M. Young
Publisher : Createspace Independent Publishing Platform
Page : 204 pages
File Size : 46,8 Mb
Release : 2017-08-10
Category : Electronic
ISBN : 1974469077

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Byob Build Your Own Business in 30 Days! by Steven M. Young Pdf

Have you ever wanted to start your own business, but weren't sure where to begin? Then this book is for you! Or have you started a service based business, only to see it fizzle out after a few months. This easy guide will get you back on the right track to servicing customers and seeing the profits roll in! Steve Young shares the essentials from his own experience as a service-based business owner. The short, easy to read chapters walk you step by step through everything you need to know to start your own business in 30 days! The simple Checklist guides you through the first 60 pages, making sure you have the basics. The Bonus Chapters delve even deeper, tackling topics like hiring employees, marketing, dealing with clients and more.