Microdomination

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microDomination

Trevor Young
microDomination Book PDF

Author : Trevor Young
Publisher : John Wiley & Sons
Page : 246 pages
File Size : 46,5 Mb
Release : 2013-02-12
Category : Business & Economics
ISBN : 9781118505656

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microDomination by Trevor Young Pdf

How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer. This new book from entrepreneur and communications guru Trevor Young, shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you're knowledgeable in, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home. In the first part of the book, Young uses real-life examples to introduce you to the businesspeople—or "micro mavens"—who are living their dreams and earning money doing what they love. The second part of the book reveals the nuts-and-bolts strategies and tactics you can use to emulate their success and achieve your goal of "microdominating." Includes inspirational case studies and practical advice on starting a micro-business based on your talent or expertise Features actionable guidance on using content marketing and social media to grow your brand and business Written by a leading thinker in the fields of public relations, marketing, and communications If you're stuck in a dead-end job or just dream of turning your hobby into a business, microDomination gives you a proven plan for turning your passion into prosperity.

Digilogue

Anders Sorman-Nilsson
Digilogue Book PDF

Author : Anders Sorman-Nilsson
Publisher : John Wiley & Sons
Page : 263 pages
File Size : 51,8 Mb
Release : 2013-10-21
Category : Business & Economics
ISBN : 9781118641385

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Digilogue by Anders Sorman-Nilsson Pdf

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.

The New ebay

Todd Alexander
The New ebay Book PDF

Author : Todd Alexander
Publisher : John Wiley & Sons
Page : 344 pages
File Size : 43,9 Mb
Release : 2013-05-08
Category : Business & Economics
ISBN : 9781118588543

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The New ebay by Todd Alexander Pdf

The only comprehensive, official guide to buying and earning money on eBay Australia Written by an eBay insider with more than ten years of experience with the company, The New eBay guides you through the very basics to the more complicated—from a brief history of eBay itself to simple site navigation to every complexity of buying and selling. Whether you just want to earn a few dollars on the side or turn your hobby into a full-time business, this book explains it all. Written in clear, user-friendly language backed by simple step-by-step instructions and helpful screen grabs from the site, the book covers everything first-timers need to know and all the secrets experienced sellers wish they knew. The first complete official guide for eBay Australia written by a company insider Covers such topics as finding items and bidding on them, pricing and listing items for sale, accepting payments, tracking sales, logistics, customer service, and more Perfect for every eBay user, from part-timers to serious sellers who want to build a profitable business, The New eBay is the ideal guide for anyone who wants to get the most out of the world's most popular shopping and selling site.

Deprivation of Liberty in the Shadows of the Institution

Series, Lucy
Deprivation of Liberty in the Shadows of the Institution Book PDF

Author : Series, Lucy
Publisher : Policy Press
Page : 316 pages
File Size : 41,6 Mb
Release : 2022-03-29
Category : Law
ISBN : 9781529212006

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Deprivation of Liberty in the Shadows of the Institution by Series, Lucy Pdf

ePDF and ePUB available Open Access under CC-BY-NC licence. During the 20th century the locus of care shifted from large institutions into the community. However, this shift was not always accompanied by liberation from restrictive practices. In 2014 a UK Supreme Court ruling on the meaning of ‘deprivation of liberty’ resulted in large numbers of older and disabled people in care homes, supported living and family homes being re-categorized as ‘detained’. Placing this ruling in its social, historical and global context, this book presents a socio-legal analysis of social care detention in the post-carceral era. Drawing from disability rights law and the meanings of ‘home’ and ‘institution’ it proposes solutions to the Cheshire West ruling’s paradoxical implications.

The Oxford Handbook of Philosophy of Technology

Shannon Vallor
The Oxford Handbook of Philosophy of Technology Book PDF

Author : Shannon Vallor
Publisher : Oxford University Press
Page : 697 pages
File Size : 49,9 Mb
Release : 2022
Category : Philosophy
ISBN : 9780190851187

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The Oxford Handbook of Philosophy of Technology by Shannon Vallor Pdf

The Oxford Handbook of Philosophy of Technology gives readers a view into this increasingly vital and urgently needed domain of philosophical understanding, offering an in-depth collection of leading and emerging voices in the philosophy of technology. The thirty-two contributions in this volume cut across and connect diverse philosophical traditions and methodologies. They reveal the often-neglected importance of technology for virtually every subfield of philosophy, including ethics, epistemology, philosophy of science, metaphysics, aesthetics, philosophy of language, and political theory. The Handbook also gives readers a new sense of what philosophy looks like when fully engaged with the disciplines and domains of knowledge that continue to transform the material and practical features and affordances of our world, including engineering, arts and design, computing, and the physical and social sciences. The chapters reveal enduring conceptual themes concerning technology's role in the shaping of human knowledge, identity, power, values, and freedom, while bringing a philosophical lens to the profound transformations of our existence brought by innovations ranging from biotechnology and nuclear engineering to artificial intelligence, virtual reality, and robotics. This new collection challenges the reader with provocative and original insights on the history, concepts, problems, and questions to be brought to bear upon humanity's complex and evolving relationship to technology.

Algorithmic Regulation

Karen Yeung,Martin Lodge
Algorithmic Regulation Book PDF

Author : Karen Yeung,Martin Lodge
Publisher : Oxford University Press
Page : 304 pages
File Size : 42,8 Mb
Release : 2019-09-05
Category : Law
ISBN : 9780192575432

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Algorithmic Regulation by Karen Yeung,Martin Lodge Pdf

As the power and sophistication of of 'big data' and predictive analytics has continued to expand, so too has policy and public concern about the use of algorithms in contemporary life. This is hardly surprising given our increasing reliance on algorithms in daily life, touching policy sectors from healthcare, transport, finance, consumer retail, manufacturing education, and employment through to public service provision and the operation of the criminal justice system. This has prompted concerns about the need and importance of holding algorithmic power to account, yet it is far from clear that existing legal and other oversight mechanisms are up to the task. This collection of essays, edited by two leading regulatory governance scholars, offers a critical exploration of 'algorithmic regulation', understood both as a means for co-ordinating and regulating social action and decision-making, as well as the need for institutional mechanisms through which the power of algorithms and algorithmic systems might themselves be regulated. It offers a unique perspective that is likely to become a significant reference point for the ever-growing debates about the power of algorithms in daily life in the worlds of research, policy and practice. The range of contributors are drawn from a broad range of disciplinary perspectives including law, public administration, applied philosophy, data science and artificial intelligence. Taken together, they highlight the rise of algorithmic power, the potential benefits and risks associated with this power, the way in which Sheila Jasanoff's long-standing claim that 'technology is politics' has been thrown into sharp relief by the speed and scale at which algorithmic systems are proliferating, and the urgent need for wider public debate and engagement of their underlying values and value trade-offs, the way in which they affect individual and collective decision-making and action, and effective and legitimate mechanisms by and through which algorithmic power is held to account.

Advances in Applied Economic Research

Nicholas Tsounis,Aspasia Vlachvei
Advances in Applied Economic Research Book PDF

Author : Nicholas Tsounis,Aspasia Vlachvei
Publisher : Springer
Page : 888 pages
File Size : 50,6 Mb
Release : 2017-06-07
Category : Business & Economics
ISBN : 9783319484549

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Advances in Applied Economic Research by Nicholas Tsounis,Aspasia Vlachvei Pdf

This proceedings volume aims to provide new research methods, theories and applications from various areas of applied economic research. Featuring papers from the 2016 International Conference on Applied Economics (ICOAE) organized by the University of Nicosia and the Western Macedonia University of Applied Sciences, this volume presents cutting edge research from all areas of economic science that use applied econometrics as the method of analysis. It also features country specific studies with specific economic policy analyses and proposals. Applied economics is a rapidly growing field of economics that combines economic theory with econometrics to analyse economic problems of the real world usually with economic policy interest. ICOAE is an annual conference started in 2008 with the aim to bring together economists from different fields of applied economic research in order to share methods and ideas. The goal of the conference and the enclosed papers is to allow for an exchange of experiences with different applied econometric methods and to promote joint initiatives among well-established fields likemacro- and microeconomics, international economics, finance, agricultural economics, health economics, education economics, international trade theory and management and marketing strategies. Featuring global contributions, this book will be of interest to researchers, academics, professionals and policy makers in the field of applied economics and econometrics.

Food and Cultural Studies

Bob Ashley,Joanne Hollows,Steve Jones,Ben Taylor
Food and Cultural Studies Book PDF

Author : Bob Ashley,Joanne Hollows,Steve Jones,Ben Taylor
Publisher : Routledge
Page : 249 pages
File Size : 54,8 Mb
Release : 2004-08-02
Category : Art
ISBN : 9781134490042

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Food and Cultural Studies by Bob Ashley,Joanne Hollows,Steve Jones,Ben Taylor Pdf

What and how we eat are two of the most persistent choices we face in everyday life. Whatever we decide on though, and however mundane our decisions may seem, they will be inscribed with information both about ourselves and about our positions in the world around us. Yet, food has only recently become a significant and coherent area of inquiry for cultural studies and the social sciences. Food and Cultural Studies re-examines the interdisciplinary history of food studies from a cultural studies framework, from the semiotics of Barthes and the anthropology of Levi-Strauss to Elias' historical analysis and Bourdieu's work on the relationship between food, consumption and cultural identity. The authors then go on to explore subjects as diverse as food and nation, the gendering of eating in, the phenomenon of TV chefs, the ethics of vegetarianism and food, risk and moral panics.

Marketing with Social Media

Linda Coles
Marketing with Social Media Book PDF

Author : Linda Coles
Publisher : John Wiley & Sons
Page : 230 pages
File Size : 47,9 Mb
Release : 2014-12-08
Category : Business & Economics
ISBN : 9780730315124

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Marketing with Social Media by Linda Coles Pdf

Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.

Social Media Rules of Engagement

Nicole Matejic
Social Media Rules of Engagement Book PDF

Author : Nicole Matejic
Publisher : John Wiley & Sons
Page : 232 pages
File Size : 43,5 Mb
Release : 2015-04-20
Category : Business & Economics
ISBN : 9780730322276

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Social Media Rules of Engagement by Nicole Matejic Pdf

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.

Hooked

Gabrielle Dolan,Yamini Naidu
Hooked Book PDF

Author : Gabrielle Dolan,Yamini Naidu
Publisher : John Wiley & Sons
Page : 218 pages
File Size : 45,6 Mb
Release : 2013-07-02
Category : Business & Economics
ISBN : 9781118637654

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Hooked by Gabrielle Dolan,Yamini Naidu Pdf

How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

The Tragedy of Political Theory

J. Peter Euben
The Tragedy of Political Theory Book PDF

Author : J. Peter Euben
Publisher : Princeton University Press
Page : 331 pages
File Size : 43,6 Mb
Release : 2020-09-01
Category : Philosophy
ISBN : 9780691218182

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The Tragedy of Political Theory by J. Peter Euben Pdf

In this book J. Peter Euben argues that Greek tragedy was the context for classical political theory and that such theory read in terms of tragedy provides a ground for contemporary theorizing alert to the concerns of post-modernism, such as normalization, the dominance of humanism, and the status of theory. Euben shows how ancient Greek theater offered a place and occasion for reflection on the democratic culture it helped constitute, in part by confronting the audience with the otherwise unacknowledged principles of social exclusion that sustained its community. Euben makes his argument through a series of comparisons between three dramas (Aeschylus' Oresteia, Sophocles' Oedipus Tyrannos, and Euripides' Bacchae) and three works of classical political theory (Thucydides' History and Plato's Apology of Socrates and Republic) on the issues of justice, identity, and corruption. He brings his discussion to a contemporary American setting in a concluding chapter on Thomas Pynchon's The Crying of Lot 49 in which the road from Argos to Athens, built to differentiate a human domain from the undefined outside, has become a Los Angeles freeway desecrating the land and its people in a predatory urban sprawl.

Queer Experimental Literature

Tyler Bradway
Queer Experimental Literature Book PDF

Author : Tyler Bradway
Publisher : Springer
Page : 268 pages
File Size : 45,5 Mb
Release : 2017-05-09
Category : Literary Criticism
ISBN : 9781137595430

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Queer Experimental Literature by Tyler Bradway Pdf

This volume argues that postwar writers queer the affective relations of reading through experiments with literary form. Tyler Bradway conceptualizes “bad reading” as an affective politics that stimulates queer relations of erotic and political belonging in the event of reading. These incipiently social relations press back against legal, economic, and discursive forces that reduce queerness into a mode of individuality. Each chapter traces the affective politics of bad reading against moments when queer relationality is prohibited, obstructed, or destroyed—from the pre-Stonewall literary obscenity debates, through the AIDS crisis, to the emergence of neoliberal homonormativity and the gentrification of the queer avant-garde. Bradway contests the common narrative that experimental writing is too formalist to engender a mode of social imagination. Instead, he illuminates how queer experimental literature uses form to redraw the affective and social relations that structure the heteronormative public sphere. Through close readings informed by affect theory, Queer Experimental Literature offers new perspectives on writers such as William S. Burroughs, Samuel R. Delany, Kathy Acker, Jeanette Winterson, Eve Kosofsky Sedgwick, Alison Bechdel, and Chuck Palahniuk. Queer Experimental Literature ultimately reveals that the recent turn to affective reading in literary studies is underwritten by a para-academic history of bad reading that offers new idioms for understanding the affective agencies of queer aesthetics.

Marxism and Deconstruction

Michael Ryan
Marxism and Deconstruction Book PDF

Author : Michael Ryan
Publisher : JHU Press
Page : 306 pages
File Size : 52,7 Mb
Release : 2019-12-01
Category : Literary Criticism
ISBN : 9781421432076

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Marxism and Deconstruction by Michael Ryan Pdf

Originally published in 1982. Aside from Jacques Derrida's own references to the "possible articulation" between deconstruction and Marxism, the relationship between the two has remained largely unexplored. In Marxism and Deconstruction, Michael Ryan examines that multifaceted relationship but not through a mere comparison of two distinct and inviolable entities. Instead, he looks at both with an eye to identifying their common elements and reweaving them into a new theory of political practice. To accomplish his task, Ryan undertakes a detailed comparison of deconstruction and Marxism, relating deconstruction to the dialectical tradition in philosophy and demonstrating how deconstruction can be used in the critique of ideology. He is a forceful critic of both the politics of deconstruction and the metaphysical aspect of Marxism (as seen from a deconstructionist perspective). Besides offering the first book-length study of Derrida in this context, Ryan makes the first methodic attempt by an American scholar to apply deconstruction to domains beyond literature. He proposes a deconstructive Marxism, one lacking the metaphysical underpinnings of conservative "scientific" Marxist theory and employing deconstructive analysis both for Marxist political criticism and to further current anti-metaphysical developments within Marxism. Marxism and Deconstruction is an innovative and controversial contribution to the fields of literary criticism, philosophy, and political science.

Start with Hello

Linda Coles
Start with Hello Book PDF

Author : Linda Coles
Publisher : John Wiley & Sons
Page : 231 pages
File Size : 54,7 Mb
Release : 2013-08-21
Category : Business & Economics
ISBN : 9780730304791

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Start with Hello by Linda Coles Pdf

How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully. But if you're only talking to your associates, you're missing out on half the story and leaving money on the table. Start with "Hello" reveals how the most successful businesspeople and leaders share an overlooked and underappreciated talent—the ability to engage and communicate with strangers in productive, creative ways. Put simply, people like to do business with people they know, like, and trust. So get to know more people! Even if you don't think of yourself as the most outgoing person, you can learn to be more open and engaging to strangers. The book explains simple, key aspects of communication that make it easy to connect with new people, including behavioral styles, body language, and eye contact. Add together simple tips for starting conversations and following-up on them, and you'll be well on your way to making the business connections that count. Features straightforward guidance for anyone who needs help building new connections with new people Written by a high-profile expert and thought leader in the art of relationship building Includes real stories that reveal how often chance meetings and conversations develop into profitable business relationships In a small, hyper-connected world, today's stranger might be tomorrow's client. If you want to boost your business prospects in simple, practical ways, Start with "Hello" is the resource for you.