Base Of The Pyramid Markets In Affluent Countries

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Base of the Pyramid Markets in Affluent Countries

Stefan Gold,Marlen Gabriele Arnold,Judy N. Muthuri,Ximena Rueda
Base of the Pyramid Markets in Affluent Countries Book PDF

Author : Stefan Gold,Marlen Gabriele Arnold,Judy N. Muthuri,Ximena Rueda
Publisher : Routledge
Page : 101 pages
File Size : 52,9 Mb
Release : 2021-05-30
Category : Business & Economics
ISBN : 9780429752223

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Base of the Pyramid Markets in Affluent Countries by Stefan Gold,Marlen Gabriele Arnold,Judy N. Muthuri,Ximena Rueda Pdf

The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or continent, thus, this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, all the while contributing to sustainable development. Private actors such as multinationals, SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities. Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements, such as research work, interviews and roundtable discussions, offer a wide and vivid impression of ongoing challenges and fruitful solutions.

Base of the Pyramid Markets in Asia

Marlen Gabriele Arnold,Stefan Gold,Judy N. Muthuri,Ximena Rueda
Base of the Pyramid Markets in Asia Book PDF

Author : Marlen Gabriele Arnold,Stefan Gold,Judy N. Muthuri,Ximena Rueda
Publisher : Routledge
Page : 134 pages
File Size : 44,6 Mb
Release : 2020-02-13
Category : Business & Economics
ISBN : 9780429754142

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Base of the Pyramid Markets in Asia by Marlen Gabriele Arnold,Stefan Gold,Judy N. Muthuri,Ximena Rueda Pdf

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and affluent countries. This book focuses on the BOP markets in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.

The Fortune at the Bottom of the Pyramid

C. K. Prahalad
The Fortune at the Bottom of the Pyramid Book PDF

Author : C. K. Prahalad
Publisher : Pearson Prentice Hall
Page : 305 pages
File Size : 44,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780131877290

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The Fortune at the Bottom of the Pyramid by C. K. Prahalad Pdf

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from "The Fortune at the Bottom of the Pyramid" 247 About the Video Success Stories 255 Index 257

Base of the Pyramid Markets in Latin America

Ximena Rueda Fajardo,Marlen Gabriele Arnold,Judy N. Muthuri,Stefan Gold
Base of the Pyramid Markets in Latin America Book PDF

Author : Ximena Rueda Fajardo,Marlen Gabriele Arnold,Judy N. Muthuri,Stefan Gold
Publisher : Routledge
Page : 96 pages
File Size : 48,5 Mb
Release : 2021-08-18
Category : Business & Economics
ISBN : 9780429754173

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Base of the Pyramid Markets in Latin America by Ximena Rueda Fajardo,Marlen Gabriele Arnold,Judy N. Muthuri,Stefan Gold Pdf

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development. The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.

Base of the Pyramid Markets in Africa

Judy N. Muthuri,Marlen Gabriele Arnold,Stefan Gold,Ximena Rueda
Base of the Pyramid Markets in Africa Book PDF

Author : Judy N. Muthuri,Marlen Gabriele Arnold,Stefan Gold,Ximena Rueda
Publisher : Routledge
Page : 187 pages
File Size : 43,8 Mb
Release : 2020-07-27
Category : Business & Economics
ISBN : 9780429754203

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Base of the Pyramid Markets in Africa by Judy N. Muthuri,Marlen Gabriele Arnold,Stefan Gold,Ximena Rueda Pdf

This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty. The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and well-being. The BOP market and the business interest in the BOP in Africa is rising. This book furthers our understanding of the characteristics of BOP markets in Africa, and the challenges and opportunities to address poverty and development in a sustainable manner. The book covers various themes of BOP markets and their embeddedness in social-cultural settings in Africa. The different chapters employ a variety of theoretical and methodological approaches to advance research and practice of BOP in Africa. The book chapters reflect multiple diversities that characterise sub-Saharan Africa based on studies in 13 country contexts and from five industry sectors. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.

How to Approach the Base of the Pyramid

Peter Rave
How to Approach the Base of the Pyramid Book PDF

Author : Peter Rave
Publisher : GRIN Verlag
Page : 93 pages
File Size : 47,6 Mb
Release : 2010-02
Category : Electronic
ISBN : 9783640531004

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How to Approach the Base of the Pyramid by Peter Rave Pdf

Master's Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences Frankfurt a. M., language: English, abstract: Four billion people live with less than 8$ per day. Stuart Hart and C.K. Prahalad describe people living in this income segment as "Base of the Pyramid". They show that these four billion people are involved in economic processes: They consume, offer their manpower and their products on local markets and they run businesses. So far, the developed world perceived them as aid recipients. Hart and Prahalad invented the idea that multinational enterprises can approach this huge market when they invest in innovative products and enable the poor to do business and integrate them in their value chain. By conducting three analyses the author aimed at understanding how companies involved in the eBook-reader industry can approach markets at the base of the pyramid: A country analysis to identify countries with favourable market potentials; an industry analysis to understand the main forces within the industry, and a business-strategy analysis to understand the strengths and weaknesses of four selected competitors. Based on these findings and considering international recommendations, a strategy map has been developed for the eBook-reader industry. Companies can only successfully approach the base of the pyramid when they adapt their products and processes, invest in removing market constraints, leverage the strengths of the poor, combine resources and capabilities with others and engage in policy dialogue with governments. According to the industry, 2010 might become the year of the eBook-reader. If produced at much lower costs than today and marketed as a tool for education, eBook-readers could become a useful product for the base of the pyramid. This desk research gives companies a first orientation when considering markets at the base of the pyramid. According to Hart and

The Next 4 Billion

Allen L. Hammond,World Resources Institute
The Next 4 Billion Book PDF

Author : Allen L. Hammond,World Resources Institute
Publisher : World Resources Institute
Page : 164 pages
File Size : 49,8 Mb
Release : 2007
Category : Basic needs
ISBN : UCSC:32106019118691

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The Next 4 Billion by Allen L. Hammond,World Resources Institute Pdf

Considers the four billion low-income consumers which constitute the majority of the world's population, and how to better meet their needs, increase their productivity and empower their entry into the formal economy.

Business Strategies for the Bottom of the Pyramid (Collection)

Ted London,Stuart L. Hart,Eric Kacou
Business Strategies for the Bottom of the Pyramid Collection Book PDF

Author : Ted London,Stuart L. Hart,Eric Kacou
Publisher : FT Press
Page : 1484 pages
File Size : 42,9 Mb
Release : 2011-08-18
Category : Business & Economics
ISBN : 9780132808545

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Business Strategies for the Bottom of the Pyramid (Collection) by Ted London,Stuart L. Hart,Eric Kacou Pdf

3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable! Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and build “BoP” businesses that are sustainable, scalable, and consistently profitable! In Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation, Eric Kacou shows how to escape the “survival trap” that keeps many BoP businesses small, inefficient, and unprofitable. Drawing on his unique on-the-ground experience in Africa’s most challenging business environments, Kacou identifies new business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly and successfully. In Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value, Ted London and Stuart L. Hart share proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, really will help alleviate social ills, and really can scale. Finally, in Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Hart offers an up-to-the-minute primer on sustainable business for today’s executives, practical insights into what’s working and what isn’t, and expert insights for crafting and executing your company’s optimal sustainability strategy. From world-renowned leaders in successful bottom-of-the-pyramid business innovation, including Ted London, Stuart L. Hart, and Eric Kacou.

Bottom of the Pyramid Marketing

Ramendra Singh
Bottom of the Pyramid Marketing Book PDF

Author : Ramendra Singh
Publisher : Emerald Group Publishing
Page : 234 pages
File Size : 51,8 Mb
Release : 2018-12-03
Category : Business & Economics
ISBN : 9781787145566

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Bottom of the Pyramid Marketing by Ramendra Singh Pdf

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

The Base of the Pyramid Promise

Ted London
The Base of the Pyramid Promise Book PDF

Author : Ted London
Publisher : Stanford University Press
Page : 233 pages
File Size : 51,6 Mb
Release : 2016-01-06
Category : Business & Economics
ISBN : 9780804797337

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The Base of the Pyramid Promise by Ted London Pdf

As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve—and, increasingly, are demanding—better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential. Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date—both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.

Branding and Positioning in Base of the Pyramid Markets in Africa

Charles Blankson,Stanley Coffie
Branding and Positioning in Base of the Pyramid Markets in Africa Book PDF

Author : Charles Blankson,Stanley Coffie
Publisher : Routledge
Page : 152 pages
File Size : 40,5 Mb
Release : 2019-09-10
Category : Business & Economics
ISBN : 9781351038058

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Branding and Positioning in Base of the Pyramid Markets in Africa by Charles Blankson,Stanley Coffie Pdf

Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.

Next Generation Business Strategies for the Base of the Pyramid

Ted London,Stuart L. Hart
Next Generation Business Strategies for the Base of the Pyramid Book PDF

Author : Ted London,Stuart L. Hart
Publisher : FT Press
Page : 289 pages
File Size : 53,6 Mb
Release : 2011
Category : Organizational effectiveness
ISBN : 9780137047895

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Next Generation Business Strategies for the Base of the Pyramid by Ted London,Stuart L. Hart Pdf

This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success.

Sustainability Challenges and Solutions at the Base of the Pyramid

Prabhu Kandachar,Minna Halme
Sustainability Challenges and Solutions at the Base of the Pyramid Book PDF

Author : Prabhu Kandachar,Minna Halme
Publisher : Routledge
Page : 549 pages
File Size : 47,8 Mb
Release : 2017-09-08
Category : Business & Economics
ISBN : 9781351279864

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Sustainability Challenges and Solutions at the Base of the Pyramid by Prabhu Kandachar,Minna Halme Pdf

Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanisms to alleviate global poverty. Today, there is little dispute that poverty remains the most pressing global problem calling for innovative solutions. One recent strategy is the Base of the Pyramid (BoP) concept developed by Prahalad and Hart, which relies on entrepreneurial activity tapping into the previously ignored markets of the economically most disadvantaged. It is a process requiring innovations in several disciplines: technological, social and business.This book covers a number of areas. First, much of the current BoP discussion emphasises targeting products to the needs of the poor. But do we actually know what the real needs of the poor are? This book takes a bottom-up human-centred approach and examines examples that truly engage the poor in BoP product and service development. What types of needs assessment methodologies are indicated considering the cultural differences in BoP countries? Are the existing methodologies adequate? Do they need to be redefined and redeveloped? Second, the book considers how we can balance poverty alleviation and stimulate economic growth without stressing the ecosystem. Tragically, the poor are hardest hit by the adverse effects of environmental deterioration such as water shortages, climate change or the destruction of habitats. While the economic welfare of the poor is critical, the BoP approach must balance its inherent paradox of encouraging greater consumption while avoiding further pressures on environmental sustainability. The link between the BoP approach and sustainable development is a key feature of this book. Third, it looks at innovation and asks what kinds of"bottom-up" innovation (open source, technological, social and business) support BoP initiatives (and sustainable development)?Fourth, the book deals with the relationship between development assistance and BoP. Is a BoP strategy the antithesis to development aid or can these two co-exist or even complement each other?Finally, the book raises questions about the relationship between corporate responsibility and BoP. Is BoP a new form of corporate neo-colonialism or a new form of corporate responsibility? Although the BoP concept has unleashed an extensive and generally enthusiastic response from academics, businesses, NGOs and governments, the knowledge domain around this concept is still in the early stages of development. This book addresses that need with a focus on the needs of the end-users – the poor – as a starting point for BoP products and innovations. With contributions from both supporters and critics, it provides a treasure trove of global knowledge on how the concept has developed, what its successes and failures have been and what promise it holds as a long-term strategy for alleviating poverty and tackling global sustainability.

The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition

C.K. Prahalad
The Fortune at the Bottom of the Pyramid Revised and Updated 5th Anniversary Edition Book PDF

Author : C.K. Prahalad
Publisher : FT Press
Page : 882 pages
File Size : 41,7 Mb
Release : 2009-07-15
Category : Business & Economics
ISBN : 9780137042067

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The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition by C.K. Prahalad Pdf

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

International Business in a VUCA World

Rob van Tulder,Alain Verbeke,Barbara Jankowska
International Business in a VUCA World Book PDF

Author : Rob van Tulder,Alain Verbeke,Barbara Jankowska
Publisher : Emerald Group Publishing
Page : 432 pages
File Size : 41,9 Mb
Release : 2019-10-21
Category : Business & Economics
ISBN : 9781838672577

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International Business in a VUCA World by Rob van Tulder,Alain Verbeke,Barbara Jankowska Pdf

Dedicated to Professor Peter Buckley, OBE, this volume of Progress in International Business Research explores the new challenges for MNEs, SMEs (small and medium sized enterprises) and INVs (International New Ventures) emerging from this changing and increasingly unpredictable political, economic, social and technological VUCA world.