Base Of The Pyramid Markets In Africa

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Base of the Pyramid Markets in Africa

Judy N. Muthuri,Marlen Gabriele Arnold,Stefan Gold,Ximena Rueda
Base of the Pyramid Markets in Africa Book PDF

Author : Judy N. Muthuri,Marlen Gabriele Arnold,Stefan Gold,Ximena Rueda
Publisher : Routledge
Page : 187 pages
File Size : 51,6 Mb
Release : 2020-07-27
Category : Business & Economics
ISBN : 9780429754203

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Base of the Pyramid Markets in Africa by Judy N. Muthuri,Marlen Gabriele Arnold,Stefan Gold,Ximena Rueda Pdf

This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty. The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and well-being. The BOP market and the business interest in the BOP in Africa is rising. This book furthers our understanding of the characteristics of BOP markets in Africa, and the challenges and opportunities to address poverty and development in a sustainable manner. The book covers various themes of BOP markets and their embeddedness in social-cultural settings in Africa. The different chapters employ a variety of theoretical and methodological approaches to advance research and practice of BOP in Africa. The book chapters reflect multiple diversities that characterise sub-Saharan Africa based on studies in 13 country contexts and from five industry sectors. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.

Branding and Positioning in Base of the Pyramid Markets in Africa

Charles Blankson,Stanley Coffie
Branding and Positioning in Base of the Pyramid Markets in Africa Book PDF

Author : Charles Blankson,Stanley Coffie
Publisher : Routledge
Page : 152 pages
File Size : 49,6 Mb
Release : 2019-09-10
Category : Business & Economics
ISBN : 9781351038058

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Branding and Positioning in Base of the Pyramid Markets in Africa by Charles Blankson,Stanley Coffie Pdf

Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.

Base of the Pyramid Markets in Asia

Marlen Gabriele Arnold,Stefan Gold,Judy N. Muthuri,Ximena Rueda
Base of the Pyramid Markets in Asia Book PDF

Author : Marlen Gabriele Arnold,Stefan Gold,Judy N. Muthuri,Ximena Rueda
Publisher : Routledge
Page : 134 pages
File Size : 44,7 Mb
Release : 2020-02-13
Category : Business & Economics
ISBN : 9780429754142

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Base of the Pyramid Markets in Asia by Marlen Gabriele Arnold,Stefan Gold,Judy N. Muthuri,Ximena Rueda Pdf

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and affluent countries. This book focuses on the BOP markets in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.

Success in the Bottom of the Pyramid Market in Africa

Philipp von Carlowitz
Success in the Bottom of the Pyramid Market in Africa Book PDF

Author : Philipp von Carlowitz
Publisher : Springer Nature
Page : 120 pages
File Size : 54,5 Mb
Release : 2020-11-13
Category : Business & Economics
ISBN : 9783030590680

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Success in the Bottom of the Pyramid Market in Africa by Philipp von Carlowitz Pdf

This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned as an attractive market due to its sheer size. Yet most companies struggle to access it because of the low price level, difficult physical market access and challenges when it comes to payment. More specifically, the book investigates the following business model-related questions: Do pharmaceutical companies provide products that meet the needs of the BoP? What characterizes the value generation of the company? What revenue model leads to a profitable business, and what role does a network of partners play in the business model? Findings reveal that there is no ‘one-size-fits-all’ answer to these questions. Providing continuous availability, affordability at a good quality of goods and services, creating health awareness, as well as localizing business to achieve a level of inclusiveness are essential prerequisites for success. In the last chapter this book provides a business model prototype that accounts for these key success factors for business at the Bottom of the Pyramid and points to further research topics.

Business Strategies for the Bottom of the Pyramid (Collection)

Ted London,Stuart L. Hart,Eric Kacou
Business Strategies for the Bottom of the Pyramid Collection Book PDF

Author : Ted London,Stuart L. Hart,Eric Kacou
Publisher : FT Press
Page : 1484 pages
File Size : 43,8 Mb
Release : 2011-08-18
Category : Business & Economics
ISBN : 9780132808545

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Business Strategies for the Bottom of the Pyramid (Collection) by Ted London,Stuart L. Hart,Eric Kacou Pdf

3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable! Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and build “BoP” businesses that are sustainable, scalable, and consistently profitable! In Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation, Eric Kacou shows how to escape the “survival trap” that keeps many BoP businesses small, inefficient, and unprofitable. Drawing on his unique on-the-ground experience in Africa’s most challenging business environments, Kacou identifies new business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly and successfully. In Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value, Ted London and Stuart L. Hart share proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, really will help alleviate social ills, and really can scale. Finally, in Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Hart offers an up-to-the-minute primer on sustainable business for today’s executives, practical insights into what’s working and what isn’t, and expert insights for crafting and executing your company’s optimal sustainability strategy. From world-renowned leaders in successful bottom-of-the-pyramid business innovation, including Ted London, Stuart L. Hart, and Eric Kacou.

Base of the Pyramid Markets in Affluent Countries

Stefan Gold,Marlen Gabriele Arnold,Judy N. Muthuri,Ximena Rueda
Base of the Pyramid Markets in Affluent Countries Book PDF

Author : Stefan Gold,Marlen Gabriele Arnold,Judy N. Muthuri,Ximena Rueda
Publisher : Routledge
Page : 101 pages
File Size : 52,7 Mb
Release : 2021-05-30
Category : Business & Economics
ISBN : 9780429752223

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Base of the Pyramid Markets in Affluent Countries by Stefan Gold,Marlen Gabriele Arnold,Judy N. Muthuri,Ximena Rueda Pdf

The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or continent, thus, this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, all the while contributing to sustainable development. Private actors such as multinationals, SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities. Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements, such as research work, interviews and roundtable discussions, offer a wide and vivid impression of ongoing challenges and fruitful solutions.

The Fortune at the Bottom of the Pyramid

C. K. Prahalad
The Fortune at the Bottom of the Pyramid Book PDF

Author : C. K. Prahalad
Publisher : Pearson Prentice Hall
Page : 305 pages
File Size : 53,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780131877290

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The Fortune at the Bottom of the Pyramid by C. K. Prahalad Pdf

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from "The Fortune at the Bottom of the Pyramid" 247 About the Video Success Stories 255 Index 257

New Markets, New Mindsets

Tashmia Ismail,Nicola Kleyn,Gwen Ansell
New Markets New Mindsets Book PDF

Author : Tashmia Ismail,Nicola Kleyn,Gwen Ansell
Publisher : Jacana Media
Page : 268 pages
File Size : 41,9 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781920292034

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New Markets, New Mindsets by Tashmia Ismail,Nicola Kleyn,Gwen Ansell Pdf

The base of the pyramid (BOP)--the largest socio-economic group, but which also has the lowest income--is the subject of increasing attention in business practices worldwide, the current shift of which is toward creating a more sustainable market. That trend is thoroughly detailed in this helpful guide to understanding and succeeding in BOP business. Utilizing case studies from South Africa, the book demonstrates that in South Africa, around 60 percent of the population is not served or underserved by current business, with similar comparisons existing globally. The book offers strategies for tapping the significant new market both effectively and ethically, and showcases pioneering BOP businesses as well as the failures--giving special focus to what makes an approach sustainable. Also included are interviews with more than 40 top players, and the case studies include Nestlé, Danone, Walmart, Blue Label Technologies, and Capitec.

Globalization, Economic Inclusion and African Workers

Kate Meagher,Laura Mann,Maxim Bolt
Globalization Economic Inclusion and African Workers Book PDF

Author : Kate Meagher,Laura Mann,Maxim Bolt
Publisher : Routledge
Page : 124 pages
File Size : 54,7 Mb
Release : 2018-10-03
Category : Social Science
ISBN : 9781315436470

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Globalization, Economic Inclusion and African Workers by Kate Meagher,Laura Mann,Maxim Bolt Pdf

This book addresses the question of whether greater inclusion in the global economy offers a solution to rising unemployment and poverty in contemporary Africa. The authors trace the connection between global demographic change and new mechanisms of economic inclusion via global value chains, digital networks, labour migration, and corporate engagement with the bottom of the pyramid, challenging the claim that African workers have become functionally irrelevant to the global economy. They expose the shift of global demand for African workers from formal to increasingly informalised labour arrangements, mediated by social enterprises, labour brokers, graduate entrepreneurs and grassroots associations. Focusing on global employment connections initiated from above and from below, the authors examine whether global labour linkages increase or reduce problems of vulnerable and unstable working conditions within African countries, and considers the economic and political conditions needed for African workers to capture the gains of inclusion in the global economy. This book was previously published as a special issue of the Journal of Development Studies.

The Next 4 Billion

Allen L. Hammond,World Resources Institute
The Next 4 Billion Book PDF

Author : Allen L. Hammond,World Resources Institute
Publisher : World Resources Institute
Page : 164 pages
File Size : 40,8 Mb
Release : 2007
Category : Basic needs
ISBN : UCSC:32106019118691

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The Next 4 Billion by Allen L. Hammond,World Resources Institute Pdf

Considers the four billion low-income consumers which constitute the majority of the world's population, and how to better meet their needs, increase their productivity and empower their entry into the formal economy.

Supermarket Retailing in Africa

Felix Adamu Nandonde,John L. Stanton
Supermarket Retailing in Africa Book PDF

Author : Felix Adamu Nandonde,John L. Stanton
Publisher : Routledge
Page : 175 pages
File Size : 49,9 Mb
Release : 2022-03-25
Category : Business & Economics
ISBN : 9781000562712

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Supermarket Retailing in Africa by Felix Adamu Nandonde,John L. Stanton Pdf

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa.

India as a Pioneer of Innovation

Harbir Singh,Ananth Padmanabhan,Ezekiel J. Emanuel
India as a Pioneer of Innovation Book PDF

Author : Harbir Singh,Ananth Padmanabhan,Ezekiel J. Emanuel
Publisher : Oxford University Press
Page : 252 pages
File Size : 54,5 Mb
Release : 2017-08-14
Category : Business & Economics
ISBN : 9780199091454

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India as a Pioneer of Innovation by Harbir Singh,Ananth Padmanabhan,Ezekiel J. Emanuel Pdf

What does innovation mean to and in India? What are the predominant areas of innovation for India, and under what situations do they succeed or fail? This book addresses these all-important questions arising within diverse Indian contexts: informal economy, low-cost settings, large business groups, entertainment and copyright-based industries, an evolving pharma sector, a poorly organized and appallingly underfunded public health system, social enterprises for the urban poor, and innovations for the millions. It explores the issues that promote and those that hinder the country’s rise as an innovation leader. The book’s balanced perspective on India's promises and failings makes it a valuable addition for those who believe that India's future banks heavily on its ability to leapfrog using innovation, as well as those sceptical of the Indian state's belief in the potential of private enterprise and innovation. It also provides critical insights on innovation in general, the most important of which being the highly context-specific, context-driven character of the innovation project.

Marketing Brands in Africa

Samuelson Appau
Marketing Brands in Africa Book PDF

Author : Samuelson Appau
Publisher : Springer Nature
Page : 276 pages
File Size : 54,6 Mb
Release : 2021-09-11
Category : Business & Economics
ISBN : 9783030772048

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Marketing Brands in Africa by Samuelson Appau Pdf

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.

Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments

Gekonge, Christopher O.
Emerging Business Opportunities in Africa Market Entry Competitive Strategy and the Promotion of Foreign Direct Investments Book PDF

Author : Gekonge, Christopher O.
Publisher : IGI Global
Page : 391 pages
File Size : 55,6 Mb
Release : 2013-09-30
Category : Business & Economics
ISBN : 9781466645714

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Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments by Gekonge, Christopher O. Pdf

Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.

Celebrating the Past and Future of Marketing and Discovery with Social Impact

Juliann Allen,Bruna Jochims,Shuang Wu
Celebrating the Past and Future of Marketing and Discovery with Social Impact Book PDF

Author : Juliann Allen,Bruna Jochims,Shuang Wu
Publisher : Springer Nature
Page : 626 pages
File Size : 42,7 Mb
Release : 2022-06-29
Category : Business & Economics
ISBN : 9783030953461

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Celebrating the Past and Future of Marketing and Discovery with Social Impact by Juliann Allen,Bruna Jochims,Shuang Wu Pdf

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.