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Author : Anonim
Publisher : Unknown
Page : 12 pages
File Size : 42,7 Mb
Release : 1954
Category : Electronic
ISBN : MINN:31951D03297853J
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher : Unknown
Page : 8 pages
File Size : 52,7 Mb
Release : 1948
Category : Electronic
ISBN : STANFORD:36105130380590
Author : Bob Negen,Susan Negen
Publisher : John Wiley & Sons
Page : 262 pages
File Size : 48,8 Mb
Release : 2006-11-30
Category : Business & Economics
ISBN : 9780470043936
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Author : A. E. Edgar
Publisher : Forgotten Books
Page : 522 pages
File Size : 46,6 Mb
Release : 2015-06-13
Category : Business & Economics
ISBN : 1330292359
Excerpt from How to Advertise a Retail Store: Including Mail Order Advertising and General Advertising, a Complete and Comprehensive Manual for Promoting Publicity The writer is convinced that no apology is necessary for presenting a new book on advertising. He has done his best to make the present volume of practical use to both the small and the large advertiser, the novice and the expert. He considers it but fair that he should acknowledge the fact that the trade and advertising papers of America have been of great assistance to him in preparing this volume. Where extracts have been reprinted from these, due credit has been given. In most cases, however, single ideas have been taken and incorporated with others, and these of course it is impossible to trace to the original source. An apology is due those advertisers whose advertisements and advertising methods have been adversely criticised. In these cases the individual has to suffer for the common good. It was found necessary to use examples to illustrate the different ideas and it was decided that actual advertisements were more valuable for this purpose than specially prepared models. The advertisements selected for this purpose were clipped from newspapers published in all parts of the United States and Canada. Some of these examples were prepared by the merchant in the country store, while others were prepared by the highest salaried advertising men in the world. The writer asks that the faults of the book be not magnified and that the book be judged as a whole rather than any part of it be selected for criticism. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Anonim
Publisher : Unknown
Page : 10 pages
File Size : 55,8 Mb
Release : 1954
Category : Electronic
ISBN : MINN:31951D03551412A
Author : Robert Liljenwall
Publisher : Point-of-Purchase Advertising Intl
Page : 252 pages
File Size : 47,6 Mb
Release : 2004-03
Category : Business & Economics
ISBN : 0970709919
Author : Albert E. Edgar
Publisher : Unknown
Page : 592 pages
File Size : 49,7 Mb
Release : 1913
Category : Advertising
ISBN : WISC:89092040328
Author : American Marketing Association
Publisher : Marketing Classics Press
Page : 200 pages
File Size : 45,8 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112359
Author : Arto Lindblom
Publisher : Springer Nature
Page : 244 pages
File Size : 52,8 Mb
Release : 2024-01-15
Category : Business & Economics
ISBN : 9783031475153
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to “nudge” customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: · Identify various cues in a retailing setting · Categorise cues into different groups · Explain how cues affect consumers when they make their daily choices · Understand the multisensory nature of retail stores and the meaning of cue (in)congruence · Describe how consumers are likely to respond differently to cue combinations than single cues · Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.
Author : Paul D. Converse
Publisher : Read Books Ltd
Page : 620 pages
File Size : 43,7 Mb
Release : 2013-04-16
Category : Business & Economics
ISBN : 9781446549063
INTRODUCTION to MARKETING PRINCIPLES OF WHOLESALE AND RETAIL DISTRIBUTION by Paul D. Converse. Preface: THIS BOOK has a definite objective to combine a treat ment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one . can not properly understand retailing without some knowledge mar ket economics and wholesaling. Students will understand ptail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the over all picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun. Paul D. Converse Fred M. Jones. Contents include: I. Introduction 1. THE MEANING AND SCOPE OF MARKETING 3 2. THE PHYSICAL HANDLING OF GOODS 21 3. MIDDLEMEN, TRADE CHANNELS, AND COMMODITIES 38 THE CONSUMER 54 II. Wholesale Marketing A. Organizations 5. COMMISSION MERCHANTS, BROKERS, AND AUCTIONS 75 WHOLESALE MERCHANT 87 TTHE MANUFACTURER AND HIS OUTLETS 101 B. Commodities 8. THE AGRICULTURAL MARKETING PROBLEM 125 9. THE MARKETING OF GRAIN 143 10. THE MARKETING OF COTTON l6l 11. THE MARKETING OF INDUSTRIAL GOODS 174 III. Retail Marketing A. Organizations INDEPENDENT RETAILER 191 xtf THE CHAIN STORE 2Og Xi, THE DEPARTMENT STORE 223 15. THE CONSUMER COOPERATIVE MOVEMENT 237 Vli viii CONTENTS B. Starting a Retail Store 16. BECOMING AN OWNER OF A RETAIL STORE 857 17. THE IMPORTANCE OF STORE LOCATION 371 18. SELECTING, TRAINING, AND SUPERVISING EMPLOYEES 86 C. Buying and Pricing 19. BUYING WHAT, WHEN, AND HOW MUCH TO BUY 303 20. BUYING WHERE AND HOW TO BUY 319 21. THE PROBLEM OF PRICING 335 D. Selling LES PROMOTION WHAT IT is 359 EFFECTIVE ADVERTISING 373 , WINDOW DISPLAY 389 STOCK ARRANGEMENT AND DISPLAY 403 THE ESSENCE OF SALESMANSHIP 417 E. Finance and Control 27. THE EXTENSION OF CREDIT 437 28. RECORD KEEPING 460 29. TAX RECORDS AND REPORTS 481 STOCK CONTROL AND STOCK TURNOVER 494 MERCHANDISING EFFICIENCY 508 32. THE PROBLEM OF INSURANCE 525 33. PROFITS AND FAILURES 545 IV. The Control of Marketing 34. THE REGULATION OF COMPETITION 563 35. MARKETING COST AND EFFICIENCY 577 Index 595 I. Introduction: The Meaning and Scope of Marketing JL ISTRIBUTION, or marketing is the most important part of business. Most business concerns can produce many more goods than they can sell at a profit. Give us sales is the common cry of businessmen, and huge sums are spent on ad vertising and salesmanship. Whatever can be sold can be made. The big problem is distribution. Such statements are common and may be accepted as generally true in normal times. This condition has not always existed. Up until compara tively recent times, the big task of the race was to produce enough goods food, clothing, and shelterto satisfy its needs. During the past 150 years the problem has been altered by the use of labor-saving machinery by the discoveries and inventions of chemistry, agriculture, physics, and engineering and by the development of scientific management and accounting. The development of the natural sciences and the arts of physics, entomology, geology, chemistry, management, and en gineering has given us much new knowledge which has enabled us to increase greatly the output of goods and to reduce the costs of production. The result is that usually we are able to produce many more goods than the consumers are able to buy at the prevailing prices. Hence businessmen and farmers have become greatly interested in distribution...
Author : Morris L. Rosenblum
Publisher : Unknown
Page : 216 pages
File Size : 41,6 Mb
Release : 1961
Category : Advertising
ISBN : UOM:39015006777620
Author : Gary Akehurst,Nicholas Alexander
Publisher : Psychology Press
Page : 254 pages
File Size : 43,9 Mb
Release : 1995
Category : Business & Economics
ISBN : 0714641758
First published in 2004, Retail Marketing is a valuable contribution to the field of Military & Strategic Studies.
Author : Inez Katherine Rolph
Publisher : Unknown
Page : 14 pages
File Size : 54,9 Mb
Release : 1924
Category : Advertising
ISBN : UIUC:30112104068678
Author : Albert E. Edgar
Publisher : Wentworth Press
Page : 534 pages
File Size : 54,6 Mb
Release : 2016-08-26
Category : History
ISBN : 1362693286
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Benjamin H. Namm
Publisher : Unknown
Page : 238 pages
File Size : 47,5 Mb
Release : 1927
Category : Electronic
ISBN : OCLC:21178897
