Retail Marketing

Author : Jesko Perrey,Dennis Spillecke
Publisher : John Wiley & Sons
Page : 269 pages
File Size : 51,7 Mb
Release : 2013-01-02
Category : Business & Economics
ISBN : 9781118489512

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Retail Marketing and Branding by Jesko Perrey,Dennis Spillecke Pdf

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

Author : Dhruv Grewal
Publisher : SAGE
Page : 225 pages
File Size : 55,7 Mb
Release : 2018-12-03
Category : Business & Economics
ISBN : 9781526457332

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Retail Marketing Management by Dhruv Grewal Pdf

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Author : Christopher Moore,Margaret Bruce,Grete Birtwistle
Publisher : Routledge
Page : 271 pages
File Size : 48,7 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136393815

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International Retail Marketing by Christopher Moore,Margaret Bruce,Grete Birtwistle Pdf

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Author : Peter J. McGoldrick
Publisher : Unknown
Page : 658 pages
File Size : 50,8 Mb
Release : 2002
Category : Marketing
ISBN : 0077092503

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Retail Marketing by Peter J. McGoldrick Pdf

The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.

Author : Constant Berkhout
Publisher : Kogan Page Publishers
Page : 296 pages
File Size : 45,8 Mb
Release : 2015-11-03
Category : Business & Economics
ISBN : 9780749476922

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Retail Marketing Strategy by Constant Berkhout Pdf

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.

Author : David Gilbert
Publisher : Pearson Education India
Page : 476 pages
File Size : 44,5 Mb
Release : 2003-09
Category : Marketing
ISBN : 8177588257

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Retail Marketing Management by David Gilbert Pdf

Author : Bob Negen,Susan Negen
Publisher : Wiley + ORM
Page : 249 pages
File Size : 44,5 Mb
Release : 2010-12-28
Category : Business & Economics
ISBN : 9781118044704

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Marketing Your Retail Store in the Internet Age by Bob Negen,Susan Negen Pdf

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

Author : Helen Goworek,Peter McGoldrick
Publisher : Pearson Higher Ed
Page : 369 pages
File Size : 55,5 Mb
Release : 2015-07-02
Category : Business & Economics
ISBN : 9780273758785

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Retail Marketing Management by Helen Goworek,Peter McGoldrick Pdf

The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Author : David Walters,David White
Publisher : Unknown
Page : 276 pages
File Size : 46,9 Mb
Release : 1989
Category : Marketing
ISBN : 0333485807

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Retail Marketing Management by David Walters,David White Pdf

This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers.

Author : Sandro Castaldo,Monica Grosso,Katia Premazzi
Publisher : Edward Elgar Publishing
Page : 420 pages
File Size : 40,7 Mb
Release : 2020-10-30
Category : Business & Economics
ISBN : 9781789903669

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Retail and Channel Marketing by Sandro Castaldo,Monica Grosso,Katia Premazzi Pdf

Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.

Author : Mike King
Publisher : Hal Leonard Corporation
Page : 178 pages
File Size : 54,6 Mb
Release : 2009-08-01
Category : Music
ISBN : 9781458429476

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Music Marketing by Mike King Pdf

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Author : Gary Akehurst,Nicholas Alexander
Publisher : Psychology Press
Page : 254 pages
File Size : 47,8 Mb
Release : 1995
Category : Business & Economics
ISBN : 0714641758

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Retail Marketing by Gary Akehurst,Nicholas Alexander Pdf

First published in 2004, Retail Marketing is a valuable contribution to the field of Military & Strategic Studies.

Author : ENNIS, SEAN
Publisher : McGraw Hill
Page : 373 pages
File Size : 52,5 Mb
Release : 2015-10-16
Category : Business & Economics
ISBN : 9780077157661

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EBOOK: Retail Marketing by ENNIS, SEAN Pdf

EBOOK: Retail Marketing

Author : G. P. SUDHAKAR
Publisher : PHI Learning Pvt. Ltd.
Page : 165 pages
File Size : 55,9 Mb
Release : 2012-08-07
Category : Business & Economics
ISBN : 9788120346406

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Integrated Retail Marketing Communications by G. P. SUDHAKAR Pdf

The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing, and teaching courses on retailing, provides a holistic and practical approach to the subject. The book covers a wide range of topics—from understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need to integrate retail communication for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The book is meant for the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications Management/Integrated Marketing Communications.

Author : Dr. Rajesh Gupta, Dr. D.D. Bedia
Publisher : Academic Guru Publishing House
Page : 373 pages
File Size : 40,8 Mb
Release : 2021-12-20
Category : Antiques & Collectibles
ISBN : 9788195327805

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FOOD RETAIL MARKETING ORGANISED OR UNORGANISED by Dr. Rajesh Gupta, Dr. D.D. Bedia Pdf

This book aimed to discuss various factors associated with retail food marketing along with its constituents. The prospect of food retailers is also attempted to observe and study. The book also described different approaches of retail food marketing from economical point of view.