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Author : E. Jerome McCarthy
Publisher : Richard d Irwin
Page : 128 pages
File Size : 46,5 Mb
Release : 1997-01-01
Category : Electronic
ISBN : 0256242054
Author : William D. Perreault
Publisher : Unknown
Page : 244 pages
File Size : 40,8 Mb
Release : 2004
Category : Marketing
ISBN : 0072864699
Author : Edmund Jerome McCarthy,William D. Perreault
Publisher : Irwin Professional Publishing
Page : 218 pages
File Size : 47,7 Mb
Release : 1990
Category : Electronic
ISBN : 0256085862
Author : William D. Perreault (Jr.),William D. Perreault, Jr.,E. Jerome McCarthy
Publisher : Irwin/McGraw-Hill
Page : 228 pages
File Size : 44,8 Mb
Release : 2004-06
Category : Business & Economics
ISBN : 0072864702
Author : McCarthy
Publisher : Irwin Professional Publishing
Page : 128 pages
File Size : 43,8 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 0256100322
Author : McCarthy,Shapiro
Publisher : Irwin Professional Publishing
Page : 128 pages
File Size : 54,7 Mb
Release : 1995-12-01
Category : Electronic
ISBN : 0256188378
Author : William D. Perreault,William D. Perreault Jr.,Joseph P. Cannon,Edmund Jerome McCarthy
Publisher : McGraw-Hill Europe
Page : 832 pages
File Size : 42,9 Mb
Release : 2013-02
Category : Marketing
ISBN : 1259060764
Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.
Author : Edmund Jerome McCarthy
Publisher : Unknown
Page : 1998 pages
File Size : 46,5 Mb
Release : 1968
Category : Marketing
ISBN : OCLC:959495340
Author : Siegel,William D. Perreault,Edmund Jerome McCarthy
Publisher : Irwin Professional Publishing
Page : 244 pages
File Size : 47,8 Mb
Release : 1997
Category : Business & Economics
ISBN : 0256204764
Author : William D. Perreault, Jr.,E. Jerome McCarthy,Joseph P. Cannon
Publisher : McGraw-Hill/Irwin
Page : 790 pages
File Size : 50,8 Mb
Release : 2006-10
Category : Business & Economics
ISBN : 0073324043
Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
Author : William G. Zikmund,Michael D'Amico
Publisher : Unknown
Page : 404 pages
File Size : 51,8 Mb
Release : 1996
Category : Business & Economics
ISBN : IND:30000053946400
This text condenses the material found in Zikmund's Marketing, 5e to include all key topics without the boxes and end-of-chapter cases. This text gives professors the opportunity and flexibility to add their own material and still provide coverage of the essential topics.
Author : Edmund Jerome McCarthy
Publisher : McGraw-Hill/Irwin
Page : 798 pages
File Size : 42,5 Mb
Release : 1978
Category : Marketing
ISBN : OSU:32435011192424
Author : Douglas J. Dalrymple,Leonard J. Parsons
Publisher : John Wiley & Sons
Page : 364 pages
File Size : 47,9 Mb
Release : 2000-02-09
Category : Business & Economics
ISBN : CORNELL:31924086701020
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
Author : William D. Perreault,Edmund Jerome McCarthy
Publisher : Irwin Professional Publishing
Page : 868 pages
File Size : 49,9 Mb
Release : 1996
Category : Business & Economics
ISBN : 0256139903
Author : Stanley J. Shapiro
Publisher : Unknown
Page : 0 pages
File Size : 46,7 Mb
Release : 1996
Category : Marketing
ISBN : 0256212678
