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Author : D. B. Owen
Publisher : CRC Press
Page : 148 pages
File Size : 51,6 Mb
Release : 2020-08-11
Category : Business & Economics
ISBN : 9781000147353
This book describes how superior quality is attained and gives some of the basic techniques involved. It gives clear insight into the impact of variation on the future of the World and addresses the statistical problems.
Author : Subir Ghosh,William R. Schucany,William B. Smith
Publisher : CRC Press
Page : 456 pages
File Size : 49,7 Mb
Release : 2020-09-03
Category : Business & Economics
ISBN : 9781000105384
Explains the role of statistics in improving the quality of collecting and analyzing information for a wide variety of applications. The book examines the function of statisticians in quality improvement. It discusses statistical process control, quality statistical tables, and quality and warranty; quality standards in medicine and public health; Taguchi robust designs and survival models; and more.
Author : Christopher Prince
Publisher : Christopher Prince
Page : 27 pages
File Size : 55,8 Mb
Release : 2010-09-13
Category : Business & Economics
ISBN : 8210379456XXX
Author : Stephen Butler Page
Publisher : Policies and Procedures
Page : 366 pages
File Size : 41,6 Mb
Release : 2000
Category : Business & Economics
ISBN : 1929065493
Instructional policy and procedure book that focuses on improving and measuring processes, policies, and procedures through the use of five quality tools and a real-life case study.
Author : GOALQPC Staff
Publisher : Unknown
Page : 382 pages
File Size : 40,8 Mb
Release : 1991
Category : Business & Economics
ISBN : PSU:000021004056
Author : Anonim
Publisher : Unknown
Page : 1672 pages
File Size : 41,9 Mb
Release : 1991
Category : Quality control
ISBN : UOM:39076001818538
Author : Guy Smith
Publisher : Unknown
Page : 134 pages
File Size : 55,9 Mb
Release : 2012-09-01
Category : Business & Economics
ISBN : 0983240736
Peter Drucker correctly concluded that business is entirely innovation and marketing, and yet innovative entrepreneurs don't know marketing. You can tell by the ever-growing Silicon Valley dead pool. The "Start-up CEO's Marketing Manual" is their guide to marketing strategy. Guy Smith, the founder and principal strategist at Silicon Strategies Marketing, wrote the Start-up CEO's Marketing Manual to give founders and start-up CEOs a firm understanding of marketing strategy with which to guide their companies. Smith's 20 years in high tech marketing in Silicon Valley has given him both razor-sharp insights and a comically blunt way of guiding entrepreneurial thinking. The "Start-up CEO's Marketing Manual" takes you, the start-up founder, through the structured rigors of developing your corporate go-to-market strategy. The "Start-up CEO's Marketing Manual" lays out the fundamentals of market definition, segmentation, buyer profiling, whole product definitions, positioning, branding and messaging. This rapid-fire boot-camp ensures that you will guide your teams and your marketing employees away from the common cliffs of epic failure.
Author : Adrian Ryans
Publisher : John Wiley & Sons
Page : 314 pages
File Size : 50,5 Mb
Release : 2009-08-27
Category : Business & Economics
ISBN : 9780470687611
Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.
Author : Sean O'Shaughnessey
Publisher : Unknown
Page : 298 pages
File Size : 42,9 Mb
Release : 2018-05-14
Category : Electronic
ISBN : 0692111921
Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.
Author : Anonim
Publisher : Unknown
Page : 286 pages
File Size : 48,8 Mb
Release : 1990
Category : Quality control
ISBN : UCSD:31822005493960
Author : Dave Kurlan
Publisher : Dave Kurlan
Page : 233 pages
File Size : 54,8 Mb
Release : 2005-11
Category : Business & Economics
ISBN : 9781420895674
Baseline Selling - How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball, will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population less than 75 percent of all salespeople, to be exact. Why? Because of the complexity, learning curve and difficulty in applying the concepts in these systems. In response to the urgent need for a flexible, innovative process that will enable people to grasp the essential skills necessary to close a sale in any situation, Baseline Selling reemphasizes the fundamentals of selling in a fresh, memorable way that modern sales professionals can relate to and utilize, and above all, one that complements and enriches advanced sales methodologies. Salespeople who read this book and put its wisdom to work will succeed at acquiring more opportunities as they learn to get appointments more easily. They will excel at creating opportunities with prospects who are "not interested". They'll sell at higher margins by using the "Rule of Ratios". Their closing percentages will improve dramatically as they implement the simple Inoffensive Close". Salespeople selling commodities, struggling to differentiate themselves, will love "Commodity Busters" and every salesperson will be able to shorten their sell cycle by "Taking a Lead". Quite simply, Baseline Selling introduces a way for salespeople to visualize and touch all the "sales bases" without over-complicating the process.
Author : Jack Trout,Steve Rivkin
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 53,8 Mb
Release : 2010-12-28
Category : Business & Economics
ISBN : 9781118045367
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Author : R. Eric Reidenbach,Reginald W. Goeke
Publisher : Quality Press
Page : 213 pages
File Size : 41,6 Mb
Release : 2006-01-02
Category : Business & Economics
ISBN : 9780873895439
This book brings together, for the first time, two very powerful concepts: customer value and competitive planning. Together they create a powerful tool that will generate breakthrough strategies for market dominance. The previously fashionable metrics of customer satisfaction have proven to be poor predictors of business performance, whereas the linkages between customer value and performance measures such as market share and profitability have been identified and documented. Value has been shown to be one of the best predictors of market share and customer loyalty available. Developing a system to harness value as a competitive weapon is an essential next step.Competing with Customers presents a competitive planning template that enables organizations to actually harness their value creation and delivery systems to enhance their market performance. It is a planning system that focuses at the level where the organization makes money: selling products or services to people in specific markets or market segments. Readers will discover a clear blueprint for crafting breakthrough, value-added strategies. For many readers, it will challenge the way they look at their competition, their markets, and their industries. Competition will never look the same.!
Author : Wolfram Wördemann,Andreas Buchholz,Ned Wiley
Publisher : John Wiley & Sons
Page : 246 pages
File Size : 42,8 Mb
Release : 2010-03-18
Category : Business & Economics
ISBN : 9780470711699
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules – instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows. This book: Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour. Explains that you don’t need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition. Shows you that you can become a ′game changer′ and gain a seemingly ‘impossible’ advantage even over far larger competitors, no matter how large your market or how small your segment is. Introduces you to four compelling ‘Game Changing Strategies’ that work for managers from any industry or business sector. For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com
Author : Anonim
Publisher : Unknown
Page : 1082 pages
File Size : 45,5 Mb
Release : 1990
Category : Electronic industries
ISBN : UCSD:31822008378531
