Beer Of Broadway Fame

Author : Alfred W. McCoy
Publisher : Unknown
Page : 128 pages
File Size : 42,5 Mb
Release : 2016-09
Category : Breweries
ISBN : 1438461399

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Beer of Broadway Fame by Alfred W. McCoy Pdf

Author : Alfred W. McCoy
Publisher : SUNY Press
Page : 540 pages
File Size : 43,6 Mb
Release : 2016-06-16
Category : Business & Economics
ISBN : 9781438461403

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Beer of Broadway Fame by Alfred W. McCoy Pdf

Explores the hundred-year history of Piel Bros., one of the prominent German American brands that once made New York City the brewing capital of America. For more than a century, New York City was the brewing capital of America, with more breweries producing more beer than any other city, including Milwaukee and St. Louis. In Beer of Broadway Fame, Alfred W. McCoy traces the hundred-year history of the prominent Brooklyn brewery Piel Bros., and provides an intimate portrait of the company’s German American family. Through quality and innovation, Piel Bros. grew from Brooklyn’s smallest brewery in 1884, producing only 850 kegs, into the sixteenth-largest brewery in America, brewing over a million barrels by 1952. Through a narrative spanning three generations, McCoy examines the demoralizing impact of pervasive US state surveillance during World War I and the Cold War, as well as the forced assimilation that virtually erased German American identity from public life after World War I. McCoy traces Piel Bros.’s changing fortunes from its early struggle to survive in New York’s Gilded Age beer market, the travails of Prohibition with police raids and gangster death threats, to the crushing competition from the big national brands after World War II. Through a fusion of corporate records with intimate personal correspondence, McCoy reveals the social forces that changed a great city, the US brewing industry, and the country’s economy. “I’ve long admired Alfred McCoy’s writing about American imperial overreach and surveillance. In this lively new book, it is fascinating to see him discover both a spy and those spied upon within his own extended family. I’ve never read a family history quite like it.” — Adam Hochschild, author of Half the Way Home: A Memoir of Father and Son “With the same insight and wit that has made him the preeminent historian of American empire, Alfred McCoy takes us on a riveting journey from brewery to boardroom to bedroom that winds through the German immigrant experience, World War I surveillance, the vagaries of Prohibition, the rebirth of Scientific American and its fight for nuclear disarmament, and the unforgettable Bert and Harry Piel advertising campaign. Come for the beer but stay for the highly personal four-generational family history that opens a fascinating window into the successes and setbacks of family-owned business in America.” — Peter J. Kuznick, author of Beyond the Laboratory: Scientists as Political Activists in 1930s America “Alfred W. McCoy is best known for courageously exposing the misdeeds of US intelligence agencies, from drug-running to torture. In Beer of Broadway Fame he takes on perhaps his biggest challenge: to untangle the rise and fall of Brooklyn’s Piel Bros. brewery and tell more than a century of Piel family history. Himself related to the legendary German American brewers, McCoy explores through this impressive clan great themes of the American experience. Hard-working immigrants eager to assimilate; the country’s craving for beer; wartime repression of suspect groups; the disaster of Prohibition; the ‘managerial revolution’ and its peril for the family enterprise—it’s all there in McCoy’s riveting epic. Most of all, McCoy gives voice to the love, ambition, rivalry, and intrigue that define any family across generations. Reading about his, you will think in new ways about your own.” — Jeremy Varon, author of The New Life: Jewish Students of Postwar Germany

Author : Duane Swierczynski
Publisher : Quirk Books
Page : 238 pages
File Size : 52,6 Mb
Release : 2004
Category : Cooking
ISBN : 1931686491

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The Big Book O' Beer by Duane Swierczynski Pdf

The Big Book o' Beer is a lavish colour celebration of The Greatest Beverage on Earth, with numerous photographs and little-known facts. Duane Swierczynski takes readers around the world and through 10,000 years of history to answer all beer-related questions. Subjects include History (what is mead anyway?), Crafts and Gear (transform empties into dazzling arts and crafts), Science (why don't they teach this stuff in chem class?) and Arts and Entertainment (with beloved beer spokesmodels like Spuds McKenzie). Along with a recipe for beer ice cream, there are sections on classic cheap beers, rules of drinking games, guidelines for brewing your own and all the froth on Canadian beer.

Author : Anonim
Publisher : Unknown
Page : 268 pages
File Size : 51,7 Mb
Release : 1946
Category : Brass
ISBN : NYPL:33433094078221

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Copper & Brass Bulletin by Anonim Pdf

Author : Steve Hindy,Tom Potter
Publisher : John Wiley & Sons
Page : 314 pages
File Size : 51,6 Mb
Release : 2011-01-31
Category : Business & Economics
ISBN : 9781118046234

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Beer School by Steve Hindy,Tom Potter Pdf

BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism—as though he has forgotten that he is reporting on himself. Tom is even less forgiving—he’s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.” —Michael Jackson, The Beer Hunter “An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!” —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School “Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!” —Norm Brodsky, Senior Contributing Editor, Inc. magazine “Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.” —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth “Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.” —Ken Grossman, founder, Sierra Nevada Brewing Co.

Author : William Sunners
Publisher : Unknown
Page : 368 pages
File Size : 45,6 Mb
Release : 1949
Category : Advertising
ISBN : STANFORD:36105024574019

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American Slogans by William Sunners Pdf

Author : Laurence Urdang,Janet Braunstein,Tina K. Speagle,Ceila Dame Robbins
Publisher : Unknown
Page : 468 pages
File Size : 53,7 Mb
Release : 1992
Category : Business & Economics
ISBN : UOM:49015002868009

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Every Bite a Delight and Other Slogans by Laurence Urdang,Janet Braunstein,Tina K. Speagle,Ceila Dame Robbins Pdf

Presents a collection of five thousand memorable sayings from advertisements, public service, and political campaigns.

Author : Laurence Urdang,Ceila Dame Robbins,Gale Research Company
Publisher : Detroit, Mich. : Gale Research Company
Page : 568 pages
File Size : 51,5 Mb
Release : 1984
Category : Business & Economics
ISBN : IND:39000005497867

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Slogans by Laurence Urdang,Ceila Dame Robbins,Gale Research Company Pdf

Contants: A collection of more than 6,000 slogans, rallying cries, and other exhortations ...

Author : Anonim
Publisher : Metuchen, N.J. : Scarecrow Press
Page : 568 pages
File Size : 42,5 Mb
Release : 1984
Category : Business & Economics
ISBN : UOM:39015015026563

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Advertising Slogans of America by Anonim Pdf

This compilation of 15,000 advertising slogans used by 6,000 companies should be a real boon for advertisers, triviasts, and librarians. --ARBA

Author : Anonim
Publisher : Unknown
Page : 938 pages
File Size : 49,5 Mb
Release : 1947
Category : American essays
ISBN : UCSC:32106019602926

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The Atlantic by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 880 pages
File Size : 48,5 Mb
Release : 1948
Category : Electronic
ISBN : UOM:39015030114071

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The Atlantic Monthly by Anonim Pdf

Author : Chesla Clella Sherlock
Publisher : Unknown
Page : 1686 pages
File Size : 49,7 Mb
Release : 1956
Category : Architecture, Domestic
ISBN : UCSD:31822016112849

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Better Homes and Gardens by Chesla Clella Sherlock Pdf

Author : Anonim
Publisher : Unknown
Page : 878 pages
File Size : 49,5 Mb
Release : 1951
Category : Advertising
ISBN : IOWA:31858045085879

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Tide by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 1576 pages
File Size : 46,8 Mb
Release : 1951
Category : Electronic
ISBN : 8210379456XXX

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Tide The Newsmagazine For Advertising Executives by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 692 pages
File Size : 51,5 Mb
Release : 1962
Category : Theology
ISBN : UOM:39015074852404

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America by Anonim Pdf

"The Jesuit review of faith and culture," Nov. 13, 2017-