Betsy Ann Plank

Author : Karla K. Gower
Publisher : University of Missouri Press
Page : 241 pages
File Size : 54,6 Mb
Release : 2022-05-25
Category : Biography & Autobiography
ISBN : 9780826274731

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Betsy Ann Plank by Karla K. Gower Pdf

In 1973, Betsy Ann Plank became the first woman to chair the Public Relations Society of America in its twenty-five-year history. It was a tumultuous time to assume the national association’s leadership. Civil society seemed to be fraying at the edges, and trust in political institutions and corporations had plummeted in the aftermath of Watergate. Nevertheless, Plank, in her fearless style, took up the challenge head-on. From the start and throughout the span of her sixty-three-year career in public relations, she managed to overcome the very real barriers she faced due to gender-based discrimination in what was a male-dominated industry. As a PR practitioner, Plank served as executive vice president of Daniel J. Edelman, Inc., director of PR planning at AT&T, and assistant vice president of external affairs at Illinois Bell. Beyond her service in the professional realm, Plank grew her legacy by taking the time to mentor countless PR professionals, educators, and students. She saw this dissemination of knowledge as her greatest gift to the field of public relations. In this highly readable biography, Karla Gower explores Plank’s personal life and career, tracing her evolution from a low-level job in advertising through her contributions to the rise of the rapidly changing PR industry in the 1960s and the evolution of her personal devotion to the enhancement of public relations education.

Author : Robert L. Heath,W. Timothy Coombs
Publisher : SAGE
Page : 561 pages
File Size : 40,6 Mb
Release : 2006
Category : Language Arts & Disciplines
ISBN : 9781412926355

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Today's Public Relations by Robert L. Heath,W. Timothy Coombs Pdf

'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.

Author : Robert L. Heath
Publisher : SAGE Publications
Page : 1152 pages
File Size : 53,7 Mb
Release : 2013-08-20
Category : Business & Economics
ISBN : 9781452276229

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Encyclopedia of Public Relations by Robert L. Heath Pdf

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Author : James E. Grunig
Publisher : Routledge
Page : 731 pages
File Size : 42,5 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781136691744

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Excellence in Public Relations and Communication Management by James E. Grunig Pdf

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Author : Anonim
Publisher : Unknown
Page : 280 pages
File Size : 40,9 Mb
Release : 1985
Category : Journalism, Military
ISBN : MSU:31293012055855

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Military Media Review by Anonim Pdf

Author : Robert L. Heath,Robert Lawrence Heath
Publisher : SAGE
Page : 793 pages
File Size : 40,7 Mb
Release : 2010-07-29
Category : Business & Economics
ISBN : 9781412977807

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The SAGE Handbook of Public Relations by Robert L. Heath,Robert Lawrence Heath Pdf

This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.

Author : Carolyn Mae Kim
Publisher : Routledge
Page : 304 pages
File Size : 46,6 Mb
Release : 2019-02-18
Category : Language Arts & Disciplines
ISBN : 9781351374491

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Public Relations by Carolyn Mae Kim Pdf

The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

Author : Donnalyn Pompper,Katie R. Place,C. Kay Weaver
Publisher : Taylor & Francis
Page : 625 pages
File Size : 47,7 Mb
Release : 2022-11-01
Category : Business & Economics
ISBN : 9781000728965

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The Routledge Companion to Public Relations by Donnalyn Pompper,Katie R. Place,C. Kay Weaver Pdf

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

Author : E. Denig,A. van der Meiden
Publisher : Springer Science & Business Media
Page : 496 pages
File Size : 47,5 Mb
Release : 2013-11-11
Category : Language Arts & Disciplines
ISBN : 9789401705752

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A Geography of Public Relations Trends by E. Denig,A. van der Meiden Pdf

Selected Proceedings of the Xth Public Relations World Congress `Between People and Power', Amsterdam, June 3-7, 1985.

Author : Bruce K. Berger,Juan Meng
Publisher : Routledge
Page : 377 pages
File Size : 52,7 Mb
Release : 2014-05-23
Category : Language Arts & Disciplines
ISBN : 9781317938187

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Public Relations Leaders as Sensemakers by Bruce K. Berger,Juan Meng Pdf

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

Author : Jay Black,Ralph D. Barney
Publisher : Routledge
Page : 106 pages
File Size : 47,9 Mb
Release : 2003-07-30
Category : Language Arts & Disciplines
ISBN : 9781135590543

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Codes of Ethics by Jay Black,Ralph D. Barney Pdf

Revisiting the topic of ethics codes in the media, this special issue begins by tracing the first 50 years of code writing and code enforcement experiences of the Public Relations Society of America (PRSA). The second article shows how the 2000 Member Code of Ethics assumes professional standing for PRSA members, emphasizes public relations' advocacy role, and stresses education rather than enforcement as the key to improving industry standards. Next, this special issue traces the evolution of the Israel Broadcasting Authority's (IBA) code of ethics through five permutations between 1972 and 1998 and analyzes how journalistic codes of ethics in the United States wrestle with the matter of leaks. The Cases and Commentaries section explores the ethical ramifications of a public relations practitioner's decision about presenting a false front group of grassroots image as a part of a public relations campaign. Finally, two book reviews stimulate further thought about entertainment media ethics and ethics in cyberspace.

Author : Hugh M. Culbertson,Dennis W. Jeffers,Donna Besser Stone,Martin Terrell
Publisher : Routledge
Page : 338 pages
File Size : 54,5 Mb
Release : 2012-10-12
Category : Language Arts & Disciplines
ISBN : 9781136474972

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Social, Political, and Economic Contexts in Public Relations by Hugh M. Culbertson,Dennis W. Jeffers,Donna Besser Stone,Martin Terrell Pdf

Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases. The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.

Author : Debra L. Merskin
Publisher : SAGE Publications
Page : 4496 pages
File Size : 42,7 Mb
Release : 2019-11-12
Category : Social Science
ISBN : 9781483375540

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The SAGE International Encyclopedia of Mass Media and Society by Debra L. Merskin Pdf

The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, social media, mobile media—and describes the role of each in both mirroring and shaping society. This encyclopedia provides a thorough overview of media within social and cultural contexts, exploring the development of the mediated communication industry, mediated communication regulations, and societal interactions and effects. This reference work will look at issues such as free expression and government regulation of media; how people choose what media to watch, listen to, and read; and how the influence of those who control media organizations may be changing as new media empower previously unheard voices. The role of media in society will be explored from international, multidisciplinary perspectives via approximately 700 articles drawing on research from communication and media studies, sociology, anthropology, social psychology, politics, and business.

Author : Elizabeth L. Toth
Publisher : Routledge
Page : 656 pages
File Size : 54,6 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135250690

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The Future of Excellence in Public Relations and Communication Management by Elizabeth L. Toth Pdf

The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

Author : Anonim
Publisher : Unknown
Page : 282 pages
File Size : 49,7 Mb
Release : 1956
Category : World politics
ISBN : NWU:35556002368223

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World Events by Anonim Pdf