Big Brands Are Watching You

Author : Francesca Sobande
Publisher : Univ of California Press
Page : 252 pages
File Size : 47,9 Mb
Release : 2024-01-23
Category : Social Science
ISBN : 9780520387089

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Big Brands Are Watching You by Francesca Sobande Pdf

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace (Industry, Partner Track, Severance, Succession, The Bold Type, You). Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

Author : Francesca Sobande
Publisher : Springer Nature
Page : 155 pages
File Size : 52,7 Mb
Release : 2020-08-11
Category : Social Science
ISBN : 9783030466794

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The Digital Lives of Black Women in Britain by Francesca Sobande Pdf

Based on interviews and archival research, this book explores how media is implicated in Black women’s lives in Britain. From accounts of twentieth-century activism and television representations, to experiences of YouTube and Twitter, Sobande's analysis traverses tensions between digital culture’s communal, counter-cultural and commercial qualities. Chapters 2 and 4 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Author : Adam Morgan
Publisher : John Wiley & Sons
Page : 364 pages
File Size : 48,8 Mb
Release : 2009-04-03
Category : Business & Economics
ISBN : 9780470527757

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Eating the Big Fish by Adam Morgan Pdf

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Author : Francesca Sobande,Layla-Roxanne Hill
Publisher : Bloomsbury Publishing
Page : 249 pages
File Size : 54,9 Mb
Release : 2022-11-17
Category : Social Science
ISBN : 9781913441333

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Black Oot Here by Francesca Sobande,Layla-Roxanne Hill Pdf

What does it mean to be Black in Scotland today? How are notions of nationhood, Scottishness, and Britishness implicated in this? Why is it important to archive and understand Black Scottish history? Reflecting on the past to make sense of the present, Francesca Sobande and layla-roxanne hill explore the history and contemporary lives of Black people in Scotland. Based on intergenerational interviews, survey responses, photography, and analysis of media and archived material, this book offers a unique snapshot of Black Scottish history and recent 21st century realities. Focusing on a wide range of experiences of education, work, activism, media, creativity, public life, and politics, Black Oot Here presents a vital account of Black lives in Scotland, while carefully considering the future that may lie ahead.

Author : David Brier
Publisher : Unknown
Page : 290 pages
File Size : 45,7 Mb
Release : 2017-11-29
Category : Business & Economics
ISBN : 0999529706

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Brand Intervention by David Brier Pdf

"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover

Author : Anonim
Publisher : Unknown
Page : 502 pages
File Size : 40,6 Mb
Release : 2002
Category : Beverage industry
ISBN : UCD:31175027594749

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Beverage World by Anonim Pdf

Author : Sarah Banet-Weiser
Publisher : NYU Press
Page : 280 pages
File Size : 44,9 Mb
Release : 2012-10-15
Category : Social Science
ISBN : 9780814787137

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Authentic TM by Sarah Banet-Weiser Pdf

While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.

Author : James Charles Collins
Publisher : Random House
Page : 324 pages
File Size : 51,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 9780712676090

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Good to Great by James Charles Collins Pdf

Can a good company become a great one and, if so, how?After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to

Author : John Gibb,Mack Farren
Publisher : Red Wheel Weiser
Page : 261 pages
File Size : 44,9 Mb
Release : 2007-05-01
Category : History
ISBN : 9781609258696

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Who's Watching You? by John Gibb,Mack Farren Pdf

The threat of terrorism and the corresponding climate of fear encouraged by the government have together eroded our freedom to live our lives in peace and quiet away from the prying eyes of hidden cameras. The government is tightening its grip on us by watching and recording what we do. They are doing this because they know they can and because knowledge is power. But exactly who are “they” and why do they want to know so much about us? This book includes chilling, accurate, and up-to-date descriptions of the methods the government (and private company proxies) use to watch us.

Author : Jake Knapp,John Zeratsky,Braden Kowitz
Publisher : Random House
Page : 288 pages
File Size : 49,8 Mb
Release : 2016-03-10
Category : Business & Economics
ISBN : 9781473526808

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Sprint by Jake Knapp,John Zeratsky,Braden Kowitz Pdf

A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Author : Anonim
Publisher : Unknown
Page : 582 pages
File Size : 55,8 Mb
Release : 1915
Category : Creameries
ISBN : UIUC:30112082115004

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The Creamery Journal by Anonim Pdf

Author : David A. Aaker
Publisher : Unknown
Page : 328 pages
File Size : 43,7 Mb
Release : 1991-09-09
Category : Business & Economics
ISBN : UCSC:32106009790152

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Managing Brand Equity by David A. Aaker Pdf

The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, level of consumer awareness, or degree of customer loyalty. Moreover, in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name.

Author : Elliott Bryan
Publisher : IdeaPress Publishing
Page : 128 pages
File Size : 44,8 Mb
Release : 2019-06-19
Category : Business & Economics
ISBN : 194085878X

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Behind the Brand by Elliott Bryan Pdf

This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Author : Michael Robotham
Publisher : Mulholland Books
Page : 419 pages
File Size : 46,9 Mb
Release : 2014-03-11
Category : Fiction
ISBN : 9780316251990

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Watching You by Michael Robotham Pdf

New York Times bestselling author Michael Robotham brings us face-to-face with a manipulative psychopath who has destroyed countless lives and is about to claim one final victim. Marnie Logan often feels like she's being watched: a warm breath on the back of her neck, or a shadow in the corner of her eye that vanishes when she turns her head. She has reason to be frightened. Her husband Daniel has inexplicably vanished, and the police have no leads in the case. Without proof of death or evidence of foul play, she can't access his bank accounts or his life insurance. Depressed and increasingly desperate, she seeks the help of clinical psychologist Joe O'Loughlin. O'Loughlin is concerned by Marnie's reluctance to talk about the past and anxious to uncover what Marnie is withholding that could help with her treatment. The breakthrough in Marnie's therapy and Daniel's disappearance arrives when Marnie shares with O'Loughlin her discovery of the Big Red Book, a collage of pictures, interviews, and anecdotes from Marnie's friends and relatives that Daniel had been compiling as part of a surprise birthday gift. Daniel's explorations into Marnie's past led him to a shocking revelation on the eve of his disappearance: Anyone who has ever gotten close to Marnie has paid an exacting price. A cold-blooded killer is eliminating the people in Marnie's life, and now that O'Laughlin is a part of it, he is next in line.

Author : Simon Sinek
Publisher : Penguin
Page : 258 pages
File Size : 48,6 Mb
Release : 2009-10-29
Category : Business & Economics
ISBN : 9781101149034

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Start with Why by Simon Sinek Pdf

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.