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An unimaginably vast amount of data is now generated by our online lives, including all our uploaded documents, social media traffic, online shopping, and even GPS data from our cars. At the same time, our ability to manage this data is becoming ever more sophisticated. In this Very Short Introduction, Dawn Holmes explains how big data is stored, analysed, and exploited by a variety of bodies, from large companies to organizations concerned with medical research. As big data transforms the way businesses operate, it simultaneously raises important ethical issues, as cases such as the Snowden affair and hacked smart devices have shown.
Big Data: A Very Short Introduction by Dawn E. Holmes Pdf
Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world's population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, video, and photos, all our social media traffic, our online shopping, even the GPS data from our cars. 'Big Data' represents a qualitative change, not simply a quantitative one. The term refers both to the new technologies involved, and to the way it can be used by business and government. Dawn E. Holmes uses a variety of case studies to explain how data is stored, analysed, and exploited by a variety of bodies from big companies to organizations concerned with disease control. Big data is transforming the way businesses operate, and the way medical research can be carried out. At the same time, it raises important ethical issues; Holmes discusses cases such as the Snowden affair, data security, and domestic smart devices which can be hijacked by hackers. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Statistics: A Very Short Introduction by David J. Hand Pdf
Modern statistics is very different from the dry and dusty discipline of the popular imagination. In its place is an exciting subject which uses deep theory and powerful software tools to shed light and enable understanding. And it sheds this light on all aspects of our lives, enabling astronomers to explore the origins of the universe, archaeologists to investigate ancient civilisations, governments to understand how to benefit and improve society, and businesses to learn how best to provide goods and services. Aimed at readers with no prior mathematical knowledge, this Very Short Introduction explores and explains how statistics work, and how we can decipher them. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Mathematics: A Very Short Introduction by Timothy Gowers Pdf
The aim of this volume is to explain the differences between research-level mathematics and the maths taught at school. Most differences are philosophical and the first few chapters are about general aspects of mathematical thought.
Astrophysics is said to have been born when Isaac Newton saw an apple drop in his orchard and had the electrifying insight that the Moon falls just like that apple. James Binney shows how the application of physical laws derived on Earth allows us to understand objects that exist on the far side of the Universe.
Artificial Intelligence: A Very Short Introduction by Margaret A. Boden Pdf
The applications of Artificial Intelligence lie all around us; in our homes, schools and offices, in our cinemas, in art galleries and - not least - on the Internet. The results of Artificial Intelligence have been invaluable to biologists, psychologists, and linguists in helping to understand the processes of memory, learning, and language from a fresh angle. As a concept, Artificial Intelligence has fuelled and sharpened the philosophical debates concerning the nature of the mind, intelligence, and the uniqueness of human beings. In this Very Short Introduction , Margaret A. Boden reviews the philosophical and technological challenges raised by Artificial Intelligence, considering whether programs could ever be really intelligent, creative or even conscious, and shows how the pursuit of Artificial Intelligence has helped us to appreciate how human and animal minds are possible. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Contemporary Art: A Very Short Introduction by Julian Stallabrass Pdf
"Bloodied toy soldiers, gilded shopping carts, and Lego concentration camps. Contemporary art is supposed to be a realm of freedom where artists shock, break taboos, and switch between confronting viewers with works of great profundity and jaw-dropping triviality. But away from shock tactics in the gallery, there are many unanswered questions. What is contemporary about contemporary art? What effect do politics and big business have on art? And who really runs the art world?" "Previously published as Art Incorporated, this controversial and witty Very Short Introduction is an exploration of the global art scene that will change the way you see contemporary art."--BOOK JACKET.
Cosmology: A Very Short Introduction by Peter Coles Pdf
This book is a simple, non-technical introduction to cosmology, explaining what it is and what cosmologists do. Peter Coles discusses the history of the subject, the development of the Big Bang theory, and more speculative modern issues like quantum cosmology, superstrings, and dark matter. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
While the development of information technology has been obvious to all, the underpinning computer science has been less apparent. Subrata Dasgupta provides a thought-provoking introduction to the field and its core principles, considering computer science as a science of symbol processing.
Management: A Very Short Introduction by John Hendry Pdf
In this Very Short Introduction, John Hendry provides a lively introduction to the nature and principles of management. Tracing its development over the past century, Hendry looks not only at the jobs managers do today and their place in the culture of work, but also provides an insight into modern management theory.
Was love invented by European poets in the Middle Ages or is it part of human nature? Will winning the lottery really make you happy? Is it possible to build robots that have feelings? In this Very Short Introduction Dylan Evans explores these and many other intriguing questions in this guide to the latest thinking about the emotions. Drawing on a wide range of scientific research, from anthropology and psychology to neuroscience and artificial intelligence, Evans takes the reader on a fascinating journey into the human heart, discussing the evolution of emotions and their biological basis, the science of happiness, and the role that emotions play in memory and decision making. Greeted by critics as a pop science classic when it was first published in 2001, the book has now been thoroughly revised and updated to incorporate new developments in our understanding of emotions, including new sections addressing the neural basis of empathy and the emotional impact of films. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Matter: A Very Short Introduction by Geoff Cottrell Pdf
What is matter? Matter is the stuff from which we and all the things in the world are made. Everything around us, from desks, to books, to our own bodies are made of atoms, which are small enough that a million of them can fit across the breadth of a human hair. Inside every atom is a tiny nucleus and orbiting the nucleus is a cloud of electrons. The nucleus is made out of protons and neutrons, and by zooming in further you would find that inside each there are even smaller particles, quarks. Together with electrons, the quarks are the smallest particles that have been seen, and are the indivisible fundamental particles of nature that have existed since the Big Bang, almost 14 billion years ago. The 92 different chemical elements that all normal matter is made from were forged billions of years ago in the Big Bang, inside stars, and in violent stellar explosions. This Very Short Introduction takes us on a journey from the human scale of matter in the familiar everyday forms of solids, liquids, and gases to plasmas, exotic forms of quantum matter, and antimatter. On the largest scales matter is sculpted by gravity into planets, stars, galaxies, and vast clusters of galaxies. All the matter that that we normally encounter however constitutes only 5% of the matter that exists. The remaining 95% comes in two mysterious forms: dark matter, and dark energy. Dark matter is necessary to stop the galaxies from flying apart, and dark energy is needed to explain the observed acceleration of the expansion of the universe. Geoff Cottrell explores the latest research into matter, and shows that there is still a lot we don't know about the stuff our universe is made of. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Physics: A Very Short Introduction by Sidney Perkowitz Pdf
Physics, the fundamental science of matter and energy, encompasses all levels of nature from the subatomic to the cosmic, and underlies much of the technology around us. Understanding the physics of our universe is an essential aspect of humanity's quest to understand our environment and our place within it. Doing physics enables us to explore the interaction between environment and human society, and can help us to work towards the future sustainability of the planet. This Very Short Introduction provides an overview of how this pervasive science came to be and how it works: who funds it, how physicists are trained and how they think, and how physics supports the technology we all use. Sidney Perkowitz presents the theories and outcomes of pure and applied physics from ideas of the Greek natural philosophers to modern quantum mechanics, cosmology, digital electronics and energy production. Considering its most consequential experiments, including recent results in elementary particles, gravitational waves and materials science, he also discusses outside the lab, the effects of physics on society, culture, and humanity's vision of its place in the universe. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
