Big Data And You

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Small Wars, Big Data

Author : Eli Berman,Joseph H. Felter,Jacob N. Shapiro
Publisher : Princeton University Press
Page : 410 pages
File Size : 54,8 Mb
Release : 2020-07-14
Category : History
ISBN : 9780691204017

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Small Wars, Big Data by Eli Berman,Joseph H. Felter,Jacob N. Shapiro Pdf

How a new understanding of warfare can help the military fight today's conflicts more effectively. The way wars are fought has changed starkly over the past sixty years. International military campaigns used to play out between large armies at central fronts. Today's conflicts find major powers facing rebel insurgencies that deploy elusive methods, from improvised explosives to terrorist attacks. Small Wars, Big Data presents a transformative understanding of these contemporary confrontations and how they should be fought. The authors show that a revolution in the study of conflict--enabled by vast data, rich qualitative evidence, and modern methods--yields new insights into terrorism, civil wars, and foreign interventions. Modern warfare is not about struggles over territory but over people; civilians--and the information they might choose to provide--can turn the tide at critical junctures. The authors draw practical lessons from the past two decades of conflict in locations ranging from Latin America and the Middle East to Central and Southeast Asia. Building an information-centric understanding of insurgencies, the authors examine the relationships between rebels, the government, and civilians. This approach serves as a springboard for exploring other aspects of modern conflict, including the suppression of rebel activity, the role of mobile communications networks, the links between aid and violence, and why conventional military methods might provide short-term success but undermine lasting peace. Ultimately the authors show how the stronger side can almost always win the villages, but why that does not guarantee winning the war. Small Wars, Big Data provides groundbreaking perspectives for how small wars can be better strategized and favorably won to the benefit of the local population.

Bigger Than You: Big Data and Obesity

Author : Katherine Behar
Publisher : punctum books
Page : 72 pages
File Size : 51,6 Mb
Release : 2016
Category : Social Science
ISBN : 9780692652831

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Bigger Than You: Big Data and Obesity by Katherine Behar Pdf

"I shall consider human actions and appetites just as if it were a question of lines, planes, and bodies." -Spinoza, in Ethics In her first inquiry toward decelerationist aesthetics, Katherine Behar explores the rise of two "big deal" contemporary phenomena, big data and obesity. In both, scale rearticulates the human as a diffuse informational pattern, causing important shifts in political form as well as aesthetic form. Bigness redraws relationships between the singular and the collective. Understood as informational patterns, collectives can be radically inclusive, even incorporating nonhumans. As a result, the political subject is slowly becoming a new object. This social and informational body belongs to no single individual, but is shared in solidarity with something "bigger than you." In decelerationist aesthetics, the aesthetic properties, proclivities, and performances of objects come to defy the accelerationist imperative to be nimbly individuated. Decelerationist aesthetics rejects atomistic, liberal, humanist subjects; this unit of self is too consonant with capitalist relations and functions. Instead, decelerationist aesthetics favors transhuman sociality embodied in particulate, mattered objects; the aesthetic form of such objects resists capitalist speed and immediacy by taking back and taking up space and time. In just this way, big data calls into question the conventions by which humans are defined as discrete entities, and individual scales of agency are made to form central binding pillars of social existence through which bodies are drawn into relations of power and pathos.

Ethics of Big Data

Author : Kord Davis
Publisher : "O'Reilly Media, Inc."
Page : 80 pages
File Size : 50,8 Mb
Release : 2012-09-13
Category : Computers
ISBN : 9781449357498

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Ethics of Big Data by Kord Davis Pdf

What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniques to help your business engage in a transparent and productive ethical inquiry into your current data practices. Both individuals and organizations have legitimate interests in understanding how data is handled. Your use of data can directly affect brand quality and revenue—as Target, Apple, Netflix, and dozens of other companies have discovered. With this book, you’ll learn how to align your actions with explicit company values and preserve the trust of customers, partners, and stakeholders. Review your data-handling practices and examine whether they reflect core organizational values Express coherent and consistent positions on your organization’s use of big data Define tactical plans to close gaps between values and practices—and discover how to maintain alignment as conditions change over time Maintain a balance between the benefits of innovation and the risks of unintended consequences

Big Data

Author : Viktor Mayer-Schönberger,Kenneth Cukier
Publisher : Houghton Mifflin Harcourt
Page : 257 pages
File Size : 48,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780544002692

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Big Data by Viktor Mayer-Schönberger,Kenneth Cukier Pdf

A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.

Big Data, Big Dupe

Author : Stephen Few
Publisher : Unknown
Page : 0 pages
File Size : 40,9 Mb
Release : 2018-02
Category : Computers
ISBN : 1938377109

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Big Data, Big Dupe by Stephen Few Pdf

Argues against the value of big data, suggesting that it is a marketing campaign that distracts from the real and important work of deriving value from data.

Handbook of Research on Big Data Storage and Visualization Techniques

Author : Segall, Richard S.,Cook, Jeffrey S.
Publisher : IGI Global
Page : 917 pages
File Size : 55,6 Mb
Release : 2018-01-05
Category : Computers
ISBN : 9781522531432

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Handbook of Research on Big Data Storage and Visualization Techniques by Segall, Richard S.,Cook, Jeffrey S. Pdf

The digital age has presented an exponential growth in the amount of data available to individuals looking to draw conclusions based on given or collected information across industries. Challenges associated with the analysis, security, sharing, storage, and visualization of large and complex data sets continue to plague data scientists and analysts alike as traditional data processing applications struggle to adequately manage big data. The Handbook of Research on Big Data Storage and Visualization Techniques is a critical scholarly resource that explores big data analytics and technologies and their role in developing a broad understanding of issues pertaining to the use of big data in multidisciplinary fields. Featuring coverage on a broad range of topics, such as architecture patterns, programing systems, and computational energy, this publication is geared towards professionals, researchers, and students seeking current research and application topics on the subject.

Big Data Marketing

Author : Lisa Arthur
Publisher : John Wiley & Sons
Page : 212 pages
File Size : 55,5 Mb
Release : 2013-09-27
Category : Business & Economics
ISBN : 9781118734025

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Big Data Marketing by Lisa Arthur Pdf

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

Data Analytics and Big Data

Author : Soraya Sedkaoui
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 42,7 Mb
Release : 2018-05-24
Category : Computers
ISBN : 9781119528050

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Data Analytics and Big Data by Soraya Sedkaoui Pdf

The main purpose of this book is to investigate, explore and describe approaches and methods to facilitate data understanding through analytics solutions based on its principles, concepts and applications. But analyzing data is also about involving the use of software. For this, and in order to cover some aspect of data analytics, this book uses software (Excel, SPSS, Python, etc) which can help readers to better understand the analytics process in simple terms and supporting useful methods in its application.

Big Data For Dummies

Author : Judith S. Hurwitz,Alan Nugent,Fern Halper,Marcia Kaufman
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 54,7 Mb
Release : 2013-04-02
Category : Computers
ISBN : 9781118644171

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Big Data For Dummies by Judith S. Hurwitz,Alan Nugent,Fern Halper,Marcia Kaufman Pdf

Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importance to businesses, not-for-profit organizations, government, and IT professionals Authors are experts in information management, big data, and a variety of solutions Explains big data in detail and discusses how to select and implement a solution, security concerns to consider, data storage and presentation issues, analytics, and much more Provides essential information in a no-nonsense, easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helps you take charge of big data solutions for your organization.

People Analytics in the Era of Big Data

Author : Jean Paul Isson,Jesse S. Harriott
Publisher : John Wiley & Sons
Page : 406 pages
File Size : 53,9 Mb
Release : 2016-04-21
Category : Business & Economics
ISBN : 9781119233169

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People Analytics in the Era of Big Data by Jean Paul Isson,Jesse S. Harriott Pdf

Apply predictive analytics throughout all stages of workforce management People Analytics in the Era of Big Data provides a blueprint for leveraging your talent pool through the use of data analytics. Written by the Global Vice President of Business Intelligence and Predictive Analytics at Monster Worldwide, this book is packed full of actionable insights to help you source, recruit, acquire, engage, retain, promote, and manage the exceptional talent your organization needs. With a unique approach that applies analytics to every stage of the hiring process and the entire workforce planning and management cycle, this informative guide provides the key perspective that brings analytics into HR in a truly useful way. You're already inundated with disparate employee data, so why not mine that data for insights that add value to your organization and strengthen your workforce? This book presents a practical framework for real-world talent analytics, backed by groundbreaking examples of workforce analytics in action across the U.S., Canada, Europe, Asia, and Australia. Leverage predictive analytics throughout the hiring process Utilize analytics techniques for more effective workforce management Learn how people analytics benefits organizations of all sizes in various industries Integrate analytics into HR practices seamlessly and thoroughly Corporate executives need fact-based insights into what will happen with their talent. Who should you hire? Who should you promote? Who are the top or bottom performers, and why? Who is at risk to quit, and why? Analytics can provide these answers, and give you insights based on quantifiable data instead of gut feeling and subjective assessment. People Analytics in the Era of Big Data is the essential guide to optimizing your workforce with the tools already at your disposal.

Big Data in Small Business

Author : Lund Pedersen, Carsten,Lindgreen, Adam,Ritter, Thomas,Ringberg, Torsten
Publisher : Edward Elgar Publishing
Page : 272 pages
File Size : 42,8 Mb
Release : 2021-09-21
Category : Business & Economics
ISBN : 9781839100161

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Big Data in Small Business by Lund Pedersen, Carsten,Lindgreen, Adam,Ritter, Thomas,Ringberg, Torsten Pdf

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.

Big Data in Complex Systems

Author : Aboul Ella Hassanien,Ahmad Taher Azar,Vaclav Snasael,Janusz Kacprzyk,Jemal H. Abawajy
Publisher : Springer
Page : 502 pages
File Size : 44,9 Mb
Release : 2015-01-02
Category : Technology & Engineering
ISBN : 9783319110561

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Big Data in Complex Systems by Aboul Ella Hassanien,Ahmad Taher Azar,Vaclav Snasael,Janusz Kacprzyk,Jemal H. Abawajy Pdf

This volume provides challenges and Opportunities with updated, in-depth material on the application of Big data to complex systems in order to find solutions for the challenges and problems facing big data sets applications. Much data today is not natively in structured format; for example, tweets and blogs are weakly structured pieces of text, while images and video are structured for storage and display, but not for semantic content and search. Therefore transforming such content into a structured format for later analysis is a major challenge. Data analysis, organization, retrieval, and modeling are other foundational challenges treated in this book. The material of this book will be useful for researchers and practitioners in the field of big data as well as advanced undergraduate and graduate students. Each of the 17 chapters in the book opens with a chapter abstract and key terms list. The chapters are organized along the lines of problem description, related works, and analysis of the results and comparisons are provided whenever feasible.

Frank Kane's Taming Big Data with Apache Spark and Python

Author : Frank Kane
Publisher : Packt Publishing Ltd
Page : 289 pages
File Size : 54,8 Mb
Release : 2017-06-30
Category : Computers
ISBN : 9781787288300

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Frank Kane's Taming Big Data with Apache Spark and Python by Frank Kane Pdf

Frank Kane's hands-on Spark training course, based on his bestselling Taming Big Data with Apache Spark and Python video, now available in a book. Understand and analyze large data sets using Spark on a single system or on a cluster. About This Book Understand how Spark can be distributed across computing clusters Develop and run Spark jobs efficiently using Python A hands-on tutorial by Frank Kane with over 15 real-world examples teaching you Big Data processing with Spark Who This Book Is For If you are a data scientist or data analyst who wants to learn Big Data processing using Apache Spark and Python, this book is for you. If you have some programming experience in Python, and want to learn how to process large amounts of data using Apache Spark, Frank Kane's Taming Big Data with Apache Spark and Python will also help you. What You Will Learn Find out how you can identify Big Data problems as Spark problems Install and run Apache Spark on your computer or on a cluster Analyze large data sets across many CPUs using Spark's Resilient Distributed Datasets Implement machine learning on Spark using the MLlib library Process continuous streams of data in real time using the Spark streaming module Perform complex network analysis using Spark's GraphX library Use Amazon's Elastic MapReduce service to run your Spark jobs on a cluster In Detail Frank Kane's Taming Big Data with Apache Spark and Python is your companion to learning Apache Spark in a hands-on manner. Frank will start you off by teaching you how to set up Spark on a single system or on a cluster, and you'll soon move on to analyzing large data sets using Spark RDD, and developing and running effective Spark jobs quickly using Python. Apache Spark has emerged as the next big thing in the Big Data domain – quickly rising from an ascending technology to an established superstar in just a matter of years. Spark allows you to quickly extract actionable insights from large amounts of data, on a real-time basis, making it an essential tool in many modern businesses. Frank has packed this book with over 15 interactive, fun-filled examples relevant to the real world, and he will empower you to understand the Spark ecosystem and implement production-grade real-time Spark projects with ease. Style and approach Frank Kane's Taming Big Data with Apache Spark and Python is a hands-on tutorial with over 15 real-world examples carefully explained by Frank in a step-by-step manner. The examples vary in complexity, and you can move through them at your own pace.

Big Data in Context

Author : Thomas Hoeren,Barbara Kolany-Raiser
Publisher : Springer
Page : 120 pages
File Size : 51,8 Mb
Release : 2017-10-17
Category : Law
ISBN : 9783319624617

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Big Data in Context by Thomas Hoeren,Barbara Kolany-Raiser Pdf

This book is open access under a CC BY 4.0 license. This book sheds new light on a selection of big data scenarios from an interdisciplinary perspective. It features legal, sociological and economic approaches to fundamental big data topics such as privacy, data quality and the ECJ’s Safe Harbor decision on the one hand, and practical applications such as smart cars, wearables and web tracking on the other. Addressing the interests of researchers and practitioners alike, it provides a comprehensive overview of and introduction to the emerging challenges regarding big data.All contributions are based on papers submitted in connection with ABIDA (Assessing Big Data), an interdisciplinary research project exploring the societal aspects of big data and funded by the German Federal Ministry of Education and Research.This volume was produced as a part of the ABIDA project (Assessing Big Data, 01IS15016A-F). ABIDA is a four-year collaborative project funded by the Federal Ministry of Education and Research. However the views and opinions expressed in this book reflect only the authors’ point of view and not necessarily those of all members of the ABIDA project or the Federal Ministry of Education and Research.

Big Data

Author : Balamurugan Balusamy,Nandhini Abirami R,Seifedine Kadry,Amir H. Gandomi
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 52,6 Mb
Release : 2021-03-15
Category : Mathematics
ISBN : 9781119701873

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Big Data by Balamurugan Balusamy,Nandhini Abirami R,Seifedine Kadry,Amir H. Gandomi Pdf

Learn Big Data from the ground up with this complete and up-to-date resource from leaders in the field Big Data: Concepts, Technology, and Architecture delivers a comprehensive treatment of Big Data tools, terminology, and technology perfectly suited to a wide range of business professionals, academic researchers, and students. Beginning with a fulsome overview of what we mean when we say, “Big Data,” the book moves on to discuss every stage of the lifecycle of Big Data. You’ll learn about the creation of structured, unstructured, and semi-structured data, data storage solutions, traditional database solutions like SQL, data processing, data analytics, machine learning, and data mining. You’ll also discover how specific technologies like Apache Hadoop, SQOOP, and Flume work. Big Data also covers the central topic of big data visualization with Tableau, and you’ll learn how to create scatter plots, histograms, bar, line, and pie charts with that software. Accessibly organized, Big Data includes illuminating case studies throughout the material, showing you how the included concepts have been applied in real-world settings. Some of those concepts include: The common challenges facing big data technology and technologists, like data heterogeneity and incompleteness, data volume and velocity, storage limitations, and privacy concerns Relational and non-relational databases, like RDBMS, NoSQL, and NewSQL databases Virtualizing Big Data through encapsulation, partitioning, and isolating, as well as big data server virtualization Apache software, including Hadoop, Cassandra, Avro, Pig, Mahout, Oozie, and Hive The Big Data analytics lifecycle, including business case evaluation, data preparation, extraction, transformation, analysis, and visualization Perfect for data scientists, data engineers, and database managers, Big Data also belongs on the bookshelves of business intelligence analysts who are required to make decisions based on large volumes of information. Executives and managers who lead teams responsible for keeping or understanding large datasets will also benefit from this book.