Binge Worthy Branding

Author : Sterling McKinley
Publisher : Unknown
Page : 128 pages
File Size : 53,6 Mb
Release : 2020-05-14
Category : Electronic
ISBN : 0578643588

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Binge Worthy Branding by Sterling McKinley Pdf

Binge Worthy Branding explains how your brand can survive in this noisy and competitive economy. Whether you are a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software so that you can build customer loyalty and outpace your competition. This book is written as an introduction to a new era of branding that Sterling calls "Binge Worthy Branding." Rather than teach specific tactics or offer a step-by-step technical guide, Sterling will prepare you for the evolving expectations of your customers.What do Amazon, Netflix, and Starbucks have in common? Netflix automatically plays you the next episode in a series without you making any decisions at all. Amazon tracks your buying history and anticipates what you will buy next. Starbucks's mobile app rewards you for purchases and encourages repeat store visits. If you follow the steps Sterling reveals in this book, you are guaranteed to build a brand that keeps your customers coming back for more.

Author : Arvin Subramanian
Publisher : Notion Press
Page : 130 pages
File Size : 55,5 Mb
Release : 2020-11-05
Category : Business & Economics
ISBN : 9781649516718

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Get Vocal for Local by Arvin Subramanian Pdf

Excellent work! Very relevant examples included including some very recent too. Great synthesis of essentials of marketing communications in the modern context. Mayur Abhaya Managing Director - Lifecell International Arvin Subramanian has put together simple techniques that can be applied by today's marketers in preparing effective digital content strategies for a brand. In current times, the need to connect with your audience locally is paramount and this book helps put that core thought into pragmatic solutions. Manish Kishore & Surej Salim, Founders - Digitally Inspired Media About the book Today, India is seeing tremendous internet penetration. Especially regional users are adopting the internet at a rapid pace. This opens up, phenomenal opportunities for brands to further expand and cater to such a new internet audience. But the challenge for brands is that consumers from each regional market is starkly unique and different from each other. Brands cannot operate with one size fits for all strategy, in this kind of situation. This handbook talks about the various stages and processes involved in customizing content strategy, to craft the brand’s regional narrative.

Author : Christie Williams,Carlton Brand
Publisher : Cohen Publications LLC
Page : 41 pages
File Size : 55,8 Mb
Release : 2024-04-03
Category : Computers
ISBN : 8210379456XXX

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Blogging for Beginners: Learn Marketing, Branding, Blog, Writing, Build Wealth, Passive Income in 2022, 2023, Be a True Blogger and More! by Christie Williams,Carlton Brand Pdf

Are you ready for a step-by-step blogging book that goes above and beyond in showing you how to start, grow, and monetize your blogging dream? Look no further: Blogging is just the book for you! Blogging has been around for over two decades, yet it has never been more popular or profitable than it is right now. With our modern understanding of digital marketing, social sales, and strategic content writing, anyone who is passionate about sharing their message with the world can turn their blog into a massive success. In Blogging, we go over a step-by-step process to conceptualize, brand, launch, and grow your blog. Whether you are looking to earn a part-time profit or a full-time income, you will discover exactly what you need to do inside of Blogging. Some of what we cover specifically includes: - The process of branding your blog so you tell your audience a cohesive story - How to choose your platform (WordPress vs. click-and-build websites) - Tips for writing an ‘About Me’ page that converts your audience - The anatomy of a blog post and how to write binge-worthy content - What SEO is and how to leverage SEO to maximize your organic growth - Detailed tips for marketing your blog both online and offline - Step-by-step methods for creating your A to Z blogging strategy so you know where to start and what specific steps to take, and when - Plus so much more! There has never been a better or easier-to-follow book to help you get started with blogging. We leave no questions unanswered as we document the exact steps you need to take in order to grow your blog from idea to scalable income. Pick up your copy of Blogging today and discover just how easy it is to take your idea and turn it into a dream blog. Regardless of what has held you back so far, you will realize just how easy it is to take action and put your content out there for the world to see. It’s easy when you know exactly what to do, when, and how! Whether you’re brand new to blogging, or you’ve been doing it for some time but need a refresher to help you grow your page and get better results, Blogging is THE go-to book for you. If you’re serious about making your blog work, this book will get you the results you are looking for. Pick up your copy today to see what I mean! This book is the closest thing you will ever get to a “magic wand” that sets your blogging dreams on fire and hands you the results you’ve been looking for. Once you pick up your copy, you’ll be on the path to taking action on your dream from day one. By the time you’re done reading Blogging, you will have a business you are proud of. What are you waiting for? Grab your copy today!

Author : Jack Pemberton
Publisher : eBookIt.com
Page : 314 pages
File Size : 44,7 Mb
Release : 2023-08-17
Category : Business & Economics
ISBN : 9781456641542

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100 Marketing Gimmicks that F*cking Work by Jack Pemberton Pdf

Unconventional Wisdom: Dive Deep into the World of Marketing Like Never Before! Ever felt like traditional marketing methods were a tad too boring? Maybe even outdated? Dive into the edgy, humorous, and downright audacious world of "100 Marketing Gimmicks that F*cking Work." The modern consumer has seen it all, heard it all, and frankly - they're a bit tired. In the cacophony of brands screaming for attention, how do you make your voice heard? The answer lies in being bold, being different, and sometimes, being a little irreverent. This book is not for the faint-hearted or those deeply rooted in old-school methods. It's for the brave, the risk-takers, and those willing to color outside the lines. "Yes, Cursing in the Title is a Marketing Gimmick" - and that's just the tip of the iceberg. The author, with a sharp wit and keen understanding of modern marketing dynamics, takes you on a roller-coaster ride. From tales of audacious brand campaigns that garnered millions in revenue, to the psychology behind why these gimmicks are so effective, prepare to be enlightened and entertained. But it's not all fun and games. Behind the humor and edgy examples lies a deep understanding of marketing principles. Each gimmick is dissected, analyzed, and presented with actionable insights you can implement in your campaigns. Whether you're a budding entrepreneur, a seasoned marketing professional, or just a curious reader, there's a wealth of knowledge waiting for you. So, are you ready to change the way you view marketing? To embrace the unconventional and get results? Grab your copy today and dive into a world where rules are meant to be broken, and the results speak for themselves. Your audience is waiting for something fresh. Give them what they never knew they needed.

Author : Jay Mandel
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 55,7 Mb
Release : 2023-06-03
Category : Business & Economics
ISBN : 9781398609808

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Brand Strategy in Three Steps by Jay Mandel Pdf

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.

Author : Kartikeya Kompella
Publisher : Springer
Page : 171 pages
File Size : 41,8 Mb
Release : 2018-08-30
Category : Business & Economics
ISBN : 9789811077241

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Marketing Wisdom by Kartikeya Kompella Pdf

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.

Author : Mareike Jenner
Publisher : Springer Nature
Page : 306 pages
File Size : 42,6 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 9783031392375

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Netflix and the Re-invention of Television by Mareike Jenner Pdf

Author : Kareem Mostafa
Publisher : Unknown
Page : 236 pages
File Size : 43,6 Mb
Release : 2019-10-19
Category : Electronic
ISBN : 1089341164

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Original Series by Kareem Mostafa Pdf

For B2B tech marketers and business owners stuck in a rut: It's never been more important to create content, yet never been harder to stand out. Blogs, podcasts, videos, and tweets we create in silos no longer cut it. The bar gets higher every month. Besides, with all the other things to do as a business owner or marketer - who's got the time to properly create content? It's time you took a little break. While many brands wrestle on in the content rat race, an unlikely bunch of brands, small and large, did what little thought to do; they designed their own racecourse. By creating their own "TV-like" original series shows, and repurposing each episode into tons of micro-content pieces, their target audiences came to them. They stood out from the competition, had more fun, systemised revenue-creation, and spent their time selecting rather than chasing leads. Best of all, they worked leaner - not harder.In this book you will learn how to: * stand out by thinking the opposite of other brands* create an original series for your brand that's binge-worthy* turn each episode into a month's worth of content - across video, audio, written, and image.You will also learn how to: * effortlessly grow targeted, organic distribution across social* clearly demonstrate dollar-value per content piece created* shorten sales cycles while growing thought leadership Featuring examples from: Hubspot, Drift, Wistia, Spotify, MailChimp, and more

Author : Dain Walker
Publisher : John Wiley & Sons
Page : 231 pages
File Size : 42,9 Mb
Release : 2024-05-07
Category : Business & Economics
ISBN : 9781394221097

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The 90 Day Brand Plan by Dain Walker Pdf

Become a known name and authority in your field to unlock infinite money-making opportunities In The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services. Discover how to nail and scale your likeability, charisma, and character as you channel your personal brand’s attention into whatever company or product you’re building. The author explains how he used his own personal Instagram following to grow multi-million-dollar brands, and how you can do the same thing. You’ll also find: Strategies to use your creativity, sales abilities, action plans, and fun daily mental exercises to create the right mindset and skillset for growth Ways to eliminate fear, rejection, and self-doubt as you learn to unpack personal belief into the creation of content of all sorts Techniques to harness a variety of income streams, including those from social media, speaking, selling, podcasting, marketing, pitching, and advertising An effective and insightful guide to harnessing the full potential of your personal credibility, expertise, and authority, The 90 Day Brand Plan will prove invaluable to influencers, promoters, marketers, entrepreneurs, and founders of all stripes.

Author : Shah Mohammed
Publisher : D-Cube Designs
Page : 308 pages
File Size : 45,7 Mb
Release : 2023-09-22
Category : Business & Economics
ISBN : 9798862180350

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The Secret Strategies of Marketing by Shah Mohammed Pdf

Unveiling the Psychology Behind Brand Success: Exploring Cognitive Biases in Marketing. Are you ready to discover the hidden keys to crafting irresistible marketing campaigns and decoding consumer decisions? Dive into the world of cognitive biases and their profound impact on branding and advertising with “The Secret Strategies of Marketing: How Brands Harness Cognitive Biases to Capture Hearts and Wallets.” Why This Book Matters: In a world bombarded by marketing messages, understanding the psychology that underpins consumer behaviour is the ultimate game-changer. Whether you’re a marketer, entrepreneur, business owner, or an inquisitive consumer, this book unravels the mysteries behind why certain brands resonate deeply while others remain forgettable. Your Guide to Cognitive Biases: This comprehensive guide explores a treasure trove of cognitive biases, from the well-known to the lesser-explored, offering profound insights into their applications and impact. From the allure of familiarity to the power of scarcity, you’ll journey through a spectrum of biases that influence every purchase decision. What’s in Store: Get ready to dive into the fascinating world of cognitive biases and marketing. Explore a rich array of biases, including but not limited to: The Zeigarnik Effect: How unfinished experiences captivate attention. The Decoy Effect: How an irrelevant option can shape choices. Confirmation Bias: Why consumers seek information that confirms their beliefs. Reciprocity Bias: How giving creates lasting brand loyalty. And many more that shape consumer perceptions, choices, and loyalties. Empower Your Marketing Strategy: Armed with these insights, you’ll wield the power to: Craft campaigns that resonate on a deeper emotional level. Build brand loyalty that stands the test of time. Develop messaging that captivates and converts. Navigate the fine line between persuasion and manipulation. Innovate marketing strategies that speak to the heart of consumer desires. Unlock Brand Success: It’s time to unlock the hidden doors to brand success. With “The Secret Strategies of Marketing,” you’ll emerge equipped with the knowledge and techniques to revolutionize your marketing approach, resonate deeply with your audience, and forge lasting connections that transcend traditional campaigns. Empower Yourself Against Manipulation: But it's not just about the brands -this book empowers you. Whether you're a business owner, marketer, or discerning consumer, understanding cognitive biases is your armour against manipulation. Develop a sharper eye to discern effective marketing from mere manipulation. Order Your Copy Today: Prepare to embark on a journey that redefines your understanding of marketing's potential. This book is more than just pages -It's your guide to unlocking the secrets behind consumer minds, paving the way for brand success like never before.

Author : Hazem El Shtry
Publisher : Hazen ElShtry
Page : 127 pages
File Size : 47,8 Mb
Release : 2024-07-01
Category : Business & Economics
ISBN : 8210379456XXX

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Marketing Brief by Hazem El Shtry Pdf

"Marketing Brief" is more than just a book; it's a transformative resource designed to empower professionals across various industries. Delve into the nuances of marketing briefs, learn how to identify and motivate target audiences, master the art of effective goal-setting, and gain insights into crafting comprehensive company information. With detailed strategies for understanding your market and executing advertising campaigns, this book equips you with the tools to optimize client interactions and streamline operations. Say goodbye to inefficiencies and hello to marketing success with "Marketing Brief."

Author : Keith A. Quesenberry
Publisher : Rowman & Littlefield
Page : 493 pages
File Size : 52,9 Mb
Release : 2020-08-14
Category : Language Arts & Disciplines
ISBN : 9781538138182

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Social Media Strategy by Keith A. Quesenberry Pdf

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include: Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media Key Concepts sections appear at the end of chapters as an easy study reference Full Glossary of all key concepts, including more than 125 new terms Ethics-focused questions and new brand examples in each chapter Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more Instructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include: Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate courses New PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

Author : Robyn Carr,Sherryl Woods
Publisher : MIRA
Page : 1148 pages
File Size : 48,6 Mb
Release : 2020-07-20
Category : Fiction
ISBN : 9780369702937

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Bingeworthy Bundle by Robyn Carr,Sherryl Woods Pdf

Read these page-turners before devouring them on Netflix! This exclusive collection features fan-favorite stories that inspired the Netflix Original Series by #1 New York Times bestselling authors Robyn Carr and Sherryl Woods. Virgin RiverRecently widowed Melinda Monroe answers an ad for a midwife/nurse practitioner in the remote mountain town of Virgin River, but when she arrives, nothing is what she expected. Mel decides to leave town the following morning, but a tiny baby, abandoned on a front porch, changes her plans…and former marine Jack Sheridan cements them into place. Stealing HomeThere’s been nothing calm about Maddie Townsend’s life since her marriage broke up. But if Maddie is already a tad on edge with everything on her plate, it’s nothing compared to the chaos that ensues when she discovers that her son’s baseball coach has feelings for her—and that the whole town disapproves.

Author : Gabriele Siegert,Kati Förster,Sylvia M. Chan-Olmsted,Mart Ots
Publisher : Springer
Page : 405 pages
File Size : 40,5 Mb
Release : 2015-08-07
Category : Business & Economics
ISBN : 9783319182360

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Handbook of Media Branding by Gabriele Siegert,Kati Förster,Sylvia M. Chan-Olmsted,Mart Ots Pdf

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Author : Sumeet Singh Lamba
Publisher : Notion Press
Page : 105 pages
File Size : 55,7 Mb
Release : 2021-01-16
Category : Business & Economics
ISBN : 9781636336794

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FOMO: Marketing to Millennials by Sumeet Singh Lamba Pdf

"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book." Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business "Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students." Hitesh Sood, VP and Head Marketing, Vodafone Idea Limited WHO ARE MILLENNIALS? HOW DO THEY CONSUME AND RESPOND TO MARKETING MESSAGES? IS THERE A WAY TO CAPTURE THEIR ATTENTION? With rapid changes in media production and consumption trends, are traditional marketing techniques and appeals still relevant? Or are there newer ways to communicate with, engage, and finally trigger Millennials’ purchase behaviour? This book explores and suggests novel approaches of marketing to Millennials, with reference to a modern-day phenomenon – FOMO. Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales!