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Black Social Dance in Television Advertising by Carla Stalling Huntington Pdf
The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.
Dance in US Popular Culture by Jennifer Atkins Pdf
This innovative textbook applies basic dance history and theory to contemporary popular culture examples in order to examine our own ways of moving in—and through—culture. By drawing on material relevant to students, Dance in US Popular Culture successfully introduces students to critical thinking around the most personal of terrain: our bodies and our identities. The book asks readers to think about: what embodied knowledge we carry with us and how we can understand history and society through that lens what stereotypes and accompanying expectations are embedded in performance, related to gender and/or race, for instance how such expectations are reinforced, negotiated, challenged, embraced, or rescripted by performers and audiences how readers articulate their own sense of complex identity within the constantly shifting landscape of popular culture, how this shapes an active sense of their everyday lives, and how this can act as a springboard towards dismantling systems of oppression Through readings, questions, movement analyses, and assignment prompts that take students from computer to nightclub and beyond, Dance in US Popular Culture readers develop their own cultural sense of dance and the moving body’s sociopolitical importance while also determining how dance is fundamentally applicable to their own identity. This is the ideal textbook for high school and undergraduate students of dance and dance studies in BA and BfA courses, as well as those studying popular culture from interdisciplinary perspectives including cultural studies, media studies, communication studies, theater and performance studies. Chapter 11 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution CC-BY 4.0 license.
Dance, Consumerism, and Spirituality by C. Walter Pdf
Dance has proliferated in movies, television, Internet, and retail spaces while the spiritual power of dance has also been linked with mass consumption. Walter marries the cultural studies of dance and the religious aspects of dance in an exploration of consumption rituals, including rituals of being persuaded to buy products that include dance.
Consumer Culture Theory by Russell W. Belk,Linda Price,Lisa Penaloza Pdf
This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture Theory Conference and represents the latest research on consumption and consumer culture from scholars around the world.
Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Dunagan shows in Consuming Dance, the advertising industry used dance to market items long before iPods. In this book, Dunagan lays out a comprehensive history and analysis of dance commercials to demonstrate the ways in which the form articulates with, informs, and reflects U.S. culture. In doing so, she examines dance commercials as cultural products, looking at the ways in which dance engages with television, film, and advertising in the production of cultural meaning. Throughout the book, Dunagan interweaves semiotics, choreographic analysis, cultural studies, and critical theory in an examination of contemporary dance commercials while placing the analysis within a historical context. She draws upon connections between individual dance-commercials and the discursive and production histories to provide a thorough look into brand identity and advertising's role in constructing social identities.
Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market. While the book does include the background necessary for understanding the global arts marketplace, it assumes that cultural fine arts come to fruition through entrepreneurial processes, and that cultural fine arts organizations have to be entrepreneurial to thrive. Many cases and examples of successful arts organizations from the Unites States and abroad appear in every chapter. A singular strength of Arts Management is the author's skilful use of in-text tools to facilitate reader interest and engagement. These include learning objectives, chapter summaries, discussion questions and exercises, case studies, and numerous examples and cultural spotlights. Online instructor's materials with PowerPoints are available to adopters.
Whether advertising clothes or technology, dance is staple of advertising today. 'Consuming Dance' offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. culture.
Global Movements is the first comprehensive examination of the relationship between global mobility and dance. It includes chapters from geographers, dance historians, and other humanities scholars and examines how the diffusion of global cultures has impacted dance and given new meaning to the everyday spaces where dance occurs.
Neoliberalism and Global Theatres by L. Nielsen,P. Ybarra Pdf
How do theatre and performance transmit and dispute ideologies of neoliberalism? The essays in this anthology examine the mechanisms and rhetorics of contemporary multinational and transnational organizations, artists, and communities that produce theatre and performance for global audiences.
Dancing Black, Dancing White: Rock 'n' Roll, Race, and Youth Culture of the 1950s and Early 1960s offers a new look at the highly popular phenomenon of the televised teen dance program. These teen shows were incubators of new styles of social and popular dance and both reflected and shaped pressing social issues of the day. Often referred to as "dance parties," the televised teen dance shows helped cultivate a nascent youth culture in the post-World War II era. The youth culture depicted on the shows, however, was primarily white. Black teenagers certainly had a youth culture of their own, but the injustice was glaring: Black culture was not always in evident display on the airwaves, as television, like the nation at large, was deeply segregated and appealed to a primarily white, homogenous audience. The crux of the book, then, is twofold: to explore how social and popular dance styles were created and disseminated within the new technology of television and to investigate how the shows both reflected and re-affirmed the racial politics and attitudes of the time. The 1950s was a watershed decade for American culture and dance. The era witnessed the ascendancy of rock and roll music and recorded sound, the rise of the teenager as a marketing demographic, the beginnings of television, and a new phase of the country's struggle with race. The story of televised teen dance told here is about Black and white teenagers wanting to dance to rock 'n' roll music despite the barriers placed on their ability to do so. It is also a story that fuses issues of race, morality, and sexuality. Dancing Black, Dancing White weaves together these elements to tell two stories: that of the different experiences of Black and white adolescents and their desires to have a space of their own where they could be seen, heard, appreciated, and understood.
The Oxford Handbook of Dance and Theater by Nadine George-Graves Pdf
The Oxford Handbook of Dance and Theater collects a critical mass of border-crossing scholarship on the intersections of dance and theatre. Taking corporeality as an idea that unites the work of dance and theater scholars and artists, and embodiment as a negotiation of power dynamics with important stakes, these essays focus on the politics and poetics of the moving body in performance both on and off stage. Contemporary stage performances have sparked global interest in new experiments between dance and theater, and this volume situates this interest in its historical context by extensively investigating other such moments: from pagan mimes of late antiquity to early modern archives to Bolshevik Russia to post-Sandinista Nicaragua to Chinese opera on the international stage, to contemporary flash mobs and television dance contests. Ideologically, the essays investigate critical race theory, affect theory, cognitive science, historiography, dance dramaturgy, spatiality, gender, somatics, ritual, and biopolitics among other modes of inquiry. In terms of aesthetics, they examine many genres such as musical theater, contemporary dance, improvisation, experimental theater, television, African total theater, modern dance, new Indian dance theater aesthetics, philanthroproductions, Butoh, carnival, equestrian performance, tanztheater, Korean Talchum, Nazi Movement Choirs, Lindy Hop, Bomba, Caroline Masques, political demonstrations, and Hip Hop. The volume includes innovative essays from both young and seasoned scholars and scholar/practitioners who are working at the cutting edges of their fields. The handbook brings together essays that offer new insight into well-studied areas, challenge current knowledge, attend to neglected practices or moments in time, and that identify emergent themes. The overall result is a better understanding of the roles of dance and theater in the performative production of meaning.
The Oxford Handbook of Dance and Competition by Sherril Dodds Pdf
In the twenty-first century, values of competition underpin the free-market economy and aspirations of individual achievement shape the broader social world. Consequently, ideas of winning and losing, success and failure, judgment and worth, influence the dance that we see and do. Across stage, studio, street, and screen, economies of competition impact bodily aesthetics, choreographic strategies, and danced meanings. In formalized competitions, dancers are judged according to industry standards to accumulate social capital and financial gain. Within the capitalist economy, dancing bodies compete to win positions in prestigious companies, while choreographers hustle to secure funding and attract audiences. On the social dance floor, dancers participate in dance-offs that often include unspoken, but nevertheless complex, rules of bodily engagement. And the media attraction to the drama and spectacle of competition regularly plays out in reality television shows, film documentaries, and Hollywood cinema. Drawing upon a diverse collection of dances across history and geography, The Oxford Handbook of Dance and Competition asks how competition affects the presentation and experience of dance and, in response, how dancing bodies negotiate, critique, and resist the aesthetic and social structures of the competition paradigm.
The Oxford Handbook of Dance and Politics by Rebekah J. Kowal,Gerald Siegmund,Randy Martin Pdf
In recent decades, dance has become a vehicle for querying assumptions about what it means to be embodied, in turn illuminating intersections among the political, the social, the aesthetical, and the phenomenological. The Oxford Handbook of Dance and Politics edited by internationally lauded scholars Rebekah Kowal, Gerald Siegmund, and the late Randy Martin presents a compendium of newly-commissioned chapters that address the interdisciplinary and global scope of dance theory - its political philosophy, social movements, and approaches to bodily difference such as disability, postcolonial, and critical race and queer studies. In six sections 30 of the most prestigious dance scholars in the US and Europe track the political economy of dance and analyze the political dimensions of choreography, of writing history, and of embodied phenomena in general. Employing years of intimate knowledge of dance and its cultural phenomenology, scholars urge readers to re-think dominant cultural codes, their usages, and the meaning they produce and theorize ways dance may help to re-signify and to re-negotiate established cultural practices and their inherent power relations. This handbook poses ever-present questions about dance politics-which aspects or effects of a dance can be considered political? What possibilities and understandings of politics are disclosed through dance? How does a particular dance articulate or undermine forces of authority? How might dance relate to emancipation or bondage of the body? Where and how can dance articulate social movements, represent or challenge political institutions, or offer insight into habits of labor and leisure? The handbook opens its critical terms in two directions. First, it offers an elaborated understanding of how dance achieves its politics. Second, it illustrates how notions of the political are themselves expanded when viewed from the perspective of dance, thus addressing both the relationship between the politics in dance and the politics of dance. Using the most sophisticated theoretical frameworks and engaging with the problematics that come from philosophy, social science, history, and the humanities, chapters explore the affinities, affiliations, concepts, and critiques that are inherent in the act of dance, and questions about matters political that dance makes legible.
Author : Anthony R. Trahearn Publisher : Taylor & Francis Page : 279 pages File Size : 54,9 Mb Release : 2023-09-29 Category : Performing Arts ISBN : 9781000952407
This is an exploration of the vital and rapidly evolving world of Commercial Dance, tracing the evolution and merging of Hip-Hop, Club and Jazz dance styles from the music videos of the early 1980s, to today's huge influence on pop music and dance in a multi-media culture. Chapters including ‘Iconic Moments’ and ‘Main Movers’ contextualise and analyse culturally significant works and choreographers. With direct contributions from an international array of industry leading dancers, choreographers and creatives - including JaQuel Knight (Beyonce’s choreographer), Rich + Tone Talauega (Madonna & Michael Jackson collaborators), Rebbi Rosie (Rihanna’s dancer), Dean Lee (Janet Jackson’s choreographer) and Kiel Tutin (BLACKPINK’s choreographer) - this book shines a light on the creatives in the Commercial Dance industry who have made significant impacts, not just on the world of dance but on popular culture itself. Chapters discussing dance history, copyright law, inclusivity and dance class culture as well as additional contributions from dance scholars enable this book to give credence to Commercial Dance as a legitimate academic area of study. This is a complete and comprehensive textbook for all dance students at any level of study on college, university or conservatory courses.