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Blogs from the Blackstuff by David Bailey,John Clancy Pdf
The online blogs of Professor David Bailey of Coventry University Business School and John Clancy, Visiting Lecturer at the University of Birmingham Business School, have been provocative and lively part of the Birmingham Post website for some time. Here is the first volume of their blogs from 2008-2010.
John Clancy analyses the make up and extent of the UK's 100 Local Government Pension Funds and makes the case for re-wiring their investments back into the regional economies from which they come.
The Recession and Beyond by David Bailey,Caroline Chapain Pdf
How has the recession impacted on firms, people and places? How have local and regional authorities responded? This book aims to answer these questions by offering an overview of the impacts of the recession on people and places and how it has affected local authorities in the UK and other OECD countries. The volume makes a fresh contribution to understanding local economic development and governance by providing a unique perspective and original data on the way local authorities have dealt with the recent economic shock across countries.
New Perspectives on Industrial Policy for a Modern Britain by David Bailey,Keith Cowling,Philip Tomlinson Pdf
In the aftermath of the global financial crisis of 2008 and the ensuing Great Recession of 2008 to 2013, the economic debate has begun to shift towards 'rebalancing' the UK economy, away from an over-reliance upon consumerism and the financial sector to generate growth, towards more sustainable productive activities. The fallout from the financial crisis exposed the systemic failings of the dominant neo-liberal model to deliver balanced growth and there is now increasing recognition this 'rebalancing' might best be achieved through the state pursuing an active 'industrial policy'. Thus, after a long hiatus, industrial policy is back in vogue at regional, national, and EU levels driven by concerns over competitiveness, globalisation, de-industrialisation, unemployment, and the comparatively slow growth of the British and EU economies especially in this post-recession phase. At the same time, industrial policy has been seen as a catalyst for designing economic recovery strategies at regional, national, and EU levels as well as being a concerted strategy to develop new 'clean-tech' industries to tackle environmental challenges. This book brings together leading European based experts, each with a long standing interest in industrial policy. The chapters offer a broad set of perspectives on the many facets of industrial policy, including reflections upon past experiences of industrial policy (from across the globe) and critical analysis and advice upon contemporary UK industrial policy issues. They aim to critically inform and challenge policy-makers, policy think-tanks, industrialists, trade unions, academics, and other stakeholders in framing the future course for industrial policy in the UK, and indeed more widely.
Social Class on British and American Screens by Nicole Cloarec,David Haigron,Delphine Letort Pdf
At a time when debates about social inequality are in the spotlight, it is worth examining how the two most popular media of the 20th and 21st centuries--film and television--have shaped the representation of social classes. How do generic conventions determine the representation of social stereotypes? How do filmmakers challenge social class identification? How do factors such as national history, geography and gender affect the representation of social classes? This collection of new essays explores these and other questions through an analysis of a wide range of American and British productions--from sitcoms and reality TV to documentaries and auteur cinema--from the 1950s to the present.
Marketing For Dummies by Gregory Brooks,Ruth Mortimer,Craig Smith,Alexander Hiam Pdf
Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales
Starting and Running a Business All-in-One For Dummies by Colin Barrow Pdf
Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. With Starting and Running a Business All-In-One For Dummies, 2nd Edition , you'll discover how to: Identify new business opportunities Put together a business plan Find the money you need to get started Keep track of your finances -bookkeeping and forecasting Find, manage and retain good employees Deal with the legal aspects of running a business Market and sell your product Use new technology Grow and expand your business
Ben Carter,Gregory Brooks,Frank Catalano,Bud E. Smith
Author : Ben Carter,Gregory Brooks,Frank Catalano,Bud E. Smith Publisher : John Wiley & Sons Page : 302 pages File Size : 40,8 Mb Release : 2011-01-06 Category : Business & Economics ISBN : 9781119997771
Digital Marketing For Dummies by Ben Carter,Gregory Brooks,Frank Catalano,Bud E. Smith Pdf
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
Marketing For Dummies, WHS Travel Edition by Ruth Mortimer,Gregory Brooks,Craig Smith,Alexander Hiam Pdf
Smart marketing techniques to get your business noticed Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time. Plan your marketing strategy and maximise your success – make use of a wide range of resources to research your customers, competitors and market, position your business and prepare a powerful marketing plan Create successful advertising and promotions – explore your options for cost-effective advertising, produce press and print ads, design signs and posters and create ads for TV, radio and online Expand online with the latest e-marketing tools – spread your message with viral marketing, make the most of search engines, get mobile with your marketing and harness the power of social networking Connect with your customers – create a brand identity, design eye-catching packaging, price your products to maximise your sales and provide first-class customer service Open the book and find: Up to date information on all the latest marketing innovations Clear guidance to help you plan your strategy Advice on making the seven Ps work for you Tools and techniques to maximise your marketing impact Information on using direct marketing and PR Guidance to help you stay on the right side of the UK data laws Top tips for saving money in marketing Learn to: Research your market and find out what your customers really want Choose the right marketing strategy for your business Prepare a practical marketing plan Use the latest marketing tools and techniques
Online Business All-In-One For Dummies by Dan Matthews Pdf
Turn your business dreams into profitable reality with this straightforward guide to setting up and running an online business. It walks you step-by step through the entire process, from researching the market and designing your Web site, to marketing your product online and trading securely. Whether you’re starting out or looking to expand an existing business online, this up to- date book provides you with all the support and expert advice you need to successfully build your own online empire.
Communities, Archives and New Collaborative Practices by Popple, Simon,Prescott, Andrew Pdf
This innovative book examines the changing relationship between communities, citizens and the notion of the archive. Archives have traditionally been understood as repositories of knowledge and experience, remote from the ordinary people who fund and populate them, however digital resources have led to a growing plurality of archives and the practices associated with collecting and curating. This book uses a broad range of case studies which place communities at the heart of this exciting development, to illustrate how their experiences are central to our understanding of this new terrain which challenges traditional histories and the control of knowledge and power.
Little Blog on the Prairie by Cathleen Davitt Bell Pdf
Camp Frontier promises families the "thrill" of living like 1890s pioneers. Gen will be thrilled if she survives the summer stuck in a cabin with her family and no modern amenities. But ever the savvy teen, Gen sneaks in a phone and starts texting about camp life. Turns out, there are some good points-like the cute boy who lives in the next clearing. But when her texts go viral as a blog and a TV crew arrives, Gen realizes she may have just ruined the best vacation she's ever had.
Building Bridges by Clare Kosnik,Simone White,Bethan Marshall,A. Lin Goodwin,Jean Murray Pdf
Literacy learning continues to be central to schooling, and is currently of major concern to educators, policy developers, and members of the public alike. However, the proliferation of communication channels in this digital era requires a fundamental re-thinking of the nature of literacy and the pedagogy of literacy teaching and teacher education. This text brings together papers by experts in teacher education, literacy, and information technology to help chart a way forward in this complex area. Because of their background in teacher education, the authors are realistic about what is appropriate and feasible – they do not just jump on a technology bandwagon – but they are also able to provide extended examples of how to embed technology in the practice of teacher education. “Taking a multi-disciplinary perspective (literacy, teacher education and digital technology) and informed by a range of empirical studies, policy analyses and scholarly reflection, this book makes a unique contribution to the literature on one of education’s most pressing challenges: how we prepare teachers of literacy at a time when understandings of literacy are expanding. Chapters by leading researchers are complemented by those offering illuminating vignettes of practice that, in turn, provide opportunities for interrogation by the rich theoretical toolkit that characterizes the field. The book is thoughtfully structured and manages a coherence that is rare in edited collections. An impressive and heartening read.” – Viv Ellis, Professor of Education at Brunel University, England and Bergen University College in Norway
Hands on Media History by Nick Hall,John Ellis Pdf
Hands on Media History explores the whole range of hands on media history techniques for the first time, offering both practical guides and general perspectives. It covers both analogue and digital media; film, television, video, gaming, photography and recorded sound. Understanding media means understanding the technologies involved. The hands on history approach can open our minds to new perceptions of how media technologies work and how we work with them. Essays in this collection explore the difficult questions of reconstruction and historical memory, and the issues of equipment degradation and loss. Hands on Media History is concerned with both the professional and the amateur, the producers and the users, providing a new perspective on one of the modern era’s most urgent questions: what is the relationship between people and the technologies they use every day? Engaging and enlightening, this collection is a key reference for students and scholars of media studies, digital humanities, and for those interested in models of museum and research practice.