Blue Ocean Strategy With Harvard Business Review Classic Articles Blue Ocean Leadership And Red Ocean Traps 3 Books

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 464 pages
File Size : 49,7 Mb
Release : 2017-06-27
Category : Business & Economics
ISBN : 9781633694149

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Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books) by W. Chan Kim,Renée A. Mauborgne Pdf

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 384 pages
File Size : 55,9 Mb
Release : 2017-06-27
Category : Business & Economics
ISBN : 9781633694163

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Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) by W. Chan Kim,Renée A. Mauborgne Pdf

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 400 pages
File Size : 40,5 Mb
Release : 2017-06-27
Category : Business & Economics
ISBN : 9781633694156

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Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books) by W. Chan Kim,Renée A. Mauborgne Pdf

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Review Press
Page : 64 pages
File Size : 55,6 Mb
Release : 2017-05-30
Category : Business & Economics
ISBN : 9781633692671

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Red Ocean Traps (Harvard Business Review Classics) by W. Chan Kim,Renée A. Mauborgne Pdf

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Review Press
Page : 80 pages
File Size : 45,9 Mb
Release : 2017-05-30
Category : Business & Economics
ISBN : 9781633692657

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Blue Ocean Leadership (Harvard Business Review Classics) by W. Chan Kim,Renée A. Mauborgne Pdf

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 81 pages
File Size : 55,5 Mb
Release : 2019-07-16
Category : Business & Economics
ISBN : 9781633697386

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Blue Ocean Classics by W. Chan Kim,Renée A. Mauborgne Pdf

The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.

Author : Ann-Louise Andersen,Rasmus Andersen,Thomas Ditlev Brunoe,Maria Stoettrup Schioenning Larsen,Kjeld Nielsen,Alessia Napoleone,Stefan Kjeldgaard
Publisher : Springer Nature
Page : 1054 pages
File Size : 55,7 Mb
Release : 2021-10-31
Category : Technology & Engineering
ISBN : 9783030907006

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Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems by Ann-Louise Andersen,Rasmus Andersen,Thomas Ditlev Brunoe,Maria Stoettrup Schioenning Larsen,Kjeld Nielsen,Alessia Napoleone,Stefan Kjeldgaard Pdf

This book features state-of-the-art contributions from two well-established conferences: Changeable, Agile, Reconfigurable and Virtual Production Conference (CARV2020) and Mass Customization and Personalization Conference (MCPC2020). Together, they focus on the joint design, development, and management of products, production systems, and business for sustainable customization and personalization. The book covers a large range of topics within this domain, ranging from industrial success factors to original contributions within the field.

Author : Ramjee Prasad,Leo P. Ligthart
Publisher : CRC Press
Page : 228 pages
File Size : 46,7 Mb
Release : 2022-09-01
Category : Science
ISBN : 9781000795516

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Security within CONASENSE Paragon by Ramjee Prasad,Leo P. Ligthart Pdf

Security within CONASENSE Paragon describes in particular the cyber security issues in the field of Communication, Navigation, Sensing and Services within the broad platform of CTIF Global Capsule (CGC). This covers future technologies and its enablers, smart cities, crowd computing, reliable and secure communication interface, satellite unnamed air vehicles, wireless sensor networks, data analytics and deep learning, remotely piloted aircraft system and public safety, network neutrality, business ecosystem innovation and so on.

Author : Harvard Business Review Press
Publisher : Harvard Business School Press
Page : 128 pages
File Size : 49,7 Mb
Release : 2017-06-20
Category : Electronic
ISBN : 1633694895

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Blue Ocean Leadership by Harvard Business Review Press Pdf

Author : W. Chan Kim,Renee Mauborgne
Publisher : Harvard Business Review Press
Page : 317 pages
File Size : 55,8 Mb
Release : 2015-01-20
Category : Business & Economics
ISBN : 9781625274496

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Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renee Mauborgne Pdf

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Author : W. Chan Kim,Renee Mauborgne
Publisher : Hachette Books
Page : 312 pages
File Size : 53,9 Mb
Release : 2017-09-26
Category : Business & Economics
ISBN : 9780316314053

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Blue Ocean Shift by W. Chan Kim,Renee Mauborgne Pdf

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Review Press
Page : 224 pages
File Size : 49,6 Mb
Release : 2017-01-24
Category : Business & Economics
ISBN : 9781633692756

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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader by W. Chan Kim,Renée A. Mauborgne Pdf

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”

Author : Harvard Business Review,John P. Kotter,Clayton M. Christensen,Renée A. Mauborgne,W. Chan Kim
Publisher : Harvard Business Review Press
Page : 1392 pages
File Size : 45,9 Mb
Release : 2016-05-17
Category : Business & Economics
ISBN : 9781633692336

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Harvard Business Review Leadership & Strategy Boxed Set (5 Books) by Harvard Business Review,John P. Kotter,Clayton M. Christensen,Renée A. Mauborgne,W. Chan Kim Pdf

The key concepts every manager and aspiring leader must know—from strategy and disruptive innovation to financial intelligence and change management—from bestselling Harvard Business Review authors. Build your professional library, and advance your career with these five timeless, ground-breaking business classics. Includes Financial Intelligence, Revised Edition; The Innovator’s Dilemma; Leading Change; Playing to Win; and Blue Ocean Strategy, Expanded Edition.

Author : Harvard Business Review,Michael E. Porter,W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 278 pages
File Size : 43,5 Mb
Release : 2011-02-08
Category : Business & Economics
ISBN : 9781422172056

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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter) by Harvard Business Review,Michael E. Porter,W. Chan Kim,Renée A. Mauborgne Pdf

Is your company spending too much time on strategy development—with too little to show for it? If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on Strategy will inspire you to: Distinguish your company from rivals Clarify what your company will and won't do Craft a vision for an uncertain future Create blue oceans of uncontested market space Use the Balanced Scorecard to measure your strategy Capture your strategy in a memorable phrase Make priorities explicit Allocate resources early Clarify decision rights for faster decision making This collection of best-selling articles includes: featured article "What Is Strategy?" by Michael E. Porter, "The Five Competitive Forces That Shape Strategy," "Building Your Company's Vision," "Reinventing Your Business Model," "Blue Ocean Strategy," "The Secrets to Successful Strategy Execution," "Using the Balanced Scorecard as a Strategic Management System," "Transforming Corner-Office Strategy into Frontline Action," "Turning Great Strategy into Great Performance," and "Who Has the D? How Clear Decision Roles Enhance Organizational Performance."

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 324 pages
File Size : 44,7 Mb
Release : 2024-01-09
Category : Business & Economics
ISBN : 9781647829681

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Blue Ocean Strategy + Beyond Disruption Collection (2 Books) by W. Chan Kim,Renée A. Mauborgne Pdf

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.