Blue Ocean Strategy With Harvard Business Review Classic Article Blue Ocean Leadership 2 Books

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 400 pages
File Size : 52,5 Mb
Release : 2017-06-27
Category : Business & Economics
ISBN : 9781633694156

Get Book

Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books) by W. Chan Kim,Renée A. Mauborgne Pdf

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 464 pages
File Size : 45,9 Mb
Release : 2017-06-27
Category : Business & Economics
ISBN : 9781633694149

Get Book

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books) by W. Chan Kim,Renée A. Mauborgne Pdf

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Review Press
Page : 80 pages
File Size : 55,9 Mb
Release : 2017-05-30
Category : Business & Economics
ISBN : 9781633692657

Get Book

Blue Ocean Leadership (Harvard Business Review Classics) by W. Chan Kim,Renée A. Mauborgne Pdf

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 384 pages
File Size : 41,8 Mb
Release : 2017-06-27
Category : Business & Economics
ISBN : 9781633694163

Get Book

Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) by W. Chan Kim,Renée A. Mauborgne Pdf

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Author : Harvard Business Review Press
Publisher : Harvard Business School Press
Page : 128 pages
File Size : 49,5 Mb
Release : 2017-06-20
Category : Electronic
ISBN : 1633694895

Get Book

Blue Ocean Leadership by Harvard Business Review Press Pdf

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 81 pages
File Size : 44,5 Mb
Release : 2019-07-16
Category : Business & Economics
ISBN : 9781633697386

Get Book

Blue Ocean Classics by W. Chan Kim,Renée A. Mauborgne Pdf

The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Review Press
Page : 224 pages
File Size : 50,8 Mb
Release : 2017-01-24
Category : Business & Economics
ISBN : 9781633692756

Get Book

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader by W. Chan Kim,Renée A. Mauborgne Pdf

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Review Press
Page : 64 pages
File Size : 47,7 Mb
Release : 2017-05-30
Category : Business & Economics
ISBN : 9781633692671

Get Book

Red Ocean Traps (Harvard Business Review Classics) by W. Chan Kim,Renée A. Mauborgne Pdf

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Author : Harvard Business Review,John P. Kotter,Clayton M. Christensen,Renée A. Mauborgne,W. Chan Kim
Publisher : Harvard Business Review Press
Page : 1392 pages
File Size : 49,9 Mb
Release : 2016-05-17
Category : Business & Economics
ISBN : 9781633692336

Get Book

Harvard Business Review Leadership & Strategy Boxed Set (5 Books) by Harvard Business Review,John P. Kotter,Clayton M. Christensen,Renée A. Mauborgne,W. Chan Kim Pdf

The key concepts every manager and aspiring leader must know—from strategy and disruptive innovation to financial intelligence and change management—from bestselling Harvard Business Review authors. Build your professional library, and advance your career with these five timeless, ground-breaking business classics. Includes Financial Intelligence, Revised Edition; The Innovator’s Dilemma; Leading Change; Playing to Win; and Blue Ocean Strategy, Expanded Edition.

Author : W. Chan Kim,Renee Mauborgne
Publisher : Harvard Business Review Press
Page : 317 pages
File Size : 41,6 Mb
Release : 2015-01-20
Category : Business & Economics
ISBN : 9781625274496

Get Book

Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renee Mauborgne Pdf

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Author : Harvard Business Review
Publisher : Harvard Business Press
Page : 491 pages
File Size : 51,9 Mb
Release : 2020-04-07
Category : Business & Economics
ISBN : 9781633699403

Get Book

HBR's 10 Must Reads on Strategy 2-Volume Collection by Harvard Business Review Pdf

If you read nothing else on strategy, read these definitive articles from Harvard Business Review. Defining--and executing--the best strategy for your company is fraught with challenge. Do you have the right strategy to lead your company into the future? HBR's 10 Must Reads on Strategy 2-Volume Collection provides enduring ideas and practical advice on how to accelerate your organization's strategy development and execution. Bringing together HBR's 10 Must Reads on Strategy, Vol. 1 and HBR's 10 Must Reads on Strategy, Vol. 2, this collection includes twenty articles selected by HBR's editors and features the indispensable article "What is Strategy?" by Michael E. Porter. From timeless classics to the latest game-changing ideas from thought leaders W. Chan Kim, Renee Mauborgne, Jim Collins, and more, HBR's 10 Must Reads on Strategy 2-Volume Collection will inspire you to: Distinguish your companies from your rivals Reinvent your business model to keep you on the competitive map Craft a vision for an uncertain future Create and capture new markets--and break free from overcrowded ones Clarify decision roles for faster decision making See the growing relevance of data analytics in your organization Transform your products and services into platforms Identify the signals of future disruption and take steps to avoid it HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Author : W. Chan Kim,Renee Mauborgne
Publisher : Hachette Books
Page : 312 pages
File Size : 54,6 Mb
Release : 2017-09-26
Category : Business & Economics
ISBN : 9780316314053

Get Book

Blue Ocean Shift by W. Chan Kim,Renee Mauborgne Pdf

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Author : Harvard Business Review,Michael D. Watkins,Clayton M. Christensen,Kenneth L. Kraemer,Michael E. Porter
Publisher : Harvard Business Review Press
Page : 3280 pages
File Size : 52,6 Mb
Release : 2015-10-13
Category : Business & Economics
ISBN : 9781633691872

Get Book

Harvard Business Review Leadership Library: The Executive Collection (12 Books) by Harvard Business Review,Michael D. Watkins,Clayton M. Christensen,Kenneth L. Kraemer,Michael E. Porter Pdf

The Harvard Business Review Leadership Library offers the most important leadership ideas from authors such as Michael D. Watkins, Clayton M. Christensen, Michael E. Porter, and John P. Kotter, to name just a few. This must-have digital collection includes The First 90 Days (Updated and Expanded), Blue Ocean Strategy (Expanded Edition), The Innovator’s Dilemma, Leading Change (With a New Preface by the Author), On Competition, Playing to Win, Remember Who You Are, HBR’s 10 Must Reads on Leadership, HBR’s 10 Must Reads on Strategy, HBR’s 10 Must Reads on Managing Yourself, HBR’s 10 Must Reads on Managing People, and HBR’s 10 Must Reads on Emotional Intelligence.

Author : Mehmet Huseyin Bilgin,Hakan Danis,Ender Demir,Adam Zaremba
Publisher : Springer Nature
Page : 430 pages
File Size : 44,9 Mb
Release : 2022-03-28
Category : Business & Economics
ISBN : 9783030940362

Get Book

Eurasian Business and Economics Perspectives by Mehmet Huseyin Bilgin,Hakan Danis,Ender Demir,Adam Zaremba Pdf

EBES conferences have been intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long lasting academic cooperation. This is the 21st issue of the Eurasian Studies in Business and Economics (EBES’s official proceeding series) which includes selected papers from the 34rd EBES Conference – Athens. Due to the COVID-19, the conference presentation mode has been switched to "online/virtual presentation only”. In the conference, 148 papers by 296 colleagues from 40 countries were presented. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions. Therefore, it provides a great opportunity to colleagues, professionals, and students to catch up with the most recent studies in different fields and empirical findings on many countries and regions.

Author : Harvard Business Review,Michael E. Porter,W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 278 pages
File Size : 40,9 Mb
Release : 2011-02-08
Category : Business & Economics
ISBN : 9781422172056

Get Book

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter) by Harvard Business Review,Michael E. Porter,W. Chan Kim,Renée A. Mauborgne Pdf

Is your company spending too much time on strategy development—with too little to show for it? If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on Strategy will inspire you to: Distinguish your company from rivals Clarify what your company will and won't do Craft a vision for an uncertain future Create blue oceans of uncontested market space Use the Balanced Scorecard to measure your strategy Capture your strategy in a memorable phrase Make priorities explicit Allocate resources early Clarify decision rights for faster decision making This collection of best-selling articles includes: featured article "What Is Strategy?" by Michael E. Porter, "The Five Competitive Forces That Shape Strategy," "Building Your Company's Vision," "Reinventing Your Business Model," "Blue Ocean Strategy," "The Secrets to Successful Strategy Execution," "Using the Balanced Scorecard as a Strategic Management System," "Transforming Corner-Office Strategy into Frontline Action," "Turning Great Strategy into Great Performance," and "Who Has the D? How Clear Decision Roles Enhance Organizational Performance."