Author : S. Tamer Cavusgil,Gary Knight
Publisher : Business Expert Press
Page : 125 pages
File Size : 49,8 Mb
Release : 2009-08-01
Category : Business & Economics
ISBN : 1606490133
Born Global Firms by S. Tamer Cavusgil,Gary Knight Pdf
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.