Boundary Blurred A Seamless Customer Experience In Virtual And Real Spaces

Author : Nina Krey,Patricia Rossi
Publisher : Springer
Page : 612 pages
File Size : 40,8 Mb
Release : 2018-11-27
Category : Business & Economics
ISBN : 9783319991818

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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces by Nina Krey,Patricia Rossi Pdf

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokémon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Kenneth Le Meunier-FitzHugh,Kieran Sheahan
Publisher : Taylor & Francis
Page : 66 pages
File Size : 52,5 Mb
Release : 2023-06-02
Category : Business & Economics
ISBN : 9781000932379

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Sales Management by Kenneth Le Meunier-FitzHugh,Kieran Sheahan Pdf

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research. Organisations who are looking to increase revenues and add new customers to their portfolio will find it increasingly difficult to successfully do this without being aware of and adopting the appropriate, adaptive sales processes. Emergent themes such as agile sales management, digital selling, artificial intelligence and trust will be discussed in the book that also embraces the importance of customer relationship management, and how salespeople are aligning their interactions with the marketing function. The text will review recent research to identify how to grow and organise the sales pipeline, manage hybrid sales teams, and the effects of new technologies on selling processes. These discussions will be helpful in highlighting issues and providing some solutions to practitioners who are operating in new environments. This book will be invaluable to sales researchers as it summarises current knowledge about key sales and sales management topics and indicates possible future research directions.

Author : SRUTHI. S, Dr Ravi Kumar Gupta
Publisher : Archers & Elevators Publishing House
Page : 128 pages
File Size : 45,9 Mb
Release : 2024-06-30
Category : Antiques & Collectibles
ISBN : 9789390996032

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Perspectives on Business management - Volume II by SRUTHI. S, Dr Ravi Kumar Gupta Pdf

Author : Maria Palazzo,Pantea Foroudi,Alfonso Siano
Publisher : Emerald Group Publishing
Page : 177 pages
File Size : 54,5 Mb
Release : 2020-06-17
Category : Business & Economics
ISBN : 9781838676872

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Beyond Multi-Channel Marketing by Maria Palazzo,Pantea Foroudi,Alfonso Siano Pdf

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

Author : prof.IBRAHIM ELNOSHOKATY
Publisher : prof.ibrahim elnoshokaty
Page : 265 pages
File Size : 53,5 Mb
Release : 2024-06-30
Category : Science
ISBN : 8210379456XXX

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CINEMA INDUSTRY AND ARTIFICIAL INTELLIGENCY DREAMS by prof.IBRAHIM ELNOSHOKATY Pdf

The learning Machin can write like Shakespeare yes it can do that but how can do the same wording the same style but create an emotional story or play can it? or humans can like that or any passed away writer can the scientists create text to text deep learning machine learning from all of his production, style, wording, pattern plot, form and his own character it easy to do that right now it is the Eternity. to be or not to be that is the problem

Author : Terence Heng
Publisher : Routledge
Page : 152 pages
File Size : 40,7 Mb
Release : 2020-12-29
Category : Social Science
ISBN : 9781000330267

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Diasporas, Weddings and the Trajectories of Ethnicity by Terence Heng Pdf

In an age of increasingly fragmented migration, consumption, and globalisation, how do diasporic individuals navigate their ethnic identities? Diasporas, Weddings and the Trajectories of Ethnicity investigates the ways that Chinese Singaporeans shape their Chineseness through wedding rituals and artefacts. Proposing a framework of ethnic identity as a journey, this book will Interrogate the processes underlying diasporic ethnicity-making through weddings. Offer new concepts of transdiasporic space, ethnic tastes, and aesthetic dissonance. Explore the intersections between commercialism, ethnicity, and socio-economic divides. Map the micro-social ramifications of ethnic and racial policy in Singapore. As a former professional wedding photographer, Terence Heng brings a sociological lens to the scripted and spontaneous arena of social interactions that is the wedding day. By combining ethnographic observation, photography, and poetry, Heng reveals the many decisions and demands that underscore Singaporean Chinese weddings, offering novel insights into the roles of the bridal couple, their social networks, and the wedding industry.

Author : Pei-Luen Patrick Rau
Publisher : Springer Nature
Page : 436 pages
File Size : 50,7 Mb
Release : 2021-07-03
Category : Computers
ISBN : 9783030770808

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Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents by Pei-Luen Patrick Rau Pdf

The three-volume set LNCS 12771-12773 constitutes the refereed proceedings of the 13th International Conference on Cross-Cultural Design, CCD 2021, which was held as part of HCI International 2021 and took place virtually during July 24-29, 2021. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers included in the HCII-CCD volume set were organized in topical sections as follows: Part I: Cross-cultural experience design; cross-cultural product design; cultural differences and cross-cultural communication; Part II: Culture, arts and creativity; culture, learning and well-being; social change and social development; Part III: CCD in cultural heritage and tourism; CCD in autonomous vehicles and driving; CCD in virtual agents, robots and intelligent assistants.

Author : Lucian-Ionel Cioca
Publisher : Springer Nature
Page : 267 pages
File Size : 50,6 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9783031559525

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Digital Transformation by Lucian-Ionel Cioca Pdf

Author : DAVID SANDUA
Publisher :
Page : 224 pages
File Size : 42,7 Mb
Release : 2024-06-30
Category : Psychology
ISBN : 8210379456XXX

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THE ART OF PERSUASION by DAVID SANDUA Pdf

Have you ever wondered why some people have the innate ability to persuade others with ease? Or how you can influence someone's decisions and opinions without crossing ethical boundaries? In "The Art of Persuasion," you unlock the secrets behind effective and ethical influence. This book is not just a guide to persuasion techniques; it is a deep dive into human psychology and the mechanisms that drive our decisions. Through its pages, you will discover: - The fundamental principles of persuasion, from reciprocity to scarcity. - How cognitive biases, such as confirmation bias and anchoring bias, affect our perception and decisions. - Effective communication techniques, such as active listening and building credibility. - The intersection of emotion and logic in decision-making. - Ethical considerations in persuasive communication, ensuring that you maintain integrity and respect the autonomy of others. - Practical applications of persuasion in areas such as marketing, politics and interpersonal relationships. The author emphasizes that true persuasion is not about manipulation, but about understanding, empathy, and authentic communication. Whether you are looking to improve your sales skills, become more convincing in your arguments or simply understand others better, "The Art of Persuasion" is essential reading. Discover how to transform a fight into a collaboration, and how the ability to persuade ethically can be a powerful tool in your arsenal of interpersonal skills. Step into the fascinating world of persuasion and transform the way you communicate!

Author : Bostjan Antoncic,Jasna Auer Antoncic,Robert D. Hisrich
Publisher : Frontiers Media SA
Page : 179 pages
File Size : 42,5 Mb
Release : 2023-06-07
Category : Science
ISBN : 9782832525487

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Psychological determinants of entrepreneurial intentions and behaviors by Bostjan Antoncic,Jasna Auer Antoncic,Robert D. Hisrich Pdf

Author : Wojciech Piotrowicz,Richard Cuthbertson
Publisher : Springer
Page : 292 pages
File Size : 44,6 Mb
Release : 2018-12-05
Category : Business & Economics
ISBN : 9783319982731

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Exploring Omnichannel Retailing by Wojciech Piotrowicz,Richard Cuthbertson Pdf

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

Author : Vecchi, Alessandra
Publisher : IGI Global
Page : 443 pages
File Size : 40,7 Mb
Release : 2017-03-01
Category : Business & Economics
ISBN : 9781522518662

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Advanced Fashion Technology and Operations Management by Vecchi, Alessandra Pdf

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 49,8 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : Ajay K. Manrai,H. Lee Meadow
Publisher : Springer
Page : 505 pages
File Size : 46,9 Mb
Release : 2015-06-09
Category : Business & Economics
ISBN : 9783319173566

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Global Perspectives in Marketing for the 21st Century by Ajay K. Manrai,H. Lee Meadow Pdf

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Luca Petruzzellis,Russell S. Winer
Publisher : Springer
Page : 987 pages
File Size : 47,5 Mb
Release : 2016-06-27
Category : Business & Economics
ISBN : 9783319298771

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Rediscovering the Essentiality of Marketing by Luca Petruzzellis,Russell S. Winer Pdf

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.