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Author : Simon Anholt,Jeremy Hildreth
Publisher : Cyan Communications
Page : 204 pages
File Size : 49,8 Mb
Release : 2004
Category : Business & Economics
ISBN : UOM:39015062887909
This title presents the fascinating story of how the USA became the greatest and most powerful brand of all.
Author : Kathy Fitzpatrick
Publisher : BRILL
Page : 328 pages
File Size : 47,9 Mb
Release : 2009-10-26
Category : Political Science
ISBN : 9789047430643
Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy's future in rejecting a power-based, political approach to public diplomacy and proposing a relational framework designed to improve relationships among nations and peoples.
Author : Peter van Ham
Publisher : Routledge
Page : 272 pages
File Size : 42,7 Mb
Release : 2010-04-05
Category : Political Science
ISBN : 9781135159993
Social power, defined as "the ability to set standards, create norms and values that are deemed legitimate and desirable, without resorting to coercion or payment", is a central part of contemporary international politics. This text introduces and defines the concept of social power and considers how it works in international politics. It demonstrates how social power is a complex phenomenon that manifests itself in a wide variety of ways and circumstances, particularly in culture, institutions, law, and the media. Providing a global perspective on the role of social power from the EU, the US, the Middle East, and China, this book: Focuses on the key aspects of social power: centrality, complexity, and comprehensiveness. Examines the complex relationship between soft and hard power, the role of the media, and new communications technologies. Explores the interplay between state and non-state actors in framing the public discourse, setting the agenda, molding identities, and ultimately determining the outcome of policy processes. Features a broad range of international case studies and addresses issues including: culture and pop culture, media, public diplomacy, and branding. With particular focus on the social power of non-state actors, such as non-governmental organizations, the media, and consumers, Social Power in International Politics offers a thought-provoking new perspective on how power is exercised in the complex reality of the contemporary world. It will be of particular interest to students and scholars of international relations, political science, and media and communications studies.
Author : Mandy Merck
Publisher : Routledge
Page : 330 pages
File Size : 44,8 Mb
Release : 2012-11-12
Category : Performing Arts
ISBN : 9781136007101
At a time when the expanded projection of US political, military, economic and cultural power draws intensified global concern, understanding how that country understands itself seems more important than ever. This collection of new critical essays tackles this old problem in a new way, by examining some of the hundreds of US films that announce themselves as titularly 'American'. From early travelogues to contemporary comedies, national nomination has been an abiding characteristic of American motion pictures, heading the work of Porter, Guy-Blaché, DeMille, Capra, Sternberg, Vidor, Minnelli and Mankiewicz. More recently, George Lucas, Paul Schrader, John Landis and Edward James Olmos have made their own contributions to Hollywood’s Americana. What does this national branding signify? Which versions of Americanism are valorized, and which marginalized or excluded? Out of which social and historical contexts do they emerge, and for and by whom are they constructed? Edited by Mandy Merck, the collection contains detailed analyses of such films as The Vanishing American, American Madness, An American in Paris, American Graffiti, American Gigolo, American Pie and many more.
Author : Nancy Snow
Publisher : Rowman & Littlefield
Page : 268 pages
File Size : 43,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 0742553744
Looks at anti-Americanism, the questioning and dissent at the heart of democracy as well as US propaganda and how US administrations and media often focus on projecting a better image rather than addressing the issues behind why the US image is so poor.
Author : Simon Anholt,Jeremy Hildreth
Publisher : Marshall Cavendish International Asia Pte Ltd
Page : 202 pages
File Size : 48,7 Mb
Release : 2010-02-23
Category : Business & Economics
ISBN : 9789814346160
Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi’s); with sporting prowess (Nike, NBA, Timberland); and with technological supermacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned. The core of America’s potency lies in it being the country of origin for the world’s three most valuable and profitable business sectors: entertainment, merchant banking and IT. This makes America the world’s most powerful public domain brand. American brands simply hitch themselves onto this powerful national brand, and a cultural and commercial trail is instantly blazed for them around the world. This book traces American history, the values of Brand America and the growth of anti-Americanism upto the Obama presidency. America is truly the greatest branding story of them all, and this book tells it for the first time.
Author : Bayraktar, Ahmet,Uslay, Can
Publisher : IGI Global
Page : 394 pages
File Size : 49,5 Mb
Release : 2016-08-15
Category : Business & Economics
ISBN : 9781522505808
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Author : Keith Dinnie
Publisher : Routledge
Page : 262 pages
File Size : 47,5 Mb
Release : 2010-05-14
Category : Business & Economics
ISBN : 9781136377358
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Author : Bang Nguyen,T C Melewar,Don E. Schultz
Publisher : Bloomsbury Publishing
Page : 350 pages
File Size : 51,9 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137489968
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation. Looking at the relationship between companies, brands and consumers, this book highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. Asia Branding is the perfect resource for branding and international marketing undergraduate, postgraduate and MBA students looking to gain further insight into this fascinating subject.
Author : T. Moilanen,S. Rainisto
Publisher : Springer
Page : 202 pages
File Size : 46,6 Mb
Release : 2008-12-14
Category : Business & Economics
ISBN : 9780230584594
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Author : F. Go,R. Govers
Publisher : Springer
Page : 207 pages
File Size : 46,6 Mb
Release : 2010-10-27
Category : Business & Economics
ISBN : 9780230298095
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Author : Ulrich Ermann,Klaus-Jürgen Hermanik
Publisher : Routledge
Page : 262 pages
File Size : 43,8 Mb
Release : 2017-11-22
Category : Science
ISBN : 9781315393247
Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.
Author : Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka
Publisher : Routledge
Page : 362 pages
File Size : 43,5 Mb
Release : 2021-07-08
Category : Business & Economics
ISBN : 9781000398403
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Author : Stanley D Brunn
Publisher : Taylor & Francis
Page : 427 pages
File Size : 50,6 Mb
Release : 2022-08-08
Category : Science
ISBN : 9781000628982
This book explores how states in political transition use stamps to promote a new visual nationalism. Stamps as products of the state and provide small pieces of information about a state’s heritage, culture, economies and place in the world. These depictions change over time, reflecting political and cultural changes and developments. The volume explores the transition times in more than a dozen countries from Africa, Latin America, Asia and Europe. Specifically addressed are the stamp topics, issues and themes in the years before and after such major changes occurred, for example, from a European colony to political independence or from a dictatorship to democracy. The authors compare the personalities, histories, and cultural representations "before" the transition period and how the state used the "after" event to define or redefine its place on the world political map. The final three chapters consider international themes on many stamp issues, one being stamps with Disney cartoon characters, another on "themeless" Forever stamps, and the third on states celebrating women and their accomplishments. This volume has wide interdisciplinary relevance and should prove of particular interest to those studying geopolitics, political transition, visual nationalism, soft power and visual representations of decolonializing.
Author : Pawel Surowiec
Publisher : Routledge
Page : 216 pages
File Size : 49,6 Mb
Release : 2016-08-05
Category : Business & Economics
ISBN : 9781317593799
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.