Brand America

Author : Simon Anholt,Jeremy Hildreth
Publisher : Marshall Cavendish International Asia Pte Ltd
Page : 202 pages
File Size : 55,9 Mb
Release : 2010-02-23
Category : Business & Economics
ISBN : 9789814346160

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Brand America by Simon Anholt,Jeremy Hildreth Pdf

Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi’s); with sporting prowess (Nike, NBA, Timberland); and with technological supermacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned. The core of America’s potency lies in it being the country of origin for the world’s three most valuable and profitable business sectors: entertainment, merchant banking and IT. This makes America the world’s most powerful public domain brand. American brands simply hitch themselves onto this powerful national brand, and a cultural and commercial trail is instantly blazed for them around the world. This book traces American history, the values of Brand America and the growth of anti-Americanism upto the Obama presidency. America is truly the greatest branding story of them all, and this book tells it for the first time.

Author : Simon Anholt,Jeremy Hildreth
Publisher : Cyan Communications
Page : 204 pages
File Size : 41,8 Mb
Release : 2004
Category : Business & Economics
ISBN : UOM:39015062887909

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Brand America by Simon Anholt,Jeremy Hildreth Pdf

This title presents the fascinating story of how the USA became the greatest and most powerful brand of all.

Author : Noelle Nikpour
Publisher : Createspace Independent Pub
Page : 148 pages
File Size : 47,7 Mb
Release : 2012-08-01
Category : Political Science
ISBN : 1478302682

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Branding America by Noelle Nikpour Pdf

Upon becoming a television news commentator, Noelle Nikpour had a realization: She, like everyone, has a brand.A native of Arkansas, Noelle was already a successful Republican consultant and strategist who had raised funds for various political candidates.When she started appearing on Fox News, CNN, MSNBC, HLN, and other television and national radio broadcasts, she realized she had a role to play.Branding isn't just about corporations building relationships with consumers through advertising. It's also become an important part of political campaigns – more important than candidates' ideas and certainly more important than their qualifications. Barack Obama's 2008 presidential candidacy proved that. Meanwhile, branding has become an essential part of modern life for every American. These days, everyone has a brand.In some ways that's good, and in some ways it's bad, but it's definitely today's reality. Her new book, “Branding America,” traces how branding has moved from the corporate world into politics and then into Americans' personal lives. It describes today's most important political brands: the Democrats, who have a terrible brand; the Republicans, whose brand is in need of repair; and today's rising brand – conservative women. And it explains how Americans can take advantage of this new reality to succeed in the workplace and in life.

Author : Dick Martin
Publisher : Amacom Books
Page : 316 pages
File Size : 52,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 0814473334

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Rebuilding Brand America by Dick Martin Pdf

Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.

Author : Anonim
Publisher : Unknown
Page : 688 pages
File Size : 40,9 Mb
Release : 2003
Category : Advertising
ISBN : IND:30000070506302

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Adbusters by Anonim Pdf

Author : Michael Oriard
Publisher : Univ of North Carolina Press
Page : 344 pages
File Size : 43,8 Mb
Release : 2010-09-12
Category : Sports & Recreation
ISBN : 0807899658

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Brand NFL by Michael Oriard Pdf

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Author : Anonim
Publisher : Unknown
Page : 616 pages
File Size : 51,8 Mb
Release : 1992
Category : Horseshoeing
ISBN : CORNELL:31924073382883

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American Farriers' Journal by Anonim Pdf

Includes American Farriar's Association newsletter.

Author : H.W. Brands
Publisher : University of Chicago Press
Page : 383 pages
File Size : 45,7 Mb
Release : 2002-03-15
Category : History
ISBN : 9780226071169

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The Reckless Decade by H.W. Brands Pdf

A famous historian demonstrates that one can learn a lot about the contradictions that lie at the heart of America today by looking at them through the lens of the 1890s.

Author : Anonim
Publisher : Unknown
Page : 548 pages
File Size : 55,7 Mb
Release : 1935
Category : Electronic
ISBN : SRLF:A0002200079

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The Trinidad and Tobago Yearbook by Anonim Pdf

Author : Steve Akley
Publisher : Unknown
Page : 294 pages
File Size : 48,7 Mb
Release : 2013-08
Category : Electronic
ISBN : 0989151751

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Small Brand America by Steve Akley Pdf

Changing buying habits in the grocery business is extremely difficult. Consumers tend to be loyal to the brands they have always bought, often simply because they have always bought them. These well known "megabrands" are able to continue their dominance, not only because consumers are loyal, but they have also helped in establishing the manner in which a product is brought to market. These "rules of engagement," while a great expense for the large brands, really help them in shutting out competition before they even begin. Startup companies face such challenges as: the need to spend hundreds of thousands, if not millions, on advertising, product placement in the stores and even "slotting fees" to get into the warehouses supplying the stores. Small Brand America tells the stories of tiny companies, and the individuals behind them, competing in the grocery industry. Despite the odds stacked against them, companies like the ones featured in Small Brand America take on the megabrands and try to go beyond simply carving a niche in the market; they are attempting to break the stranglehold the larger companies have on the stores and buying consumers to become a household name in their own right. The book walks you through the stories of companies and individuals that have figured a way to establish success via hard work, creativity and perhaps a little luck. The end result is the fascinating, and often surprising, stories of these unique companies. The following companies are profiled in Small Brand America: 3 Monkeys Mustard - 3monkeysmustard.com Alaskan Brewing Company - alaskanbeer.com Anderson's Maple Syrup - andersonmaplesyrup.com Atlanta Honey Company - atlantahoneycompany.com Berkshire Cheese - berkshirecheese.com Bove's Pasta Sauce - boves.com Brother Bru-Bru's - brobrubru.com CBS Foods, Inc. - chefbigshake.com Des Moines Bacon Company - desmoinesbaconcompany.com Dogtown Pizza - dogtownpizza.com Great Lakes Distillery - greatlakesdistillery.com Hillcrest Ranch Sunol - hillcrestranch.com Hudson Henry Baking Company - hudsonhenrybakingcompany.com Idaho Candy Company - idahospud.com Jackson Hole Soda Company - jacksonholesoda.com Jimmy's Salad Dressing - jimmysdressing.com Jones Potato Chip Company - joneschips.com Mercer's Dairy - mercersdairy.com Metropolis Coffee - metropoliscoffee.com Mr. G's Hawaii-Style Teriyaki - mrgsteriyaki.com The Nashville Jam Company - thenashvillejamsco.com Portlandia Foods (Portland Ketchup) - portlandiafoods.com Sticky Toffee Pudding Company - sticktoffeepuddingcompany.com Umpqua Oats - umpquaoats.com Verve, Inc. (Glee Gum) - gleegum.com

Author : Simon Anholt
Publisher : Springer
Page : 147 pages
File Size : 47,8 Mb
Release : 2006-11-13
Category : Business & Economics
ISBN : 9780230627727

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Competitive Identity by Simon Anholt Pdf

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Author : Anonim
Publisher : Unknown
Page : 428 pages
File Size : 52,5 Mb
Release : 2003
Category : Advertising
ISBN : CORNELL:31924087471953

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Brandweek by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 462 pages
File Size : 42,6 Mb
Release : 2004
Category : Business enterprises
ISBN : UCSD:31822034026062

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Latin American Law and Business Report by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 606 pages
File Size : 45,5 Mb
Release : 1912
Category : Electronic
ISBN : NYPL:33433023115243

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United States of America, Petitioner, Against the American Sugar Refining Company, Et Al., Defendants by Anonim Pdf

Author : American Museum of Natural History. Library
Publisher : Unknown
Page : 706 pages
File Size : 53,9 Mb
Release : 1977
Category : Natural history
ISBN : UCSC:32106021022949

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Research Catalog of the Library of the American Museum of Natural History by American Museum of Natural History. Library Pdf