Brand Loyalty In Bangladesh

Author : Dr. Md. Uzir Hossain Uzir,Profession Dr. Abu Bakar Abdul Hamid,Dr. Ts. Dr. Ahmad Shaharudin Abdul Latiff,Israq Jerin
Publisher : Partridge Publishing Singapore
Page : 241 pages
File Size : 43,8 Mb
Release : 2021-05-06
Category : Technology & Engineering
ISBN : 9781543764765

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Brand Loyalty in Bangladesh by Dr. Md. Uzir Hossain Uzir,Profession Dr. Abu Bakar Abdul Hamid,Dr. Ts. Dr. Ahmad Shaharudin Abdul Latiff,Israq Jerin Pdf

A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. A populated country, Bangladesh has a substantial expenditure on electronic appliances, and the demand for these household items increases over the period; however, customers are not always loyal to a particular brand. Marketing literature shows that customer satisfaction and brand confidence directly affect brand loyalty, and brand trust mediates their relationship. Due to the technological advance of social media, technology has an essential role in the customer's decision to buy household appliances. The existing literature has not focused on this massive demand for electronic appliances, customer satisfaction, loyalty, trust, and social media's significant role in consumer buying behavior. The book shoed the investigation of the effect of customer satisfaction and brand trust of electronic home appliances on brand loyalty and the mediating role of brand trust in customer satisfaction and trust relationship. The study also examined the extent to which customers believe social media information influences them. The study gathered data from 523 Bangladeshi respondents from Dhaka by conducting a survey. The data were analyzed with SPSS and CB-SEM (AMOS) for the hypothesis test. The findings revealed that customer satisfaction and brand trust significantly impact brand loyalty, and social media moderates those significant relationships. The result of the study contributed to the expectancy-disconfirmation theory, trust-commitment theory, brand loyalty theory, and theory of reasoned action by presenting empirically-based insight into customer satisfaction, brand trust, and brand loyalty constructs in electronic home appliances in Bangladesh. In addition, the results provided a practical insight into marketing and brand management. They suggested the practicing managers in developing product quality with customer preference, building trust through maintaining brand image and creating awareness among the customers, and considering the significance of social media and its usage. The research used probabilistic sampling techniques, both rural and urban customers, only a single home appliance, and PLS-SEM statistical tool for analysis. Future researchers could focus and include other variables such as price or advertising; consider loyalty separately, and use both urban and rural customers to have better predictions.

Author : Dr MD Uzir Hossain Uzir,Dr Profession Abu Bakar Abdul Hamid,Dr Dr Ts Ahmad Shaharudin Latiff
Publisher : Unknown
Page : 520 pages
File Size : 41,5 Mb
Release : 2021-05-06
Category : Electronic
ISBN : 1543764770

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Brand Loyalty in Bangladesh by Dr MD Uzir Hossain Uzir,Dr Profession Abu Bakar Abdul Hamid,Dr Dr Ts Ahmad Shaharudin Latiff Pdf

A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. A populated country, Bangladesh has a substantial expenditure on electronic appliances, and the demand for these household items increases over the period; however, customers are not always loyal to a particular brand. Marketing literature shows that customer satisfaction and brand confidence directly affect brand loyalty, and brand trust mediates their relationship. Due to the technological advance of social media, technology has an essential role in the customer's decision to buy household appliances. The existing literature has not focused on this massive demand for electronic appliances, customer satisfaction, loyalty, trust, and social media's significant role in consumer buying behavior. The book shoed the investigation of the effect of customer satisfaction and brand trust of electronic home appliances on brand loyalty and the mediating role of brand trust in customer satisfaction and trust relationship. The study also examined the extent to which customers believe social media information influences them. The study gathered data from 523 Bangladeshi respondents from Dhaka by conducting a survey. The data were analyzed with SPSS and CB-SEM (AMOS) for the hypothesis test. The findings revealed that customer satisfaction and brand trust significantly impact brand loyalty, and social media moderates those significant relationships. The result of the study contributed to the expectancy-disconfirmation theory, trust-commitment theory, brand loyalty theory, and theory of reasoned action by presenting empirically-based insight into customer satisfaction, brand trust, and brand loyalty constructs in electronic home appliances in Bangladesh. In addition, the results provided a practical insight into marketing and brand management. They suggested the practicing managers in developing product quality with customer preference, building trust through maintaining brand image and creating awareness among the customers, and considering the significance of social media and its usage. The research used probabilistic sampling techniques, both rural and urban customers, only a single home appliance, and PLS-SEM statistical tool for analysis. Future researchers could focus and include other variables such as price or advertising; consider loyalty separately, and use both urban and rural customers to have better predictions.

Author : Muhammad Salim Reza Jony
Publisher : GRIN Verlag
Page : 76 pages
File Size : 47,6 Mb
Release : 2019-05-28
Category : Business & Economics
ISBN : 9783668948624

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How Is an Iconic Social Business Brand Created? The Case of the Bangladeshi Brand Aarong by Muhammad Salim Reza Jony Pdf

Master's Thesis from the year 2016 in the subject Business economics - General, grade: B+, , course: MBA, language: English, abstract: The aim of the case study is to explore how Aarong being a social business became an iconic Bangladeshi brand and how it received its brand loyalty. An attempt was made to explore relationships of 4 independent variables of iconic brand which were attributing to brand loyalty in driving the high business growth of Aarong. In order to understand the iconic brand’s concept the key factors such as brand personality, brand myths, brand storytelling, product’s design and quality were identified from the literature reviewed. In order to identify the relationship, framework was developed, how brand personality, brand myth, artisans’ storytelling, product’s design and quality that had facilitated, Aarong, to accelerate high business growth by cultivating its brand loyalty with the support of visionary leadership and innovative organizational culture. A cross-sectional qualitative approach was taken due to the interpretivist nature of the study, where both focus groups and in-depth interviews were conducted with key personnel of Aarong including the management team members, heads of the departments (HODs) and key people involved in marketing and branding. The case was narrated as per the timeline set following the framework of the case. From the findings of the case, it was found that the Aarong needed to focus in three major areas: more communication and cultivation of the core iconic factors of Aarong brand through marketing and promotional activities, market expansion through crafting realistic competitive strategies in order to cater second and third tier city/town of Bangladesh, and finally, value chain reengineering as well as process reengineering in order to solve the dual challenge problems and bring the agility in fulfilling customers demand. From the case findings it was appeared that other issues associated Aarong in a position to be improved with proper planning and practical implementation. Finally a structure of an integrated supply chain and low-cost capital-intensive mass-production was proposed in order to meet up the increase demand from the potential customers as it had a strategic plan to cater global market through its e-commerce services.

Author : Motaher Hossain
Publisher : Motaher Hossain
Page : 244 pages
File Size : 47,9 Mb
Release : 2023-08-01
Category : Business & Economics
ISBN : 8210379456XXX

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Digital Marketing Strategies for Bangladeshi Market by Motaher Hossain Pdf

In the rapidly evolving landscape of modern business, digital marketing has become an indispensable tool for connecting with consumers and driving growth. In the heart of South Asia, the vibrant and dynamic Bangladeshi market offers a plethora of opportunities for businesses and marketers willing to embrace the power of digital channels. Enter "Digital Marketing Strategies for Bangladeshi Market" – an insightful and comprehensive guide meticulously crafted by Motaher Hossain. This book takes readers on an illuminating journey through the world of digital marketing, tailored specifically for the unique characteristics of Bangladesh. From understanding the historical context of digital marketing in the country to exploring the ever-changing consumer behavior, this guide equips entrepreneurs, marketers, and businesses with essential knowledge and actionable strategies to excel in the Bangladeshi market. Each chapter delves into critical aspects of digital marketing, providing invaluable insights and practical guidance. Readers will gain a deep understanding of the Bangladeshi market landscape, including demographic and socioeconomic factors, cultural considerations, and the prevalence of mobile usage and internet penetration. With a keen focus on the evolution of digital marketing in Bangladesh, the book unveils current trends, emerging technologies, and future projections that will shape the digital landscape in the coming years. Entrepreneurs and businesses seeking to tap into this potential will find valuable information on niche markets, untapped opportunities, and avenues for foreign investors to make their mark. Drawing on real-world examples and case studies, the author demonstrates the art of crafting effective digital marketing strategies. Readers will learn how to set clear objectives, identify target audiences, and create integrated marketing plans that resonate with Bangladeshi consumers. The book's insights extend to the practicalities of website optimization, search engine optimization (SEO) strategies, pay-per-click (PPC) advertising, and social media marketing. Additionally, it explores content marketing, email marketing, influencer partnerships, video marketing, mobile marketing, and e-commerce strategies tailored for the Bangladeshi audience. Beyond tactics, "Digital Marketing Strategies for Bangladeshi Market" emphasizes the significance of data analytics, local regulations, and building strong brand presence. The book offers actionable advice on measuring ROI, evaluating campaign success, and continuous improvement to achieve maximum impact. Motaher Hossain's expertise and passion for digital marketing shine through each page of this well-researched and engaging guide. Whether you are an experienced marketer looking to expand your horizons or an entrepreneur eager to tap into the vast potential of Bangladesh, this book is your definitive roadmap to navigate the digital realm. As the Bangladeshi market continues to evolve and embrace digital transformation, "Digital Marketing Strategies for Bangladeshi Market" stands as an indispensable resource that empowers businesses to succeed in a world driven by digital innovations. If you seek to unlock the boundless opportunities presented by digital marketing in Bangladesh, this book is your gateway to success. Grab your copy now and embark on a transformative journey into the world of digital marketing in Bangladesh.

Author : Azizul Hassan
Publisher : Springer Nature
Page : 388 pages
File Size : 55,7 Mb
Release : 2021-10-06
Category : Business & Economics
ISBN : 9789811624346

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Technology Application in the Tourism and Hospitality Industry of Bangladesh by Azizul Hassan Pdf

The tourism and hospitality industry of Bangladesh as a South Asian country has potential. Sustainable development of this industry in this country is on the move. Still, there are some hindrances which appear to be stymieing this industry’s overall development potential. Overcoming such hindrances can be partly enabled by applying digital innovation and introducing more Internet based platforms in the country’s tourism and hospitality industry. The country is believed to have emphasized innovative technology application in this industry, but technology applications in this industry in Bangladesh have so far attracted very few researchers, resulting in insufficient contributions and very limited knowledge. This book, therefore, can make a significant contribution towards the very limited knowledge in this identified research area. On the specific ground of technology application in the tourism and hospitality industry, the book covers concepts and context, the present scenario, product and service offers, and an analysis of the roles of public and private institutions. On related issues, the book also covers social media, networking and connectivity; sustainability practices and climate change effects; tourist experiences; developments; and challenges, suggestions, and future research directions. The book is expected to appeal to general readers, as well as researchers with an interest in technology applications in the tourism and hospitality industry. This book is also an essential read for the relevant policy planners and industry professionals.

Author : Anonim
Publisher : ILRI (aka ILCA and ILRAD)
Page : 99 pages
File Size : 55,6 Mb
Release : 2024-06-02
Category : Electronic
ISBN : 9789291462155

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Alternative institutional arrangements for contract farming in poultry production in Bangladesh and their impacts on equity by Anonim Pdf

Author : Veland Ramadani,Baker Alserhan,Léo-Paul Dana,Jusuf Zeqiri,Hasan Terzi,Mehmet Bayirli
Publisher : Springer Nature
Page : 376 pages
File Size : 43,6 Mb
Release : 2023-11-16
Category : Business & Economics
ISBN : 9789819951185

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Research on Islamic Business Concepts by Veland Ramadani,Baker Alserhan,Léo-Paul Dana,Jusuf Zeqiri,Hasan Terzi,Mehmet Bayirli Pdf

This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts hailing from diverse countries such as Malaysia, Indonesia, India, Pakistan, United Arab Emirates, Jordan, and Morocco, the chapters collectively provide a comprehensive understanding of the subject matter. Covering a wide range of topics including understanding Muslim consumer behavior and marketing, halal tourism and healthcare, entrepreneurship and business in Muslim societies, women empowerment and entrepreneurship, Islamic ethics and values in organizations, psychological factors and social issues, technology and future trends, and social and labor issues in Muslim societies, this book encompasses a global perspective on the subject matter. With the expertise and diverse backgrounds of the contributing authors, this book serves as an invaluable resource for researchers interested in delving into the intricacies of Islamic business practices. It also offers valuable insights and practical implications for business consultants seeking a deep understanding of conducting business in Islam-oriented regions. The collective knowledge and experiences shared by these renowned experts contribute to a comprehensive exploration of the topic, making this volume a significant contribution to the field of Islamic marketing and business studies.

Author : Jon Groucutt,Peter Leadley,Patrick Forsyth
Publisher : Kogan Page Publishers
Page : 564 pages
File Size : 42,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 0749441143

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Marketing by Jon Groucutt,Peter Leadley,Patrick Forsyth Pdf

Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt

Author : John E. Spillan,Mohammad Rahman
Publisher : Springer Nature
Page : 297 pages
File Size : 52,8 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9783031378225

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Doing Business in Bangladesh and Sri Lanka by John E. Spillan,Mohammad Rahman Pdf

This book offers a comprehensive look at the business environment in South Asia, particularly Bangladesh and Sri Lanka. It explores the historical, economic, social and political impacts of trade and commerce in this region to give insight into how it has learned the lessons of failure from the past and is poised to capitalize on them. Bangladesh is considered an Emerging Tiger as one of the fastest-growing economies in South Asia, having witnessed exponential growth in exports. Meanwhile, Sri Lanka is still recovering from its civil war and FDI makes up a very small percentage of its GDP. Nevertheless, it also represents a unique opportunity for investors looking to do business in this growing region. Identifying the key drivers of South Asian economic growth and development, this book is aimed at scholars who seek to learn more about what must be done to take advantage of the opportunities in both countries to move into the future.

Author : Azizul Hassan
Publisher : Taylor & Francis
Page : 244 pages
File Size : 48,5 Mb
Release : 2022-06-15
Category : Business & Economics
ISBN : 9781000596618

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Digital Transformation and Innovation in Tourism Events by Azizul Hassan Pdf

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.

Author : Azizul Hassan
Publisher : Springer Nature
Page : 438 pages
File Size : 41,8 Mb
Release : 2022-01-05
Category : Business & Economics
ISBN : 9789811618581

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Tourism in Bangladesh: Investment and Development Perspectives by Azizul Hassan Pdf

This edited volume uniquely explores the extensive themes and frameworks of tourism development and investment in Bangladesh. The book focuses on outlining the present investment and development scenario of Bangladesh in order to suggest some solutions to current issues. Considering that Bangladesh has a population of over 170 million, the country possesses an abundance of possibilities for tourism. In recent years, Bangladesh has experienced steady growth in its economy and socio-cultural developments. Currently, there is very limited knowledge of or research into tourism in Bangladesh, even though it is a multifaceted and fast-growing industry. This book makes an important contribution to representing and exploring diverse aspects of tourism in Bangladesh for local and international benefit. This book provides insights into the stronghold of a social class having the ability to spend for tourism and leisure activities, which has prompted the country to pay further attention to the development of its tourism industry. This book emphasizes that the importance of tourism is undeniably on a continuous rise in Bangladesh, which in turn deserves the appropriate attention from academic research.

Author : Md. Arifur Rahman
Publisher : Springer Nature
Page : 112 pages
File Size : 44,7 Mb
Release : 2022-07-07
Category : Business & Economics
ISBN : 9789811928970

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Japanese Retail Industry After the Bubble Economy by Md. Arifur Rahman Pdf

This book highlights the major institutional changes in the development of the Japanese retail industry after the bubble economy. The Japanese retail structure has been transformed from an abundance of small retail stores to chain stores by notable institutional changes with continuous variations in the post-1990s. It provides an insight into the impact of retail density on the household economy in the stagnant economy of Japan. The issues highlighted in this book include the background of the advent of 100-yen retail stores and strategic approach of the stores during the stagnant economy, a comparative analysis of Japanese 100-yen shops and dollar stores in United States, employment compliance of 100-yen shops and dollar stores in developing countries, factors that contributed to change the Japanese distribution channels after the 1990s, and determinants of retail density in Japan. The stagnant economy in the post-bubble period, along with changes in the large-scale retail store law, led consumers to shift from the most popular department stores to supermarkets and the cheapest retail alternatives. With its recent data and theories, this research work will be of interest to business and economics students and researchers in Japanese retailing and relevant areas.

Author : Andres Iglesias
Publisher : Springer Nature
Page : 524 pages
File Size : 51,8 Mb
Release : 2024-06-02
Category : Electronic
ISBN : 9789819983490

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Proceedings of World Conference on Information Systems for Business Management by Andres Iglesias Pdf

Author : Datis Khajeheian,Mike Friedrichsen,Wilfried Mödinger
Publisher : Springer
Page : 603 pages
File Size : 40,6 Mb
Release : 2018-05-14
Category : Business & Economics
ISBN : 9783319717227

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Competitiveness in Emerging Markets by Datis Khajeheian,Mike Friedrichsen,Wilfried Mödinger Pdf

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.

Author : Samrena Jabeen,Abu Bakar Abdul Hamid
Publisher : Partridge Publishing Singapore
Page : 192 pages
File Size : 52,5 Mb
Release : 2019-06-27
Category : Business & Economics
ISBN : 9781543752038

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Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia by Samrena Jabeen,Abu Bakar Abdul Hamid Pdf

Retail Service Quality is a vital driver in determining customer satisfaction, which in turn promotes customer loyalty and reduces switching intentions. Service quality is a solution to build customer satisfaction which could lead to customer loyalty hence reducing switching intentions. The current study has investigated the interrelationship between service quality, customer satisfaction, customer loyalty with switching intentions of customers, and the moderating role of price discounts and store ethnicity, in a single framework. Random sampling was used by administering standardized questionnaires personally to 450 hypermarket customers located in the Eastern Province of Saudi Arabia. The results confirmed that retail service quality has significant positive influence on customer satisfaction, and the positive effect of customer satisfaction on customer loyalty. Besides, the study verified store ethnicity and price discounts acted as moderating mechanism for explaining the switching intentions of satisfied and loyal customers. The results serve as a guideline for top managers of the hypermarkets to design appropriate policies and strategies in terms of retail service quality, price discounts and identifying the needs of ethnic groups in a particular region. This will help to enhance customer satisfaction and customer loyalty hence reducing switching intentions of customers.