Brand New China

Author : Jing Wang
Publisher : Harvard University Press
Page : 428 pages
File Size : 47,6 Mb
Release : 2010-04-10
Category : Business & Economics
ISBN : 9780674268234

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Brand New China by Jing Wang Pdf

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Author : Jing Wang
Publisher : Harvard University Press
Page : 436 pages
File Size : 48,6 Mb
Release : 2010-04-10
Category : Business & Economics
ISBN : 0674044827

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Brand New China by Jing Wang Pdf

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Author : Samuel Couling
Publisher : Unknown
Page : 638 pages
File Size : 41,9 Mb
Release : 1964
Category : China
ISBN : PSU:000032386370

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The New China Review by Samuel Couling Pdf

Author : Barbara Pollack
Publisher : Bloomsbury Publishing
Page : 256 pages
File Size : 40,6 Mb
Release : 2018-06-25
Category : Art
ISBN : 9781838608071

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Brand New Art From China by Barbara Pollack Pdf

A unique and visionary generation of young Chinese artists are coming to prominence in the art world - just as China cements its place as the second largest art market on the planet. Building on the new frontiers opened up by the Chinese artists of the late 1980s and 1990s, artists such as Ai Wei Wei who came to the West and became household names, this new generation are provocative, exciting and bold. But what does it mean to be a Chinese artist today? And how can we better understand their work? Here, renowned critic Barbara Pollack presents the first book to tell the story of how these Chinese millennials, fast becoming global art superstars, negotiate their cultural heritage, and what this means for China's impact on the future of global culture. Many young Chinese artists have declared they are "not Chinese, but global" - this book investigates just what that means for China, the art market, and the world. Brand new Art from China is the first collection to showcase the dynamic new art coming from Chinese artists, and features full-colour photos and video stills throughout - with many works being published in book-form for the first time. Featuring an in-depth interview with Zhang Xiaogang, probably the most well-known artist in China itself, whose sombre portraits of Chinese families during the Cultural Revolution sell for as much as $12 million at auction, alongside unparalleled access to the tastemakers of today's art scene, Brand New Art from China is the essential guide to Chinese contemporary art today - its vision, values and aesthetics.

Author : George Hogg
Publisher : Unknown
Page : 242 pages
File Size : 44,6 Mb
Release : 1944
Category : China
ISBN : UOM:39015055287810

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I See a New China by George Hogg Pdf

I see a New China relates the personal story of George Hogg, a 1930's China traveler and adventurer, reporter, and later communist guerilla joining the outlawed Chinese Revolutionary Movement. At first a Reporter for the american United Press Agency, George Hogg joins the Chinese Revolutionary Movement then fighting the Japanese in China's North-Shensi Province and through his reporting soon becomes involved with the earliest Chinese Industrial Cooperatives (C.I.C.). The cooperatives, an organization led by New Zealander Rewi Alley and often named "China's New Deal", are the spearhead of an economic self-sufficiency movement along party lines, setting up small village industries and cooperatives that are to strengthen resistance capability against the Japanese, revitalize the economy of the liberated area's and create a fresh pool of semi-educated chinese citizens to lay the backbone of China's Industrial Development in the Future. Traveling at the Frontline and extensively around the North-Western Provinces, George Hogg becomes a teacher and inspector in this new phenomenon in post-feudal China, the CIC Cooperatives (a brainchild of Edgar and Helen Foster- Snow). A book filled with humorous accounts of chinese rural village life, it's society, the economic factors, early revolutionary thoughts and experiences, the war with Japan, and most of all his experience working with the cooperating villagers developing a backward feudal chinese rural village society into a self sustaining rural communized economy for the first time. Another easy to read travel account giving first hand and grassroots knowledge of the earliest revolutionary years. A special interest book for economists interested in early communism, society and economic development. George Hogg's adventures with ordinary Chinese People in war-torn rural China, the Chinese Revolutionary Movement, the Industrial Cooperatives and early revolutionary foreigner and famed New Zealander Rewi Alley.

Author : Michael Keane
Publisher : Routledge
Page : 207 pages
File Size : 47,9 Mb
Release : 2007-10-30
Category : Art
ISBN : 9781134117857

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Created in China by Michael Keane Pdf

This book examines China’s creative economy—and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. Since the 1950s China has endeavoured to catch-up with advanced Western economies. ‘Made in China’ is one approach to global competitiveness. But a focus on manufacturing and productivity is impeding innovation. China imports creativity and worries about its ‘cultural exports deficit’. In the cultural sector Chinese audiences are attracted to Korean, Taiwanese, and Japanese culture, as well as Hollywood cinema. This book provides a fresh look looks at China’s move up the global value chain. It argues that while government and (most) citizens would prefer to associate with the nationalistic, but unrealized ‘created in China’ brand, widespread structural reforms are necessary to release creative potential. Innovation policy in China has recently acknowledged these problems. It considers how new ways of managing cultural assets can renovate largely non-competitive Chinese cultural industries. Together with a history of cultural commerce in China, the book details developments in new creative industries and provides the international context for creative cluster policy in Beijing and Shanghai.

Author : Damian Harper
Publisher : National Geographic Books
Page : 404 pages
File Size : 44,6 Mb
Release : 2007
Category : China
ISBN : 1426200358

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China by Damian Harper Pdf

This beautiful guide makes the vast enigma of China accessible to every visitor. Continuing the series' winning formula, this new edition combines in-depth, up-to-date descriptions with dazzling photographs, detailed maps, cutaway illustrations of renowned structures, and a wealth of useful travel tips organized by cities and areas.

Author : Kelly Tian,Lily Dong
Publisher : Routledge
Page : 168 pages
File Size : 53,5 Mb
Release : 2010-11-01
Category : Political Science
ISBN : 9781136889363

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Consumer-Citizens of China by Kelly Tian,Lily Dong Pdf

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.

Author : Barbara Pollack
Publisher : Bloomsbury Publishing
Page : 294 pages
File Size : 41,7 Mb
Release : 2018-06-25
Category : Art
ISBN : 9781838608064

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Brand New Art From China by Barbara Pollack Pdf

A unique and visionary generation of young Chinese artists are coming to prominence in the art world - just as China cements its place as the second largest art market on the planet. Building on the new frontiers opened up by the Chinese artists of the late 1980s and 1990s, artists such as Ai Wei Wei who came to the West and became household names, this new generation are provocative, exciting and bold. But what does it mean to be a Chinese artist today? And how can we better understand their work? Here, renowned critic Barbara Pollack presents the first book to tell the story of how these Chinese millennials, fast becoming global art superstars, negotiate their cultural heritage, and what this means for China's impact on the future of global culture. Many young Chinese artists have declared they are "not Chinese, but global" - this book investigates just what that means for China, the art market, and the world. Brand new Art from China is the first collection to showcase the dynamic new art coming from Chinese artists, and features full-colour photos and video stills throughout - with many works being published in book-form for the first time. Featuring an in-depth interview with Zhang Xiaogang, probably the most well-known artist in China itself, whose sombre portraits of Chinese families during the Cultural Revolution sell for as much as $12 million at auction, alongside unparalleled access to the tastemakers of today's art scene, Brand New Art from China is the essential guide to Chinese contemporary art today - its vision, values and aesthetics.

Author : Diana Lary
Publisher : Cambridge University Press
Page : 198 pages
File Size : 47,8 Mb
Release : 2007-02-08
Category : History
ISBN : 9781139461887

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China's Republic by Diana Lary Pdf

Twenty-first century China is emerging from decades of war and revolution into a new era. Yet the past still haunts the present. The ideals of the Chinese Republic, which was founded almost a century ago after 2000 years of imperial rule, still resonate as modern China edges towards openness and democracy. Diana Lary traces the history of the Republic from its beginnings in 1912, through the Nanjing decade, the warlord era, and the civil war with the Peoples' Liberation Army which ended in defeat in 1949. Thereafter, in an unusual excursion from traditional histories of the period, she considers how the Republic survived on in Taiwan, comparing its ongoing prosperity with the economic and social decline of the Communist mainland in the Mao years. This introductory textbook for students and general readers is enhanced with biographies of key protagonists, Chinese proverbs, love stories, poetry and a feast of illustrations.

Author : Jing Wang
Publisher : Harvard University Press
Page : 321 pages
File Size : 45,9 Mb
Release : 2019-12-10
Category : Social Science
ISBN : 9780674243675

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The Other Digital China by Jing Wang Pdf

A scholar and activist tells the story of change makers operating within the Chinese Communist system, whose ideas of social action necessarily differ from those dominant in Western, liberal societies. The Chinese government has increased digital censorship under Xi Jinping. Why? Because online activism works; it is perceived as a threat in halls of power. In The Other Digital China, Jing Wang, a scholar at MIT and an activist in China, shatters the view that citizens of nonliberal societies are either brainwashed or complicit, either imprisoned for speaking out or paralyzed by fear. Instead, Wang shows the impact of a less confrontational kind of activism. Whereas Westerners tend to equate action with open criticism and street revolutions, Chinese activists are building an invisible and quiet coalition to bring incremental progress to their society. Many Chinese change makers practice nonconfrontational activism. They prefer to walk around obstacles rather than break through them, tactfully navigating between what is lawful and what is illegitimate. The Other Digital China describes this massive gray zone where NGOs, digital entrepreneurs, university students, IT companies like Tencent and Sina, and tech communities operate. They study the policy winds in Beijing, devising ways to press their case without antagonizing a regime where taboo terms fluctuate at different moments. What emerges is an ever-expanding networked activism on a grand scale. Under extreme ideological constraints, the majority of Chinese activists opt for neither revolution nor inertia. They share a mentality common in China: rules are meant to be bent, if not resisted.

Author : Barbara Ruth Pollack
Publisher : Unknown
Page : 245 pages
File Size : 40,5 Mb
Release : 2024-05-13
Category : Art
ISBN : 1350985554

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Brand New Art from China by Barbara Ruth Pollack Pdf

"A unique and visionary generation of young Chinese artists are coming to prominence in the art world - just as China cements its place as the second largest art market on the planet. Building on the new frontiers opened up by the Chinese artists of the late 1980s and 1990s, artists such as Ai Wei Wei who came to the West and became household names, this new generation are provocative, exciting and bold. But what does it mean to be a Chinese artist today? And how can we better understand their work? Here, renowned critic Barbara Pollack presents the first book to tell the story of how these Chinese millennials, fast becoming global art superstars, negotiate their cultural heritage."--Publisher's description.

Author : John Pomfret
Publisher : Henry Holt and Company
Page : 340 pages
File Size : 47,7 Mb
Release : 2006-08-08
Category : History
ISBN : 9781429935180

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Chinese Lessons by John Pomfret Pdf

"A highly personal, honest, funny and well-informed account of China's hyperactive effort to forget its past and reinvent its future."—The New York Times Book Review As one the first American students admitted to China after the communist revolution, John Pomfret was exposed to a country still emerging from the twin tragedies of the Great Leap Forward and the Cultural Revolution. Crammed into a dorm room with seven Chinese men, Pomfret contended with all manner of cultural differences, from too-short beds and roommates intent on glimpsing a white man naked, to the need for cloak-and-dagger efforts to conceal his relationships with Chinese women. Amidst all that, he immersed himself in the remarkable lives of his classmates. Beginning with Pomfret's first day in China, Chinese Lessons takes us down the often torturous paths that brought together the Nanjing University History Class of 1982: Old Wu's father was killed during the Cultural Revolution for the crime of being an intellectual; Book Idiot Zhou labored in the fields for years rather than agree to a Party-arranged marriage; and Little Guan was forced to publicly denounce and humiliate her father. As Pomfret follows his classmates from childhood to adulthood, he examines the effect of China's transition from near-feudal communism to first-world capitalism. The result is an illuminating report from present-day China, and a moving portrait of its extraordinary people.

Author : Tom Doctoroff
Publisher : St. Martin's Press
Page : 240 pages
File Size : 52,9 Mb
Release : 2015-04-07
Category : Business & Economics
ISBN : 9781466893368

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Billions by Tom Doctoroff Pdf

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies. Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.

Author : Peter Brigg
Publisher : Wildside Press LLC
Page : 130 pages
File Size : 48,8 Mb
Release : 1987-01-01
Category : History
ISBN : 9780930261887

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Shanghai Year by Peter Brigg Pdf

This book represents "snapshots" of Shanghai with speculations on their meaning as China opens to the West and undergoes yet another shift towards modernity.