Brand Now

Author : Nick Westergaard
Publisher : AMACOM
Page : 240 pages
File Size : 49,6 Mb
Release : 2018-05-08
Category : Business & Economics
ISBN : 9780814439234

Get Book

Brand Now by Nick Westergaard Pdf

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Author : Stewart Brand
Publisher : Basic Books
Page : 210 pages
File Size : 54,7 Mb
Release : 2008-08-01
Category : Philosophy
ISBN : 9780786722921

Get Book

The Clock Of The Long Now by Stewart Brand Pdf

Using the designing and building of the Clock of the Long Now as a framework, this is a book about the practical use of long time perspective: how to get it, how to use it, how to keep it in and out of sight. Here are the central questions it inspires: How do we make long-term thinking automatic and common instead of difficult and rare? Discipline in thought allows freedom. One needs the space and reliability to predict continuity to have the confidence not to be afraid of revolutions Taking the time to think of the future is more essential now than ever, as culture accelerates beyond its ability to be measured Probable things are vastly outnumbered by countless near-impossible eventualities. Reality is statistically forced to be extraordinary; fiction is not allowed this freedom This is a potent book that combines the chronicling of fantastic technology with equally visionary philosophical inquiry.

Author : Marty Neumeier
Publisher : New Riders
Page : 181 pages
File Size : 52,6 Mb
Release : 2015-07-24
Category : Business & Economics
ISBN : 9780134172972

Get Book

The Brand Flip by Marty Neumeier Pdf

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

Author : Management Today,Emma De Vita
Publisher : Headline
Page : 103 pages
File Size : 46,5 Mb
Release : 2012-04-26
Category : Business & Economics
ISBN : 9780755360390

Get Book

The Leadership Masterclass by Management Today,Emma De Vita Pdf

THE LEADERSHIP MASTERCLASS is business advice at its very best. Insightful, intelligent, thought-provoking and counter-intuitive, it will force you to rethink all aspects of your approach to leading your team or your company.There are five sections to chew over, which cover how to develop your very own leadership style, what the expected behaviours of the finest leaders are, the all-important strategy and how to initiate turnaround, change and set a vision, managing the reputation of yourself and your company and finally some lessons from those that have been there and done it. THE LEADERSHIP MASTERCLASS provides practical, no-nonsense advice for the incumbent or aspiring leader, particularly if you are eager to use fresh ideas to stake your claim as one of the next generation of great leaders. If you want to inspire those around you, stand out from the crowd and make a positive contribution, you need to read THE LEADERSHIP MASTERCLASS.

Author : Nick Westergaard
Publisher : AMACOM
Page : 247 pages
File Size : 49,8 Mb
Release : 2016-05-02
Category : Business & Economics
ISBN : 9780814437322

Get Book

Get Scrappy by Nick Westergaard Pdf

Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!

Author : Donald Miller
Publisher : HarperCollins Leadership
Page : 241 pages
File Size : 53,8 Mb
Release : 2017-10-10
Category : Business & Economics
ISBN : 9780718033330

Get Book

Building a StoryBrand by Donald Miller Pdf

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Author : John Mews
Publisher : Unknown
Page : 714 pages
File Size : 48,6 Mb
Release : 1895
Category : Law reports, digests, etc
ISBN : STANFORD:36105063535020

Get Book

The Reports by John Mews Pdf

Author : Great Britain. Parliament
Publisher : Unknown
Page : 1178 pages
File Size : 51,7 Mb
Release : 1877
Category : Great Britain
ISBN : UOM:39015030343951

Get Book

Hansard's Parliamentary Debates by Great Britain. Parliament Pdf

Author : Diamond
Publisher : John Wiley & Sons
Page : 408 pages
File Size : 53,6 Mb
Release : 2015-12-21
Category : Business & Economics
ISBN : 9781119154563

Get Book

Content Marketing Strategies For Dummies by Diamond Pdf

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Author : Ronald Ogden
Publisher : Routledge
Page : 251 pages
File Size : 41,7 Mb
Release : 2018-04-17
Category : Business & Economics
ISBN : 9781351260633

Get Book

Imaginative Management Control by Ronald Ogden Pdf

Originally published in 1970. Drawing on his knowledge of business methods in Europe, America and Asia, Ronald Ogden examines the necessity for control in a business and the ways in which it should be exercised in order to obtain the most effective and profitable results. He shows that control can be exercised through carefully planned objectives which must, in their turn, be broken down into clearly defined targets. Realistic planning is discussed, and the author considers the effective implementation of plans by means of various techniques such as budgeting, costing, staff control, operational research, and network planning. The study will be of interest not only to managers but also to students of management concerned with modern business techniques and with the functions and responsibilities of management and control.

Author : Phil Hopkins
Publisher : Lexington Books
Page : 259 pages
File Size : 51,9 Mb
Release : 2015-04-02
Category : Philosophy
ISBN : 9780739188521

Get Book

Mass Moralizing by Phil Hopkins Pdf

Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.

Author : Alice E. Marwick
Publisher : Yale University Press
Page : 369 pages
File Size : 43,6 Mb
Release : 2013-11-26
Category : Social Science
ISBN : 9780300176728

Get Book

Status Update by Alice E. Marwick Pdf

Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

Author : W. Frank Buckland
Publisher : Unknown
Page : 160 pages
File Size : 41,7 Mb
Release : 1877
Category : English poetry
ISBN : OXFORD:600084090

Get Book

The Bridal Wreath, and Other Poems by W. Frank Buckland Pdf

Author : Corey Padveen
Publisher : John Wiley & Sons
Page : 360 pages
File Size : 40,9 Mb
Release : 2017-04-28
Category : Business & Economics
ISBN : 9781119369059

Get Book

Marketing to Millennials For Dummies by Corey Padveen Pdf

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!

Author : Anonim
Publisher : Unknown
Page : 774 pages
File Size : 42,6 Mb
Release : 1889
Category : Engineering
ISBN : OSU:32435062872221

Get Book

Engineering and Mining Journal by Anonim Pdf