Brand Seduction

Author : Daryl Weber
Publisher : Red Wheel/Weiser
Page : 253 pages
File Size : 54,8 Mb
Release : 2016-04-25
Category : Business & Economics
ISBN : 9781632659859

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Brand Seduction by Daryl Weber Pdf

"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

Author : Robert Greene
Publisher : Profile Books
Page : 496 pages
File Size : 41,8 Mb
Release : 2010-09-03
Category : Family & Relationships
ISBN : 9781847651402

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The Art Of Seduction by Robert Greene Pdf

Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

Author : Dr. Hemath Y.,Dr. Raghavendra GS
Publisher : Wizard Publisher
Page : 156 pages
File Size : 42,5 Mb
Release : 2024-06-26
Category : Biography & Autobiography
ISBN : 9789391013226

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Brand Management by Dr. Hemath Y.,Dr. Raghavendra GS Pdf

Author : Maya Banks
Publisher : Penguin
Page : 305 pages
File Size : 48,5 Mb
Release : 2012-12-31
Category : Fiction
ISBN : 9780425266977

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Sweet Seduction by Maya Banks Pdf

FROM NEW YORK TIMES BESTSELLING AUTHOR OF THE BREATHLESS TRILOGY MAYA BANKS He was the stuff erotic dreams are made of... Salon owner Julie Stanford wanted Nathan Tucker ever since she gave him his first massage. Getting paid to feel every inch of his body, stripped, oiled, and spread out in front of her...the stuff dreams are made of. But the sexy guy was oblivious to the signals she was sending—until she finished off his final rub-down with something extra. In fact, the best extra he ever had. Unfortunately, he came around too late. Now Julie's moving on. She was everything he'd dreamed of... The woman was driving him crazy. She lit fire to his insides, then ran like a scalded cat. And now she's going to someone else to have all her fantasies fulfilled? Over his dead body. He's more than willing to give her what she wants, and as soon as he pins the little minx down, he'll show her his own brand of sweet seduction.

Author : Wally Olins
Publisher : Thames & Hudson
Page : 256 pages
File Size : 50,5 Mb
Release : 2004-04-17
Category : Business & Economics
ISBN : 9780500770856

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Wally Olins on Brand by Wally Olins Pdf

"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further. Above all, Olins provides a positive rejoinder to the new orthodoxies of the "No Logo" critics of branding by showing how they confuse their views about brands with their views about capitalism. As he argues, brands are no longer just about corporations, products, and services. In fact, all the significant institutions in our lives—the towns, cities, regions, or countries in which we live, our sports teams and museums, our consumer groups and charities—are given strength, identity, a defining role, and a satisfying cohesion via branding, one of the most significant social—as well as business—developments of modern times. Always wise, questioning, and iconoclastic, Wally Olins takes us to the literal heart of the matter: our crucial neglect of the way in which consumer decisions about brands are as emotional as all the other important decisions in our lives. For everyone in marketing, advertising, design, and business, and for anyone who wants to understand how the world works in the early twenty-first century, this is one of those rare books that breaks the mold.

Author : Aesthetic Movement
Publisher : Rockport Publishers
Page : 320 pages
File Size : 51,9 Mb
Release : 2010-11-01
Category : Design
ISBN : 9781610601528

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1,000 More Greetings by Aesthetic Movement Pdf

Greetings often provide designer with the chance to truly stretch their creative wings. 1,000 More Greetings features examples by designers who are enjoying the luxury of personal expression through creative freedom, without the need to satisfy a client. The 1,000 inspirational examples of invitations, announcements, greetings, and self promotions are created using unique materials and expressive treatments. With correspondence for every occasion, this book is a must-have resource for designers who are looking for inspiration from an unprecedented collection of work by an international group of designers.

Author : Ken Power,Craig Winn
Publisher : Cricketsong Books
Page : 0 pages
File Size : 42,7 Mb
Release : 2002
Category : Business failures
ISBN : 0971448108

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In the Company of Good and Evil by Ken Power,Craig Winn Pdf

The rise and fall of Value America.com.

Author : Damon Brand
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 52,8 Mb
Release : 2014-06-10
Category : Electronic
ISBN : 1500940305

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Magickal Seduction by Damon Brand Pdf

If there is somebody you have longed for, the magick in this book can bring that person to you. If you want casual sex with attractive people, the magick here works. If you're looking for true love, this magick can set the wheels of passion in motion.This highly sought-after volume is available once more. Damon Brand combines ancient magick with modern ideas, to bring new passion into your life.You will discover:Magick to attract the person you desire.A talisman that turns attraction into love.A ritual to create a magnetic aura of seduction.True seduction is the art of attracting the people who will please you most, sexually and emotionally. At its best, seduction is a gift to the one you seduce.This book gives you the tools you need to create a powerful magickal energy that attracts romance, love and sex.

Author : Wolfgang Schaefer,JP Kuehlwein
Publisher : Kogan Page Publishers
Page : 311 pages
File Size : 48,6 Mb
Release : 2021-01-03
Category : Business & Economics
ISBN : 9781789664676

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Brand Elevation by Wolfgang Schaefer,JP Kuehlwein Pdf

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.

Author : Lorna Piatti-Farnell
Publisher : Routledge
Page : 274 pages
File Size : 47,6 Mb
Release : 2013-11-07
Category : Literary Criticism
ISBN : 9781135053376

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The Vampire in Contemporary Popular Literature by Lorna Piatti-Farnell Pdf

Prominent examples from contemporary vampire literature expose a desire to re-evaluate and re-work the long-standing, folkloristic interpretation of the vampire as the immortal undead. This book explores the "new vampire" as a literary trope, offering a comprehensive critical analysis of vampires in contemporary popular literature and demonstrating how they engage with essential cultural preoccupations, anxieties, and desires. Drawing from cultural materialism, anthropology, psychoanalysis, literary criticism, gender studies, and postmodern thought, Piatti-Farnell re-frames the concept of the vampire in relation to a distinctly twenty-first century brand of Gothic imagination, highlighting important aesthetic, conceptual, and cultural changes that have affected the literary genre in the post-2000 era. She places the contemporary literary vampire within the wider popular culture scope, also building critical connections with issues of fandom and readership. In reworking the formulaic elements of the vampiric tradition — and experimenting with genre-bending techniques — this book shows how authors such as J.R. Ward, Stephanie Meyers, Charlaine Harris, and Anne Rice have allowed vampires to be moulded into enigmatic figures who sustain a vivid conceptual debt to contemporary consumer and popular culture. This book highlights the changes — conceptual, political and aesthetic — that vampires have undergone in the past decade, simultaneously addressing how these changes in "vampire identity" impact on the definition of the Gothic as a whole.

Author : Gilles Lipovetsky
Publisher : Princeton University Press
Page : 290 pages
File Size : 51,6 Mb
Release : 2002-07-21
Category : Business & Economics
ISBN : 0691102627

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Empire de L'éphémère by Gilles Lipovetsky Pdf

This text draws on the history of fashion to demonstrate that the modern cult of appearance and superficiality actually serves the common good. It argues that mass produced fashion offers many choices, which in turn enable consumers to become complex individuals within a consolidated society.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1806 pages
File Size : 43,7 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9781522517948

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Advertising and Branding: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author : Gayle S. Stever,David C. Giles,J. David Cohen,Mary E. Myers
Publisher : Routledge
Page : 408 pages
File Size : 53,5 Mb
Release : 2021-09-28
Category : Psychology
ISBN : 9781000457872

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Understanding Media Psychology by Gayle S. Stever,David C. Giles,J. David Cohen,Mary E. Myers Pdf

Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today, and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors, this book will help readers to understand the structures, influences, and theories around media psychology. Covering core areas such as positive media psychology, the effects of gaming, violence, advertising, and pornography, the authors critically engage with contemporary discussions around propaganda, fake news, deepfakes, and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media, as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward, and how it will continue to interact with closely related areas of study. Containing a range of pedagogical features throughout to aid teaching and student learning, including vocabulary and key terms, discussion questions, and boxed examples, this is an essential resource for media psychology courses at the undergraduate and introductory master’s level globally.

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
Page : 512 pages
File Size : 52,6 Mb
Release : 2012-01-03
Category : Business & Economics
ISBN : 9780749465162

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The New Strategic Brand Management by Jean-Noël Kapferer Pdf

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.

Author : Majken Schultz,Yun Mi Antorini,Fabian F. Csaba
Publisher : Copenhagen Business School Press DK
Page : 268 pages
File Size : 51,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 8763001403

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Corporate Branding by Majken Schultz,Yun Mi Antorini,Fabian F. Csaba Pdf

Emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. This book argues that the field of corporate branding isundergoing fundamental changes and becoming more cross-disciplinary and strategically driven.