Advertising And Branding Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1806 pages
File Size : 40,5 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9781522517948

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Advertising and Branding: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author : Information Reso Management Association
Publisher : Unknown
Page : 624 pages
File Size : 40,9 Mb
Release : 2016-12-23
Category : Electronic
ISBN : 1668428717

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Advertising and Branding by Information Reso Management Association Pdf

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1723 pages
File Size : 42,9 Mb
Release : 2018-01-05
Category : Business & Economics
ISBN : 9781522551881

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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2214 pages
File Size : 55,5 Mb
Release : 2014-12-31
Category : Business & Economics
ISBN : 9781466673588

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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1556 pages
File Size : 43,5 Mb
Release : 2018-10-05
Category : Business & Economics
ISBN : 9781522571179

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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1426 pages
File Size : 46,8 Mb
Release : 2012-05-31
Category : Business & Economics
ISBN : 9781466615991

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E-Marketing: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Author : Information Reso Management Association
Publisher : Unknown
Page : 568 pages
File Size : 49,6 Mb
Release : 2018-05-04
Category : Business & Economics
ISBN : 1668430401

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Brand Culture and Identity by Information Reso Management Association Pdf

Author : Information Reso Management Association
Publisher : Unknown
Page : 532 pages
File Size : 52,8 Mb
Release : 2018-05-04
Category : Business & Economics
ISBN : 1668430398

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Brand Culture and Identity by Information Reso Management Association Pdf

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2351 pages
File Size : 53,7 Mb
Release : 2018-06-04
Category : Computers
ISBN : 9781522556442

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Intelligent Systems: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2298 pages
File Size : 44,9 Mb
Release : 2015-07-31
Category : Social Science
ISBN : 9781466686151

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Social Media and Networking: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1661 pages
File Size : 47,8 Mb
Release : 2014-06-30
Category : Art
ISBN : 9781466661158

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Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1764 pages
File Size : 44,7 Mb
Release : 2019-04-01
Category : Business & Economics
ISBN : 9781522581833

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Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Businesses are looking for methods to incorporate social entrepreneurship in order to generate a positive return to society. Social enterprises have the ability to improve societies through altruistic work to create sustainable work environments for future entrepreneurs and their communities. Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. It also addresses the challenges and solutions social entrepreneurs face as they address their corporate social responsibility in an effort to redefine the goals of today’s enterprises and enhance the potential for growth and change in every community. Highlighting a range of topics such as the social economy, corporate social responsibility, and competitive advantage, this multi-volume book is ideally designed for business professionals, entrepreneurs, start-up companies, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2308 pages
File Size : 47,9 Mb
Release : 2015-09-30
Category : Technology & Engineering
ISBN : 9781466687523

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Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

We live in a wireless society, one where convenience and accessibility determine the efficacy of the latest electronic gadgets and mobile devices. Making the most of these technologies—and ensuring their security against potential attackers—requires increased diligence in mobile technology research and development. Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications brings together a comprehensive range of voices and research in the area of mobile and wireless technologies, exploring the successes and failures, advantages and drawbacks, and benefits and limitations of the technology. With applications in a plethora of different research and topic areas, this multi-volume reference work benefits researchers, service providers, end-users, and information technology professionals. This four-volume reference work includes a diverse array of chapters and authors covering topics such as m-commerce, network ethics, mobile agent systems, mobile learning, communications infrastructure, and applications in fields such as business, healthcare, government, tourism, and more.

Author : Taniar, David
Publisher : IGI Global
Page : 3721 pages
File Size : 50,7 Mb
Release : 2008-11-30
Category : Computers
ISBN : 160566054X

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Mobile Computing: Concepts, Methodologies, Tools, and Applications by Taniar, David Pdf

"This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1555 pages
File Size : 40,6 Mb
Release : 2017-06-19
Category : Business & Economics
ISBN : 9781522526001

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Mobile Commerce: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.