Brand Vision Archetypes

Author : Peter Steidl
Publisher : Createspace Independent Publishing Platform
Page : 188 pages
File Size : 48,7 Mb
Release : 2016-03-17
Category : Electronic
ISBN : 1523842296

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Brand Vision Archetypes by Peter Steidl Pdf

The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and secondary archetypes, how to avoid default and shadow archetypes, to the question of when you should change your brand vision archetype. The book includes a complete set of archetypes and guidelines for conducting a Brand Vision Archetype and a Touchpoint Engineering workshop, respectively. Kim is Head of Talent and Marketing with the Clemenger Group in Australia, which is BBDO's local advertising agency partner. Peter is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.

Author : Margaret Mark,Carol S. Pearson
Publisher : McGraw Hill Professional
Page : 399 pages
File Size : 54,9 Mb
Release : 2001-02-06
Category : Business & Economics
ISBN : 9780071381185

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark,Carol S. Pearson Pdf

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Author : Rob Meyerson
Publisher : Business Expert Press
Page : 233 pages
File Size : 41,8 Mb
Release : 2021-12-14
Category : Business & Economics
ISBN : 9781637421567

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Brand Naming by Rob Meyerson Pdf

You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Author : Deb Gabor
Publisher : Lioncrest Publishing
Page : 202 pages
File Size : 41,6 Mb
Release : 2016-05-29
Category : Business & Economics
ISBN : 1619614278

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Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything by Deb Gabor Pdf

If you hate making money and the feeling of a mind-blowing, toe curling orgasm-stay far away from this book. In "Branding is Sex," brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: How the most successful brands in the world get their customers laid How to never fail The Bullshit Test Who your brand should hop in the sack with (and it's not who you think) Don't rot in the brand graveyard like Blackberry, Oldsmobile, Circuit City, Compaq, Blockbuster Video, and Pets.com. Get your sexy back and move from being "just friends" with your customers to being long-term "friends with benefits." "Branding is Sex" provides you with a concrete foundation and a basic how-to plan for building or re-igniting your brand without needing a PhD.

Author : Peter Steidl
Publisher : John Wiley & Sons
Page : 154 pages
File Size : 42,7 Mb
Release : 2012-01-30
Category : Business & Economics
ISBN : 9781118319567

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Waking the Giant by Peter Steidl Pdf

Brand maturity is not inevitable. Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands. This book convincingly demonstrates that the challenge of revitalising a mature brand is just as exciting -- and requires just as much ingenuity and innovation -- as launching a new brand. While major mature brands still dominate many categories, margins and growth opportunities are often less than exciting. The critical question is: milk the brand, or revitalise? And, just as important: is your organisation fully committed to, and able to deliver on, your chosen strategy? Inside you'll discover: the merits of revitalisation and milking strategies, and how to choose between them how to renew positive differentiation for a mature brand how to implement a revitalisation strategy and eliminate outdated work practices that could ruin your plan how to align your revitalisation strategy with the consumers' and industry sector's evolutionary trends.

Author : Renee DiResta,Brady Forrest,Ryan Vinyard
Publisher : "O'Reilly Media, Inc."
Page : 323 pages
File Size : 47,5 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781491907108

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The Hardware Startup by Renee DiResta,Brady Forrest,Ryan Vinyard Pdf

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. Validate your idea by learning the needs of potential users Develop branding, marketing, and sales strategies early on Form relationships with the right investment partners Prototype early and often to ensure you're on the right path Understand processes and pitfalls of manufacturing at scale Jumpstart your business with the help of an accelerator Learn strategies for pricing, marketing, and distribution Be aware of the legal issues your new company may face

Author : Peter Steidl
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 40,5 Mb
Release : 2016-05-12
Category : Business & Economics
ISBN : 9781118320211

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Survive, Exploit, Disrupt by Peter Steidl Pdf

Recessions -- there may not be anything we can do to stopthem, but we have plenty of choices when it comes to ourresponse. During a recession too much time can be spent trying to guesswhat impact it may have, while too little time is spent exploringthe strategic options available. Survive, Exploit, Disrupt addresses the need forcompanies to shift their strategic thinking during an economicdownturn. As trends change and consumer behaviour becomes lesspredictable, companies that triumph over economic downturn fallinto three categories: survivors, exploiters and disrupters. This book shows executives how to navigate their way through themany challenges a recession represents for their business, andcapitalise on the opportunities these periods of upheavalpresent. Inside you’ll discover: the drivers of change during a recession how to adapt to recessionary periods how to exploit growth opportunities and identify disruptiveopportunities specific actions you can take to survive a recession. The result is a solid basis for recession-proof strategy thatcompanies can implement to ensure that they survive the toughtimes.

Author : Kalika Yap
Publisher : HarperCollins
Page : 224 pages
File Size : 54,5 Mb
Release : 2020-04-14
Category : Business & Economics
ISBN : 9780062956927

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Little Brand Book by Kalika Yap Pdf

Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.

Author : Mark Batey
Publisher : Routledge
Page : 324 pages
File Size : 42,8 Mb
Release : 2015-12-07
Category : Psychology
ISBN : 9781317558019

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Brand Meaning by Mark Batey Pdf

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.

Author : Christopher Booker
Publisher : Bloomsbury Publishing
Page : 737 pages
File Size : 45,8 Mb
Release : 2005-11-11
Category : Literary Criticism
ISBN : 9781441116512

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The Seven Basic Plots by Christopher Booker Pdf

This remarkable and monumental book at last provides a comprehensive answer to the age-old riddle of whether there are only a small number of 'basic stories' in the world. Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling. But this is only the prelude to an investigation into how and why we are 'programmed' to imagine stories in these ways, and how they relate to the inmost patterns of human psychology. Drawing on a vast array of examples, from Proust to detective stories, from the Marquis de Sade to E.T., Christopher Booker then leads us through the extraordinary changes in the nature of storytelling over the past 200 years, and why so many stories have 'lost the plot' by losing touch with their underlying archetypal purpose. Booker analyses why evolution has given us the need to tell stories and illustrates how storytelling has provided a uniquely revealing mirror to mankind's psychological development over the past 5000 years. This seminal book opens up in an entirely new way our understanding of the real purpose storytelling plays in our lives, and will be a talking point for years to come.

Author : Melissa Perri
Publisher : O'Reilly Media
Page : 200 pages
File Size : 50,6 Mb
Release : 2018-11-01
Category : Business & Economics
ISBN : 9781491973769

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Escaping the Build Trap by Melissa Perri Pdf

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Author : Bart Norré,Kim Boehm,Peter Steidl
Publisher : Createspace Independent Publishing Platform
Page : 192 pages
File Size : 52,9 Mb
Release : 2017-03-10
Category : Electronic
ISBN : 1544240341

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Brand Vision Archetypes by Bart Norré,Kim Boehm,Peter Steidl Pdf

Comment construire le futur de votre marque? Pourquoi et comment les brand vision archetypes vous aident � accomplir cette mission est le sujet de ce livre. Vous y trouverez des guides pratiques, les pi�ges � �viter, comment conduire des workshops, les listes de contr�le ainsi qu'un jeu complet de brand vision archetypes que vous pourrez copier pour votre propre usage.

Author : Richard Rumelt
Publisher : Currency
Page : 338 pages
File Size : 49,6 Mb
Release : 2011-07-19
Category : Business & Economics
ISBN : 9780307886231

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Good Strategy Bad Strategy by Richard Rumelt Pdf

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Author : Matei Candea
Publisher : Cambridge University Press
Page : 407 pages
File Size : 53,6 Mb
Release : 2019
Category : Social Science
ISBN : 9781108474603

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Comparison in Anthropology by Matei Candea Pdf

Presents a systematic rethinking of the power and limits of comparison in anthropology.

Author : iBooks Author 2.6
Publisher : Purpose Branding LLC
Page : 128 pages
File Size : 49,9 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9780692993927

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Power of Purpose: Creating Distinct Patterns Through Branding by iBooks Author 2.6 Pdf