Little Brand Book

Author : Kalika Yap
Publisher : HarperCollins
Page : 224 pages
File Size : 50,6 Mb
Release : 2020-04-14
Category : Business & Economics
ISBN : 9780062956927

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Little Brand Book by Kalika Yap Pdf

Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.

Author : Laia Farran Graves
Publisher : Carlton Books Limited
Page : 0 pages
File Size : 51,5 Mb
Release : 2017
Category : Biography & Autobiography
ISBN : 1780979037

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Little Book of Prada by Laia Farran Graves Pdf

Celebrating this family brand and representing a summary of Miuccia Prada's key collections and pieces, including the launch of the Miu Miu line, the brand's emphasis on understated elegance and luxury, technologically advanced fabrics and originality of design. We follow a biographical chronology leaping from the pages of the origins of the brand as a leather-goods manufacturer, the life and career of Miuccia Prada, and the collections, collaborations and themes, such as art influences and the perfume and beauty lines. Beautiful photography of her finished designs, along with close-up details, portray the innovation of this influential fashion house and the woman behind it.

Author : Idris Mootee
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 49,6 Mb
Release : 2013-05-17
Category : Business & Economics
ISBN : 9781118659960

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60-Minute Brand Strategist by Idris Mootee Pdf

Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

Author : Donald Miller
Publisher : HarperCollins Leadership
Page : 241 pages
File Size : 51,9 Mb
Release : 2017-10-10
Category : Business & Economics
ISBN : 9780718033330

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Building a StoryBrand by Donald Miller Pdf

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Author : Kubi Springer
Publisher : Bloomsbury Publishing
Page : 305 pages
File Size : 50,6 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9781472971890

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I Am My Brand by Kubi Springer Pdf

Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.

Author : Zedong Mao
Publisher : China Books
Page : 328 pages
File Size : 44,8 Mb
Release : 1990
Category : China
ISBN : 083512388X

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Quotations from Chairman Mao Tsetung by Zedong Mao Pdf

Author : Emma Baxter-Wright
Publisher : Welbeck Publishing
Page : 160 pages
File Size : 41,8 Mb
Release : 2021-06
Category : Design
ISBN : 1787398285

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Little Book of Schiaparelli by Emma Baxter-Wright Pdf

Little Book of Schiaparelli chronicles the work of one of history's most influential and eccentric couturiers. Endowed with a strikingly imaginative and experimental approach to fashion, Elsa Schiaparelli cultivated a combination of the witty and the surreal, the cutting edge and the elegant, from her garments and jewellery to her collaborations with Salvador Dalí, Jean Cocteau and Alberto Giacometti. Exquisitely illustrated and expertly written, the book follows a biographical chronology detailing her life, career and primary creative themes of her work. Images of Schiaparelli's finished designs, along with close-up details and illustrations of her personal sketches, showcase the brilliance of her innovative oeuvre, and the legacy that lives on in the House of Schiaprelli to this day.

Author : H. Jackson Brown, Jr.
Publisher : Thomas Nelson Inc
Page : 24 pages
File Size : 43,8 Mb
Release : 1991
Category : Conduct of life
ISBN : 9781558531215

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Life's Little Instruction Book by H. Jackson Brown, Jr. Pdf

A collection of advice on how to live a happy and rewarding life.

Author : Michiel Maandag,Liisa Puolakka
Publisher : Hachette UK
Page : 160 pages
File Size : 50,9 Mb
Release : 2015-12-17
Category : Business & Economics
ISBN : 9781472136084

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The Only Book You Will Ever Need on Branding by Michiel Maandag,Liisa Puolakka Pdf

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you

Author : OTEGHA. UWAGBA
Publisher : Fourth Estate
Page : 160 pages
File Size : 42,7 Mb
Release : 2019-08-27
Category : Electronic
ISBN : 0008339538

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Little Black Book: the Globe and Mail Bestseller by OTEGHA. UWAGBA Pdf

'Little Black Book is THE book of the year for working women with drive' Refinery 29 The essential career handbook for creative working women. 'A compact gem' Stylist

Author : Karen Homer
Publisher : Welbeck
Page : 160 pages
File Size : 48,7 Mb
Release : 2022-09-15
Category : Design
ISBN : 9781802792461

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Little Book of Dior by Karen Homer Pdf

This richly illustrated entry in the stylish series tells the story of groundbreaking designer Christian Dior and the fashion house he founded. Christian Dior's spectacular rise to the upper echelons of Parisian haute couture is one of the most compelling stories of twentieth-century fashion. An art gallerist with a contemporary vision, Dior’s debut collection invented the “new look” silhouette and revolutionized the way women dressed, shopped, and saw themselves. The House of Dior’s unique style blended the traditional, artisanal skills of the French fashion house—tailoring and intricate embellishment—with a modern sensibility. Dior himself helmed the company for only a decade, but it has flourished under the creative direction of some of the most storied names in fashion. Currently, Maria Grazia Chiuri steers the brand as it stays true to its identity—of opulence, femininity, drama, and what Christian Dior called “the complete look,” from garments to perfume and shoes. Little Book of Dior tells the story of Christian Dior’s early life, the brand’s inception, the triumphs of the couture collections on the catwalk and the red carpet, and the brand’s journey after the death of its founder.

Author : Lee Bok
Publisher : Crombie Jardine Publishing
Page : 40 pages
File Size : 50,9 Mb
Release : 2004-10-15
Category : Humor
ISBN : 9781291407976

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Little Book of Chavs by Lee Bok Pdf

Chavs are identifiable by their attitude (anti anything to do with authority, art, culture or the good of society) and clothes. They want money and lots of it, but don't want to have to work for it. Katie Price is a Chav icon. Reality shows and the Lottery are favourite Chav TV programmes. Here is the branded guide to Britain's new elite - the group taking over high streets up and down the country. Love them or hate them, there's no ignoring them!

Author : Russell Brand
Publisher : Simon and Schuster
Page : 128 pages
File Size : 44,6 Mb
Release : 2014-11-11
Category : Fiction
ISBN : 9781501107276

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The Pied Piper of Hamelin by Russell Brand Pdf

With this first book in Russell Brand’s Trickster Tales series, the famed comedian, actor, and bestselling author delivers a hilarious retelling of an old fairytale favorite that will appeal to adults and children alike. Once upon a time, long ago, in a time that seemed, to those present, exactly like now except their teeth weren’t so clean and more things were wooden, there was a town called Hamelin. The people of Hamelin were a pompous bunch who loved themselves and their town so much that if it were possible they would have spent all day zipped up in a space suit smelling their own farts. But space suits hadn’t been invented yet so they couldn’t. Then one day without warning a gang of rats bowled into the town and began causing a right rumpus… So begins Russell Brand’s wildly funny and surprisingly wise retelling of the classic tale The Pied Piper of Hamelin. Whether you’re a kid or a grown-up kid, you’ll be chuckling the whole way through this zany story that bypasses Brand’s more adult humor for the outrageous, the madcap, and the just plain silly. Maybe you’ve heard about the Pied Piper before, with his strange music and those pompous townspeople and pesky rats. Or maybe you haven’t. But one thing is for sure: you’ve never heard it quite like this.

Author : Emmanuelle Dirix
Publisher : Hachette UK
Page : 160 pages
File Size : 47,5 Mb
Release : 2022-03-03
Category : Design
ISBN : 9781802790108

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The Little Book of Balenciaga by Emmanuelle Dirix Pdf

'Haute couture is like an orchestra, whose conductor is Balenciaga. We other couturiers are the musicians and we follow the direction he gives' - Christian Dior The godfather of conceptual design, a master of shape, a true fashion game changer – all are accolades bestowed upon one of the most interesting, venerated and iconic couturiers of the twentieth century: Cristóbal Balenciaga. His pureness of line, the comfort of his garments and innovative work with textiles, colour and volume made a huge impact on twentieth-century fashion, with creations such as the babydoll, balloon and sack dresses still influencing fashion today. Through stunning images and captivating text, Little Book of Balenciaga depicts the work and life of Balenciaga the couturier. Fashion historian Emmanuelle Dirix examines his legacy both through tracing the Maison's artistic direction after his death, and the generations of designers influenced by the master himself.

Author : S. Gunelius
Publisher : Springer
Page : 188 pages
File Size : 49,6 Mb
Release : 2016-02-17
Category : Business & Economics
ISBN : 9780230239586

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Building Brand Value the Playboy Way by S. Gunelius Pdf

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.