Branding And Sustainable Competitive Advantage Building Virtual Presence

Author : Kapoor, Avinash
Publisher : IGI Global
Page : 294 pages
File Size : 47,6 Mb
Release : 2011-09-30
Category : Business & Economics
ISBN : 9781613501726

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Branding and Sustainable Competitive Advantage: Building Virtual Presence by Kapoor, Avinash Pdf

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

Author : Avinash Kapoor
Publisher : Business Expert Press
Page : 137 pages
File Size : 45,5 Mb
Release : 2020-12-08
Category : Business & Economics
ISBN : 9781948580069

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Marketing in the Digital World by Avinash Kapoor Pdf

The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavors more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.

Author : Kapoor, Avinash
Publisher : IGI Global
Page : 429 pages
File Size : 42,8 Mb
Release : 2013-08-31
Category : Business & Economics
ISBN : 9781466644311

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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing by Kapoor, Avinash Pdf

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Author : Dimitra Babalis
Publisher : Altralinea Edizioni
Page : 86 pages
File Size : 45,8 Mb
Release : 2020-12-23
Category : Architecture
ISBN : 9791280178190

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Public Open Space in Transition for health and well-being by Dimitra Babalis Pdf

Which open spaces and combinations of green-blue infrastructure provide optimum wellbeing benefits? How we do ensure these benefits are available to all? Can we reduce health and well-being inequalities through sensible design? The volume focuses on specific studies in urban design, environmental psychology and public health combining ‘green’ spaces with ‘green-blue’ infrastructures, active mobility and facilities, showing a series of criteria necessary to ensure that ‘green-blue’ space can work optimally. The book is divided in two parts: Part one goes on to demonstrate how design along waterfronts can contribute to support the well-being of people and encourage urban quality. Part two identifies design concepts for health and well-being in urban spaces.

Author : Khosrow-Pour D.B.A., Mehdi
Publisher : IGI Global
Page : 2734 pages
File Size : 48,8 Mb
Release : 2020-09-29
Category : Business & Economics
ISBN : 9781799834748

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Encyclopedia of Organizational Knowledge, Administration, and Technology by Khosrow-Pour D.B.A., Mehdi Pdf

For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.

Author : Pérez, Andrea
Publisher : IGI Global
Page : 355 pages
File Size : 43,5 Mb
Release : 2021-09-17
Category : Business & Economics
ISBN : 9781799880677

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Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World by Pérez, Andrea Pdf

The COVID-19 global pandemic has had a profound impact on the global business community. Amidst the ongoing crisis, countries around the world are opening up again to a business world in which both consumer behaviors and company practices have started to change. Numerous companies are using corporate social responsibility to demonstrate their commitment to fighting against COVID-19 and alleviating the negative consequences of the pandemic for their stakeholders; due to this, corporate social responsibility is expected to become a core issue for managers and researchers in the post-pandemic era. Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World discusses the challenges and opportunities of corporate social responsibility and studies the reactions to the COVID-19 global pandemic that may lead to changes in corporate social responsibility, corporate approaches to sustainable development goals, and stakeholders' reactions to the post-COVID-19 era. This book addresses the opportunities for businesses to shift towards more genuine and authentic corporate social responsibility that contributes to addressing urgent social and environmental challenges. Covering topics from social entrepreneurship typologies to sustainability leaders, this book is ideal for managers, executives, entrepreneurs, business professionals and practitioners, policymakers, academicians, researchers, and students.

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 818 pages
File Size : 54,6 Mb
Release : 2018-11-09
Category : Business & Economics
ISBN : 9781522577676

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Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship by Khosrow-Pour, D.B.A., Mehdi Pdf

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Author : Yadav, Mohit,Kumar Trivedi, Shrawan,Kumar, Anil,Rangnekar, Santosh
Publisher : IGI Global
Page : 367 pages
File Size : 47,8 Mb
Release : 2018-03-09
Category : Business & Economics
ISBN : 9781522540397

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Harnessing Human Capital Analytics for Competitive Advantage by Yadav, Mohit,Kumar Trivedi, Shrawan,Kumar, Anil,Rangnekar, Santosh Pdf

The workforce is considered to be the lifeblood within many major corporations. The ability of management to effectively utilize the knowledge and skills of their workforce is essential in ensuring the success of their corporations. Harnessing Human Capital Analytics for Competitive Advantage is a critical scholarly publication that explores the influence that workforce knowledge and skills can have on the performance of corporations and how such skills can be used to promote the success of corporations. Featuring coverage on a wide range of topics including employee happiness, mind genomics, and e-commerce adoption, this book is geared toward managers, professionals, and practitioners seeking current research on the advantage of utilizing workforce knowledge and skills to promote corporate success.

Author : Khosrow-Pour, Mehdi
Publisher : IGI Global
Page : 324 pages
File Size : 53,5 Mb
Release : 2018-02-02
Category : Business & Economics
ISBN : 9781522550181

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Green Computing Strategies for Competitive Advantage and Business Sustainability by Khosrow-Pour, Mehdi Pdf

In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of businesses. However, the development of appropriate business-driven green computing applications requires an awareness of the best practices of the green agenda. Green Computing Strategies for Competitive Advantage and Business Sustainability provides emerging research on maintaining an eco-friendly environment regarding cloud computing and promoting reusability. While highlighting competitive advantages, power consumption, and project evaluation, readers will learn about various techniques for reducing energy consumption in cloud performance and information technology systems. This book is a vital resource for academics, researchers, students, professionals, and managers interested in novel trends in green computing applications and technology.

Author : Dimitra Babalis
Publisher : Altralinea Edizioni
Page : 86 pages
File Size : 41,6 Mb
Release : 2019-12-30
Category : Architecture
ISBN : 9788894869804

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Urban heritage in times of uncertainty by Dimitra Babalis Pdf

How should designers respond to urban uncertainty? How can we ensure our urban heritage is protected against urban risks and climate change? How can we create places that increase urban quality, socialisation, equity and opportunities for change minimising environmental damages? This volume addresses current trends and challenges, that explore on how we transform our urban heritage in ways which increase urban resilience embracing innovation and technology. Part one provides a critical view in driving forward a new conception of urban transformation that should respond to current concerns around economic, social and urban change. Part two underscores the importance of the current perception of urban and architectural design that can take into consideration climate change.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1572 pages
File Size : 52,6 Mb
Release : 2018-05-04
Category : Computers
ISBN : 9781522556381

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Social Media Marketing: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Author : Singh, Surabhi
Publisher : IGI Global
Page : 233 pages
File Size : 42,5 Mb
Release : 2017-06-16
Category : Business & Economics
ISBN : 9781522526575

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Driving Traffic and Customer Activity Through Affiliate Marketing by Singh, Surabhi Pdf

Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.

Author : Jonathan A.J. Wilson
Publisher : Claritas Books
Page : 384 pages
File Size : 47,5 Mb
Release : 2024-06-06
Category : Religion
ISBN : 9781905837571

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Halal Branding by Jonathan A.J. Wilson Pdf

Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach - packed with branding toolkits, practical advice and a touch of creative hip-hop/grunge flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands and profit from Prophethood. ■ It’s written by an expert who has worked in academia and industry for over 20 years ■ It’s for practitioners and academics ■ It’s an alternative approach to branding made for today, even if you aren’t in the Halal space ■ It’s packed with models and tool-kits that you can use ■ It’s written in an easy to digest way - blending facts and theories with practical examples, humour, poetry, infographics, and memes

Author : Ghorbani, Ali
Publisher : IGI Global
Page : 357 pages
File Size : 52,5 Mb
Release : 2013-12-31
Category : Business & Economics
ISBN : 9781466648654

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Marketing in the Cyber Era: Strategies and Emerging Trends by Ghorbani, Ali Pdf

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Author : Dimitra Babalis
Publisher : Altralinea Edizioni
Page : 94 pages
File Size : 52,9 Mb
Release : 2018
Category : Architecture
ISBN : 9788894869590

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Heritage Open Space in Transformation. Changing Attitudes by Dimitra Babalis Pdf