Branding Bud

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Branding Bud

David Paleschuck
Branding Bud Book PDF

Author : David Paleschuck
Publisher : Ed Rosenthal
Page : 300 pages
File Size : 50,5 Mb
Release : 2021-05-25
Category : Business & Economics
ISBN : 9781936807529

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Branding Bud by David Paleschuck Pdf

Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. But what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry. -- David Paleschuck

Branding Bud

David Paleschuck
Branding Bud Book PDF

Author : David Paleschuck
Publisher : Quick American Archives
Page : 208 pages
File Size : 47,7 Mb
Release : 2020-09-15
Category : Business & Economics
ISBN : 1936807513

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Branding Bud by David Paleschuck Pdf

The United States cannabis industry is currently estimated to be a $55 billion market. Everyone, it seems, wants a piece of it. Celebrities like Mike Tyson, Jim Belushi, and 2 Chainz have established cannabis brands alongside legacy names like Tommy Chong and the Marley family. But what makes a cannabis brand successful? What techniques are companies using to brand and market their products? What market segments have been established? Is prohibition in non-legal states limiting or fueling the demand? Never before has a book been compiled on cannabis brands and the consumers they appeal to. InBranding Bud, David Paleschuck digs deep into this still-evolving industry to explore what small players and major conglomerates alike are doing to bring their products to the forefront of consumer awareness. The results may surprise you. Branding Bud breaks stereotypes and sheds light on how an underground commodity is evolving into a range of national brands, each with their own unique identity. The book is a must-read for entrepreneurs, investors, marketers, designers and anyone interested in the rapidly evolving cannabis industry.

How Brands Become Icons

D. B. Holt
How Brands Become Icons Book PDF

Author : D. B. Holt
Publisher : Harvard Business Press
Page : 282 pages
File Size : 48,7 Mb
Release : 2004-09-15
Category : Business & Economics
ISBN : 9781422163320

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How Brands Become Icons by D. B. Holt Pdf

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

The New Advertising

Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang
The New Advertising Book PDF

Author : Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang
Publisher : Bloomsbury Publishing USA
Page : 845 pages
File Size : 49,8 Mb
Release : 2016-09-19
Category : Business & Economics
ISBN : 9781440833434

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The New Advertising by Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang Pdf

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

Technology-Assisted ESL Acquisition and Development for Nontraditional Learners

Khadimally, Seda
Technology Assisted ESL Acquisition and Development for Nontraditional Learners Book PDF

Author : Khadimally, Seda
Publisher : IGI Global
Page : 304 pages
File Size : 42,6 Mb
Release : 2018-08-31
Category : Education
ISBN : 9781522532248

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Technology-Assisted ESL Acquisition and Development for Nontraditional Learners by Khadimally, Seda Pdf

Creating technology-integrated learning environments for adolescent and adult language learners remains a challenge to educators in the field. Thoroughly examining and optimizing the experience of these students is imperative to the success of language learning classrooms. Technology-Assisted ESL Acquisition and Development for Nontraditional Learners provides innovative insights into the advancements in communication technologies and their applications in language learning. The content within this publication covers emerging research on instructional design, teacher cognition, and professional development. It is a vital reference source for educators, academics, administrators, and researchers seeking coverage centered on the implementation of technology-based language learning systems.

High on Design

Robert Klanten,Santiago Rodriguez Tarditi,Gestalten
High on Design Book PDF

Author : Robert Klanten,Santiago Rodriguez Tarditi,Gestalten
Publisher : Die Gestalten Verlag-DGV
Page : 0 pages
File Size : 53,7 Mb
Release : 2020
Category : Design
ISBN : 3899558804

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High on Design by Robert Klanten,Santiago Rodriguez Tarditi,Gestalten Pdf

Today, weed is en vogue and has evolved into a good-looking business. High on Design showcases the new brands, designs and creators behind this revolution. While cannabis is a recreational drug still strongly associated with Western subculture, it has recently become a huge industry. Over the past few years, consuming the herb and using its derivatives have become legal in several countries, and a wave of entrepreneurs has come through, looking to generate and bank on a new generation of consumers. Through insightful texts, High on Design reflects on the novel aesthetics, people, and trends of contemporary cannabis culture, and provides a wider view of the phenomenon. Addiction, crime, science, the marketing of weed as a booster of creativity and a medical aid, and the use of hemp in clothing are all considered.

Aaker on Branding

David Aaker
Aaker on Branding Book PDF

Author : David Aaker
Publisher : Morgan James Publishing
Page : 219 pages
File Size : 41,8 Mb
Release : 2014-07-15
Category : Business & Economics
ISBN : 9781614488323

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Aaker on Branding by David Aaker Pdf

An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.

Start Your Own Cannabis Business

Javier Hasse,The Staff of Entrepreneur Media
Start Your Own Cannabis Business Book PDF

Author : Javier Hasse,The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
Page : 224 pages
File Size : 44,9 Mb
Release : 2018-04-20
Category : Business & Economics
ISBN : 9781613083918

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Start Your Own Cannabis Business by Javier Hasse,The Staff of Entrepreneur Media Pdf

Everything You Need to Start and Run a Successful Cannabis Business From retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, cannabis, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs lie you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry. Take a closer look at the world of weed and what it holds for you and your future as a cannabis entrepreneur. You'll learn how to: Put together a solid business plan with tips from cannabis lawyers Estimate startup costs with the help of cannabis-experienced CPAs Assemble a team of employees with insight from legal cannabis recruiting and dispensary training agencies Protect your assets in case something goes wrong with your business Familiarize yourself with the tax and legal regulations of the industry Understand what's legal and what's not in the U.S. in cannabis Grow your cannabis business into a multistate company

Salt Sugar Fat

Michael Moss
Salt Sugar Fat Book PDF

Author : Michael Moss
Publisher : Signal
Page : 352 pages
File Size : 50,8 Mb
Release : 2013-02-26
Category : Business & Economics
ISBN : 9780771057090

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Salt Sugar Fat by Michael Moss Pdf

From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."

Beyond Buds

Ed Rosenthal
Beyond Buds Book PDF

Author : Ed Rosenthal
Publisher : Quick Trading Company
Page : 264 pages
File Size : 55,9 Mb
Release : 2015-01-19
Category : Gardening
ISBN : 9781936807246

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Beyond Buds by Ed Rosenthal Pdf

Beyond Buds is a handbook to the future of marijuana. Prohibition’s end has led to a technological revolution that’s generated powerful medicines and products containing almost zero carcinogens and little smoke. Marijuana icon Ed Rosenthal and leading cannabis reporter David Downs guide readers through the best new consumer products, and demonstrate how to make and use the safest, cleanest extracts. Beyond Buds details how award-winning artisans make hash and concentrates, and includes modern techniques utilizing dry ice and CO2. The book is a primer on making kief, water hash, tinctures, topicals, edibles, and other extracts from cannabis leaves, trim, and bud bits, and it goes on to explore and simplify the more exotic and trendy marijuana-infused products, such as butane hash oil (BHO), shatter, wax, and budder. More complex than lighting a joint, these innovative products call for new accessories — special pipes, dabbing tools, and vaporizers — all of which are reviewed and pictured in the book. Beyond Buds expands on Rosenthal’s previous book Ask Ed: Marijuana Gold — Trash to Stash. Completely updated with full-color photographs that are both “how-to” guides and eye candy, this book enables not only the health-conscious toker but also the bottom line–driven cultivator.

Marketing

Paul Baines,Paolo Antonetti,Sara Rosengren
Marketing Book PDF

Author : Paul Baines,Paolo Antonetti,Sara Rosengren
Publisher : Oxford University Press
Page : 783 pages
File Size : 48,7 Mb
Release : 2022
Category : Marketing
ISBN : 9780192893468

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Marketing by Paul Baines,Paolo Antonetti,Sara Rosengren Pdf

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view intothe fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley and Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting theopportunity for students to take their learning further.An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses intothe professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book

Cannabis Capital

Ross O'Brien
Cannabis Capital Book PDF

Author : Ross O'Brien
Publisher : Entrepreneur Press
Page : 260 pages
File Size : 41,8 Mb
Release : 2020-01-21
Category : Business & Economics
ISBN : 9781613084182

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Cannabis Capital by Ross O'Brien Pdf

The cannabis industry is seeing an explosion of entrepreneurship and a great amount of capital is flowing into the sector globally. It is essential for cannabis business owners to understand how to be one of the few businesses that secure funding. The answer to bridging this disconnect lies in not only understanding how to build a successful business but, directly listening from investors on what is required when backing a company. And most importantly, why they invest in certain companies, entrepreneurs and not others. Cannabis Capital is the definitive resource outlining the fundamentals for building a company that will attract investment, why investors will invest and how to successfully raise capital. Ross O’Brien brings more than a decade of investing in private companies, managing a $50 million cannabis investment fund, hosting cannabis industry events, as well as investor forums. O'Brien shares the best practices and shares proven frameworks for success.

Smokescreen

Kevin A. Sabet
Smokescreen Book PDF

Author : Kevin A. Sabet
Publisher : Simon and Schuster
Page : 269 pages
File Size : 47,7 Mb
Release : 2021-04-20
Category : Law
ISBN : 9781948677882

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Smokescreen by Kevin A. Sabet Pdf

From the leading authority on marijuana—a man who has served as White House advisor on drugs to three different administrations and who NBC News once called “the prodigy of drug politics"—comes the remarkable and shocking exposé about how 21st century pot, today’s new and highly potent form of the drug, is on the rise, spreading rapidly across America by an industry intent on putting rising profits over public health. Smokescreen: What the Marijuana Industry Doesn't Want You to Know examines the inside story behind the headlines, containing accounts from Sabet’s time in the Obama administration to stunning revelations from whistleblowers speaking out for the first time. What it finds is how the marijuana industry is running rampant without proper oversight, leaving Americans’ health seriously at risk. Included are interviews with industry insiders who reveal the hidden dangers of a product they had once worshipped. Also contained in these pages are insights from a major underground-market dealer who admits that legalization is hastening the growth of the illicit drug trade. And more to the heart of the issue are the tragic stories of those who have suffered and died as a result of marijuana use, and in many cases, as a result of its mischaracterization. Readers will learn how power brokers worked behind the scenes to market marijuana as a miracle plant in order to help it gain widespread acceptance and to set the stage for the lucrative expansion of recreational pot. The author of this compelling first-person narrative leading the national fight against the legalization of cannabis through his nonprofit, Smart Approaches to Marijuana (aka SAM) is Kevin Sabet. As a policy advisor to everyone from county health commissioners to Pope Francis, and a frequent public speaker on television, radio and through other media outlets, his analysis is consistently relied upon by those who recognize what’s at stake as marijuana lobbyists downplay the risks of massive commercialization. A book several years in the making, filled with vivid characters and informed by hundreds of interviews and scores of confidential documents, Sabet's Smokescreen lays bare the unvarnished truth about marijuana in America.

Marijuana As Medicine?

Institute of Medicine,Janet Joy,Alison Mack
Marijuana As Medicine Book PDF

Author : Institute of Medicine,Janet Joy,Alison Mack
Publisher : National Academies Press
Page : 216 pages
File Size : 49,9 Mb
Release : 2000-12-30
Category : Medical
ISBN : 9780309065313

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Marijuana As Medicine? by Institute of Medicine,Janet Joy,Alison Mack Pdf

Some people suffer from chronic, debilitating disorders for which no conventional treatment brings relief. Can marijuana ease their symptoms? Would it be breaking the law to turn to marijuana as a medication? There are few sources of objective, scientifically sound advice for people in this situation. Most books about marijuana and medicine attempt to promote the views of advocates or opponents. To fill the gap between these extremes, authors Alison Mack and Janet Joy have extracted critical findings from a recent Institute of Medicine study on this important issue, interpreting them for a general audience. Marijuana As Medicine? provides patientsâ€"as well as the people who care for themâ€"with a foundation for making decisions about their own health care. This empowering volume examines several key points, including: Whether marijuana can relieve a variety of symptoms, including pain, muscle spasticity, nausea, and appetite loss. The dangers of smoking marijuana, as well as the effects of its active chemical components on the immune system and on psychological health. The potential use of marijuana-based medications on symptoms of AIDS, cancer, multiple sclerosis, and several other specific disorders, in comparison with existing treatments. Marijuana As Medicine? introduces readers to the active compounds in marijuana. These include the principal ingredient in Marinol, a legal medication. The authors also discuss the prospects for developing other drugs derived from marijuana's active ingredients. In addition to providing an up-to-date review of the science behind the medical marijuana debate, Mack and Joy also answer common questions about the legal status of marijuana, explaining the conflict between state and federal law regarding its medical use. Intended primarily as an aid to patients and caregivers, this book objectively presents critical information so that it can be used to make responsible health care decisions. Marijuana As Medicine? will also be a valuable resource for policymakers, health care providers, patient counselors, medical faculty and studentsâ€"in short, anyone who wants to learn more about this important issue.

Cannabis Grower's Handbook

Ed Rosenthal
Cannabis Grower s Handbook Book PDF

Author : Ed Rosenthal
Publisher : Ed Rosenthal
Page : 812 pages
File Size : 55,5 Mb
Release : 2021-10-12
Category : Gardening
ISBN : 9781936807550

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Cannabis Grower's Handbook by Ed Rosenthal Pdf

Ed Rosenthal has been teaching people how to grow marijuana for decades. Let him help you cultivate bountiful buds, and lots of them. The techniques and tools for growing cannabis have changed over the past five years. Ed shows you the most productive and easiest methods in his new, most comprehensive book. Cannabis Grower’s Handbook features the latest innovations in marijuana cultivation that will save you time, money, and energy, including: How to set up different types of home gardens, indoors and out The newest, most efficient LED lights including adjustable spectrum fixtures How to use sustainable regenerative gardening techniques Fast, reliable drying and curing methods Comprehensive integrated pest management Choosing what to grow—find out more about high THC, autoflowers, and CBD varieties Many more tools, tips, and techniques! Cannabis Grower’s Handbook is the definitive guide for all cultivators. First-time home growers will learn how to get started and enjoy a successful first harvest. Experienced growers will find new information about lighting, flowering, outdoor CO2, stimulating growth, and harvesting. This book is an essential reference for developing standard operating procedures, whether for micro-operations or large-scale commercial cannabis operations. 600 PAGES OF FULL-COLOR PHOTOS, DIAGRAMS, AND CHARTS. ED ROSENTHAL is a legend—a veteran educator and an outspoken proponent of Full Legalization and The Right to Grow. His books are beloved by growers for their accessible style, accuracy, and innovative content. Ed wrote Cannabis Grower’s Handbook with a team of botanists, industry consultants, and scientists to ensure that you have the most up-to-date, accurate information to help you grow. This is the most extensively researched book about marijuana cultivation available. It will be your handy guide, like having an expert in your garden.