Branding Faith

Author : Phil Cooke
Publisher : ReadHowYouWant.com
Page : 314 pages
File Size : 42,8 Mb
Release : 2010-10
Category : Religion
ISBN : 9781459606500

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Branding Faith by Phil Cooke Pdf

Have you hit a wall with your church, ministry or non-profit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, have you noticed that the spark never catches fire? Media and marketing expert Phil Cooke wants every ministry to ask, Who are we? By identifying what makes your organization different from the thousands clamoring for attention, you can get your message heard. Cooke has consulted with many of the most recognized churches and non-profits in the world, and in Branding Faith; Why Some Ministries Impact Culture and Others Don't, he shares his road-tested strategies for using media and marketing to make your mark on people's minds and hearts. Whatever the size of your organization, his helpful hints and insider know-how will give you the tools to set your ministry's strategies ablaze.

Author : Mara Einstein
Publisher : Routledge
Page : 256 pages
File Size : 47,8 Mb
Release : 2007-09-14
Category : Business & Economics
ISBN : 9781134130108

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Brands of Faith by Mara Einstein Pdf

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.

Author : Rajkumar Dixit
Publisher : Wipf and Stock Publishers
Page : 180 pages
File Size : 42,6 Mb
Release : 2010-06-07
Category : Religion
ISBN : 9781608995592

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Branded Faith by Rajkumar Dixit Pdf

Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.

Author : John Saxbee
Publisher : John Hunt Publishing
Page : 171 pages
File Size : 44,5 Mb
Release : 2009
Category : Religion
ISBN : 9781846942204

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No Faith in Religion by John Saxbee Pdf

If religion is characterised by the recruitment of God to serve our agendas, and faith is about putting our agendas at the service of God, then clearly there is too much religion in the world, and not enough faith. The first eight chapters of this book apply this religion/faith dichotomy to some crucial areas of interest to those exploring what it might mean to be people of faith in a world saturated with religion.

Author : Phil Cooke
Publisher : Unknown
Page : 236 pages
File Size : 52,6 Mb
Release : 2007
Category : Electronic
ISBN : OCLC:855194326

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Branding Faith : why Some Ministries Impact Culture and Others Don't by Phil Cooke Pdf

Author : Helen Rosethorn
Publisher : CRC Press
Page : 212 pages
File Size : 48,6 Mb
Release : 2016-03-23
Category : Business & Economics
ISBN : 9781317034230

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The Employer Brand by Helen Rosethorn Pdf

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.

Author : Diego Rinallo,Linda Scott,Pauline Maclaran
Publisher : Routledge
Page : 298 pages
File Size : 48,7 Mb
Release : 2012-10-12
Category : Business & Economics
ISBN : 9781136257056

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Consumption and Spirituality by Diego Rinallo,Linda Scott,Pauline Maclaran Pdf

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents – religious institutions, spiritual leaders, marketers and consumers – interact and co-create spiritual meanings in a post-disenchanted society that has been defined as a ‘supermarket of the soul.’ Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers’ agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.

Author : Rajkumar Dixit
Publisher : Wipf and Stock Publishers
Page : 181 pages
File Size : 51,9 Mb
Release : 2010-06-07
Category : Religion
ISBN : 9781498272674

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Branded Faith by Rajkumar Dixit Pdf

Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.

Author : Joan Ball
Publisher : Simon and Schuster
Page : 240 pages
File Size : 48,9 Mb
Release : 2010-05-11
Category : Religion
ISBN : 1439155364

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Flirting with Faith by Joan Ball Pdf

As a thirty-seven-year-old, highly skeptical, deeply rational woman, Joan had it all: loving family, extravagant home, a high-profile career, even personal contentment. So Joan was more surprised than anyone when she was relieved in an instant from the luxury of spiritual doubt and compelled to realign her life around practices of faith--about which she was a novice. With an unexplainable desire to pursue whatever God had for her at whatever cost was called for, Joan left her high-salary profession, sold her home and all her furniture (with her husband’s support), and started life from a blank slate. Finally realizing that she had been flirting with faith since she was a young teen, Joan fell in love with the God who had been pursuing her. Joan candidly shares the story of her radical life change as she moved from atheist, to agnostic in addiction recovery, to the unexpected moment when she was “struck” Christian. As Joan lets go of control and convention, her skepticism is gradually replaced with a realization that embracing her new faith with radical abandon led to a far more mysterious and countercultural lifestyle than she’d ever imagined.

Author : Bayraktar, Ahmet,Uslay, Can
Publisher : IGI Global
Page : 394 pages
File Size : 47,5 Mb
Release : 2016-08-15
Category : Business & Economics
ISBN : 9781522505808

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Strategic Place Branding Methodologies and Theory for Tourist Attraction by Bayraktar, Ahmet,Uslay, Can Pdf

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Author : Leonard Brand
Publisher : Unknown
Page : 0 pages
File Size : 48,6 Mb
Release : 2009
Category : Intelligent design (Teleology)
ISBN : 1883925630

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Faith, Reason, & Earth History by Leonard Brand Pdf

Faith, Reason, and Earth History presents Leonard Brand¿s argument for constructive thinking about origins and earth history in the context of Scripture, showing readers how to analyze available scientific data and approach unsolved problems. Faith does not need to fear the data, but can contribute to progress in understanding earth history within the context of God¿s Word while still being honest about unanswered questions. In this patient explanation of the mission of science, the author models his conviction that ¿above all, it is essential that we treat each other with respect, even if we disagree on fundamental issues.¿ The original edition of this work (1997) was one of the first books on this topic written from the point of view of an experienced research scientist. A career biologist, paleontologist, and teacher, Brand brings to this well-illustrated book a rich assortment of practical scientific examples. This thoughtful and rigorous presentation makes Brand¿s landmark work highly useful both as a college-level text and as an easily accessible treatment for the educated lay person.

Author : Jean-Claude Usunier,Jörg Stolz
Publisher : Routledge
Page : 276 pages
File Size : 53,5 Mb
Release : 2016-04-01
Category : Religion
ISBN : 9781317067092

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Religions as Brands by Jean-Claude Usunier,Jörg Stolz Pdf

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

Author : Russell Brand
Publisher : HarperCollins UK
Page : 193 pages
File Size : 48,6 Mb
Release : 2010-06-03
Category : Humor
ISBN : 9780007385942

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Articles of Faith by Russell Brand Pdf

This collection of Russell Brand's columns for The Guardian not only follows the drama and tumult of the domestic and international football season but also a season in the life of one of our most celebrated comic talents.

Author : Tom Beaudoin
Publisher : Rowman & Littlefield
Page : 156 pages
File Size : 51,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 1580512089

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Consuming Faith by Tom Beaudoin Pdf

Americans search for identity through a paradoxical pair of passions: spirituality and consumerism. On the one hand, we participate in religion or practice spirituality and on the other hand we are keen consumers. But, as Tom Beaudoin's Consuming Faith makes clear, if we truly seek to put our spirituality into practice, we must integrate who we are with what we buy. How are we linked to the rest of the world through our purchases? What does faith have to do with what we buy? With a new updated preface by the author, this paperback edition invites us to think about how our purchases affect who we are as individuals and as members of a global community.

Author : Daniel L. Rhodes
Publisher : Wipf and Stock Publishers
Page : 212 pages
File Size : 43,9 Mb
Release : 2022-12-28
Category : Religion
ISBN : 9781666757989

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Your Godly Brand by Daniel L. Rhodes Pdf

Like Jesus, all the leading figures in the Bible--from Abraham and Ruth to Mary and Paul--reflect eight common attributes that inform how God followers today should lead their lives. These attributes, combined with a person's own core values, form his or her godly brand. Your Godly Brand shows how branding works to influence people, how biblical figures demonstrated their brand through their actions, and how readers can define their personal godly brand through a series of thought- and spirit-provoking exercises.