Branding Logos Marks

Author : Alex W. White
Publisher : Simon and Schuster
Page : 224 pages
File Size : 53,7 Mb
Release : 2017-09-05
Category : Design
ISBN : 9781621536031

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The Elements of Logo Design by Alex W. White Pdf

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

Author : Edward F. McQuarrie,Barbara J. Phillips
Publisher : Edward Elgar Publishing
Page : 288 pages
File Size : 54,9 Mb
Release : 2016-12-30
Category : Business & Economics
ISBN : 9781785365423

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Visual Branding by Edward F. McQuarrie,Barbara J. Phillips Pdf

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.

Author : Von Glitschka,Paul Howalt
Publisher : Unknown
Page : 274 pages
File Size : 41,8 Mb
Release : 2013-12
Category : Business & Economics
ISBN : 9781592538720

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Design: Logo by Von Glitschka,Paul Howalt Pdf

DIVThis inspirational resource features over 300 exemplary logo designs chosen by two leading identity designers, along with design “dissections,� of the authors’ top logo picks./div

Author : Anistasia Miller,Jared Brown
Publisher : Unknown
Page : 204 pages
File Size : 47,9 Mb
Release : 2004-11
Category : Design
ISBN : 9781592530786

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Creative Solutions by Anistasia Miller,Jared Brown Pdf

View the challenges faced when creating a logo. Look at 180 successful logos & get tips, read about the design process & learn more about creating a brand mark.

Author : David Airey
Publisher : Rockport Publishers
Page : 291 pages
File Size : 40,9 Mb
Release : 2019-01-22
Category : Design
ISBN : 9781631595943

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Identity Designed by David Airey Pdf

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Author : Jay Vigon
Publisher : Books Nippan
Page : 264 pages
File Size : 42,5 Mb
Release : 1986
Category : Design
ISBN : IND:39000008381464

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Marks by Jay Vigon Pdf

Author : Anonim
Publisher : Azur Corporation
Page : 0 pages
File Size : 40,7 Mb
Release : 2005
Category : Commercial art
ISBN : 4931154174

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Branding Logos & Marks by Anonim Pdf

Features international brands and logos. Each design in this title is accompanied by a brief biography of the artist or company.

Author : Per Mollerup
Publisher : Phaidon Press
Page : 240 pages
File Size : 40,7 Mb
Release : 1997
Category : Art
ISBN : 0714834483

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Marks of Excellence by Per Mollerup Pdf

The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.

Author : Mark Sinclair
Publisher : Laurence King Publishing
Page : 514 pages
File Size : 50,6 Mb
Release : 2014-09-08
Category : Design
ISBN : 9781780676364

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TM by Mark Sinclair Pdf

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Author : Kevin Budelmann,Yang Kim,Curt Wozniak
Publisher : Rockport Publishers
Page : 209 pages
File Size : 54,7 Mb
Release : 2010-10-01
Category : Design
ISBN : 9781610580687

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Brand Identity Essentials by Kevin Budelmann,Yang Kim,Curt Wozniak Pdf

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Author : Lisa Silver
Publisher : Unknown
Page : 148 pages
File Size : 41,7 Mb
Release : 2001
Category : Advertising
ISBN : 9781564967596

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Logo Design that Works by Lisa Silver Pdf

Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.

Author : Margo Chase,Rian Hughes,Ron Miriello,Alex W White
Publisher : Rockport Publishers
Page : 288 pages
File Size : 44,5 Mb
Release : 2008-05-01
Category : Design
ISBN : 9781616738914

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Really Good Logos Explained by Margo Chase,Rian Hughes,Ron Miriello,Alex W White Pdf

A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.

Author : Sean Adams
Publisher : Rockport Pub
Page : 244 pages
File Size : 43,9 Mb
Release : 2008-09
Category : Design
ISBN : 1592534414

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Masters of Design by Sean Adams Pdf

From the Publisher: Masters of Design: Logos and Identity features the best logo designers from around the world. Each profile delves into the designer's process, passions, and techniques for successful logos and identities. Hundreds of logos and identities are featured in this inaugural volume of the Masters series, ranging from simple marks to full-scale identity programs. See first-hand how the masters have created the most recognizable and successful logos adorning our landscape.

Author : Perry Chua,Dann Ilicic
Publisher : Rockport Publishers
Page : 192 pages
File Size : 49,9 Mb
Release : 2008-10-15
Category : Design
ISBN : 9781616736668

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Logo Savvy by Perry Chua,Dann Ilicic Pdf

How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name—a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.

Author : Ashita Aggarwal,Suraj Commuri
Publisher : Taylor & Francis
Page : 251 pages
File Size : 40,5 Mb
Release : 2023-11-06
Category : Business & Economics
ISBN : 9781000991680

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Brands and Branding by Ashita Aggarwal,Suraj Commuri Pdf

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.