Branding Queens

Author : Kim D. Rozdeba
Publisher : Rozdeba Brand & Co.
Page : 284 pages
File Size : 47,8 Mb
Release : 2022-05-10
Category : Business & Economics
ISBN : 8210379456XXX

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Branding Queens by Kim D. Rozdeba Pdf

Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by millions of customers worldwide. Building a brand isn’t easy. Establishing an iconic brand is one in a million. Add the fact of being a woman in an unfortunately still male-dominated business world, and you’d think it was almost impossible. Branding Queens celebrates the branding accomplishments of these self-made women who persevered in a man’s world to create an enduring brand dynasty. This book profiles the brands and lives of Barbe-Nicole Clicquot of Veuve Clicquot champagne; Anna Bissell, cofounder of the BISSELL Carpet Sweeper Company; Madam C.J. Walker, Elizabeth Arden, Estée Lauder, Mary Kay Ash, and Anita Roddick (of The Body Shop), all cosmetics and beauty mavericks; women’s apparel innovators Coco Chanel, Liz Claiborne, Tory Burch, and Sara Blakely; Margaret Rudkin, founder of Pepperidge Farm; Olive Ann Beech cofounder of Beech Aircraft; Ruth Handler, cofounder of Mattel toys; Katharine Graham, owner of The Washington Post; Queen Elizabeth II, Sovereign of fifteen nations; Lillian Vernon, direct-mail maven; media moguls Martha Stewart and Oprah Winfrey; and Debbi Fields, founder of Mrs. Fields Cookies. These are the branding queens. Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. You will learn how these women marketed hope, health, dignity, confidence, beauty, empowerment, and happiness through their products and services. To help uncover the secrets to these women’s success, Kim assesses how the branding queens approached each of five branding components—Commitment, Construct, Community, Content, and Consistency (the 5 C’s). These women lived life to its fullest by following their passions and purpose. Their stories are just as big as their brands. Branding Queens will inspire you, empower you, and encourage your entrepreneurial spirit.

Author : Kim D. Rozdeba
Publisher : Unknown
Page : 244 pages
File Size : 43,5 Mb
Release : 2022-05-11
Category : Business & Economics
ISBN : 177800900X

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Branding Queens by Kim D. Rozdeba Pdf

Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by millions of customers worldwide. Building a brand isn't easy. Establishing an iconic brand is one in a million. Add the fact of being a woman in an unfortunately still male-dominated business world, and you'd think it was almost impossible. Branding Queens celebrates the branding accomplishments of these self-made women who persevered in a man's world to create an enduring brand dynasty. Brandin Queens focuses on five cosmetics and beauty brands, four women apparel innovators, three media moguls, three manufacturers of vacuum cleaners, airplanes, and toys, two bakers, one winemaker, one direct marketer, and a real queen. Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. You will learn how these women marketed hope, health, dignity, confidence, beauty, empowerment, and happiness through their products and services. To help uncover the secrets to these women's success, Kim assesses how the branding queens approached each of five branding components-Commitment, Construct, Community, Content, and Consistency (the 5 C's). These women lived life to its fullest by following their passions and purpose. Their stories are just as big as their brands. Branding Queens will inspire you, empower you, and encourage your entrepreneurial spirit.

Author : Kim Rozdeba (D.)
Publisher : Unknown
Page : 0 pages
File Size : 40,8 Mb
Release : 2022
Category : Electronic
ISBN : 1778009018

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Branding Queens by Kim Rozdeba (D.) Pdf

Author : Suzanne Walters,Kent Jackson
Publisher : American Library Association
Page : 216 pages
File Size : 41,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781555707668

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Breakthrough Branding by Suzanne Walters,Kent Jackson Pdf

Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library’s brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book’s three sections: “Branding” explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis; “Positioning” leads you through the process of effectively addressing your target audiences; “Promotion” helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.

Author : Mojca Ramšak
Publisher : Springer
Page : 49 pages
File Size : 45,5 Mb
Release : 2015-03-19
Category : Business & Economics
ISBN : 9783319166612

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Wine Queens by Mojca Ramšak Pdf

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

Author : Marie Heřmanová,Michael Skey,Thomas Thurnell-Read
Publisher : Emerald Group Publishing
Page : 397 pages
File Size : 51,7 Mb
Release : 2022-11-21
Category : Social Science
ISBN : 9781801179386

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Cultures of Authenticity by Marie Heřmanová,Michael Skey,Thomas Thurnell-Read Pdf

This volume contains an Open Access Chapter. This collection explores the complex and controversial idea of authenticity. Addressing the concept from an interdisciplinary perspective and offering a diverse range of topical cases.

Author : Vicky Katsoni,Thanasis Spyriadis
Publisher : Springer Nature
Page : 659 pages
File Size : 41,5 Mb
Release : 2020-02-13
Category : Social Science
ISBN : 9783030363420

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Cultural and Tourism Innovation in the Digital Era by Vicky Katsoni,Thanasis Spyriadis Pdf

This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations.

Author : Jamie Hakim
Publisher : Rowman & Littlefield
Page : 190 pages
File Size : 55,8 Mb
Release : 2019-10-16
Category : Social Science
ISBN : 9781786604439

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Work That Body by Jamie Hakim Pdf

Work That Body: Male Bodies in Digital Culture explores the recent rise in different types of men using digital media to sexualise their bodies. It argues that the male body has become a key site in contemporary culture where neoliberalism’s hegemony has been both secured and contested since 2008. It does this by looking at four different case studies: the celebrity male nude leak; the rise of young men sharing images of their muscular bodies on social media; RuPaul's Drag Race body transformational tutorial, and the rise of chemsex. It finds that on the one hand digital media has enabled men to transform their bodies into tools of value-creation in economic contexts where the historical means they have relied on to create value have diminished. On the other it has also allowed them to use their bodies to form intimate collective bonds during a moment when competitive individualism continued to be the privileged mode of being in the world. It therefore offers a unique contribution not only to the field of digital cultural studies but also to the growing cultural studies literature attempting to map the historical contradictions of the austerity moment.

Author : Perkins & Will,The Images Publishing Group
Publisher : Images Publishing
Page : 352 pages
File Size : 48,9 Mb
Release : 2010
Category : Architects
ISBN : 9781864703733

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Perkins + Will by Perkins & Will,The Images Publishing Group Pdf

This new monograph celebrates 75 years of design innovation by esteemed American firm, Perkins+Will. Established in 1935 by Larry Perkins and Philip Will, Perkins+Will quickly gained national and international recognition for client service and design accomplishments in education and healthcare. The firm soon garnered acclaim for its corporate, commercial, civic, higher education, and science and technology work. Today, Perkins+Will have completed projects in 49 states and 43 countries around the globe. It is among the USA's most respected design firms, and is the recipient of the prestigious American Institute of Architects (AIA) Firm of the Year award. This book combines projects from the past, present and future to offer a comprehensive overview of the work of a major force in world architecture. Featured 'legacy' projects include the award-winning high-rise, 100 North Riverside and Terminal 5, O'Hare International Airport, and Tribune Interactive, all in Chicago. Recently completed high-profile projects include the August Wilson Center for African American Culture in Pittsburgh, the Cincinnati Children's Hospital Medical Center, and the energy-efficiency showcase, the Great River Energy Headquarters in Minnesota.

Author : Karen W. Tice
Publisher : OUP USA
Page : 259 pages
File Size : 55,9 Mb
Release : 2012-04-17
Category : Education
ISBN : 9780199842803

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Queens of Academe by Karen W. Tice Pdf

Higher education is an unlikely venue for showcasing ideals of femininity, yet campus beauty pageants have increased in popularity in a cultural marketplace conjoining personal empowerment with beauty and style. Karen Tice examines the desires and racial and political agendas that propel students onto collegiate catwalks.

Author : John Mercer,Charlie Sarson,Jamie Hakim
Publisher : Taylor & Francis
Page : 129 pages
File Size : 45,6 Mb
Release : 2023-10-10
Category : Social Science
ISBN : 9781000965339

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RuPaul’s Drag Race and the Cultural Politics of Fame by John Mercer,Charlie Sarson,Jamie Hakim Pdf

This book explores the connections between drag stardom and contemporary sexual and cultural politics in the RuPaul’s Drag Race franchise. With Drag Race alumni achieving fame in fields such as music, fashion, theatre and beyond, this edited collection interrogates the relationships between gender, sexuality, performance, identity and celebrity culture that lie at the very heart of the show. RuPaul’s Drag Race has recently completed its 15th season after having won 26 Emmys. The show is a popular culture phenomenon, broadcasting drag into the homes of middle America, spawning spin off shows and an ever-expanding international franchise. Its success has made global stars of its host, guest judges and contestants alike. This edited collection explores the connections between drag stardom and contemporary sexual and cultural politics that RuPaul’s Drag Race stages and dramatizes. Alumni of Drag Race have gone on to become globally famous. Adore Delano and Sharon Needles have launched music careers. Violet Chachki is the first drag model to become the face of Bettie Page Lingerie whilst Jinkx Monsoon has achieved success as a Broadway star. In 2017 RuPaul was named as one of Time Magazine’s 100 Most Influential People. Above everything else RuPaul’s Drag Race is a show about celebrating the glamour, artifice and the labour of fame. Whilst Drag Race has already attracted scholarly attention (Brennan & Gudelunas eds. 2017) the relationships between gender, sexuality, performance, identity and celebrity culture that lie at the heart of its dynamic and appeal remain to be explored. RuPaul’s Drag Race and the Cultural Politics of Fame will be a key resource for academics, researchers, and advanced students of Media and Cultural Studies, Gender Studies, Performing Arts, Media and Film Studies, Communication Studies and Sociology. The chapters included in this book were originally published as a special issue of Celebrity Studies.

Author : Dousehold Words Dickens
Publisher : BoD – Books on Demand
Page : 142 pages
File Size : 46,6 Mb
Release : 2020-07-26
Category : Fiction
ISBN : 9783752345889

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Pearl-Fishing, Choice Stories, First Series by Dousehold Words Dickens Pdf

Reproduction of the original: Pearl-Fishing, Choice Stories, First Series by Dousehold Words Dickens

Author : Charles Dickens
Publisher : Unknown
Page : 710 pages
File Size : 44,6 Mb
Release : 1884
Category : Publishers' bindings
ISBN : IOWA:31858004898973

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The Dickens Story Teller by Charles Dickens Pdf

Author : Charles Dickens
Publisher : Good Press
Page : 3173 pages
File Size : 52,7 Mb
Release : 2023-11-26
Category : Fiction
ISBN : EAN:8596547679028

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The Complete Short Stories of Charles Dickens: 190+ Titles in One Volume (Illustrated Edition) by Charles Dickens Pdf

Good Press presents to you this carefully created volume of "The Complete Short Stories of Charles Dickens: 190+ Titles in One Volume (Illustrated Edition)". This ebook has been designed and formatted to the highest digital standards and adjusted for readability on all devices. Contents: Christmas Novellas A Christmas Carol The Chimes The Cricket on the Hearth The Battle of Life The Haunted Man Short Story Collections Sketches by Boz Sketches of Young Gentlemen Sketches of Young Couples Master Humphrey' Clock Reprinted Pieces The Mudfog Papers Pearl-Fishing (First Series) Pearl-Fishing (Second Series) Christmas Stories Other Stories Children's Books Child's Dream of a Star Holiday Romance Stories About Children Every Child Can Read Criticism Appreciations and Criticisms of the Works of Charles Dickens The Limitations of Dickens by Henry James The Puzzle of Dickens's Last Plot by Andrew Lang David Copperfield by Virginia Woolf Biographies Charles Dickens by G. K. Chesterton The Life of Charles Dickens by John Forster Dickens' London by M. F. Mansfield Charles Dickens (1812-1870) was an English writer and social critic. He created some of the world's best-known fictional characters and is regarded as the greatest novelist of the Victorian era. His works enjoyed unprecedented popularity during his lifetime, and by the twentieth century critics and scholars had recognized him as a literary genius. His novels and short stories enjoy lasting popularity.

Author : Charles Dickens
Publisher : DigiCat
Page : 163 pages
File Size : 41,6 Mb
Release : 2022-05-29
Category : Fiction
ISBN : EAN:8596547028451

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Pearl-Fishing; Choice Stories from Dickens' Household Words; First Series by Charles Dickens Pdf

This book collects the choice stories from Dickens' household words. This is the perfect read for literature lovers and Charles Dickens fans. Charles Dickens was an English writer and social critic. He created some of the world's best-known fictional characters and is regarded by many as the greatest novelist of the Victorian era.