Brandjam

Author : Marc Gobe
Publisher : Simon and Schuster
Page : 352 pages
File Size : 53,7 Mb
Release : 2010-06-29
Category : Design
ISBN : 9781581158137

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Brandjam by Marc Gobe Pdf

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding—50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Thomas Lockwood
Publisher : Simon and Schuster
Page : 304 pages
File Size : 47,5 Mb
Release : 2010-02-16
Category : Business & Economics
ISBN : 9781581157345

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Design Thinking by Thomas Lockwood Pdf

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Author : Richard Telofski
Publisher : iUniverse
Page : 308 pages
File Size : 48,5 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781462071982

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Living on a Meme by Richard Telofski Pdf

Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use "meme" to further their anti-corporate agendas. What's meme? Say the word as meeeeeem. The dictionary says that a meme is an idea that spreads from one person to another. And thanks to today's Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations. Here in his fifth book, author Richard Telofski takes an in-depth look at anti-corporate NGOs and activist groups that use memes cleverly to "compete" with the image of the companies they target. These groups unabashedly use unchallenged memes to bribe people to their side of their anti-corporate argument. Bribe? Yes. By leveraging a meme, these groups bribe people with something, a way to feel better about themselves, often with scant or no support of the meme. Through their "meme-mangling," adversarial NGOs and activists can impose undeserved damage on corporate reputations, costing market share, revenue, and jobs, maybe one of them yours. These organizations are truly competitors, not only to the individual corporations that they target, but also to the economic system in general. Living on a Meme is compiled from a selection of articles published on Richard's Web site, Telofski.com, between August 1, 2009 through August 3, 2010. But, many of these writings are more essay than article. Within the essays in this book, you'll find insights, theories, as well as specific facts and analysis on how certain NGOs and activist groups operate online and offline to sap companies of their vital reputation. By reading this book, you'll discover how these "irregular" competitors make use of existing cultural memes, true or not, and how they contribute to those memes, strengthening them and contributing to the degradation of a company's image. Don't worry. This book isn't just a repackaging of blog postings. You're going to get more than that. At the end of each chapter you will find bonus "Take-Aways." Those Take-Aways are critical analyses of the essays in the chapter, pointing out for you how what was just discussed relates to an NGO's or activist's reliance of living on a meme or their hope that YOU are living on THEIR meme for them. You'll also find in this book 23 exclusive essays that appear only in this book. So, start your journey now into the understanding of how anti-corporate NGOs and activists bend the truth, and the beliefs of people, to get what they want.

Author : Lalit K. Khurana,Asit B. Acharya
Publisher : Allied Publishers
Page : 544 pages
File Size : 41,9 Mb
Release : 2022-08-12
Category : Business & Economics
ISBN : 9789390951062

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Energy and Infrastructure Management in Post Covid-19 Era by Lalit K. Khurana,Asit B. Acharya Pdf

Covid-19 outbreak has been the biggest health, social and economic emergency the world has ever faced since the Second World War. The pandemic has drastically changed, at least temporarily, the way society, businesses, and infrastructure systems operate. It has forced us to take a closer look at our woefully inadequate health infrastructure. It also led to the closure of educational institutions and turned formal learning into distance learning, posing a daunting challenge of demand for e-learning infrastructure. Social distancing policies (SDPs), encouraging people to stay home and limit gatherings, impacted wide range of services and industries. The telecommunications infrastructure, in particular, became a spotlight in view of its critical importance to keep businesses, governments, and societies connected and running in the period of economic and social disruption. The governments acknowledged a fact that “telecommunications, internet services, broadcasting, cable services, IT and IT-enabled services (ITeS)” are the essential services. Work from Home (WFH) seemed a positive experience, however with some adverse impact on the social, behavioural and physical factors. ICEIM 2022 is a humble contribution of SPM PDEU in terms of presenting a scholarly platform wherein abundance of ideas, answers, right questions, and complementing new learning’s are expected to emerge. The conference aims at discussing and deliberating various contemporary issues and challenge in the management of energy & infrastructure. The conference showcases seven tracks, five of which are Business & Technology, Finance, Human Resource, Marketing, and Project & Operations Management. Then in view of emerging scenario, two more tracks were added namely, Business Analytics and Data Science, Strategies & Entrepreneurship Management. We do expect to receive 80–90 research papers covering various tracks of the conference. We have so far got regular research papers, industry papers, Ph.D. research papers and students’ research articles. New research directions also constitute an agenda of a conference. This conference had three plenary sessions: a) Emerging Electrical Vehicle Ecosystem: Prospects and Impediments, b) Infrastructure Development in India: Policy Perspectives and Innovative Financing Initiatives, c) Energy Sector Management: Challenges and Strategies in Industry 4.0 era. All the plenary sessions of this conference have speakers mostly from the industry. We strongly believe that this International Conference will provide ample opportunities to all participants to disseminate new research ideas with industry professionals as well as the policy-makers. It is also believed that this International Conference will initiate new thought process towards the issues and challenges faced by the energy and infrastructure and will definitely add substantially to the existing domain of knowledge. We are pleased to present this proceeding of the International Conference to the academicians, researchers, industry practitioners and policy-makers who all have joined hands towards building the new knowledge development in the area of energy & infrastructure management.

Author : Samik Shome,Mayank Bhatia,Tejas Shah
Publisher : Allied Publishers
Page : 480 pages
File Size : 41,6 Mb
Release : 2023-01-02
Category : Business & Economics
ISBN : 9789390951475

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Reimagining Management in the post VUCA World by Samik Shome,Mayank Bhatia,Tejas Shah Pdf

This volume contains 27 papers in all. The papers included in this volume provide various facets of the management perspectives in the field of human resources, corporate governance, sustainability, entrepreneurship and gig economy, among others. Admittedly, in a multi-author book such as this, a divergence of topics and issues as well as views on a given topic or issue is inevitable. The book encompasses in its fold a wide range of business and policy issues in the Indian setup. Further, in view of the fact that the various papers included in the present volume are authored by researchers with diverse interests and backgrounds, it is not surprising that each paper may look unique even in terms of its structure of presentation, too. In such a situation, the editor’s dilemma should not be difficult to imagine for the reader. As editors of this volume, therefore, we deliberately preferred to keep the author’s style, arguments or conclusions, intact. In more precise terms, the papers included in this volume are largely in their original form and content. Although we, not being completely oblivious of our editorial responsibilities, have attempted some cosmetic aesthetics here and there in respect of some papers.

Author : United States. Dept. of the Treasury
Publisher : Unknown
Page : 952 pages
File Size : 44,8 Mb
Release : 1909
Category : Finance, Public
ISBN : UIUC:30112063596008

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Synopsis of Sundry Decisions of the Treasury Department on the Construction of the Tariff, Navigation, and Other Acts, for the Year Ending ... by United States. Dept. of the Treasury Pdf

Vols. for 1891-1897 include decisions of the United States Board of General Appraisers.

Author : United States. Department of the Treasury
Publisher : Unknown
Page : 1086 pages
File Size : 42,7 Mb
Release : 1909
Category : Finance, Public
ISBN : OSU:32435063607527

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Treasury Decisions Under the Customs, Internal Revenue, and Other Laws by United States. Department of the Treasury Pdf

Author : United States. Dept. of the Treasury
Publisher : Unknown
Page : 1106 pages
File Size : 53,5 Mb
Release : 1909
Category : Electronic
ISBN : UOM:39015077882309

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Treasury Decisions Under the Customs, Internal Revenue, Industrial Alcohol, Narcotic and Other Laws by United States. Dept. of the Treasury Pdf

Author : Anonim
Publisher : Unknown
Page : 394 pages
File Size : 40,9 Mb
Release : 2006
Category : Commercial art
ISBN : STANFORD:36105111755406

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Communication Arts by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 454 pages
File Size : 46,9 Mb
Release : 2007
Category : Guernsey cattle
ISBN : CORNELL:31924097782175

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Guernsey Breeders' Journal by Anonim Pdf

Author : United States. Food and Drug Administration
Publisher : Unknown
Page : 1118 pages
File Size : 54,8 Mb
Release : 1925
Category : Drugs
ISBN : OSU:32435063979751

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Notices of Judgment Under the Food and Drugs Act by United States. Food and Drug Administration Pdf

Author : Wei Feng
Publisher : Springer
Page : 152 pages
File Size : 49,6 Mb
Release : 2017-06-09
Category : Language Arts & Disciplines
ISBN : 9789811044694

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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo by Wei Feng Pdf

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

Author : Debbie Millman
Publisher : Skyhorse Publishing Inc.
Page : 249 pages
File Size : 51,5 Mb
Release : 2007-10-30
Category : Art
ISBN : 9781581154962

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How to Think Like a Great Graphic Designer by Debbie Millman Pdf

Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John Maeda Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : V. A. Shiva Ayyadurai
Publisher : Simon and Schuster
Page : 366 pages
File Size : 43,5 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781621533856

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The Email Revolution by V. A. Shiva Ayyadurai Pdf

In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.

Author : Jennifer Gillan
Publisher : Routledge
Page : 276 pages
File Size : 51,5 Mb
Release : 2014-11-20
Category : Social Science
ISBN : 9781135020620

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Television Brandcasting by Jennifer Gillan Pdf

Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.