Television Brandcasting

Author : Jennifer Gillan
Publisher : Routledge
Page : 343 pages
File Size : 45,9 Mb
Release : 2014-11-20
Category : Language Arts & Disciplines
ISBN : 9781135020613

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Television Brandcasting by Jennifer Gillan Pdf

Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

Author : Michael Scriven,Monia Lecomte
Publisher : Berghahn Books
Page : 270 pages
File Size : 55,8 Mb
Release : 1999
Category : Performing Arts
ISBN : 1571819460

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Television Broadcasting in Contemporary France and Britain by Michael Scriven,Monia Lecomte Pdf

This is the first study devoted to the highly significant roles played by France and Britain in the formulation of European audiovisual policy, providing a truly comparative analysis of the contemporary audiovisual scene in the two countries.

Author : Michael Scriven,Monia Lecomte
Publisher : Berghahn Books
Page : 260 pages
File Size : 50,8 Mb
Release : 1999
Category : Performing Arts
ISBN : 1571817549

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Television Broadcasting in Contemporary France and Britain by Michael Scriven,Monia Lecomte Pdf

This is the first study devoted to the highly significant roles played by France and Britain in the formulation of European audiovisual policy, providing a truly comparative analysis of the contemporary audiovisual scene in the two countries.

Author : Jian Song,Zhixing Yang,Jun Wang
Publisher : John Wiley & Sons
Page : 456 pages
File Size : 42,6 Mb
Release : 2015-07-01
Category : Technology & Engineering
ISBN : 9781119084358

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Digital Terrestrial Television Broadcasting by Jian Song,Zhixing Yang,Jun Wang Pdf

This book covers channel coding and modulation technologies in DTTB systems from the general concepts to the detailed analysis and implementation. Covers the Chinese DTTB standard which was announced recently and hasn’t been covered in detail Introduces the SFN network using the successful implementation of DTMB in Hong Kong as an example Introduces the latest announced systems including the ATSC M/H and DVB-NGH

Author : Monroe E. Price,Stefaan Verhulst
Publisher : Routledge
Page : 372 pages
File Size : 53,6 Mb
Release : 2002-01-12
Category : Language Arts & Disciplines
ISBN : 9781135677688

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Parental Control of Television Broadcasting by Monroe E. Price,Stefaan Verhulst Pdf

This project, originally developed for the European Community, examines parental roles in controlling television programs watched by children in Europe. The structure of the study includes: *an analysis of the technical devices available to assist in parental control of television broadcasting services, including descriptions of devices, their cost, availability, and the infrastructure needed to introduce them; *a corresponding analysis of potential ratings or labeling systems to work in conjunction with or in the place of technical devices, enabling a comparative analysis of rating systems used in film, video, and online services; and *an overview and assessment of the educational and awareness measures in the field of protection of minors and harmful content, providing the data for the review of available considerations in this field of viewer literacy. In addition to these main strands of analysis, the study provides for background information and analysis in the following areas: *an overview of the main media theories focusing on the effect and impact of specific types of content on children and their behavior; *an assessment of the economic impact and social efficacy of different protective measures; and *a comparison of the regulatory contexts and rating systems for film, video, television, and online services concerning the protection of minors from harmful content. This volume is intended for scholars and students in comparative media studies, media policy, and regulation.

Author : Paul Dambacher
Publisher : Springer Science & Business Media
Page : 247 pages
File Size : 45,5 Mb
Release : 2012-12-06
Category : Technology & Engineering
ISBN : 9783642587795

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Digital Terrestrial Television Broadcasting by Paul Dambacher Pdf

In the past decades, traditional television broadcasting has been an autonomous field which was largely independent of the world of telecommunications and computers. The analog television standards PAL, SECAM and NTSC have remained almost untouched with regard to their picture information. Whatever development took place was essentially in support of programming and was based on the existence of a certain redundancy in the representation of the signal in the time and fre quency domain. In the 70S, for example, the teletext system was introduced throughout Europe. A further supplementary digital service in television, intro duced in the early 80S, was the Video Programme System (VPS) which utilizes part of the TV data line and ensures that programmes can be recorded with the correct timing on video recorders even when the programmes are delayed. There is no doubt that as far as the transmission from the studio to the view er is concerned, the future belongs to digital video broadcasting (DVB) which is about to be implemented in the satellite, cable and terrestrial radio transmission media. The European DVB Project finalized its specification for channel coding and modulation for the digital broadband transmission channels at the begin ning of 1996.

Author : Burton Paulu
Publisher : U of Minnesota Press
Page : 306 pages
File Size : 48,6 Mb
Release : 1967-10-30
Category : History
ISBN : 9780816660469

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Radio and Television Broadcasting on the European Continent by Burton Paulu Pdf

Radio and Television Broadcasting on the European Continent was first published in 1967. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions. In this book Dr. Paulu provides a comprehensive survey based on firsthand study of the development and current status of radio and television broadcasting in continental Europe. He discusses the technical, organizational, financial, and programming aspects of European broadcasting in both Communist and Western countries. The material is organized, not on a country-by-country basis, but as it relates to broad basic issues, and it is presented in a framework of such interrelated factors as geography, history politics, international relations, religious traditions, language, national economic standards, and cultural and social life. The broadcasting systems studied include those of the Soviet Union and other Communist countries, France, West Germany, Belgium, the Netherlands, Italy, Sweden, and Switzerland. The account is particularly timely in view of the concern and discussion about the future course of broadcasting in the United States. It has relevance not only for communications specialists but for political scientists and other scholars in the social sciences as well as for the growing public which is interested in the improvement of American broadcasting.

Author : Great Britain: Parliament: House of Commons: Northern Ireland Affairs Committee
Publisher : The Stationery Office
Page : 146 pages
File Size : 53,8 Mb
Release : 2010-01-26
Category : Business & Economics
ISBN : 021554353X

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Television broadcasting in Northern Ireland by Great Britain: Parliament: House of Commons: Northern Ireland Affairs Committee Pdf

It has become apparent that Northern Ireland feels left behind in UK broadcasting terms. Levels of production are comparatively low. Northern Ireland producers find it difficult to win commissions from the UK's major broadcast organisations. Digital switchover, already under way in some parts of the UK will not occur in Northern Ireland until 2012. Nor, since UTV remains strong enough to provide news in competition with the BBC, will Northern Ireland benefit from public money proposed for new independently funded news consortia. The evidence the Committee received confirms and demonstrates that Northern Ireland is the least well served of the UK's four nations in terms of network production that reflects and portrays its life and in the amount of network programming produced there. The Committee makes a number of recommendations to remedy this.

Author : United States. Congress. House. Committee on the Judiciary
Publisher : Unknown
Page : 384 pages
File Size : 41,5 Mb
Release : 1961
Category : Antitrust law
ISBN : LOC:00183857319

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Antitrust Consent Decrees and the Television Broadcasting Industry by United States. Congress. House. Committee on the Judiciary Pdf

Committee Serial No. 6. Includes numerous consent decrees and related documents.

Author : United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5
Publisher : Unknown
Page : 376 pages
File Size : 50,9 Mb
Release : 1961
Category : Antitrust law
ISBN : MINN:31951P006026685

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Antitrust Consent Decrees and the Television Broadcasting Industry by United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5 Pdf

Committee Serial No. 6. Includes numerous consent decrees and related documents.

Author : United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5
Publisher : Unknown
Page : 160 pages
File Size : 55,9 Mb
Release : 1957
Category : Television
ISBN : UCLA:31158002702917

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The Television Broadcasting Industry by United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5 Pdf

Author : Raymond Donald Larson
Publisher : Unknown
Page : 84 pages
File Size : 43,9 Mb
Release : 1949
Category : Radio broadcasting
ISBN : MINN:31951000936578H

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Employment Outlook in Radio and Television Broadcasting Occupations by Raymond Donald Larson Pdf

Author : Martin H. Seiden,United States. Federal Communications Commission
Publisher : Unknown
Page : 110 pages
File Size : 45,8 Mb
Release : 1965
Category : Television
ISBN : UOM:39015009354989

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An Economic Analysis of Community Antenna Television Systems and the Television Broadcasting Industry by Martin H. Seiden,United States. Federal Communications Commission Pdf

Author : Roger D. Williams
Publisher : Unknown
Page : 72 pages
File Size : 42,8 Mb
Release : 1984
Category : Broadcasters
ISBN : UIUC:30112102359251

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79151 02 7801, CDC 79151 Radio and Television Broadcasting Specialist (AFSC 79151) by Roger D. Williams Pdf

Author : Paul Lambert
Publisher : University Press of America
Page : 495 pages
File Size : 46,7 Mb
Release : 2013-07-05
Category : Law
ISBN : 9780761860068

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Television Courtroom Broadcasting Effects by Paul Lambert Pdf

The courts have had to deal with the increasing amount of technology. Televised courtroom broadcasting especially remains an issue. Despite three Supreme Court cases on this issue, the common thread between the cases has not been highlighted. This book analyzes these cases and the effects broadcasting has on the courts.