Author : Anonim
Publisher : Unknown
Page : 2000 pages
File Size : 49,8 Mb
Release : 2008
Category : Brand name products
ISBN : 0787699969
Companies and Their Brands
Anonim
Brands And Their Companies
Brands And Their Companies Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Brands And Their Companies book. This book definitely worth reading, it is an incredibly well-written.
The Business of Brands
Jon Miller,David Muir
Author : Jon Miller,David Muir
Publisher : John Wiley & Sons
Page : 286 pages
File Size : 46,5 Mb
Release : 2005-01-14
Category : Business & Economics
ISBN : 9780470862605
The Business of Brands by Jon Miller,David Muir Pdf
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.
Companies and Their Brands
Anonim
Author : Anonim
Publisher : Unknown
Page : 2024 pages
File Size : 53,6 Mb
Release : 2007
Category : Brand name products
ISBN : 0787689653
Companies and Their Brands by Anonim Pdf
Brands and Their Companies 1992. Vol. 1 ; Ed. Stetler Susan L.
Anonim
Author : Anonim
Publisher : Gale Cengage
Page : 1412 pages
File Size : 42,5 Mb
Release : 1991-12-01
Category : Electronic
ISBN : 0810379392
Brands and Their Companies 1992. Vol. 1 ; Ed. Stetler Susan L. by Anonim Pdf
Brands and Branding
Rita Clifton
Author : Rita Clifton
Publisher : John Wiley & Sons
Page : 322 pages
File Size : 41,5 Mb
Release : 2009-04-01
Category : Business & Economics
ISBN : 1576603504
Brands and Branding by Rita Clifton Pdf
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
What Great Brands Do
Denise Lee Yohn
Author : Denise Lee Yohn
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 50,5 Mb
Release : 2014-01-07
Category : Business & Economics
ISBN : 9781118611258
What Great Brands Do by Denise Lee Yohn Pdf
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Brands and Their Companies
Anonim
Author : Anonim
Publisher : Unknown
Page : 396 pages
File Size : 42,6 Mb
Release : 2000
Category : Business names
ISBN : UOM:35128002200572
Brands and Their Companies by Anonim Pdf
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Rohit Bhargava
Author : Rohit Bhargava
Publisher : McGraw Hill Professional
Page : 322 pages
File Size : 42,7 Mb
Release : 2008-04-21
Category : Business & Economics
ISBN : 9780071545228
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki by Rohit Bhargava Pdf
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. In Part One, you'll be introduced to the key components to building a personality and learn how to: Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters Harness the influence of “accidental spokespeople” and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.
Brands and Their Companies
Donna Craft,Linda D. Hall,Sheila M. Dow
Author : Donna Craft,Linda D. Hall,Sheila M. Dow
Publisher : Unknown
Page : 455 pages
File Size : 50,9 Mb
Release : 2000
Category : Brand name products
ISBN : 0787622923
Brands and Their Companies by Donna Craft,Linda D. Hall,Sheila M. Dow Pdf
How They Started: Global Brands
David Lester
Author : David Lester
Publisher : Crimson Publishing
Page : 289 pages
File Size : 52,7 Mb
Release : 2008-10-30
Category : Business & Economics
ISBN : 9781854586421
How They Started: Global Brands by David Lester Pdf
Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas and Apple to Sony and Swatch, we reveal how some of the world's biggest international businesses got of the ground, and those very first steps taken by their founders. How soon after they started did they venture overseas? Following on from the hugely successful How They Started, this next volume How They Started: Global Brands Edition takes the question one step further and asks 'How do you turn an idea in to a global business?'
Corporate Cultures and Global Brands
Albrecht Rothacher
Author : Albrecht Rothacher
Publisher : World Scientific
Page : 284 pages
File Size : 40,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 9812563059
Corporate Cultures and Global Brands by Albrecht Rothacher Pdf
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from ownerOCofounderOCorun companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril. Contents: Corporate Identities and Successful Branding; Mars Inc.: More than Candies and Cat Food; The Bitter Sweet Chocolates of Sprngli-Lindt; Kikkoman: Far Travelled Sauces; Who Loves McDonald's ?; For God, America and the Real Thing: The Coke Story; Zubrowka Bison Vodka: The High Is the Limit; Ikea: The SmNland Way Goes Global; The Rise and Fall of the Seibu-Saison Empire; United, the Benetton Way; Nike Just Did It; Nokia: Connecting People through a Disconnected Past; Sony: Made by Morita; Sir Richard Branson's Virgins; Toyota: The Reluctant Multinational; Fiat: The Festa Is Over; Corporate Mergers, Merged Brands in Trouble: DaimlerChrysler and BMW-Rover; The Lego Universe of Building Bricks; The Magic of Disney. Readership: Students, professionals and lay people interested in management and business issues."
The Human Brand
Chris Malone,Susan T. Fiske
Author : Chris Malone,Susan T. Fiske
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 48,9 Mb
Release : 2013-10-07
Category : Business & Economics
ISBN : 9781118611319
The Human Brand by Chris Malone,Susan T. Fiske Pdf
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
Brands and Their Companies
Cengage Gale
Author : Cengage Gale
Publisher : Unknown
Page : 0 pages
File Size : 49,9 Mb
Release : 2010-06-11
Category : Business names
ISBN : 1414445679
Brands and Their Companies by Cengage Gale Pdf
Power Brands
Jesko Perrey,Tjark Freundt,Dennis Spillecke
Author : Jesko Perrey,Tjark Freundt,Dennis Spillecke
Publisher : John Wiley & Sons
Page : 332 pages
File Size : 51,8 Mb
Release : 2015-04-27
Category : Business & Economics
ISBN : 9783527507818
Power Brands by Jesko Perrey,Tjark Freundt,Dennis Spillecke Pdf
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
Brands and Their Companies
Anonim
Author : Anonim
Publisher : Unknown
Page : 386 pages
File Size : 53,7 Mb
Release : 2002
Category : Brand name products
ISBN : 0787653373
Brands and Their Companies by Anonim Pdf
A consumer products and their manufacturers with addresses and phone numbers ; covers: apparel, appliances, automobiles, beverages, candy, computer software, cosmetics, decorative accessories, drugs, fabrics, food, furniture, games, glass products, hardware, jewelry, paper products, pet supplies, tobacco products, toys, and other consumer-oriented items.