Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies

Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies book. This book definitely worth reading, it is an incredibly well-written.

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Khosrow-Pour, D.B.A., Mehdi
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies Book PDF

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 339 pages
File Size : 43,8 Mb
Release : 2019-06-14
Category : Business & Economics
ISBN : 9781522569817

Get Book

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies by Khosrow-Pour, D.B.A., Mehdi Pdf

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Improving Marketing Strategies for Private Label Products

Arslan, Yusuf
Improving Marketing Strategies for Private Label Products Book PDF

Author : Arslan, Yusuf
Publisher : IGI Global
Page : 383 pages
File Size : 49,8 Mb
Release : 2019-09-20
Category : Business & Economics
ISBN : 9781799802594

Get Book

Improving Marketing Strategies for Private Label Products by Arslan, Yusuf Pdf

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Santos, José Duarte,Silva, Óscar Lima
Digital Marketing Strategies for Tourism Hospitality and Airline Industries Book PDF

Author : Santos, José Duarte,Silva, Óscar Lima
Publisher : IGI Global
Page : 267 pages
File Size : 51,7 Mb
Release : 2019-08-30
Category : Business & Economics
ISBN : 9781522597858

Get Book

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by Santos, José Duarte,Silva, Óscar Lima Pdf

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Handbook of Research on Contemporary Consumerism

Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Handbook of Research on Contemporary Consumerism Book PDF

Author : Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Publisher : IGI Global
Page : 361 pages
File Size : 47,6 Mb
Release : 2019-09-20
Category : Business & Economics
ISBN : 9781522582717

Get Book

Handbook of Research on Contemporary Consumerism by Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan Pdf

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Avatar-Based Models, Tools, and Innovation in the Digital Economy

Mkrttchian, Vardan,Gamidullaeva, Leyla,Aleshina, Ekaterina
Avatar Based Models Tools and Innovation in the Digital Economy Book PDF

Author : Mkrttchian, Vardan,Gamidullaeva, Leyla,Aleshina, Ekaterina
Publisher : IGI Global
Page : 288 pages
File Size : 48,7 Mb
Release : 2019-11-22
Category : Business & Economics
ISBN : 9781799811060

Get Book

Avatar-Based Models, Tools, and Innovation in the Digital Economy by Mkrttchian, Vardan,Gamidullaeva, Leyla,Aleshina, Ekaterina Pdf

Fierce competition in today's global market offers a powerful motivation for developing even more sophisticated and multi-functional technology tools. Implementing these specific techniques and strategies benefits global economics and contributes to the harmonization of economic interests at the micro- and macro-levels. Avatar-Based Models, Tools, and Innovation in the Digital Economy is an essential reference source that provides a critical analysis of avatar-based models, tools, and neuro natural platforms and features developments in terms of the application of these theories and methodologies to the communication and socio-economic sphere. Featuring research on topics such as digital communications, economic development, and consumer management, this book is ideally designed for students, researchers, industry professionals, and academicians seeking coverage on combining the use of intelligence artificial and natural approaches to a variety of communication technologies.

Innovation and Entrepreneurship

Martha Corrales-Estrada
Innovation and Entrepreneurship Book PDF

Author : Martha Corrales-Estrada
Publisher : Emerald Group Publishing
Page : 301 pages
File Size : 54,7 Mb
Release : 2019-09-27
Category : Business & Economics
ISBN : 9781789737011

Get Book

Innovation and Entrepreneurship by Martha Corrales-Estrada Pdf

The world of business is constantly changing. Here, a cast of key players from Latin America explore the conceptual foundations, methodologies, and tools for mini-cases and business challenges to innovation and entrepreneurship in emerging markets.

Artificial intelligence: A new Vista of Marketing

DR. PRIYA SACHDEVA
Artificial intelligence A new Vista of Marketing Book PDF

Author : DR. PRIYA SACHDEVA
Publisher : Clever Fox Publishing
Page : 228 pages
File Size : 50,9 Mb
Release : 2022-08-06
Category : Computers
ISBN : 8210379456XXX

Get Book

Artificial intelligence: A new Vista of Marketing by DR. PRIYA SACHDEVA Pdf

Artificial Intelligence has emerged as a miracle which has transformed lives and communication from the core. AI technologies have enabled the brands to make automated decisions based on data collection, data analysis and trends which has significantly impacted brand marketing.The AI techniques is a new dimension which has paved an unprecedented path to shape businesses to deepen brand-consumer relationship. This book has showcased that how AI has seeped in and transformed brand performance, can scale customer personalization and precision in ways,fuels the consumer need of interactivity and impacted content creation, strategizing brand and its assessment.AI is a new tomorrow as it is touching consumer behaviour in infinite ways. This book has highlighted through case studies that how AI has converged a virtual reality platform providing immersive brand experiences to its users, can create simulation models and personalized purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants which has made many brands adopting AI to stay ahead and sustain in future. This book is strongly recommended for brand managers, researchers, brand professionals, academicians, students and organizations as it unknots the role of AI in augmenting branding and affecting human life in a substantial way.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Dadwal, Sumesh Singh
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer Book PDF

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
Page : 532 pages
File Size : 55,5 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 9781799801337

Get Book

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by Dadwal, Sumesh Singh Pdf

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

Silvestri, Cecilia,Piccarozzi, Michela,Aquilani, Barbara
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution Book PDF

Author : Silvestri, Cecilia,Piccarozzi, Michela,Aquilani, Barbara
Publisher : IGI Global
Page : 389 pages
File Size : 44,7 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 9781799814214

Get Book

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution by Silvestri, Cecilia,Piccarozzi, Michela,Aquilani, Barbara Pdf

A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Strategies to Overcome Superbug Invasions: Emerging Research and Opportunities

Chopra, Dimple Sethi,Kaul, Ankur
Strategies to Overcome Superbug Invasions Emerging Research and Opportunities Book PDF

Author : Chopra, Dimple Sethi,Kaul, Ankur
Publisher : IGI Global
Page : 319 pages
File Size : 51,5 Mb
Release : 2021-06-25
Category : Medical
ISBN : 9781799803096

Get Book

Strategies to Overcome Superbug Invasions: Emerging Research and Opportunities by Chopra, Dimple Sethi,Kaul, Ankur Pdf

Recently, there has been an upsurge in microbial infections. Extensive and inappropriate usage of antimicrobial drugs in treating infections has led to the evolution of a resistant strain of microorganisms and irreversible immunosuppression in humans. Medical institutions and hospitals require solutions to combat these contagions in order to avoid future epidemics. Strategies to Overcome Superbug Invasions: Emerging Research and Opportunities highlights current research and potential strategies to prevent the emergence and re-emergence of drug-resistant pathogenic microbial strains. The content within this publication examines biosensing, global initiatives, nanomaterials, and alternative therapies. It is designed for microbiologists, biotechnologists, pharmacists, pharmacologists, virologists, formulation scientists, infectious disease specialists, government officials, policymakers, healthcare practitioners, doctors, nurses, hospital directors, researchers, surgeons, and academicians who are seeking research on innovative solutions for multi-drug-resistant infections.

Food, Technology and Culture in Africa

A. Ogunlade,M. Adeleke
Food Technology and Culture in Africa Book PDF

Author : A. Ogunlade,M. Adeleke
Publisher : African Books Collective
Page : 242 pages
File Size : 49,9 Mb
Release : 2021-04-01
Category : Political Science
ISBN : 9789785864960

Get Book

Food, Technology and Culture in Africa by A. Ogunlade,M. Adeleke Pdf

This book is a multidisciplinary exposition of how scholars from various disciplines research food. The chapters unravel the crosscutting themes in the role of food in everyday realities of African societies. Food remains indispensable to humanity for a good healthy and quality life but accessibility is shrouded by poor quality food and food fraud thereby making the available food unsafe for consumption by the Nigerian citizens, and of course by people around the world. The underlying causes of this have largely been attributed to poverty and acquisitive economic gains, and to some extent poor food handling by consumers. In Nigeria, the state of poverty is so severe that the largest proportion of the citizens' daily and/or monthly income goes on food, which is barely enough to access quality and nutritional food. Consequently, majority of the citizens seek and take up poor quality food that might come their way. In the light of drive for unsafe food, the food fraudsters had capitalised on the poor Nigerians to make illegally adulterated and poor quality food available at cheaper prices. This situation has not only endangered the food distribution system and quality of consumed nutrition in Nigeria, but as equally put the health status of Nigerians at risk through long-term exposure and build-up of chronically toxic contaminants in the body.

Handbook of Research on the Impact of Fandom in Society and Consumerism

Wang, Cheng Lu
Handbook of Research on the Impact of Fandom in Society and Consumerism Book PDF

Author : Wang, Cheng Lu
Publisher : IGI Global
Page : 605 pages
File Size : 43,5 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799810490

Get Book

Handbook of Research on the Impact of Fandom in Society and Consumerism by Wang, Cheng Lu Pdf

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Musso, Fabio,Druica, Elena
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences Book PDF

Author : Musso, Fabio,Druica, Elena
Publisher : IGI Global
Page : 571 pages
File Size : 51,9 Mb
Release : 2019-10-11
Category : Business & Economics
ISBN : 9781799814139

Get Book

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences by Musso, Fabio,Druica, Elena Pdf

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Handbook of Research on Recent Perspectives on Management, International Trade, and Logistics

Aytekin, Güner Koç,Do?ru, Ça?lar
Handbook of Research on Recent Perspectives on Management International Trade and Logistics Book PDF

Author : Aytekin, Güner Koç,Do?ru, Ça?lar
Publisher : IGI Global
Page : 490 pages
File Size : 44,8 Mb
Release : 2021-01-29
Category : Business & Economics
ISBN : 9781799858881

Get Book

Handbook of Research on Recent Perspectives on Management, International Trade, and Logistics by Aytekin, Güner Koç,Do?ru, Ça?lar Pdf

In this era of globalization, entrepreneurship and its implications on international trade and supply chain management are becoming more critical. In today’s change-oriented and complex business environment, both entrepreneurs and managers need to keep up with the latest developments around them. With the help of globalization, it is getting more attractive for entrepreneurs to generate innovative ideas to run business both nationally and internationally. Competitive advantages and the key for sustainable growth for globally founded institutions lies behind effective supply chain management originating from a single idea about establishing a company and the process to the end goal of reaching consumers. This focus on entrepreneurship, business, and supply chain comes at a time when rapid technological advances are continually being made. The Handbook of Research on Recent Perspectives on Management, International Trade, and Logistics reveals the latest data based on research on the issues of entrepreneurship, innovation, contemporary management techniques, and global supply chain management. Chapters include topics such as the effective management of the supply chain, supply chain modeling, e-business solutions, digitalizing the supply chain process, e-business applications, and more. This book is ideal for managers, executives, supply chain specialists, entrepreneurs, business professionals, researchers, academicians, and students interested in the latest findings in international trade, management, logistics, and business.

Integrating Blockchain Technology Into the Circular Economy

Khan, Syed Abdul Rehman
Integrating Blockchain Technology Into the Circular Economy Book PDF

Author : Khan, Syed Abdul Rehman
Publisher : IGI Global
Page : 307 pages
File Size : 41,6 Mb
Release : 2022-03-11
Category : Business & Economics
ISBN : 9781799876441

Get Book

Integrating Blockchain Technology Into the Circular Economy by Khan, Syed Abdul Rehman Pdf

In recent decades, the industrial revolution has increased economic growth despite its immersion in global environmental issues such as climate change. Researchers emphasize the adoption of circular economy practices in global supply chains and businesses for better socio-environmental sustainability without compromising economic growth. Integrating blockchain technology into business practices could promote the circular economy as well as global environmental sustainability. Integrating Blockchain Technology Into the Circular Economy discusses the technological advancements in circular economy practices, which provide better results for both economic growth and environmental sustainability. It provides relevant theoretical frameworks and the latest empirical research findings in the applications of blockchain technology. Covering topics such as big data analytics, financial market infrastructure, and sustainable performance, this book is an essential resource for managers, operations managers, executives, manufacturers, environmentalists, researchers, industry practitioners, students and educators of higher education, and academicians.