Handbook Of Research On Contemporary Consumerism

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Handbook of Research on Contemporary Consumerism

Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Handbook of Research on Contemporary Consumerism Book PDF

Author : Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Publisher : IGI Global
Page : 361 pages
File Size : 49,8 Mb
Release : 2019-09-20
Category : Business & Economics
ISBN : 9781522582717

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Handbook of Research on Contemporary Consumerism by Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan Pdf

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Handbook of Research on the Impact of Fandom in Society and Consumerism

Wang, Cheng Lu
Handbook of Research on the Impact of Fandom in Society and Consumerism Book PDF

Author : Wang, Cheng Lu
Publisher : IGI Global
Page : 605 pages
File Size : 40,6 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799810490

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Handbook of Research on the Impact of Fandom in Society and Consumerism by Wang, Cheng Lu Pdf

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Gbadamosi, Ayantunji
Handbook of Research on Consumerism and Buying Behavior in Developing Nations Book PDF

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 565 pages
File Size : 52,5 Mb
Release : 2016-05-31
Category : Business & Economics
ISBN : 9781522502838

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Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Gbadamosi, Ayantunji Pdf

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Ozgen, Ozlen
Handbook of Research on Consumption Media and Popular Culture in the Global Age Book PDF

Author : Ozgen, Ozlen
Publisher : IGI Global
Page : 454 pages
File Size : 51,6 Mb
Release : 2019-05-15
Category : Social Science
ISBN : 9781522584926

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Handbook of Research on Consumption, Media, and Popular Culture in the Global Age by Ozgen, Ozlen Pdf

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Kaufmann, Hans-Ruediger
Handbook of Research on Consumerism in Business and Marketing Concepts and Practices Book PDF

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
Page : 668 pages
File Size : 41,9 Mb
Release : 2014-03-31
Category : Business & Economics
ISBN : 9781466658813

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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by Kaufmann, Hans-Ruediger Pdf

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

The Oxford Handbook of Consumption

Frederick F. Wherry,Ian Woodward
The Oxford Handbook of Consumption Book PDF

Author : Frederick F. Wherry,Ian Woodward
Publisher : Oxford University Press, USA
Page : 646 pages
File Size : 48,7 Mb
Release : 2019
Category : Business & Economics
ISBN : 9780190695583

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The Oxford Handbook of Consumption by Frederick F. Wherry,Ian Woodward Pdf

The Oxford Handbook of Consumption consolidates the most innovative recent work conducted by social scientists in the field of consumption studies and identifies some of the most fruitful lines of inquiry for future research. It begins by embedding marketing in its global history, enmeshed in various political, economic, and social sites. From this embedded perspective, the book branches out to examine the rise of consumer culture theory among consumer researchers and parallel innovative developments in sociology and anthropology, with scholarship analyzing the roles that identity, social networks, organizational dynamics, institutions, market devices, materiality, and cultural meanings play across a wide variety of applications, including, but not limited to, brands and branding, the sharing economy, tastes and preferences, credit and credit scoring, consumer surveillance, race and ethnicity, status, family life, well-being, environmental sustainability, social movements, and social inequality. The volume is unique in the attention it gives to consumer research on inequality and the focus it has on consumer credit scores and consumer behaviors that shape life chances. The volume includes essays by many of the key researchers in the field, some of whom have only recently, if at all, crossed the disciplinary lines that this volume has enabled. The contributors have tried to address several key questions: What motivates consumption and what does it mean to be a consumer? What social, technical, and cultural systems integrate and give character to contemporary consumption? What actors, institutions, and understandings organize and govern consumption? And what are the social uses and effects of consumption?

The SAGE Handbook of Consumer Culture

Olga Kravets,Pauline Maclaran,Steven Miles,Alladi Venkatesh
The SAGE Handbook of Consumer Culture Book PDF

Author : Olga Kravets,Pauline Maclaran,Steven Miles,Alladi Venkatesh
Publisher : SAGE
Page : 766 pages
File Size : 49,9 Mb
Release : 2017-06-24
Category : Business & Economics
ISBN : 9781473998773

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The SAGE Handbook of Consumer Culture by Olga Kravets,Pauline Maclaran,Steven Miles,Alladi Venkatesh Pdf

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

Routledge Handbook on Consumption

Margit Keller,Bente Halkier,Terhi-Anna Wilska,Monica Truninger
Routledge Handbook on Consumption Book PDF

Author : Margit Keller,Bente Halkier,Terhi-Anna Wilska,Monica Truninger
Publisher : Taylor & Francis
Page : 488 pages
File Size : 48,5 Mb
Release : 2017-02-10
Category : Social Science
ISBN : 9781317380900

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Routledge Handbook on Consumption by Margit Keller,Bente Halkier,Terhi-Anna Wilska,Monica Truninger Pdf

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.

Consumer Culture

Douglas Goodman,Mirelle Cohen
Consumer Culture Book PDF

Author : Douglas Goodman,Mirelle Cohen
Publisher : Bloomsbury Publishing USA
Page : 268 pages
File Size : 43,9 Mb
Release : 2003-11-17
Category : Business & Economics
ISBN : 9781576079768

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Consumer Culture by Douglas Goodman,Mirelle Cohen Pdf

An engrossing review of the development of global consumerism and its impact on sociological issues. The phrase "shop till you drop" has become as American as apple pie and the trend does not appear to be slowing. Consumer Culture begins with the history of the consumer culture, which reveals that our fascination with consuming shows not only the hidden significance of everyday items, such as sugar and fashionable clothing, but also reveals the uniqueness of our way of life. Consumer Culture also presents the views of economists and sociologists who see consumption as an expression of freedom. The book covers the social impact of consumption, examining such dubious milestones as physical attacks upon McDonald's and Starbucks, and best sellers that are critical of consumption. There is coverage of important research, such as whether consumers are making rational or impulsive choices and the effect of advertising on children.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Dadwal, Sumesh Singh
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer Book PDF

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
Page : 532 pages
File Size : 52,5 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 9781799801337

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Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by Dadwal, Sumesh Singh Pdf

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

The Unmanageable Consumer

Yiannis Gabriel,Tim Lang
The Unmanageable Consumer Book PDF

Author : Yiannis Gabriel,Tim Lang
Publisher : SAGE
Page : 229 pages
File Size : 53,9 Mb
Release : 2006-04-07
Category : Business & Economics
ISBN : 9781847878328

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The Unmanageable Consumer by Yiannis Gabriel,Tim Lang Pdf

`This book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges. This book examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable. Updated with new material, this Second Edition looks at the impact of new technologies on consumerism and the consolidation of consumerism and 'consumer' language in spheres like education and health. The authors discuss the spread of consumerism to developing countries like India and the effect of demographic change and migration. The fallout from 9/11 and United States military hegemony is examined, as is the influence on consumerism of Islamic fundamentalism, the anti-globalization movement, environmental concerns and depleting natural resources. This book is of interest to advanced undergraduate, postgraduate and MBA students taking courses on behaviour, buyer behaviour, customer behaviour, consumers and society and retailing. Any one interested in better understanding consumerism will also find this book a fascinating read.

Consumerism

Steven Miles
Consumerism Book PDF

Author : Steven Miles
Publisher : SAGE
Page : 196 pages
File Size : 47,8 Mb
Release : 1998-08-31
Category : Social Science
ISBN : 0761952152

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Consumerism by Steven Miles Pdf

This book provides an introduction to the historical and theoretical foundations of consumerism. It then moves on to examine the experience of consumption in the areas of space and place, technology, fashion, `popular' music and sport. Throughout, the author brings a critical perspective to bear upon the subject, thus providing a reliable and stimulating guide to a complex and many-sided field.

Contemporary Consumer Culture Theory

John F. Sherry,Eileen M Fischer
Contemporary Consumer Culture Theory Book PDF

Author : John F. Sherry,Eileen M Fischer
Publisher : Taylor & Francis
Page : 318 pages
File Size : 41,8 Mb
Release : 2017-05-25
Category : Business & Economics
ISBN : 9781317190530

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Contemporary Consumer Culture Theory by John F. Sherry,Eileen M Fischer Pdf

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers. Contemporary Consumer Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration of role configurations as they affect consumption, examining in particular the ramifications of familial, gender, ethnic and national aspects of consumers’ lived experiences. The book move on to a reappraisal of the state of the field, examining the rhetoric of inquiry, the reflexive history and critique of the discipline, the prospect of redirecting the effort of inquiry to practical and humanitarian ends, the neglected wellsprings of our intellectual heritage, and the ideological underpinnings of the evolving construction of the concept of the brand. Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline and altered consumption-scapes by some of its prime movers.

Exploring the Dynamics of Consumerism in Developing Nations

Gbadamosi, Ayantunji
Exploring the Dynamics of Consumerism in Developing Nations Book PDF

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 428 pages
File Size : 44,5 Mb
Release : 2019-01-11
Category : Business & Economics
ISBN : 9781522579076

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Exploring the Dynamics of Consumerism in Developing Nations by Gbadamosi, Ayantunji Pdf

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Burns, David J.
Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society Book PDF

Author : Burns, David J.
Publisher : IGI Global
Page : 318 pages
File Size : 49,7 Mb
Release : 2018-10-12
Category : Business & Economics
ISBN : 9781522561217

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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society by Burns, David J. Pdf

Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.