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Author : Emma Dorothea Schutrumpf
Publisher : Unknown
Page : 32 pages
File Size : 55,5 Mb
Release : 1931
Category : Radio advertising
ISBN : UIUC:30112104075624
Author : James Schwoch
Publisher : University of Illinois Press
Page : 208 pages
File Size : 45,9 Mb
Release : 1990
Category : Business & Economics
ISBN : 0252016904
Author : Anonim
Publisher : Unknown
Page : 204 pages
File Size : 52,7 Mb
Release : 1995
Category : Advertising
ISBN : UCSD:31822018872184
Designed to meet the needs of international marketers, this handbook covers marketing in Latin America. It explains ways of advertising and marketing, what media are available and the regulations that may apply. Each Latin American country is covered in terms of key marketing parameters such as demographic trends and economic indicators. Contact details are provided for all major advertising agencies, research publishers and trade associations. The handbook is fully indexed and sourced. Countries covered are Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.
Author : M. Marinov
Publisher : Springer
Page : 191 pages
File Size : 52,9 Mb
Release : 2005-10-31
Category : Social Science
ISBN : 9780230511859
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Author : John Sinclair
Publisher : OUP Oxford
Page : 198 pages
File Size : 50,7 Mb
Release : 1998-12-17
Category : Performing Arts
ISBN : 9780191584145
Latin American Television makes English speakers aware of the dimensions, operation, and significance of the globalization of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Central America but also Spain, and even the United States—the sixth largest Spanish-speaking country in the world. This intercontinental space is connected physically by satellite communication, and culturally by a common language and heritage which binds it as both a `geolinguistic region' and an `imagined community' which certain media corporations, Latin American and North American, seek to exploit. A similar phenomenon with regard to Brazil and the Portuguese-speaking world is also examined, with special attention to its comparable features and points of exchange with the Spanish-speaking world. The book chronicles and analyses the development and structure of the globalization of these markets as a `Latin world'.
Author : Alan Wells
Publisher : Unknown
Page : 232 pages
File Size : 42,7 Mb
Release : 1972
Category : Political Science
ISBN : STANFORD:36105034894613
Author : M. Guerrero,M. Márquez-Ramírez
Publisher : Springer
Page : 318 pages
File Size : 40,7 Mb
Release : 2014-10-07
Category : Political Science
ISBN : 9781137409058
Media Systems and Communication Policies in Latin America proposes, tests and analyses the liberal captured model. It explores to what extent to which globalisation, marketization, commercialism, regional bodies and the nation State redefine the media's role in Latin American societies.
Author : Jairo Lugo
Publisher : McGraw-Hill Education (UK)
Page : 291 pages
File Size : 44,8 Mb
Release : 2008-04-16
Category : Language Arts & Disciplines
ISBN : 9780335235513
"Ably edited, this volume offers an unusually wide-ranging collection of well-informed chapters by experts from across the region. For those who want to understand the current realities that shape media performance from the Gulf of Mexico to the Tierra del Fuego, here is the ideal starting-point." Professor Philip Schlesinger, University of Glasgow, UK "For those of us in the area of Latin American studies, this text comes to fill a gap in the field, both in terms of teaching and research." Charles Jones, Centre of Latin American Studies,University of Cambridge, UK "More than an introduction, it provides a comprehensive insight into the modern Latin America media landscape." Ramesh Jaura, Chairman of the Global Cooperation Council and Euro-Mediterranean coordinator of the IPS News Agency The media's role as a mechanism of control throughout Latin America has become increasingly sophisticated. Many repressive elements of the dictatorship periods have remained in place or have mutated into more subtle means of censorship and control. Media owners and political elites are more than keen to use the media's increasingly prominent role in framing politics in the region, in order to pursue their own agenda and interests. This book provides a comprehensive and critical overview of some of the most important media systems in Latin America. Drawing on original and critical essays from some of the most prominent authors in the field, the author approaches the subject with a country-by-country analysis, exploring the most relevant aspects of the media in each society. The essays cover: Media history Organisation The interrelationship of the media and the state Media regulation and policy and ownership Broadcast media Film, music, advertising and digital media The Media in Latin America is valuable reading for students of media and journalism studies.
Author : Anonim
Publisher : Unknown
Page : 2094 pages
File Size : 40,5 Mb
Release : 1944
Category : Radio broadcasting
ISBN : CUB:U183040184690
Author : Fox de Cardona Fox
Publisher : Indiana University Press
Page : 156 pages
File Size : 54,7 Mb
Release : 1997
Category : Art
ISBN : 1860205151
The conflicts and compromises that accompanied the introduction and growth of radio and television in Latin America are explored in this comparative-historical analysis of the role of foreign influence on Latin American broadcasting. Documented are stories of how radio and television broadcasting developed in Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay, and Venezuela from the early 20th century to the present.
Author : Richard R. Cole
Publisher : Rowman & Littlefield
Page : 294 pages
File Size : 46,5 Mb
Release : 1996
Category : History
ISBN : 0842025596
The twelve essayswritten exclusively for this publication - examine either an aspect of the mass media in the region or the media in a particular country during a number of stages of its political development.
Author : Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein
Publisher : CRC Press
Page : 351 pages
File Size : 48,9 Mb
Release : 2012-11-12
Category : Language Arts & Disciplines
ISBN : 9781136024825
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
Author : Diane Foxhill Carothers
Publisher : Routledge
Page : 586 pages
File Size : 47,9 Mb
Release : 2016-11-10
Category : Performing Arts
ISBN : 9781351983884
First published in 1991, this book presents a comprehensive annotated bibliography of radio broadcasting. Its eleven chapter-categories cover almost the entire range of radio broadcasting — with the exception of radio engineering due to its technical complexity although some of the historical volumes do encompass aspects, thus providing background material. Entries are primarily restricted to published books although a number of trade journals and periodicals are also included. Each entry includes full bibliographic information, including the ISBN or ISSN where available, and an annotation written by the author with the original text in hand.
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher : Unknown
Page : 936 pages
File Size : 49,5 Mb
Release : 1931
Category : Debts, Public
ISBN : OSU:32435063935506
Author : Anonim
Publisher : Unknown
Page : 988 pages
File Size : 46,6 Mb
Release : 1931
Category : Electronic
ISBN : UOM:39015032991369