Broadcasting Broadcast Advertising

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Broadcast Advertising in Canada

Author : O. J. Firestone
Publisher : Ottawa, University of Ottawa Press
Page : 388 pages
File Size : 53,8 Mb
Release : 1966
Category : Advertising Canada
ISBN : UCAL:B3977355

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Broadcast Advertising in Canada by O. J. Firestone Pdf

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Author : Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein
Publisher : CRC Press
Page : 351 pages
File Size : 50,5 Mb
Release : 2012-11-12
Category : Language Arts & Disciplines
ISBN : 9781136024825

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Media Promotion & Marketing for Broadcasting, Cable & the Internet by Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein Pdf

This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.

Advertising in the Broadcast Media

Author : Elizabeth J. Heighton,Don R. Cunningham
Publisher : Unknown
Page : 370 pages
File Size : 52,6 Mb
Release : 1976
Category : Business & Economics
ISBN : UOM:39015003599100

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Advertising in the Broadcast Media by Elizabeth J. Heighton,Don R. Cunningham Pdf

Broadcast Advertising

Author : National Broadcasting Company
Publisher : Unknown
Page : 132 pages
File Size : 42,7 Mb
Release : 1929
Category : Advertising
ISBN : STANFORD:20501161526

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Broadcast Advertising by National Broadcasting Company Pdf

Promotion and Marketing for Broadcasting and Cable

Author : Susan Tyler Eastman,Robert A. Klein,Douglas A. Ferguson
Publisher : Unknown
Page : 270 pages
File Size : 47,8 Mb
Release : 1999
Category : Broadcasting
ISBN : PSU:000043589005

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Promotion and Marketing for Broadcasting and Cable by Susan Tyler Eastman,Robert A. Klein,Douglas A. Ferguson Pdf

Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.

Advertising

Author : Edmond A. Bruneau
Publisher : Unknown
Page : 8 pages
File Size : 52,6 Mb
Release : 1988
Category : Radio advertising
ISBN : UIUC:30112049990564

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Advertising by Edmond A. Bruneau Pdf

Broadcast Advertising in Latin America

Author : Emma Dorothea Schutrumpf
Publisher : Unknown
Page : 32 pages
File Size : 48,5 Mb
Release : 1931
Category : Radio advertising
ISBN : UIUC:30112104075624

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Broadcast Advertising in Latin America by Emma Dorothea Schutrumpf Pdf

Broadcast Advertising

Author : Nadine Josine Julia Curias
Publisher : Unknown
Page : 314 pages
File Size : 44,7 Mb
Release : 1985
Category : Electronic
ISBN : WISC:89012639639

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Broadcast Advertising by Nadine Josine Julia Curias Pdf

Broadcast Advertising

Author : Frank Atkinson Arnold
Publisher : Unknown
Page : 314 pages
File Size : 55,5 Mb
Release : 1933
Category : Advertising
ISBN : IND:30000112761220

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Broadcast Advertising by Frank Atkinson Arnold Pdf

Broadcast Advertising

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 44,6 Mb
Release : 1927
Category : Advertising
ISBN : OCLC:1383650443

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Broadcast Advertising by Anonim Pdf

Advertising in Radio and Television Broadcasts

Author : H. G. Knitel
Publisher : Unknown
Page : 334 pages
File Size : 43,9 Mb
Release : 1982
Category : Radio advertising
ISBN : IND:30000138837491

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Advertising in Radio and Television Broadcasts by H. G. Knitel Pdf

Handbook of Radio Advertising

Author : Jonne Murphy
Publisher : Unknown
Page : 260 pages
File Size : 54,6 Mb
Release : 1980
Category : Business & Economics
ISBN : UOM:39015000953227

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Handbook of Radio Advertising by Jonne Murphy Pdf

Advertising in the Broadcast and Cable Media

Author : Elizabeth J. Heighton,Don R. Cunningham
Publisher : Unknown
Page : 392 pages
File Size : 41,9 Mb
Release : 1984
Category : Business & Economics
ISBN : UOM:39076000571252

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Advertising in the Broadcast and Cable Media by Elizabeth J. Heighton,Don R. Cunningham Pdf