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Author : O. J. Firestone
Publisher : Ottawa, University of Ottawa Press
Page : 388 pages
File Size : 50,8 Mb
Release : 1966
Category : Business & Economics
ISBN : UCAL:B3977355
Author : Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein
Publisher : CRC Press
Page : 351 pages
File Size : 52,5 Mb
Release : 2012-11-12
Category : Language Arts & Disciplines
ISBN : 9781136024825
Capture and Retain Your Media Audience!
Author : Elizabeth J. Heighton,Don R. Cunningham
Publisher : Unknown
Page : 370 pages
File Size : 47,9 Mb
Release : 1976
Category : Business & Economics
ISBN : UOM:39015003599100
Author : National Broadcasting Company
Publisher : Unknown
Page : 132 pages
File Size : 44,9 Mb
Release : 1929
Category : Advertising
ISBN : STANFORD:20501161526
Author : Susan Tyler Eastman,Robert A. Klein,Douglas A. Ferguson
Publisher : Unknown
Page : 270 pages
File Size : 52,8 Mb
Release : 1999
Category : Broadcasting
ISBN : PSU:000043589005
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Author : Edmond A. Bruneau
Publisher : Unknown
Page : 8 pages
File Size : 51,7 Mb
Release : 1988
Category : Radio advertising
ISBN : UIUC:30112049990564
Author : Anonim
Publisher : Unknown
Page : 456 pages
File Size : 53,9 Mb
Release : 1945
Category : Radio broadcasting
ISBN : UOM:35128001446671
Author : Nadine Josine Julia Curias
Publisher : Unknown
Page : 314 pages
File Size : 52,8 Mb
Release : 1985
Category : Electronic
ISBN : WISC:89012639639
Author : Emma Dorothea Schutrumpf
Publisher : Unknown
Page : 32 pages
File Size : 42,5 Mb
Release : 1931
Category : Radio advertising
ISBN : UIUC:30112104075624
Author : Frank Atkinson Arnold
Publisher : Unknown
Page : 314 pages
File Size : 54,5 Mb
Release : 1933
Category : Advertising
ISBN : IND:30000112761220
Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 41,5 Mb
Release : 1927
Category : Advertising
ISBN : OCLC:1383650443
Author : Anonim
Publisher : Unknown
Page : 332 pages
File Size : 54,6 Mb
Release : 1936
Category : Radio broadcasting
ISBN : UOM:35128001446838
Author : Jonne Murphy
Publisher : Unknown
Page : 260 pages
File Size : 55,6 Mb
Release : 1980
Category : Business & Economics
ISBN : UOM:39015000953227
Author : H. G. Knitel
Publisher : Unknown
Page : 334 pages
File Size : 54,8 Mb
Release : 1982
Category : Radio advertising
ISBN : IND:30000138837491
Author : Elizabeth J. Heighton,Don R. Cunningham
Publisher : Unknown
Page : 392 pages
File Size : 49,8 Mb
Release : 1984
Category : Business & Economics
ISBN : UOM:39076000571252
