Author : O. J. Firestone
Publisher : Ottawa, University of Ottawa Press
Page : 388 pages
File Size : 53,8 Mb
Release : 1966
Category : Advertising Canada
ISBN : UCAL:B3977355
Broadcasting Broadcast Advertising
Broadcasting Broadcast Advertising Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Broadcasting Broadcast Advertising book. This book definitely worth reading, it is an incredibly well-written.
Media Promotion & Marketing for Broadcasting, Cable & the Internet
Author : Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein
Publisher : CRC Press
Page : 351 pages
File Size : 50,5 Mb
Release : 2012-11-12
Category : Language Arts & Disciplines
ISBN : 9781136024825
Media Promotion & Marketing for Broadcasting, Cable & the Internet by Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein Pdf
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
Advertising in the Broadcast Media
Author : Elizabeth J. Heighton,Don R. Cunningham
Publisher : Unknown
Page : 370 pages
File Size : 52,6 Mb
Release : 1976
Category : Business & Economics
ISBN : UOM:39015003599100
Advertising in the Broadcast Media by Elizabeth J. Heighton,Don R. Cunningham Pdf
Broadcast Advertising
Author : National Broadcasting Company
Publisher : Unknown
Page : 132 pages
File Size : 42,7 Mb
Release : 1929
Category : Advertising
ISBN : STANFORD:20501161526
Broadcast Advertising by National Broadcasting Company Pdf
Promotion and Marketing for Broadcasting and Cable
Author : Susan Tyler Eastman,Robert A. Klein,Douglas A. Ferguson
Publisher : Unknown
Page : 270 pages
File Size : 47,8 Mb
Release : 1999
Category : Broadcasting
ISBN : PSU:000043589005
Promotion and Marketing for Broadcasting and Cable by Susan Tyler Eastman,Robert A. Klein,Douglas A. Ferguson Pdf
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Advertising
Author : Edmond A. Bruneau
Publisher : Unknown
Page : 8 pages
File Size : 52,6 Mb
Release : 1988
Category : Radio advertising
ISBN : UIUC:30112049990564
Advertising by Edmond A. Bruneau Pdf
Broadcast Advertising in Latin America
Author : Emma Dorothea Schutrumpf
Publisher : Unknown
Page : 32 pages
File Size : 48,5 Mb
Release : 1931
Category : Radio advertising
ISBN : UIUC:30112104075624
Broadcast Advertising in Latin America by Emma Dorothea Schutrumpf Pdf
Broadcast Advertising
Author : Nadine Josine Julia Curias
Publisher : Unknown
Page : 314 pages
File Size : 44,7 Mb
Release : 1985
Category : Electronic
ISBN : WISC:89012639639
Broadcast Advertising by Nadine Josine Julia Curias Pdf
Broadcast Advertising
Author : Frank Atkinson Arnold
Publisher : Unknown
Page : 314 pages
File Size : 55,5 Mb
Release : 1933
Category : Advertising
ISBN : IND:30000112761220
Broadcast Advertising by Frank Atkinson Arnold Pdf
Broadcast Advertising
Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 44,6 Mb
Release : 1927
Category : Advertising
ISBN : OCLC:1383650443
Broadcast Advertising by Anonim Pdf
Advertising in Radio and Television Broadcasts
Author : H. G. Knitel
Publisher : Unknown
Page : 334 pages
File Size : 43,9 Mb
Release : 1982
Category : Radio advertising
ISBN : IND:30000138837491
Advertising in Radio and Television Broadcasts by H. G. Knitel Pdf
Handbook of Radio Advertising
Author : Jonne Murphy
Publisher : Unknown
Page : 260 pages
File Size : 54,6 Mb
Release : 1980
Category : Business & Economics
ISBN : UOM:39015000953227
Handbook of Radio Advertising by Jonne Murphy Pdf
Broadcasting, Combined with Broadcast Advertising
Author : Anonim
Publisher : Unknown
Page : 284 pages
File Size : 45,8 Mb
Release : 1974
Category : Broadcasting
ISBN : UOM:39015067919087
Broadcasting, Combined with Broadcast Advertising by Anonim Pdf
Advertising in the Broadcast and Cable Media
Author : Elizabeth J. Heighton,Don R. Cunningham
Publisher : Unknown
Page : 392 pages
File Size : 41,9 Mb
Release : 1984
Category : Business & Economics
ISBN : UOM:39076000571252
Advertising in the Broadcast and Cable Media by Elizabeth J. Heighton,Don R. Cunningham Pdf
Broadcast Advertising: The merchandising of a broadcast advertising campaign
Author : National Broadcasting Company
Publisher : Unknown
Page : 80 pages
File Size : 55,9 Mb
Release : 1930
Category : Advertising
ISBN : STANFORD:20501161535