Broadening Cultural Horizons In Social Marketing

Author : Rachel Hay,Lynne Eagle,Abhishek Bhati
Publisher : Springer Nature
Page : 304 pages
File Size : 44,9 Mb
Release : 2020-11-09
Category : Business & Economics
ISBN : 9789811585173

Get Book

Broadening Cultural Horizons in Social Marketing by Rachel Hay,Lynne Eagle,Abhishek Bhati Pdf

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Author : Nancy R. Lee,Philip Kotler,Julie Colehour
Publisher : SAGE Publications
Page : 684 pages
File Size : 46,5 Mb
Release : 2023-04-07
Category : Business & Economics
ISBN : 9781071851609

Get Book

Social Marketing by Nancy R. Lee,Philip Kotler,Julie Colehour Pdf

Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.

Author : Patricia Ordonez de Pablos,Xi Zhang
Publisher : Elsevier
Page : 426 pages
File Size : 43,9 Mb
Release : 2023-05-30
Category : Computers
ISBN : 9780443153006

Get Book

Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry by Patricia Ordonez de Pablos,Xi Zhang Pdf

Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry discusses innovative conceptual frameworks, tools and solutions to tackle the challenges of mitigating major disruption caused by COVID-19 in the healthcare sector and society. It emphasizes global case studies and empirical studies, providing a comprehensive view of best lessons on digital tools to manage the health crisis. The book focuses on the role of advances in digital and collaborative technologies to offer rapid and effective tools for better health solutions for new and emerging health problems. Researchers, students, policymakers and members of the biomedical and medical fields will find this information invaluable. Specially, it pays attention to how information technologies help us in the current global health emergency and the coronavirus epidemic response, gaining more understanding of the new coronavirus and helping to contain the outbreak. In addition, it explores how these new tools and digital health solutions can support the economic and social recovery in the post-pandemic world. Discusses best experiences, tools and solutions provided by IT to solve the global disruption caused by the COVID-19 pandemic in societies, healthcare infrastructures and health workers Presents case studies with experiences of applications of digital healthcare solutions from around the world Encompasses the point of views of renown researchers and academics globally that are working collaboratively to explore new views and frameworks to develop solutions for emergent problems in the healthcare sector

Author : Susan M Hester,Lucie M Bland,Edith Arndt,Sana Bau,James S Camac,Evelyn Mannix,Raphael Trouve,Andrew P Robinson
Publisher : CRC Press
Page : 287 pages
File Size : 43,7 Mb
Release : 2024-07-03
Category : Mathematics
ISBN : 9781040016992

Get Book

Biosecurity by Susan M Hester,Lucie M Bland,Edith Arndt,Sana Bau,James S Camac,Evelyn Mannix,Raphael Trouve,Andrew P Robinson Pdf

Biosecurity: A Systems Perspective provides an overview of biosecurity as a system of related components, actors, and risks. This book—directed to the biosecurity practitioner, generalist scientist, and student—introduces overall features of the biosecurity system while walking the reader through the most up-to-date research on each step of the continuum (i.e. pre-border, border, and post-border activities). This book, which explicitly incorporates economic and social dimensions as well as varied decision-making contexts, paves the way for a more systemic approach to biosecurity risk management. The work spans statistics, ecology, mathematics, economics, veterinary science, human medicine, and sociology, involving collaborators across government, academia, and the private sector. This book uses a broad definition of biosecurity, rather than solely focusing on plant health, animal health, security, or one step of the biosecurity system (e.g. surveillance). As such, this book is a one-stop shop for readers interested in all aspects of biosecurity. The content and language are accessible to a wide range of audiences, including generalist scientists, biosecurity practitioners, and graduate students. More complex content is introduced in standalone boxes or chapters. The book follows a clear, simple structure within and among chapters (i.e. following the structure of the biosecurity system), making it a preferred option for graduate students. This book introduces novel cross-cutting themes, such as the importance of economic efficiency and institutional and social factors, going beyond the traditional science-based approach to biosecurity. Written in partnership with government agency practitioners, this book uses on-the-ground case studies to demonstrate how biosecurity principles are applied in practice. The book addresses challenges common to regulators in general, namely efficient regulation in uncertain and rapidly changing environments with multiple stakeholders who have—at times—conflicting priorities.

Author : Lukas Parker,Linda Brennan
Publisher : Edward Elgar Publishing
Page : 192 pages
File Size : 54,6 Mb
Release : 2020-11-27
Category : Business & Economics
ISBN : 9781786434678

Get Book

Social Marketing and Advertising in the Age of Social Media by Lukas Parker,Linda Brennan Pdf

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Author : Emi Moriuchi
Publisher : Emerald Group Publishing
Page : 160 pages
File Size : 43,8 Mb
Release : 2021-06-22
Category : Business & Economics
ISBN : 9781838671754

Get Book

Cross-Cultural Social Media Marketing by Emi Moriuchi Pdf

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.

Author : Gerard Hastings,Christine Domegan
Publisher : Taylor & Francis
Page : 478 pages
File Size : 49,9 Mb
Release : 2023-04-20
Category : Business & Economics
ISBN : 9781000847901

Get Book

Social Marketing by Gerard Hastings,Christine Domegan Pdf

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.

Author : Roger Bennett,Finola Kerrigan,Daragh O'Reilly
Publisher : Routledge
Page : 199 pages
File Size : 50,9 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781135743802

Get Book

New Horizons in Arts, Heritage, Nonprofit and Social Marketing by Roger Bennett,Finola Kerrigan,Daragh O'Reilly Pdf

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.

Author : Anastasia Karklina Gabriel
Publisher : Kogan Page Publishers
Page : 281 pages
File Size : 42,5 Mb
Release : 2024-03-03
Category : Business & Economics
ISBN : 9781398614048

Get Book

Cultural Intelligence for Marketers by Anastasia Karklina Gabriel Pdf

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.

Author : Valerie Harwood,Nyssa Murray
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 45,8 Mb
Release : 2019-11-15
Category : Education
ISBN : 3030253023

Get Book

The Promotion of Education by Valerie Harwood,Nyssa Murray Pdf

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.

Author : Michael Gessler
Publisher : Springer Nature
Page : 291 pages
File Size : 49,9 Mb
Release : 2024-06-29
Category : Electronic
ISBN : 9783658437428

Get Book

Expanding Horizons by Michael Gessler Pdf

Author : Kara Hawkins
Publisher : Megan Hollis
Page : 159 pages
File Size : 45,7 Mb
Release : 2024-04-21
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

Social Media Marketing 2024, 2025: Build Your Business, Skyrocket in Passive Income, Stop Working a 9-5 Lifestyle, True Online Working from Home by Kara Hawkins Pdf

Embark on an electrifying journey into the future of social media marketing with "Social Media Marketing 2024, 2025" by Kara Hawkins. Brace yourself for a seismic shift in your business strategy as you harness the power of cutting-edge techniques to skyrocket your success and break free from the shackles of the 9-5 grind! In this adrenaline-fueled guide, Kara Hawkins unveils the closely-guarded secrets and game-changing tactics that will propel your business to unprecedented heights. From riding the crest of the latest social media trends to monetizing your online presence like never before, prepare to revolutionize your approach to digital marketing. Unleash the full potential of your brand across multiple platforms, captivating your audience with magnetic charisma and forging unbreakable connections that transcend the virtual realm. But that's just the beginning—brace yourself for a tidal wave of passive income streams, as you master the art of turning clicks into cash and transforming your online hustle into a lucrative empire. Time is your most valuable asset, and Kara Hawkins ensures that every moment counts. Dive into a treasure trove of time-tested techniques and expert strategies designed to supercharge your workflow, freeing up precious hours to focus on what truly matters—building a thriving business and living life on your own terms. Prepare to ignite a revolution as you cultivate a vibrant online community of die-hard followers and brand evangelists who will stop at nothing to champion your cause. Packed with actionable insights, real-world case studies, and pragmatic tips, "Social Media Marketing 2024, 2025" is your indispensable roadmap to navigating the ever-evolving landscape of digital marketing. Whether you're a seasoned entrepreneur hungry for fresh insights or a digital novice eager to make your mark, this book is your ticket to unlocking untold riches and seizing control of your destiny. Don't just dream of success—seize it with both hands. Order your copy now and join the vanguard of social media trailblazers!

Author : Cheryl Nakata
Publisher : Springer
Page : 290 pages
File Size : 50,6 Mb
Release : 2009-07-16
Category : Business & Economics
ISBN : 9780230240834

Get Book

Beyond Hofstede by Cheryl Nakata Pdf

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Author : Aiello, Lucia
Publisher : IGI Global
Page : 518 pages
File Size : 40,7 Mb
Release : 2014-01-31
Category : Business & Economics
ISBN : 9781466650084

Get Book

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives by Aiello, Lucia Pdf

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Author : Henry Jenkins
Publisher : MIT Press
Page : 146 pages
File Size : 41,8 Mb
Release : 2009-06-05
Category : Technology & Engineering
ISBN : 9780262513623

Get Book

Confronting the Challenges of Participatory Culture by Henry Jenkins Pdf

Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on their own by interacting with popular culture; but the problems of unequal access, lack of media transparency, and the breakdown of traditional forms of socialization and professional training suggest a role for policy and pedagogical intervention. This report aims to shift the conversation about the "digital divide" from questions about access to technology to questions about access to opportunities for involvement in participatory culture and how to provide all young people with the chance to develop the cultural competencies and social skills needed. Fostering these skills, the authors argue, requires a systemic approach to media education; schools, afterschool programs, and parents all have distinctive roles to play. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning