Build A Better Business Book How To Plan Write And Promote A Book That Matters A Comprehensive Guide For Authors

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Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. a Comprehensive Guide for Authors

Author : Josh Bernoff
Publisher : Amplify Publishing
Page : 0 pages
File Size : 43,9 Mb
Release : 2023-06-20
Category : Business & Economics
ISBN : 1645432556

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Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. a Comprehensive Guide for Authors by Josh Bernoff Pdf

Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don't start by piling up words. Instead focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your reader take as you guide them from confusion to understanding, action, and success? Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters. Learn how to: ● Build your book not just from ideas but from people and their compelling stories -- and how you can research and tell those stories. ● Write a first chapter that creates powerful motivation by emotionally connecting with readers. ● Select among the three major publishing models -- traditional, self-publishing, and "hybrid" -- on the axes of speed, cost, and influence. ● Plan your book as a project, then efficiently execute on that plan with a low-stress, high potency tool: the fat outline. ● Structure chapters that no reader can put down. ● Collaborate with coauthors, editors, and ghost writers without excessive bloodshed. ● Promote your book to maximize your sales, revenue, and influence. Josh Bernoff's book projects have generated over $20 million for their authors. This guide includes results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten. Don't waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won't just get your words in print. You'll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world.

Your Business, Your Book

Author : Ginny Carter
Publisher : Practical Inspiration Publishing
Page : 187 pages
File Size : 45,7 Mb
Release : 2019-11-07
Category : Business & Economics
ISBN : 9781788601290

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Your Business, Your Book by Ginny Carter Pdf

*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying ‘yes’. Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head – allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here. · Section 1: Plan. Learn how to create a strategic plan and outline for your book, so it both supports your business and helps the people you want to reach. · Section 2: Write. Master the art of crafting your work so it engages, inspires, and educates your readers. · Section 3: Promote. Discover how to market your book so it sells to a ready-made audience. This is the final step in building a reputation as the go-to expert in your field.

Adorno, Foucault and the Critique of the West

Author : Deborah Cook
Publisher : Verso Books
Page : 193 pages
File Size : 47,9 Mb
Release : 2018-11-27
Category : Philosophy
ISBN : 9781788730822

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Adorno, Foucault and the Critique of the West by Deborah Cook Pdf

The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?

Business Plan Writing Guide

Author : Devon Wilcox
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 52,7 Mb
Release : 2014
Category : Business planning
ISBN : 1502771411

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Business Plan Writing Guide by Devon Wilcox Pdf

#1 Amazon Best Seller: The Ultimate Guide To Writing A Game Changing Business Plan In Under 3 Hours! So you have an idea for a start up, an idea that could potentially be worth millions, even billions! Maybe its for a software program, a multi-platform app, perhaps a new niche retail store. This idea could change your life, and even more, it can change the world! So, now what? How do you turn that idea in a real life thriving business? How do you take some chicken scratch on a napkin and turn into a dollar symbol? Do you need to have your MBA, a CEO as your mentor, or $200 million in seed money? No! What you need is far more simple and it can be created in as little as 3 hours! What you need is a Business Plan. As simple as it sounds, a Business Plan is a "plan" for your business. Think of it as the blueprint for a house. It will show you how to go from start to finish while showing you all of the pieces you will need along the way. A business plan will take an idea or concept for a business and can turn into a reality within as little as 3 hours. In order to create a successful, sustainable business you need a defined and developed strategy for acquisition of funds, market analysis, advertising, structure, scaling as well as several other elements. Your initial creation will by no means be a final copy, however, it will serve as a point to build from that will expand in line with the growth and vision of your business. One of the keys to creating a successful business is the manner in which you implement your Business Plan. In order to to do this, you NEED a Business Plan that is all inclusive, a plan that will account for future growth while being realistic about current position. In this book, I'll teach you EVERYTHING you need to know so that you can build such an amazing business plan that it will turn your idea into a profitable and sustainable business model overnight! Broken down into simple and easy to understand concepts, This Book Will Guide You From Start To Finish While You Create Your Business Plan. I'll show you exactly what should be in your Business Plan and what is simply a waste of time. Through practical examples and easy to replicate implementation, I will help you create the foundation of a business that will be able to succeed for years and years to come. With some sneaky tricks I have developed over the years, you'll literally be able to "short circuit" the path to creation of your business plan and come out the other end with a far better finished product than you could have ever imagined. Start your business off on the right foot and learn how to make a stand out, amazing Business Plan with this book today! Here Is A Preview Of What You'll Learn... The Principles & Philosophies of A Successful Business Plan The Tools & Techniques That Can Help You Build You Business Plan (Hint: Not What You Think) Tips & Tricks To Ensure Your Business Plan Does Not Limit Development & Growth How To Complete Research That Will Allow You To Be In Control of Your Target Market How To Utilize Your Business Plan To Start Your Dream Idea NOW! The Top Mistakes to AVOID That Beginners Make With Business Plans Much, much more! Our Personal Guarantee We are so confident that methods outlined in this book will help you create an amazing Business Plan that we are willing to let you try the methods risk-free! If you are not fully satisfied with your results, simply let us know and we will provide a 100% full refund. That's right, a 100% Money-Back Guarantee! What reason do you have to not give this book a try? Scroll Up & Click The "Add To Cart" Icon On The Right Side Right Now! ClydeBank Media LLC All Rights Reserved

Business Plans For Canadians for Dummies

Author : Paul Tiffany,Steven D. Peterson,Nada Wagner
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 44,6 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781118349120

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Business Plans For Canadians for Dummies by Paul Tiffany,Steven D. Peterson,Nada Wagner Pdf

The only book dedicated to helping Canadians write winning business plans, newly revised and updated Packed with everything you need to get your business moving in the right direction—whether you're part of a large corporation or a one-person show—Business For Canadians For Dummies, Second Edition is the ultimate guide to building a better, more productive, and more profitable business. Accessible and comprehensive, the book walks you through every milestone in business planning, including creating a right-on mission statement; pinpointing the needs of your customers; scoping out the competition; simplifying all the financial stuff; staying on top of trends, and fostering a winning atmosphere for your staff. Fully revised and updated, this new edition offers information anyone starting a business in Canada needs to know. Author and small-business expert Nada Wagner presents invaluable resources to help you write a plan, examines how government policies affect business, and looks at business trends unique to Canada. With inspiring—and cautionary—anecdotes about Canadian businesses, Business Plans For Canadians For Dummies is a fun and informative read for any entrepreneur. Newly revised edition of the only book that helps Canadians write better business plans, loaded with all-new content Covers the key milestones in business planning at every stage Filled with anecdotes about real businesses to bring the concepts described vividly to life Includes a brand new sample business plan, complete with financial documents An invaluable resource for entrepreneurs and business owners across the country, Business Plans For Canadians For Dummies, Second Edition is the definitive book on building a business plan, and creating a better business.

The One-Hour Business Plan

Author : John McAdam
Publisher : John Wiley & Sons
Page : 192 pages
File Size : 42,5 Mb
Release : 2013-09-12
Category : Business & Economics
ISBN : 9781118747155

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The One-Hour Business Plan by John McAdam Pdf

A guide to writing a successful business plan—in just one hour A strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. The One-Hour Business Plan, written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour. Offers step-by-step guidance on the process of writing a business plan, with field-tested instructional techniques that are simple, strong, and easy to implement Written by John McAdam, a "been there, done that" hired CEO and serial entrepreneur with decades of real-world experience, who helps ordinary people become entrepreneurs and helps entrepreneurs become successful The One-Hour Business Plan outlines a process and a framework for creating a business plan that sets you up for success. Give your business the best odds for success, in just one hour of your time.

Groundswell

Author : Charlene Li,Josh Bernoff
Publisher : Harvard Business Press
Page : 354 pages
File Size : 47,7 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781422161982

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Groundswell by Charlene Li,Josh Bernoff Pdf

Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

Write Your Business Plan

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 44,7 Mb
Release : 2017
Category : Business planning
ISBN : 8829506540

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Write Your Business Plan by Anonim Pdf

A comprehensive companion to Entrepreneur's long-time bestseller Start Your Own Business, this essential guide leads you through the most critical startup step next to committing to your business vision—defining how to achieve it. Coached by a diverse group of experts and successful business owners, gain an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes ensure success. Plus, learn from real-world examples of plans that worked, helping to raise money, hone strategy, and build a solid business. Whether you’re just starting out or already running a business, to successfully build a company, you need a plan. One that lays out your product, your strategy, your market, your team, and your opportunity. It is the blueprint for your business. The experts at Entrepreneur show you how to create it. Includes sample business plans, resources and worksheets.

Business Plan

Author : Susan Hollister
Publisher : Unknown
Page : 220 pages
File Size : 53,9 Mb
Release : 2017-07-10
Category : Electronic
ISBN : 1548772461

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Business Plan by Susan Hollister Pdf

Would you love the power, freedom and control of being your own boss?Whether you want to (1) bring your brilliant idea to the marketplace, (2) firmly establish your new business on a solid foundation, (3) be your own boss and control your own destiny, this book will guide you through the process of creating a winning business plan the right way.You can successfully start your own business, even if you've never taken a business class in your life!Business plans are the heart and soul of any successful company. When you start a business, a business plan will help you obtain three important things: capital, an operating structure that works, and most importantly, success.A business plan pulls together everything about your business and records it in a single document that will grow as your business grows. A business plan provides a general overview of your current business status and shows where you plan to take it in the future. This single document can make or break your potential for success. The most successful business owners plan, manage, and lead their business toward success, by following a winning plan. You can do the same.Create A Winning Business PlanThe business plan is the foundation for any successful business. Your business plan describes your operating structure, your products and services, your finances, and your marketing plans. It also sets a keen eye on your competition. You need a business plan; without one, it's nearly impossible to organize all of the information you need in a clear and concise manner. When written correctly, it can increase the chances of your business thriving well beyond the first couple years.Gain all the great Benefits from a Professional Business Plan!Whether you're still dreaming up your very first business or you've already started building your new venture, this book can help you collect the essential components that make for a successful business plan. In this book, you'll learn strategies that can make the creation process go as smoothly as possible.There's so much more to writing a business plan than just describing your business. You'll be guided on how to pursue hands-on research to truly understand your industry. You'll discover how to properly analyze the competition so you can make intelligent decisions and stay ahead of the game. You'll learn how to properly identify and define your target audience and the most important information to include in your marketing plan so that your product or service can get the best possible exposure.Most importantly, if you apply what you read immediately, following the instructions in this book, you can easily complete your business plan by the time you reach the last page!What will you Learn about Creating Winning Business Plans? Easy step-by-step instructions for creating each section of your business plan. Helpful guidance for first-time entrepreneurs. How a business plan contributes to the success of your business. Common pitfalls and how to avoid them. The essential information to include in your executive summary. You will also Discover: How to attract investors and take advantage of funding opportunities. How to identify and develop your target audience. How to draft an award-winning product description to wow potential investors and customers. Powerful marketing strategies. Your just a few short steps away from learning how to create an award-winning business plan!Maximize your success potential: Get this book now!

Writing Without Bullshit

Author : Josh Bernoff
Publisher : HarperCollins
Page : 216 pages
File Size : 40,7 Mb
Release : 2016-09-13
Category : Business & Economics
ISBN : 9780062477170

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Writing Without Bullshit by Josh Bernoff Pdf

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

How to Write a Business Plan

Author : Brian Finch
Publisher : Kogan Page Publishers
Page : 164 pages
File Size : 42,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 074944553X

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How to Write a Business Plan by Brian Finch Pdf

Covering all the issues in producing a business plan, this text also includes a full glossary, case histories, and a detailed section on the key issue of using internal business plans.

How to Write a Business Plan - Step by Step Guide

Author : Manuel Taylor,John Davidson
Publisher : CreateSpace
Page : 48 pages
File Size : 43,5 Mb
Release : 2015-02-07
Category : Business & Economics
ISBN : 1507883455

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How to Write a Business Plan - Step by Step Guide by Manuel Taylor,John Davidson Pdf

Table of Contents Introduction Structure of the business plan Company and financing Company overview Strategic and market analysis Industry analysis Competition Pricing Marketing plan Financial projections How to Create a Profit and Loss Statement Executive Summary Conclusion The whole business plan Author Bio Introduction If you have bought this short book, you are probably thinking about starting your own business. We live in the 21st century and we have more business opportunities now than ever before. Today, it is possible to start a global online business and to manage companies that are thousands of miles away from home. The technology has made our lives much easier. The reason you are reading this book is probably not because you don't have the idea, but because you need to create a business plan and convince investors that what you plan to do is profitable. Before you continue reading this book, I want to tell you that there is nothing to be afraid of. Yes, writing a business plan is a bit difficult and complicated, as you need to pay attention to details, but yes, you can write it! In this short guide, we will go step by step through everything you need to know in order to write a business plan. Also, I am going to create a fictitious company and create a business plan for it. That way you can see how a complete business plan is written step by step. Before we start, you need to know that when you are writing the business plan, you should not only think as yourself, but as the owner, as well. Remember, the goal is not to convince you. The goal is to convince the investors. So you need to put yourself in the position of the investor and make sure that what you have written is done really, really well. The key to writing a good business plan is not only to have all the sections written such as Marketing plan, financial projection, and so on, but also to have answered all the questions that the investor might have for the project you're presenting. Always keep this in mind. I will remind you of this many times during this book as I am going to write the potential questions with italic font. This was a short introduction to what to expect in this book. Now, let's get started!

How to Write a Business Plan (Your Guide to Starting a Business)

Author : Simon Mansfield
Publisher : Independently Published
Page : 131 pages
File Size : 40,6 Mb
Release : 2019-05-18
Category : Electronic
ISBN : 1095919474

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How to Write a Business Plan (Your Guide to Starting a Business) by Simon Mansfield Pdf

This book is ideal for anyone with a business idea who wants to write their own business plan. A step-by-step guide that includes two fully written business plan examples. One is product-based selling through multi-channels, the other is service-based. Why do you need a business plan? A business plan acts as a blue-print, a document to guide the directors during the start-up phase and be referenced as the business expands. You will be able to create a single document that describes your vision, what you want your business to do and how you want to deliver it. Everyone involved in the business, investors and staff will understand the business and work to the same plan and goals. In this book you'll find everything you need to write a business plan. Here is just a taste of the things you will learn: 1 - How to layout and structure a business plan, including essential chapters and paragraph headings. 2- How to sell yourself as a business leader. Investors are just as interested in good leadership, as they are in a good idea. 3 - How to make a business plan interesting and include only important details that are relevant. 4 - Simple and different techniques to develop a realistic sales forecast. Develop an optimum selling price for a product or service. 5 - The importance of managing direct costs and overheads. 6 - Different and effective supply-chain models and how to work in partnership with suppliers. 7 - How to manage risk, including tools to help with the difficult decision to start a business. 8 - How to conduct market research to understand your target market and how to reach them. Develop a marketing strategy in tailored programmes of work. 9 - How to use the two business plan examples and tailor them to your own business plan. About me I have been writing business plans for over 20 years for large corporations, small company start-ups and the National Health Service (NHS). I have seen first-hand the positive effect of business planning and the negative side of failing to plan properly. I am deeply passionate about providing everyone with access to good information before starting a business. My How-to-Guide explains how to get started, manage risk and how to transition from paid employment to be your own boss.

The Scribe Method

Author : Tucker Max,Zach Obront
Publisher : Lioncrest Publishing
Page : 300 pages
File Size : 46,9 Mb
Release : 2021-04-15
Category : Reference
ISBN : 9781544514055

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The Scribe Method by Tucker Max,Zach Obront Pdf

Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.

How to Build a Better Business Plan

Author : Alastair Thomson
Publisher : Unknown
Page : 180 pages
File Size : 49,9 Mb
Release : 2020-12-12
Category : Electronic
ISBN : 9798575809050

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How to Build a Better Business Plan by Alastair Thomson Pdf

Having trouble getting the backing you need for your business plan? Waiting for calls to be returned that never are? Are the people you need to talk to always "in meetings"? You're not alone. Too many business owners have been sold the myth that business plans are all about finance. But if you're not getting the cash you need, odds are it's nothing to do with your financial numbers. Any halfway competent accountant will have made sure those pass muster. Here's what's really happening - either investors and lenders don't believe your plan, or it isn't compelling enough to get to the top of their approval pile. Numbers alone do a poor job of fixing either of those problems. Rather, you need to convey your enthusiasm better and provide solid evidence you'll deliver on your business plan. How To Build A Better Business Plan is not about numbers or financial models. Instead, it focuses on exactly how to create a compelling and evidence-backed business plan which gives investors and lenders the confidence they need to say "yes".Inside this easy-to-follow, step-by-step action guide, you'll discover: -How investors and lenders really read a business plan...page 31 (spoiler: it's not how you think) -The real value of preparing a business plan - and this has nothing to do with raising finance...page 13 -How to handle the "awkward questions" you'd rather gloss over...page 36 -The one question on the mind of every potential investor or lender...page 156 -If you don't have enough of this you can kiss your business plan goodbye...page 83 -This is the biggest source of competition for most businesses...yet very few business plans set out what they're going to do about it...page 111 -And much, much more. You also get a free, downloadable "fill-in-the-blanks" business plan template, making sure you cover all the bases and don't miss any opportunities to secure the support you need. Get that right and you give investors and lenders the confidence they need to back you. Instead of you having to chase them, they'll be chasing you. People will come out their meetings to take your calls. You'll have them on your side right out of the starting gate. To achieve your dreams and ambitions you need a business plan which makes it easy for investors and lenders to say "yes". Why not start yours today? About the author Alastair Thomson started out as an accountant, but has since worked in CEO, Chairman and Independent Non-Executive Director roles, giving him a rare perspective from all sides of the business planning process. He has compiled, reviewed, advised on, presented or approved business plans for over 25 years as a senior executive and advisor for small and medium-sized businesses and multinational organisations.